Are you looking for AWeber alternatives for one reason or another?
We’ve got you covered!
After thorough research and comparison, we compiled a detailed guide to the best AWeber alternatives currently on the market.
Below, we’ll go through the following tools:
- GetResponse
- Sender
- Kit
- ActiveCampaign
- Constant Contact
- MailerLite
- Mailchimp
These 7 AWeber alternatives might be a better deal for you price-wise and according to their features and functionalities.
We’ll judge them based on the following criteria:
- Ease of Use: how easy it is to onboard and use the software.
- Email Deliverability: the percentage of emails that reach subscribers’ inboxes
- Customer Support: speed and efficiency.
- Feature Score: how feature-rich the platform is compared to the other AWeber alternatives from this list.
- Pricing: how affordable and cost-effective the tool is for what it does.
Short on time?
TL;DR: 7 Best AWeber alternatives
- Choose GetResponse if you need an all-in-one, complete marketing automation platform for your B2B or ecommerce business.
- Choose Sender if you want an affordable, easy-to-use platform for email and SMS marketing with a generous free plan to start on.
- Choose Kit if you’re an (online) content creator needing email marketing automation.
- Choose ActiveCampaign if you need advanced automation, CRM data, and AI-assisted customer journeys.
- Choose Constant Contact if you want something simple to get your point across.
- Choose Mailer Lite if you’re a small or mid-size business looking to enjoy automated email workflows.
- Choose Mailchimp if you have a small email contact list and want to enjoy a comprehensive feature list.
Here’s a quick table to summarize (find the detailed feature comparison at the bottom):
| Tool | Best for | Free plan or trial | Score |
|---|---|---|---|
| AWeber | Simple newsletters | Up to 500 subscribers and 3,000 emails/month | 4.2 |
| GetResponse | All-in-one marketing | Up to 500 contacts and 2,500 newsletters/month | 4.8 |
| Sender | Affordable email + SMS | Up to 2,500 subscribers and 15,000 emails/month | 4.5 |
| Kit | Content creators | Up to 10,000 subscribers | 4.4 |
| ActiveCampaign | Advanced automation | 14-day free trial | 4.4 |
| Constant Contact | Local organizations | 30-day free trial | 4 |
| MailerLite | Simple email marketing | Up to 250 active subscribers and 2,500 emails/month | 4.54 |
| Mailchimp | Small retailers | Fewer than 250 contacts | 4.24 |
Let’s now do an in-depth analysis.
Why do people look for an AWeber alternative?
Since you’re here, you probably know what AWeber is: a tool that simplifies email marketing for small businesses. It’s easy to use and has all the basics you might need.
But like any other software, AWeber is not without its drawbacks, which force people to seek other alternatives. Here are some of the most notable issues linked to AWeber:
- Analytics issues: AWeber cannot differentiate between subscribers and unsubscribers.
- Outdated email templates: they are easy to customize but only contain the basics, like a handful of fonts or basic stock images
- Weak visual customizations: no Giphy integration or built-in image editor.
- No A/B testing options for landing pages
- No analytics in the Free package: you’re kind of stranded unless you pay for the Pro plan.
- Limited features: if you want to use webinars, conversion funnels, live chats, or paid ads, you’ll need to integrate AWeber with third-party tools
- Limited language support: the platform and support are only available in English.
In general, AWeber is a decent tool. However, many features currently considered default need to be purchased and integrated subsequently, making it outdated and less cost-effective.
AWeber score
| Ease-of-use | Email deliverability | Customer support | Feature score | Pricing | Total score |
| 5 | 4 | 5 | 4 | 3 | 4.2 |
GetResponse vs. AWeber — see our verdict!
Now, let’s look at AWeber alternatives that may do more for you.
1. GetResponse: best AWeber alternative for all-in-one marketing automation
GetResponse is the best AWeber alternative for teams that want email marketing, automation, landing pages, webinars, ecommerce tools, and content monetization in one platform.
The platform is a full-fledged, comprehensive solution, meaning you get a whole stack of automated marketing tools with one subscription.
This includes email marketing, automation, conversion funnel management, paid ads, signup forms, and more, with a single plan of your choice.
Here’s our honest and detailed tool review.
