Rebel’s issues all boiled down to this: it sent the same email to every contact. With zero personalization.
“We had a large customer base that was not very engaged with our emails. We determined we could improve by sending emails based on their very specific interests and needs, rather than blanketing all customers with the same content. We chose to work with GetResponse because we needed an automated marketing tool that was easy to use and could handle our rapidly growing customer base.”