About Tortli

Tortli is a Polish ecommerce brand offering personalized products and creative gifts for every occasion, including first birthday presents, Father’s Day gifts, gifts for dog lovers, and custom bags for Grandparents’ Day, and much more.

Its product range includes T-shirts, mugs, wall art, pillows, and many other items that clients can customize for themselves, their loved ones, or for special occasions.

The challenge: Improving deliverability and making better use of the contact list

Before switching to GetResponse, one of Tortli’s biggest challenges was email deliverability. With its previous platform, the brand struggled to reach customers with Polish email addresses.

Tortli needed a solution that would help it:

• significantly improve email deliverability

• reactivate inactive contacts

• recover abandoned carts with ecommerce automation

• increase LTV with AI-powered product recommendations

• make better use of website traffic and acquired leads

The solution: Effective email marketing, ecommerce automation, and reliable deliverability

After switching to GetResponse, Tortli was able to restore effective email communication and once again reach recipients using Polish email services.

The support provided by the GetResponse team – including technical, strategic, and onboarding guidance – played a key role in the migration. The team helped Tortli identify which solutions to implement first and which automations had the greatest potential to drive sales.

Tortli implemented these GetResponse tools:

• email marketing

• ecommerce automation for abandoned cart recovery

• AI-powered product recommendations

• landing pages and signup forms

• SMS marketing

Abandoned cart recovery: Turning hesitation into sales

“We noticed you left something beautiful in your cart. Don’t forget to complete your purchase.” An example of the abandoned cart email Tortli uses to recover potentially lost sales.

Abandoned cart recovery is one of the most effective elements of Tortli’s GetResponse strategy.

Over four months, the abandoned cart recovery automation generated:

• €32.3K in recovered sales

• a 17% conversion rate

During this period, 1377 abandoned carts were recovered.

These results show how automation can become a reliable source of recovered revenue by bringing customers back to complete their purchases.

AI-powered product recommendations: Maximizing upsell opportunities

Tortli actively uses several types of product recommendations. Here is an example of the “You may also be interested in” recommendation displayed in its online store.

AI-powered product recommendations help Tortli make better use of website traffic by displaying personalized product recommendations while customers browse the online store.

In just one month, this feature generated:

• 330K product recommendation views

• €5.1K worth of recommended products added to shopping carts

• a 9.36% recommendation conversion rate

Automated messages: Engaging subscribers from day one

An example of a warm welcome email that greets new subscribers with a free ebook and a special discount.

Tortli uses automated messages to welcome new subscribers and guide them through the first stages of their relationship with the brand.

Over four months, these messages achieved:

• a 38% open rate

• a 6% click-through rate

The average deliverability rate reached 98.76%.

For Tortli, the welcome email performs particularly well. It introduces new subscribers to the brand, offers a free ebook, and includes a discount code. 

This email achieved: 

• an 80% open rate

• a 14% click-through rate

The welcome flow demonstrates how automation can strengthen customer relationships from day one and encourage repeat purchases.

SMS, landing pages, and forms: Expanding customer reach

An example of a signup form Tortli uses to encourage visitors to join its community by clearly highlighting the benefits: inspiration, gift ideas, and exclusive discounts.

Tortli also uses SMS marketing, landing pages, and signup forms to grow its contact database and engage customers across multiple channels.

A single newsletter signup landing page generated 350 new subscribers in less than three months.

Results: Before and after

Before partnering with GetResponse

• Deliverability issues affecting Polish inboxes. 

• Some subscribers were effectively unreachable by email. 

• Limited ability to reactivate inactive subscribers. 

• No ecommerce automation in place. 

After switching to GetResponse, we started using features we’d never tested before – such as recommendation boxes. We’ve also seen a noticeable improvement in the deliverability of our emails to Polish email addresses. This is a huge benefit for us, since we’d been having trouble with that.

Piotr Szyszka, CEO at Tortli

During the partnership with GetResponse

• A significant improvement in deliverability, reaching 99.4%, and the ability to reconnect with customers using Polish inboxes.

• Effective abandoned cart recovery, generating substantial recovered revenue in a very short time.

• More upsell opportunities through AI-powered product recommendations displayed in emails and across the online store.

• Newsletters established as a valuable channel for driving sales, inspiring customers, and building long-term loyalty.

• Expanded customer communication across multiple channels, including email, SMS, landing pages, and signup forms.

• Expert guidance from the GetResponse team throughout onboarding, implementation, and campaign optimization.

GetResponse helps Tortli build a connected communication ecosystem where newsletters, automations, landing pages, and SMS work together.

From lead generation and welcome messages to product recommendations, abandoned cart recovery, and repeat purchases, every channel supports the customer journey.

Tortli on its partnership with GetResponse

I highly recommend both the GetResponse platform and the team behind it. For us, having a knowledgeable and reliable partner is essential, and that’s exactly what we found from our very first meeting.

We appreciate the team’s expert guidance and their quick response whenever issues arise. Their support has been invaluable, especially when it comes to the unique needs of our business.”

Piotr Szyszka, CEO at Tortli