Reasons to choose GetResponse over AWeber
Personalization, automation, reliability: that’s what GetResponse strives for.
GetResponse’s core features include email marketing, marketing automation, and an automated sales funnel — no third-party apps required.
Email marketing software enables you to create different emails and meet other goals with ease:
- Rich email data analysis: enter specific criteria and pull data from your ecommerce store to create customer segments, personalize and deliver the messages at a perfect time. Then, track the results to see how you can improve the stats. You can also A/B test your email campaigns’ messages.
- Design beautiful emails: use the intuitive drag-and-drop builder to create emails from scratch; you can also browse the library of professionally-made email templates, pick some, and customize them with your branding and content.
- Built-in AI tools: generate high-converting subject lines or entire newsletters with just a push of a button.
- Autoresponders: set up welcome emails, email courses, and lead nurturing email sequences with ease.
- Increase revenue with shoppable emails: connect your online shop, add the products directly into the emails, and spice it up with related product recommendations; this reduces the number of clicks it takes to buy and wins back the abandoned carts.
Marketing automation builds unique customer journeys without the need for your micromanagement:
- Powered by user behavior: GetResponse enables automated actions based on user behavior and advanced analytics. Assign scores for engagement actions and use that scoring system to segment the contacts. Then, run automated, personalized campaigns for each segment!
- Better profiling with tags: building individual contact profiles is easier with an unlimited number of tags you can create and assign.
- Automation templates: use the data, set the rules and conditions, and let the campaign roll. Automation is precise, and you can enrich it further with a lot of third-party integrations.
- Perfect for ecommerce: once you’ve connected your store with GetResponse, you can run successful automated email campaigns, like cart abandonment emails, product recommendations, and transactional emails.
Automated sales funnels cover everything from ads to payments — you can pick:
- Opt-in funnels to capture new leads from landing pages.
- Lead magnet funnels to share valuable resources and get email addresses in return.
- Sales funnel to promote, sell, and deliver. Our conversion funnels are also a great stand-out feature lacking in AWeber. These will help nurture your leads as you go.
- Webinar funnels to show your expertise. Many AWeber users need third-party tools for webinars, while GetResponse includes webinars in the Creator plan and gives Free accounts limited webinar access during the first 14 days.
- Abandoned carts, recommended products, follow-ups.
What we like
| Strength | Why it matters |
|---|---|
| Broader marketing toolkit | Reduces the need for separate webinar, landing page, funnel, and automation tools. |
| Strong automation | Better fit for teams that need behavior-based workflows and segmentation. |
| Built-in webinars and courses | Useful for educators, coaches, and content monetization. |
| Ecommerce features | Helps stores connect campaigns to sales activity. |
What we don’t like
| Limitation | Why it matters |
|---|---|
| More features to learn | Beginners may need more onboarding than with AWeber. |
| Advanced features require higher plans | Teams should compare plans carefully before switching. |
| Not a full sales CRM | Sales-led teams may still need a dedicated CRM. |
GetResponse pricing
Not to brag, but GetResponse pricing is some of the most flexible out there.
Unlike AWeber, GetResponse offers separate paid plans for different business needs: Starter, Marketer, Creator, and Enterprise. This lets users choose a plan based on whether they mainly need email marketing, marketing automation and ecommerce tools, or content monetization features.
The Free plan gives you space for up to 500 contacts. Paid plans start at 1,000 contacts and can scale based on list size, with Enterprise available for larger or more advanced needs.
You can choose monthly or 12-month billing for standard paid plans. The visible “starts at” prices on the pricing page reflect annual billing.
We also take pride in helping nonprofits with a permanent 50% discount.
With a Free account, you can try premium features for the first 14 days. The Free plan includes space for up to 500 contacts, 2,500 newsletters per month, basic email marketing tools, one landing page, and signup and contact forms. After the first 14 days, access to premium features becomes limited unless you upgrade.
Now, about the paid pricing plans:
- Starter plan starts at about $15.58/month for 1,000 contacts. It includes unlimited newsletters, unlimited landing pages, signup forms and popups, one automation workflow, an AI campaign generator, a welcome email series, and 24/7 support.
- Marketer plan starts at about $48.38/month for 1,000 contacts. It includes everything in Starter, plus advanced marketing automation, email delivery scheduling, advanced segmentation, promo codes, abandoned cart recovery, unlimited web push notifications, integrations, and API access.
