$43,000 in 5 months – 873% ROI from email marketing with GetResponse
Med&Beauty proved that effective email marketing can be one of the most powerful sales drivers in ecommerce. With GetResponse, this medical and beauty apparel brand turned social media engagement into real revenue in just five months, with 10 newsletters generating over $43,000 in sales and an impressive 873% ROI. This shows that well-managed communication through owned channels helps brands scale faster and grow profits in a fully controlled, predictable way.
$43k
newsletter revenue
873%
email marketing ROI
5
months of use
About the brand
Med&Beauty is a Polish clothing and footwear brand for the medical and beauty industries. Its customers include cosmetologists, nurses, doctors, and nail stylists. The company sells mainly through its online store and two brick-and-mortar boutiques and has built a strong social media community along with a database of over 80,000 active contacts.
Med&Beauty – homepage, IG account, and newsletter signup form.
Challenge
Med&Beauty performs very well in “rented” channels — social media and online communities generate strong engagement around the brand. However, the team needed a way to effectively convert this momentum into sales.
With their existing tools not ensuring deliverability or providing simple campaign management, the company needed an intuitive platform that would let them use their “owned channel” — email marketing — as a reliable conversion engine.
Solution
After migrating to GetResponse, Med&Beauty:
implemented transactional emails featuring promotions and new product launches,
moved automations (welcome flow, abandoned cart),
integrated sign-up forms with the online store.
The strategy was simple: short, visually engaging emails with content customers truly value — discount codes, new product updates, and information about sales. The company focused on specifics, which translated into strong audience engagement.
Overview of Med&Beauty newsletters.
Results
In five months (from April to August 2025):
10 newsletters generated $43,000 in revenue.
ROI from email marketing reached 873% – in five months, every dollar invested in GetResponse tools delivered nearly nine times the return.
The biggest success? The launch of a new shoe model. Social media skillfully built anticipation, while email generated the final purchasing impulse.
The newsletter that generated the highest revenue.
And at the same time, background automation delivered additional results:
1,700+ completed welcome flows,
1,400+ recovered carts.
Email works for us like Robert Lewandowski – the whole team, meaning social media, storytelling, and other channels, builds the excitement, and the newsletter comes in at the end and scores the goal. It’s the final action that turns anticipation into sales.
Szymon Grocholewski, CEO at Med&Beauty
Business results
Improved deliverability and timeliness – emails reach the right people at the right moment.
Time savings – a simple interface enables efficient work even for a small team.
One source of truth – complete reporting in one place.
Next steps
Despite generating $43,000from just 10 newsletters, Med&Beauty expects to further multiply its return on investment by expanding automation in GetResponse. Planned scenarios include:
ecommerce campaigns,
automatic birthday and anniversary emails,
launching new features available in GetResponse (chat, web push).
Advice for other ecommerce businesses
Build your email list from the very beginning — even if you don’t know what you’re going to send yet. It’s your most valuable asset, and you’ll always have it with you. With GetResponse, you can make full use of that list when you’re ready to activate it.
Szymon Grocholewski, CEO at Med&Beauty
Why GetResponse?
Intuitive, easy-to-use interface,
High deliverability and timely mailings,
Multi-language support,
Reliable and stable system.
I recommend GetResponse because the platform is intuitive and easy to use. Thanks to tutorials and guides, you can figure out everything you need on your own. And for companies thinking about migrating, deliverability and support are of the highest level.
Szymon Grocholewski, CEO at Med&Beauty
Tools used to get results
Ecommerce Tools
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From sales funnels to selling your products online to lead magnets to grow and nurture your email list, GetResponse offers a plethora of marketing tools for monetizing your ecommerce business.
Email Marketing
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Customize ready-to-go newsletters, and transactional emails from a library of predesigned professional templates to match your goals. Take advantage of a/b testing and email analytics to constantly improve your results.
List Building
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Use landing pages or forms featuring lead magnets to collect customers information. You can save and divide customer data into separate lists for updates, promotions, and other business uses.
Marketing Automation
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Bring your ideal customer journey to life with a visual marketing automation builder that grows with your needs. Schedule automated responses, emails, and reminders.
Signup Forms
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Use pre-made templates or create your own forms to collect customer data. Turn data into personalized experiences. You can integrate them with other platforms like Facebook, WordPress, etc.
SMS marketing
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Enable direct contact with your subscribers using SMS marketing campaigns. It's the most effective marketing channel built directly into your marketing automation platform.
