Abandoned cart automation cycle
"Abandoned cart cycle is dedicated to people who take their time when making a purchase. Usually, it does not concern spontaneous shopping. Deciding on purchasing furniture can take up to 6 weeks. Users treat the cart as their wish list, adding various products they liked, not necessarily focusing on buying here and now."
The cycle encourages users to complete their purchase, and later puts them in the educational cycle
Users who abandon their cart receive an automatic message with a reminder after 15 minutes. Subscribers who decide against making the purchase will receive another message after 24 hours with a reminder and a discount code.
"It is enough for a subscriber of Selsey to add a product to the cart without finalizing a purchase. They will be then added to an automatic cycle of messages, which will remind them to finish the purchase.
If the abandoned cart cycle does not encourage the users to complete the purchase, they will be moved to the educational cycle in which we invite them to visit the store and offer them advice in choosing the right products.
"We came to the conclusion that if a discount code didn't convince the user to make a purchase, it is probably too early to finalize it yet. Perhaps the user needs more time to make up their mind or additional incentives which persuade them to buy a new piece of furniture. At this point, we decided to inform the subscribers about the possibility of ordering free samples of fabrics or consulting a customer advisor. Users from Warsaw and the closest vicinity were invited to our showroom where the clients can see our most popular pieces of furniture and receive advice from a trained professional."
Weronika Andrzejewska Conversion & Inbound Marketing Specialist