- Creator plan starts at about $56.58/month for 1,000 contacts. It includes everything in Marketer, plus AI Course Creator, unlimited courses, up to 500 students, quizzes and certificates, premium newsletters, website builder, webinars, and the student mobile app.
Who should use GetResponse?
GetResponse is a strong fit for businesses that want more room to grow beyond basic email marketing.
GetResponse is built to fit the needs of:
- Entrepreneurs
- Online marketers
- Marketing managers
- Ecommerce
- Large and mid-sized companies
It’s a scalable option for teams that want email marketing, automation, landing pages, webinars, ecommerce tools, and content monetization features in one platform.
GetResponse score
| Ease-of-use | Email deliverability | Customer support | Feature score | Pricing | Total score |
| 4 | 5 | 5 | 5 | 5 | 4.8 |
Need more convincing? Read this unbiased GetResponse review from Email Vendor Selection and learn what others think about our tool.
2. Sender: best AWeber alternative for affordable email and SMS with a generous free plan
Sender is a strong AWeber alternative for small and growing businesses that want newsletters, automation, and SMS in one affordable, easy-to-use platform.
It brings together email campaigns, bulk emailing, segmentation, transactional emails, and text marketing without the steep learning curve or price jumps of bigger tools.
What stands out most about Sender is how much it packs into its free tier, making it an appealing option for businesses that want to run real campaigns before committing to a paid plan.
Reasons to choose Sender over AWeber
There are several features that make Sender an attractive AWeber alternative, including:
- Modern drag-and-drop editor: Build responsive emails without any coding using a library of fresh, professionally designed templates you can fully customize with your own branding.
- Automation with custom events: Set up visual workflows triggered by sign-ups, purchases, or abandoned carts, and capture unique user actions like “Finished Lesson” or “Upgrade Clicked” for precise, behavior-based targeting.
- Unlimited signup forms and popups: Grow your list with as many embedded forms, popups, exit-intent overlays, and spin-to-win forms as you need — no caps, even on the free plan.
- Email and SMS in one place: Combine email and text messaging in the same sequence for multichannel campaigns without stitching together separate tools.
- Transactional emails: Send password resets, order confirmations, and shipping notifications directly via REST API or SMTP, included across all plans, including the free tier.
Sender integrates with popular platforms like WordPress, WooCommerce, and Shopify, plus 5,000+ apps through Zapier.
What we like
| Strength | Why it matters |
|---|---|
| Generous free plan | Lets small businesses run real campaigns before paying anything. |
| Low, predictable pricing | Paid plans stay affordable as the contact list grows. |
| Email and SMS together | Supports multichannel outreach from one dashboard. |
| Transactional emails included | Handles system emails without a separate service. |
What we don’t like
| Limitation | Why it matters |
|---|---|
| Fewer native integrations | Some apps require connecting through Zapier. |
| No built-in CRM | Sales-led teams may still need a dedicated CRM. |
| Fewer advanced features | Larger teams may outgrow it for complex needs. |
Sender pricing
Sender has four plans: Free, Standard, Professional, and Enterprise. Pricing is based on your number of subscribers and monthly email volume.
The Free Forever plan covers up to 2,500 subscribers and 15,000 monthly emails, with automation, the drag-and-drop editor, signup forms, and 24/7 support included.
- Standard starts at $7/month from 1,000 subscribers and 12,000 monthly emails. It adds SMS messaging, higher sending limits, multi-user access, and removes Sender branding.
- Professional starts at $14/month from 1,000 subscribers and 24,000 monthly emails. It adds free SMS credits, animated countdown timers, advanced automation, and priority support.
- Enterprise offers custom pricing with unlimited emails, a dedicated success manager, SSO, and a service level agreement for high-volume senders.
Sender’s Free Forever plan requires no credit card and doesn’t expire.
Who is Sender for?
Sender is a good fit for smaller teams and budget-conscious businesses that want capable email and SMS marketing without a high entry cost. This includes:
- Small businesses
- Ecommerce stores
- Content creators
- Startups
Choose Sender if you want an affordable AWeber alternative with a generous free plan, automation, transactional emails, and SMS in one platform.
