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Contents:

Delivered

A message is considered “delivered” once it’s accepted from the sender by the receiver. At this point, the receiving Internet Service Provider (ISP) may choose to subject the message to additional spam

filtering or forwarding.

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    A bounce is an email that is returned to the sender because it cannot be delivered for some reason. Bounces fall into two categories: hard bounces and soft bounces. What are the most common reasons for bounces? When an email is returned to the sender, the email server typically provides the reason for the bounce: […]

  • How to avoid sending low quality content messages?

    To send high performing messages you need to avoid sending low-quality content. It’s important to send content your subscribers expect to receive. If they subscribe to receive tips on photography, send them only such content. There are also some general quality guidelines you should follow to achieve message high performance. Quality guidelines: Avoid adding FWD, […]

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