Interest-based popup
This template contains elements from the Web channel, which means it allows you to operate on both email subscribers and non-subscribed website visitors.
The Interest-based popup template is a simple, highly targeted marketing automation workflow designed to display a sign-up form or message exactly where user interest is highest.
With just two simple elements, it allows you to deliver highly relevant messages in a non-intrusive way, directly tailored to what the visitor is viewing.
It’s ideal for:
- capturing leads with compelling signup forms tied to product interest
- offering incentives (like discounts or bonuses) at key touchpoints
- promoting time-sensitive offers or upcoming events such as webinars
Template overview
Category: Engagement and retention
Elements in template: 2
Here’s what you’ll need to configure the elements and publish the template as a workflow:
- WebConnect installed on your site,
- pop-up (but you can also create a new one while configuring the flow).
Configuring the template
All greyed-out elements need to be configured. Click an element to open its Properties tab.
- The workflow starts with the Visited URL condition. Select the domain you want to track (the list shows domains with Web Connect installed). To specify the exact page that should activate the automation, you can add a URL path or include URL parameters. Learn more about configuring the Visited URL condition.
Note: We recommend using precise targeting via URL parameters in the first element’s properties to make the most of this element. - Configure the Show popup action, where you can customize the message to match the content of the visited page – ideal for sign-up incentives, webinar invitations, or limited-time offers. You can choose an existing pop-up or create a new one. By default, Run multiple times is disabled for the popup action, so each visitor will see it only once.