3. Kit: best AWeber alternative for creators and newsletter monetization
Kit, formerly ConvertKit, is a strong AWeber alternative for creators who want newsletters, audience growth, recommendations, and simple monetization tools.
Primarily focused on creators rather than traditional companies, Kit is a solution that covers email marketing, automations, landing pages, forms, recommendations, and commerce.
Automation, audience growth, and creator monetization are the main selling points of Kit. It caters to people who’d rather get this done fast and easy instead of manually tinkering with email marketing.
Reasons to choose Kit over AWeber
There are plenty of features that make Kit attractive for creators working solo, the most noticeable of them being:
- Email marketing for creators
- Commerce functionalities
- Great landing page builder
- Strong automation
Email marketing is made easy; the email designer has a clean editor (although it’s not drag and drop), and there are beautiful responsive email templates to save time. Set one as default and use it whenever.
Kit uses subscriber tagging and segmentation to organize your audience, so creators can manage subscribers by interests, actions, and customer journey stage without relying on separate lists.
Kit provides tagging, segmentation, and deliverability tools to help creators send more relevant emails to the right subscribers. Organize the subscribers with tags based on their actions or characteristics, apply custom filters, and send emails that match customer journeys (so you don’t pitch someone who has already purchased).
Commerce functionalities: built to sell digital products and recurring subscriptions with entirely customizable product pages. Branding goes in-depth, and you can add your product page URL and custom domain name.
Kit Commerce helps creators sell digital products, subscriptions, and newsletters directly to their audience, with payments powered by Stripe.
Fantastic landing pages — no coding knowledge required, Unsplash integration, customizable templates responsive on all devices; everything you might need to build a landing page with an irresistible lead magnet.
Powerful automation: Kit’s Visual Automations help creators build welcome sequences, launches, nurture campaigns, and sales funnels that run in the background. While they set the rules, customize, and create content, the app considers data and customer journey and sends timely email drip campaigns.
These are also worth mentioning:
- A decent number of third-party integrations: Kit connects with creator tools like Shopify, Stripe, WooCommerce, Mighty, Thinkific, Linktree, and more than 100 other apps.
- Rich knowledge base: blogs, video training, podcasts, courses, workshops, and authentic creator stories: plenty of stuff to help creators out.
What we like
| Strength | Why it matters |
|---|---|
| Creator-first positioning | Strong fit for writers, podcasters, coaches, and educators. |
| Newsletter monetization | Useful for creators who want to earn from their audience. |
| Simple subscriber management | Easier for solo creators than complex CRM-style tools. |
| Landing pages and forms | Helps creators grow without a website. |
What we don’t like
| Limitation | Why it matters |
|---|---|
| Less suitable for ecommerce | Stores may need deeper purchase-based automation. |
| Reporting can feel limited | Data-heavy teams may want more analytics. |
| Creator-first focus | B2B, SaaS, and retail teams may prefer broader platforms. |
Kit pricing
The smallest number of email subscribers is 1,000, and the pricing looks like this:
Good news, there’s a Free plan, and no credit card information is required.
This one is a perfect fit for creators who are only starting and have yet to build their audience.
The Creator plan starts at $33/month for 1,000 subscribers. It includes everything in the Newsletter plan, plus unlimited Visual Automations, unlimited email sequences, A/B subject line testing, subscriber polls, SMS marketing, apps and integrations, RSS campaigns, and 24/7 email and chat support.
The Pro plan starts at $66/month for 1,000 subscribers. It includes everything in Creator, plus Subscriber Signals, engagement analytics, unlimited users, deliverability reporting, subscriber engagement scoring, collaborative editing, A/B testing for subject lines and content, Facebook custom audiences, a newsletter referral system, and priority support.
Kit offers two months free when you choose yearly billing.
Kit offers a 14-day free trial with no credit card required. Creator and Pro plans can also be tested before committing.
Who is Kit for?
You may benefit from Kit if you create digital products, newsletters, subscriptions, or other creator-led offers and market them online.
This includes:
- Online content creators (blogger, podcaster, YouTuber, course creator, etc.)
- Course creators
- Freelancers
So, creators rather than traditional companies. This makes Kit stand out as one of the best AWeber alternatives for newsletter monetization and audience growth.
