Powerful email marketing software with professional email templates, easy design tools,
and proven deliverability.
Start for free | No credit card required | Cancel anytime
Send one-time email broadcasts
with updates and special offers.
Create automated email sequences
to follow up with and nurture your
subscribers.
Design and trigger action-based,
automated emails to engage
and sell.
Increase your blog’s reach and
share posts via email and on
social media.
Deliver emails at the right time
with Perfect Timing and Time
Travel delivery tools.
With this paid add-on, you can
use SMTP-triggered emails to
send receipts or reminders.
Create stunning emails in minutes and use advanced segmentation tools to make more impact.
The drag-and-drop email creator lets you design and
send pixel-perfect emails in a few clicks.
To save time and resources, explore the library of
free, profesionally-designed email templates.
Keep your email marketing relevant for all audiences
and enjoy proven 99% deliverability.
Maximize your email marketing efforts by actively testing and optimizing your email's content.
GetResponse Free is a solution for all companies looking for ways to get their business online.
Enjoy a free-forever plan that includes:
This is 20x more important than any other feature. Anything else is just icing on this cake.
Seth Mosley,
GetResponse's email marketing tools are consistent and reliable, even when I'm not.
Charles McDuffie,
It's the best of the email marketing tools I've used. I do a much better job with my emails now.
Mary Weaver,Monetize your email campaigns with shoppable messages and built-in ecommerce tools.
Then use intuitive analytics to improve your emails based on performance and your contacts' preferences.
Make your emails shoppable and reduce the number
of clicks it takes your customers to buy from you.
Integrate email marketing with other must-have online
marketing tools to run multichannel campaigns.
Track your email marketing campaign results in
real-time through advanced email analytics.
Set up automated, customized reports to be sent to you
based on a schedule you choose.
Designed for businesses ready to get online easily.
Standard plans with premium features to grow online, convert leads, and get sales.
The lowest plan starts at
Custom-made solution with dedicated support and features to generate higher profits.
Learn what are the benefits of email marketing, how to do email marketing effectively, and how to set up your first email campaign.
LEARN MORE ›
Explore a list of 12 email marketing services and learn what email marketing services are and why they're so important.
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Email Marketing is now available as a part of the GetResponse Free plan. It's a free-forever plan for all businesses that want to get their business online.
According to a 2021 study by DMA, email marketing's return on investment is 38:1 on average. Statistically, if you invest $1 in your email marketing activities, you'll get $38 in return.
Of course, this is not a fixed number – it's an average. The return of investment from your email marketing activities will depend on various factors, for example:
The GetResponse Free plan offers unlimited access to email marketing, so you can plan and execute campaigns that help you achieve your goals and grow your business. Take your first steps with the help of our email marketing for beginners guide.
There are multiple ways in which you can build an email list. Below are a few of the main tactics and tools you can use to grow a high-quality list.
Opt-in forms: An opt-in form, web form, or signup form is an HTML form installed on a website to enable visitors to sign up. This is the key mechanism that you'll use to capture leads.
Landing pages: Landing pages also can have various goals. One specific type, however, is built solely for capturing emails, and those are squeeze pages. Squeeze pages are designed to collect visitors' email addresses. They contain just enough information to convince them to fill out the form and keep them focused on that one single goal.
Lead magnets: Are an incentive you give in return for your visitor's email address. Most commonly, lead magnets come in a form of an ebook, a checklist, or a free tool – but they come in all shapes and forms.
Paid ads: On Facebook, these are called Lead Ads. In Google, they're called Google Lead Form Extensions. And on LinkedIn, you'll find them as Lead Gen Forms. Every platform has its name, but the principle is the same – they offer a simple way to collect emails from users by prepopulating the lead capture form with the email address the user's signed with.
Our latest study shows that the best time to send an email is essentially an individual thing. It varies across different locations, industries, and audiences. Learn all the details in our Email Marketing Benchmarks report.
The best practice is to send your emails using a send-time optimization algorithm like GetResponse Perfect Timing or Time Travel. These tools automatically adjust each subscriber's send-time based on their previous behavior or their time zone.
Open rate: This metric describes how many times subscribers opened your emails.
Click-through rate: Email click-through rate (CTR) tells you how many times the links in your emails were clicked. It's calculated by dividing recorded clicks by the number of emails successfully delivered.
Bounce rate: Bounce is when emails don't reach the recipient or are returned to the sender.
Unsubscribe rate: The unsubscribe rate describes how many people clicked the unsubscribe link (usually found in the footer) and opted out of future sends.
Spam complaint rate: Also known as an "abuse complaint" or "spam complaint," this is when someone reports an email as spam – either by clicking the "mark as spam" feature in their inbox or contacting you directly.
Learn all the details behind the metrics listed above and discover more to follow in Email Marketing Metrics & KPIs For Measuring Campaign Success guide.
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