In this guide, we’re going to look at everything you need to know about email analytics
Actionable data for precise email marketing
Make the right marketing moves based on your email performance and contacts' behavior.
Get to know your audience — send better emails
data is secure
Store email analytics and
contact data in one secure
Monitor email engagement to
find out what's resonating
with your audience.
Analyze clicks, open rates,
bounces, and unsubscribes to
learn what's working.
Examine all areas
of your growth
Learn what emails
led to sales, signups,
or visits to your website.
Understand what's working for your business
Turn your email analytics into a powerful marketing tool.
Make informed decisions that help you grow.
Track email activity in real time
Learn your contacts' engagement patterns and optimize your email marketing to match your audience preferences.
- Analyze open and click-through rates (CTRs)
- Compare campaigns in a side-by-side view
- Monitor desktop vs. mobile client performance
- Learn which email clients your contacts use
Run tests to learn what steps
to take next
- A/B test subject lines and tweak based on opens
- Analyze opens, CTRs, unsubscribes, and sales
- Compare email analytics for all campaigns
Learn which emails
bring you more money
Use email analytics to find out how your campaigns convert into sales. Install a simple website tracking code, and we'll track the sales, signups, or visits that come from a link in an email.TRY IT FREE ›
Know the who, what, when, and where of your audience
Improve your email marketing by getting a better understanding of your subscribers.
We've got the tools you need to analyze your emails and act on that knowledge.
Keep up with your list growth
Monitor your email analytics like subscription statistics and trends with intuitive reports.
- Get daily and monthly average subscription rates
- Learn your most popular subscription methods
- Know where your subscribers are located and stay
well-informed of emerging markets
Target subscriber segments
with one click
With one click, you can send follow-up content to a group of contacts who opened a specific email or clicked a specific link.
For those who didn’t open an email, tweak the subject line
and send it again with a click.
Create a free account
Resources on how to run effective email marketing campaigns
Check out statistics and insights on email marketing campaigns that will help you enhance your analytic processes and strategize better
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