Want to learn more? Read our GetResponse vs. Kit comparison
Kit score
| Ease-of-use | Email deliverability | Customer support | Feature score | Pricing | Total score |
| 4 | 5 | 5 | 5 | 3 | 4.4 |
You may also enjoy:
1. Mailchimp alternatives you should try today
2. Alternatives to ClickFunnels and their pros and cons
4. ActiveCampaign: best AWeber alternative for advanced automation workflows
ActiveCampaign is a better fit than AWeber for teams that need advanced automations, behavioral targeting, CRM data, and predictive campaign tools.
ActiveCampaign is a marketing automation platform that helps businesses create personalized customer experiences across email, automation, CRM, SMS, WhatsApp, and other channels.
Its more advanced email marketing, marketing automation, and CRM tools make it a terrific AWeber alternative for businesses looking for a more advanced and versatile solution.
ActiveCampaign goes beyond simple email campaigns and nurtures the customer relationship at every stage of the customer lifecycle.
Reasons to choose ActiveCampaign over AWeber
Email marketing is serious business to them:
- Multiple email types to choose from: broadcasts, campaigns, and newsletters, all easy to design with existing mobile-optimized templates.
- Email funnels and automation: set your email triggers and autoresponders, create targeted emails, and schedule them as you see fit.
- Next-level personalization: precise email segmentation and dynamic content lead more people to engage.
Marketing automation is powered by visitor behavior: constant info is pulled from all the platforms and analyzed, so each person gets a relevant email that they’ll find value in.
CRM and sales automation: ActiveCampaign has a central platform from which you can manage all contacts. Lead prioritization is automated as well, with lead scoring, win probability, and auto-segmentation.
ActiveCampaign’s AI features include tools such as AI Campaign Builder, AI Brand Kit, Predictive Sending, AI-suggested segments, and AI-powered automation support.
What we like
| Strength | Why it matters |
|---|---|
| Advanced automation | Stronger for complex journeys than AWeber. |
| CRM and lifecycle data | Useful for sales-marketing alignment. |
| Predictive tools | Helps optimize timing and personalization. |
| Large automation template library | Speeds up campaign setup. |
What we don’t like
| Limitation | Why it matters |
|---|---|
| Steeper learning curve | Not ideal for simple newsletter senders. |
| No permanent free plan | Less attractive for early-stage users. |
| Can become expensive | Costs increase with contacts and feature needs. |
Here’s how one user compared ActiveCampaign to Kit and Mailchimp:
Another user named these flaws:
ActiveCampaign pricing
ActiveCampaign pricing depends on your contact count, billing cycle, and plan tier. Its main plan tiers are Starter, Plus, Pro, and Enterprise, with pricing starting at $15 for accounts with fewer than 1,000 contacts.
ActiveCampaign offers a 14-day free trial with no credit card required.
It’s worth mentioning that ActiveCampaign offers a 20% discount for nonprofits.
Who is ActiveCampaign for?
ActiveCampaign has advanced features and focuses on:
- Ecommerce
- Digital Businesses
- B2B Companies
ActiveCampaign is a strong fit if you need advanced automation, CRM data, segmentation, and AI-assisted campaign tools to manage more complex customer journeys.
Want to learn more? Read our GetResponse vs. ActiveCampaign review
ActiveCampaign score
| Ease-of-use | Email deliverability | Customer support | Feature score | Pricing | Total score |
| 4 | 5 | 5 | 5 | 3 | 4.4 |
5. Constant Contact: best AWeber alternative for events and local organizations
Constant Contact is a strong AWeber alternative for nonprofits, local businesses, and organizations that need event marketing alongside email.
Reasons to choose Constant Contact over AWeber
Constant Contact uses email marketing, automation, AI, SMS, social media, event marketing, and reporting tools to help small businesses, nonprofits, and local organizations communicate with their audiences.
- Simplified social media marketing: Constant Contact emphasizes social media presence, knowing how important it is to engage with crowds. Their tools enable centralized social posting and social monitoring, with a social marketing calendar for a clear view.
- Google Ads Manager access: available on the Premium plan, helping teams manage paid search campaigns alongside email, SMS, and social campaigns.
