$17K in two days from a single email, $25K from a welcome flow
What if your most effective sales channel wasn’t social media or paid ads — but your own email list? DAAG, a Polish leather goods brand, proves that it’s possible. With thoughtful, consistent communication and smart ecommerce automation, the company turned its mailing list into a loyal community — one that continues to drive long-term revenue growth.
$87K
sales from email and automation in 10 months
$25K
generated by the welcome flow campaign
$17K
sales from a single email in just two days
About the DAAG
DAAG is a family-owned Polish brand from Lublin with 30 years of experience in crafting leather handbags and accessories. What started as a small artisan workshop has grown into a recognized label known for timeless design, craftsmanship, and quality.
Their products have even appeared in Quentin Tarantino’s Inglourious Basterds — a symbol of the brand’s creative spirit and global appeal.
Mission: To offer premium-quality products at accessible prices while building a community that values authenticity and craftsmanship over fleeting trends.
DAAG’s communication reflects exactly what the brand stands for — it’s personal, consistent, and built on trust.
DAAG – a family-owned Polish brand crafting leather handbags and accessories.
Marketing goals and challenges
When DAAG began working with GetResponse, the goals were clear:
Grow the customer base and increase retention.
Build an engaged community through owned channels.
Boost sales through email and automation.
Before partnering with GetResponse, Oskar Lipiński, DAAG’s co-owner and e-commerce director, was using another marketing automation tool.
Migrations can often be stressful, but with the expert support of the GetResponse team, the transition was quick and seamless.
GetResponse integrates with leading ecommerce platforms, including Shoper.
A key element was integration with Shoper, DAAG’s ecommerce platform, which enabled smooth data synchronization and immediate access to advanced automation.
What impressed me most was how smooth the migration was. If you’re thinking about switching to a new marketing automation platform, GetResponse is a great choice. You’ll get access to real experts who understand automation inside out. The whole process was fast, efficient, and surprisingly easy.
Oskar Lipiński, Co-owner and E-commerce Director at DAAG
DAAG’s approach to email marketing
From social followers to loyal subscribers
DAAG nurtures its audience through a private Facebook group with over 60,000 members and an active Instagram profile with 135,000 followers. Across both channels, the brand focuses on storytelling, inspiration, and styling ideas that bring its products to life in everyday fashion.
DAAG consistently encourages its audience to move beyond social media engagement and join its email list — turning casual followers into a connected, loyal community.
Building relationships through valuable content
Examples of engaging and inspiring email content from DAAG
Oskar Lipiński emphasizes the importance of owned channels — spaces the brand fully controls. For DAAG, email is the key to building lasting relationships and driving consistent sales. The goal is simple: to turn social media followers into loyal, long-term customers — a goal achieved with the help of GetResponse’s email and automation tools.
In DAAG’s email strategy, educational and inspiring content plays a central role.
Take the welcome flow, for example — a series of automated onboarding emails introducing new subscribers to DAAG’s world, values, and craftsmanship. Instead of pushing discounts, the brand shares authentic stories, customer testimonials, and inspiration.
Subscribers then receive weekly emails that rarely include a “buy now” button. Instead, they get:
styling tips and inspiration,
updates on new collections,
short podcast episodes,
community-driven content such as behind-the-scenes stories and event recaps.
One creative campaign invited subscribers to complete a 50-question survey in exchange for a 10% discount. The campaign not only delivered valuable insights but also proved how engaged DAAG’s audience truly is.
Results:
1,700 completed surveys in a single weekend
~$17K in sales generated by one email in just two days
Another example: a pre-sale newsletter that combined exclusivity and storytelling brought in ~$7K in sales from a single send.
Ecommerce automation that drives sales and retention
Examples of engaging welcome emails.
DAAG’s success isn’t just about creative content — it’s also about automation that works. The team uses GetResponse’s ecommerce tools to increase revenue and enhance the customer experience.
Welcome flow: an automated onboarding journey that introduces new subscribers to the brand and its products in an inspiring way — generating ~$25K in sales.
Abandoned cart recovery: personalized follow-ups that recovered ~$17K in lost sales over seven months.
AI-powered product recommendations: currently being implemented to deliver tailored product suggestions based on behavior and preferences, further boosting conversions.
Together, these automations help DAAG connect storytelling with measurable results — turning data and personalization into genuine customer relationships.
Email marketing that converts — results of the collaboration
DAAG’s real success lies in steady revenue growth and deep customer loyalty — powered by owned channels and automation.
~$87K in sales from email marketing and automation (10 months)
~$17K from abandoned cart automation (7 months)
~$25K from the welcome flow campaign
~$17K in just two days from a single campaign offering a 15% discount in exchange for completing a survey
~$7K from a pre-sale newsletter
DAAG also maintains an exceptional deliverability rate of over 99% and an average open rate of 25.9%, with many campaigns exceeding 35%.
The brand’s welcome emails featuring educational content reach up to 50% open rates, showing how powerful value-based communication can be.
What DAAG gained with GetResponse
GetResponse helped DAAG:
automate key touchpoints (welcome, abandoned cart, post-purchase, and more),
segment audiences based on behavior and engagement,
track campaign revenue with precision,
scale while maintaining a personal, authentic tone.
Lessons and takeaways
DAAG’s story proves that authenticity and revenue can go hand in hand. It’s a model for lifestyle and ecommerce brands looking to combine community and conversion:
Build relationships first, sell second — trust drives results.
One great email can bring thousands in sales, but consistency builds the brand.
Own your channels — your email list is your biggest asset.
Content matters — stories and inspiration outperform pure promotions.
Automate smartly — technology should support relationships, not replace them.
Tools used to get results
AI Recommendations
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AI product recommendations uses artificial intelligence to match your
product offerings to the preferences, needs, and habits of each of your store visitors –
suggesting the products and services they’re most likely to buy.
Ecommerce Tools
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From sales funnels to selling your products online to lead magnets to grow and nurture your email list, GetResponse offers a plethora of marketing tools for monetizing your ecommerce business.
Email Marketing
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Customize ready-to-go newsletters, and transactional emails from a library of predesigned professional templates to match your goals. Take advantage of a/b testing and email analytics to constantly improve your results.
Integrations
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Connect all your favorite apps to GetResponse with great ease. The well-developed interface and integrated APIs offer the option to simply select an API and connect hassle-free.
