Email Analytics
Actionable email marketing reports and insights.
Track the performance of your email campaigns and optimize them based on data to increase revenue by as much as 100%, like other GetResponse customers.
Learn what works for your business with email marketing analytics
One dashboard –
all your dataKeep your campaign and contact statistics gathered in one secure place.
Up-to-date
insightsMonitor clicks, opens, unsubscribes, bounces, and more to learn what drives engagement.
Data-driven
optimizationRun tests and analyses to determine areas of growth and next marketing moves.
Insights
on the goAccess your data no matter the time or place with GetResponse Mobile App.
Get actionable data with email marketing analytics
Turn your data into a powerful tool with comprehensive email analytics software.
Monitor and analyze email marketing KPIs and make data-driven business decisions.
Track your email marketing
in real-time
Monitor how each of your campaigns performs for valuable audience engagement insights. Analyze and compare your newsletters, autoresponders, and RSS messages, following:
- Open and click-through rates
- Bounce and unsubscribe rates
- Device and email domains tendencies
Keep an eye on your subscribers
Understand how people interact with your emails and boost engagement. Draw insights from:
- Daily and monthly average subscription rates
- Most popular subscription and unsubscription methods
- Click maps that track users’ clicks throughout the email
In the dedicated Contacts dashboard, you can find and act on detailed information about a particular contact, list, and segment.
Experiment to run high
converting campaigns
A/B test emails to learn what resonates with your audience. You can try different variations of personalization, content, and layout to determine what drives the most clicks and opens.
Test different elements’ impact on conversions:
- Personalized subject lines
- Text and video content
- Different CTAs
Bring all results together
with digital marketing reports
Monitor all marketing operations with GetResponse and take informed next steps.
Digital marketing reports gather extensive data on your campaigns and customers, providing you with robust insights.
Ecommerce
reportsTrace how your campaigns convert into orders and revenue.
Marketing automation
reportsReview particular automation flow’s performance and impact.
Contacts reports
Monitor how your contact lists grow over time.
Autoresponders reports
Learn which email sequences spark the most engagement.
Access and share your campaign's results – anytime, anywhere
Monitor your email’s
performance on-the-go
The GetResponse mobile app delivers automated push notifications 24 hours after your email is sent, letting you know how your campaign is performing.
Get updates based on your schedule and never miss a chance to optimize your campaigns.
Bring the insights to your team
Share your campaign’s results with your team to align on optimization across channels.
Export the report you need in the most convenient format – PDF, xlsx, or csv file.
Try GetResponse
for free
„If you are serious about growing your business, you have to take check the reports. See how your emails are doing, see how the open rates are, and adjust your campaigns from there.”
Need a custom email
marketing solution?
Discover GetResponse MAX
GetResponse MAX is an all-inclusive solution for mid and large companies looking for advanced marketing tools, dedicated support, and top data security.
With GetResponse MAX you get:
- Dedicated 24/7 support*
- SMS marketing automation
- Dedicated IP address*
- Transactional emails*
- AI recommendations
Resources to help you get started
LEARN ABOUT EMAIL ANALYTICS ›Essential Email Marketing Metrics and KPIs
In this guide, we’re going to look at everything you need to know about email analytics.
- LEARN ABOUT EMAIL ANALYTICS ›
Essential Email Marketing Metrics and KPIs
In this guide, we’re going to look at everything you need to know about email analytics.
READ THE FULL REPORT ›Key Findings on Email Marketing Benchmarks
Check out statistics and insights on email marketing that will help you in analytic and strategic processes.
HELP CENTER ›Email Analytics
Help CenterFor advanced tactics and deeper look into our Email Analytics, check out our dedicated Reports Help Center.
- READ THE FULL REPORT ›
Key Findings on Email Marketing Benchmarks
Check out statistics and insights on email marketing that will help you in analytic and strategic processes.
Email analytics explained
What are click and open rate tracking?
Open rate tracking is a way to measure how many people have opened your message. It’s calculated as a percentage in relation to delivered emails. It is an essential metric in measuring a campaign’s performance.
Click rate indicates how many times recipients clicked links in your message. In GetResponse, you can automatically track clicks included in your newsletters, autoresponders, and RSS-to-email messages. You can learn more about click tracking in this article.
What is a click map, and how can I use it?
Click map allows you to check link clicks in your messages. You can see how many times a specific link has been clicked and the percentage share of a given link in total clicks. It’s available for emails created in the new drag-and-drop editor. In this article, you can find a guide on how to view a click map for a particular email.
Where can I find out how my contacts were added to a specific list?
When you open your GetResponse dashboard, go to Reports and choose the Contacts tab. Select the list you’re interested in, define a date range and review subscriptions by source in the How new contacts were added section.