- Streamlined contact list management: all the contacts are stored in a single, central database, pouring from all the marketing channels and integrations you use. You can also import and organize the contacts and send relevant emails to each segment.
- Email marketing tools: Constant Contact’s email marketing tools are practical and easy to use.
- SMS marketing: The newly introduced SMS marketing feature expands your reach by adding text message marketing to your toolkit. SMS marketing is available as an add-on, starting at $10/month.
- Support options include access to help resources and customer support. Buyers should check the current support options available for their plan and region.
On top of all that, you get customizable pop-ups, engaging sign-up forms, and ecommerce integrations, among other things.
Reasons not to choose Constant Contact
- Email design may feel limited for teams with strict brand or layout requirements, so users with advanced design needs should test the editor and templates before committing.
- Weak mobile app: you can do a lot more on the desktop, which gets frustrating if you’re on the go and need to make quick fixes.
- Advanced reporting depends on the plan. Premium includes revenue reporting, while lower plans may be less suitable for teams that need deeper performance analysis.
- High price point: depending on your needs and list size, it can get pretty expensive.
Others, however, like Constant Contact, as they seem to be improving:
Constant Contact is beginner-friendly and useful for local marketing, events, and nonprofit campaigns, but teams that need complex lifecycle automation or advanced ecommerce workflows may prefer a more automation-focused platform.
Constant Contact pricing
Constant Contact has three plans, which are based on the number of contacts.
Though it is less advanced than automation-first tools like GetResponse or ActiveCampaign, Constant Contact can be a practical option for small businesses, nonprofits, and local organizations that want email, social, SMS, and event marketing tools in one platform. Therefore, if you’re just starting your marketing journey, then this might be an ideal AWeber alternative for you.
Constant Contact’s paid plans start at $12/month for 500 contacts on Lite.
The Standard plan starts at $35/month for 500 contacts and includes scheduled and automated email sends, contact segmentation, subject line comparison testing, pre-built automation templates, and social media advertising management.
Premium starts at $80/month for 500 contacts and adds features such as 500 included SMS messages, automatic email personalization, social media retargeting, Google Ads Manager access, and revenue reporting.
Constant Contact offers a 30-day free trial, which lets users explore campaign types and features before choosing a paid plan.
Who should use Constant Contact?
Constant Contact has features that are best suited for:
- Nonprofits
- Small businesses
- Individuals
Choose Constant Contact if you want a beginner-friendly AWeber alternative for email marketing, event promotion, SMS, and simple multichannel campaigns.
Want to learn more? Read our GetResponse vs. Constant Contact review
Constant Contact score
| Ease-of-use | Email deliverability | Customer support | Feature score | Pricing | Total score |
| 5 | 5 | 5 | 3 | 2 | 4 |
6. MailerLite: best AWeber alternative for simple, affordable email marketing
MailerLite is a strong AWeber alternative for small businesses and creators that want newsletters, landing pages, forms, and simple automations at a lower entry cost.
It started as an email marketing platform, but over time, it has evolved into an all-in-one marketing platform. You can create landing pages, signup forms, email newsletters, and manage your email list with this AWeber alternative.
What stands out most for MailerLite, however, is its simple interface that makes you enjoy using its core feature, email marketing. It also offers a free plan for users with up to 250 active subscribers and 2,500 monthly emails.
Reasons to choose MailerLite over AWeber
There are a couple of features that make MailerLite a great AWeber alternative, including:
- Visual email editor: You can run your email marketing campaigns comfortably without any coding knowledge with the platform’s visual email editor, custom HTML editor, or the rich-text editor if you’re looking to create a more personalized email.
- Easy-to-use interface: helps users create custom emails, including prompts for each stage to ensure you don’t miss any section.
- Assets library: You can work fast on Mailer Lite since you’ll have access to a large newsletter template gallery and a built-in image library.
- AI creator: use their AI tool to create emails and generate email subject lines within minutes. This enhances your email creation process and provides a wide range of relevant content ideas.
- Ecommerce functionalities: Mailer Lite lets you integrate and sync data with your eCommerce platform. This helps you create email campaigns that align with your customers’ purchasing patterns and makes it easy to import your products into your newsletters or emails.
- Awesome signup forms and landing pages: You can attract and convert your web visitors with custom landing pages and sign-up forms. MailerLite provides a template gallery that will help you create both with ease.
