Running an ecommerce business and marketing operations can become an overwhelming task. Marketing automation aims to drive efficiency by streamlining your daily tasks and automating repetitive work so you can focus on strategic areas of your business.
There are dozens of benefits of implementing marketing automation for your ecommerce business. Among them, the most common use case is undoubtedly automated email marketing.
With just a few simple steps, you can create automated user journeys that trigger messages whenever customers:
With that in place, you can effortlessly increase engagement and, most importantly, sales.