- Automated email workflows: use pre-built workflows to automate your email communication based on certain triggers, from clicking links to filling in sign-up forms.
Power plan users can use multiple automation triggers, with up to three triggers per automation. This enables multiple entry points into one workflow.
What we like
| Strength | Why it matters |
|---|---|
| Clean interface | Good for beginners and small teams. |
| Landing pages and forms | Useful for simple lead capture. |
| Affordable entry point | Attractive for basic newsletter use cases. |
| Simple automations | Enough for lightweight campaigns. |
What we don’t like
| Limitation | Why it matters |
|---|---|
| Free plan is limited | Users may outgrow it quickly. |
| Less advanced automation | Not ideal for complex behavior-based workflows. |
| Limited CRM depth | Sales-led teams may need another tool. |
Mailer Lite pricing
MailerLite has four main plans: Free, Comfort, Power, and Enterprise. Pricing is based on your number of active subscribers, monthly email sends, and selected plan.
If you’re a small business with up to 250 active subscribers, you can start with MailerLite’s Free plan. The Free plan includes up to 2,500 monthly emails, and new accounts also get a 14-day premium trial with access to additional features.
MailerLite’s paid plans currently start at $12/month. Paid plan costs vary based on subscriber count, email volume, and whether you choose Comfort, Power, or Enterprise.
You can also choose the Power plan for higher feature limits and more advanced needs, or Enterprise if your list is larger or you need a custom setup.
Who is MailerLite for?
MailerLite is a good fit for small businesses, creators, and ecommerce businesses that want simple email marketing, landing pages, forms, websites, and automations.
| Ease-of-use | Email deliverability | Customer support | Feature score | Pricing | Total score |
| 4.6 | 4 | 4.8 | 4.5 | 4.8 | 4.54 |
7. Mailchimp: best AWeber alternative for familiar email marketing and ecommerce reporting
Mailchimp is a practical AWeber alternative for small businesses that want familiar email tools, ecommerce integrations, and a large app ecosystem.
Mailchimp is another popular AWeber alternative. It is best known for email marketing, automations, ecommerce integrations, reporting, and a large app ecosystem.
However, Mailchimp’s pricing and plan limits have changed over time, so growing businesses should check contact tiers, email send limits, and feature access before choosing a plan.
Reasons to choose Mailchimp over AWeber
Mailchimp still has a couple of great pros for users, including:
- Marketing automation flows — Mailchimp lets users create automated customer journeys with pre-built flows, behavior-based triggers, tags, targeted emails, and integrations with other apps and web services. This makes work easier for you while saving you the time and management tools or resources you would have to spend to manage interactions or campaigns on each channel.
- Email editor: Mailchimp has a drag-and-drop editor that is easy to use for marketers. Even users without any design knowledge can send professional and engaging marketing emails.
- AI-powered tools: Mailchimp offers AI-assisted tools such as Intuit Assist for eligible users and plans, with availability depending on plan, country, and language.
- Multiple integrations: Mailchimp connects with 300+ integrations, including ecommerce and marketing tools such as Shopify and Stripe. This brings everything you need on a single platform.
- Marketing automation flows: Mailchimp lets you sync customer data from connected tools and create automated journeys based on contact behavior, ecommerce activity, tags, and other data points. For instance, seamless integration with an eCommerce tool will allow you to send an abandonment email to customers automatically.
What we like
| Strength | Why it matters |
|---|---|
| Familiar platform | Easy to find tutorials, freelancers, and integrations. |
| Ecommerce integrations | Useful for small online retailers. |
| Reporting depth | Helps connect campaigns to revenue. |
| Large ecosystem | Works with many third-party apps. |
What we don’t like
| Limitation | Why it matters |
|---|---|
| Pricing scales quickly | Growing lists may become expensive. |
| Free plan is limited | Less generous than many users expect. |
| Advanced features require higher plans | Buyers should check automation and segmentation access. |
Mailchimp pricing
Mailchimp has four main Marketing plans: Free, Essentials, Standard, and Premium.
Mailchimp pricing depends on your plan type and contact tier. Monthly paid plans require you to choose a contact count, and that contact tier determines both your contact limit and monthly sending limit. Mailchimp’s Free plan is for businesses with fewer than 250 contacts. Paid Marketing plans currently start at $13/month for Essentials and $20/month for Standard at the 500-contact tier, while Premium starts at $350/month for 10,000 contacts.
Who is Mailchimp for?
Mailchimp is best suited for small businesses, personal brands, and small ecommerce retailers that want familiar email marketing tools, ecommerce integrations, automations, and reporting.
Brands and organizations with larger lists should compare Mailchimp’s contact tiers, send limits, and feature access against other AWeber alternatives before committing.
Check out our interesting guide on the best Mailchimp alternatives for more details.
| Ease-of-use | Email deliverability | Customer support | Feature score | Pricing | Total score |
| 4.4 | 4 | 4.1 | 4.3 | 4.4 | 4.24 |
Which one of these AWeber alternatives is the best for you?
Pick GetResponse if:
- You need a robust yet user-friendly marketing automation platform that covers email marketing, automation, high-converting landing pages, webinars, live chats, paid ads, and more related tools.
- You want superb automation capabilities and streamlined workflow.
- It has to be something cost-effective yet scalable for your SMB or Enterprise.
Pick Kit if:
- You’re a freelancer, solopreneur, or small business owner selling or marketing online goods and services.
- You need something to manage email marketing and boost sales while you do your work.
Pick ActiveCampaign if:
- You feel you could improve your current customer experience with a powerful toolkit.
- You want to automate on a large scale but retain authenticity and meaningful communication.
Pick Constant Contact if:
- You’re an individual, small business, or nonprofit.
- You’re not tech-savvy or marketing-savvy, so you need a basic AWeber alternative with few functionalities.
Pick MailerLite if:
- You’re an ecommerce business.
- You own a small and mid-size business that does not require too many advanced features.
Pick Mailchimp if:
- You’re a personal brand or small business owner with an equally small email contact list.
- You want a familiar platform for email marketing, ecommerce integrations, automations, reporting, and social posting.
Best AWeber Alternatives FAQs
What is the best AWeber alternative overall?
GetResponse is the best overall AWeber alternative if you want email marketing, automation, landing pages, webinars, ecommerce tools, and content monetization in one platform.
What is the best free AWeber alternative?
MailerLite and Kit are worth comparing if you want a free plan, but the best option depends on your subscriber count, email volume, automation needs, and whether you need creator monetization or business marketing tools.
What is the best AWeber alternative for automation?
ActiveCampaign is one of the strongest AWeber alternatives for advanced automation. GetResponse is a better fit if you want automation together with landing pages, webinars, ecommerce tools, and broader campaign features.
What is the best AWeber alternative for creators?
Kit is the strongest creator-first AWeber alternative because it focuses on newsletters, audience growth, recommendations, and monetization. GetResponse is a good option for creators who also need webinars, courses, landing pages, and automation.
What is the best AWeber alternative for ecommerce?
GetResponse and Mailchimp are strong options for ecommerce teams. GetResponse is better for broader marketing automation and funnels, while Mailchimp is a familiar option for small retailers that want ecommerce integrations and reporting.
Is AWeber still worth using?
AWeber is still worth using if you need simple newsletters, basic workflows, landing pages, templates, and strong support. It may feel limiting if you need advanced automation, ecommerce workflows, webinars, funnels, or multichannel campaigns.
Is GetResponse better than AWeber?
GetResponse is better than AWeber for businesses that want a broader marketing platform with automation, landing pages, webinars, ecommerce tools, paid ads, and content monetization features. AWeber may be enough for simple newsletter sending.
What should I check before switching from AWeber?
Before switching, check subscriber limits, monthly send limits, automation triggers, segmentation rules, landing pages, forms, ecommerce integrations, deliverability tools, migration support, and how pricing changes as your list grows.
Can I migrate from AWeber to GetResponse?
Yes. Before migrating, export your subscribers, tags, custom fields, suppression lists, forms, templates, and automation logic. Then rebuild key workflows in GetResponse and test signup forms, automations, and unsubscribe behavior before fully switching.
Which AWeber alternative is easiest to use?
MailerLite and Constant Contact are among the easiest AWeber alternatives for beginners. GetResponse offers more features, so it may take more setup, but it also covers more marketing use cases in one platform.
