4 Best Klaviyo Alternatives (January 2022) – Detailed Comparison
by Irek Klimczak last updated on 0

4 Best Klaviyo Alternatives (January 2022) – Detailed Comparison

Right off the bat, you are most likely searching for Klaviyo alternatives due to the complexity of their interface and block builder, complex discount code adding, and pricing, or you’re looking for a solution that’s more suitable for B2B and other industries rather than retail. 

We tested Klaviyo and its alternatives to assist you in research and help you find a better-fitted platform for your business. 

We compared Klaviyo with other marketing platforms, and after in-depth research, we selected four that might fit like a glove.

We will compare Klaviyo with:

  • GetResponse
  • Mailchimp
  • ActiveCampaign
  • AWeber

Our criteria in the search for the alternative platform for Klaviyo is based on:

  • User-friendliness and customer support – how easy is it to start with and use the platform 
  • What industries are more suitable for what alternative
  • Price – The best value for your specific needs
  • Features and updates – Best features that platforms offer to help your business 

If you are in a hurry, here’s the shortest go-to suggestion list for Klaviyo alternatives

  • GetResponse – An all-in-one marketing and sales funnel solution that supports you on every step, from email marketing, over landing page building, to managing your PPC campaigns, lead magnets, and webinars.
  • Mailchimp – Free to get started, very simple to use for an email campaign, but scalable if you decide to use newly added features available on the platform.
  • ActiveCampaign – Customer comes first, a great tool to direct you toward gaining and retaining customers.
  • AWeber – Great for small businesses, creative industries, and content creators for gaining and retaining a trusted following.
Table Of Contents

Klaviyo – an overview 

Klaviyo homepage.

It is well known that Klaviyo is an excellent tool for the ecommerce business. Retailers on Shopify, WooCommerce, and Magento trust Klaviyo with their email campaigns. 

However, Klaviyo is not a good fit for everyone. Most reviewers find Klaviyo’s pricing, the complexity of their tools, and block builder to be a deal-breaker. 

We experienced difficulties when trying to build our newsletter. For example, when we tried to add a new block into an already created template, we had to edit it first separately.

It took us a lot of time to do this.

Even if you are a skilled editor and have some knowledge of HTML, this process will take a lot of your time.

Klaviyo email editor.
Source: Klaviyo Text Blocks (source code)

Before we dig into Klaviyo alternatives, there are some features that we like in Klaviyo. 

Let’s see what’s good and what is troubling with this software.

What we like in Klaviyo:

  • Focused attention to returning customers – Those categorized as VIP are the buyers that spend the most in your shop. You can keep them engaged by offering the first look at your products with an option to purchase first.
  • Event creating – Direct your attention towards frequent buyers by offering special discounts or coupons. 
  • Campaign overview – Klaviyo has in-depth, comprehensive analytics for each campaign. 
  • Simple popup forms design – Drag and drop builder is intuitive and straightforward; you can create popups and forms in a couple of minutes.
  • Integrations – Seamless integration with Facebook and Google.

What we don’t like in Klaviyo: 

  • Price – In comparison to other alternatives that offer similar features, Klaviyo is more expensive. 
  • No landing page builder – This is a massive disadvantage of Klaviyo. Landing pages are included in other platforms and are available in both free trials and free packages.
  • Adding columns into existing blocks is complicated – instead of just moving and dropping newly created blocks in your email template, you have to edit them first. It feels like you need to take an HTML programming course to know how to use the platform and effectively design your emails.

Klaviyo pricing

Klaviyo pricing.

Klaviyo offers a free trial that includes up to 250 contacts, 500 emails, 50 SMS contacts, 150 SMS messages, 50 MMS messages, and email support. 

We used their calculator to estimate the price for 1000 emails. 

For the list of 1000 contacts, your monthly cost would be $30.

If you add SMS service, the cost grows (1000 SMS is estimated at $40); however, this is optional.

If your list grows to 5000 contacts, your monthly cost will be $100.

Klaviyo pricing with higher list.

Our intention is not to slay Klaviyo but to present better and more affordable options for your particular use case. So let’s take an in-depth look at different Klaviyo alternatives and see if they’re the right fit for you. 

Read more: Best marketing automation apps for Shopify stores

Klaviyo alternative #1 – GetResponse 

GetResponse homepage.

We are proud to say that this is our tool. But we are also honored to say that we are persistent in understanding our users better, and constant improvements are the priority. 

However, although this is our software, we will be objective and honest while evaluating it. We want you to find the best Klaviyo alternative for your use case

What is GetResponse?

GetResponse is an all-in-one marketing tool that allows you to create complete sales funnels for your business – from building landing pages, lead magnets, PPC promotion, webinars to the different types of marketing automation and email marketing.

Advantages of GetResponse:

  • Marketing Automation – GetResponse analyzes your customers` activity and behavior to help you adjust, change or rebuild new automation. You can customize your emails based on the results and better target your audience.
  • Building and Personalizing Emails – Its’ drag and drop feature allows everyone to create beautiful and engaging emails, and the best part is that you don’t need to know much about HTML or coding to build an email template.
  • Automated Email Responses – You can schedule email sending by selecting the time zone. Emails will be delivered at the right time, and your audience will appreciate the extra attention. This will also help you to scale your campaign.
  • Easy to use – The platform is straightforward to use. It is an entirely drag-and-drop set. The best part – if you have questions – the availability of the webinars, help center,complimentary or customer support is just one click of the button away. 
  • Updated templates – In selecting 500 modern templates, you can find a perfect match for your business and personal style. Categories to choose from are endless; from fitness to retail, marketing to beauty, webinars, or agencies.
  • Social sharing – Plug and play buttons are available for sharing platforms such as Facebook, Twitter, Pinterest, and LinkedIn.
GetResponse G2 review.
Source: G2.com

Shortcomings of GetResponse:

  • Needs more integrations – Although GetResponse has some impressive app integrations (including Shopify), it still lacks some important ones. But it’s easily solvable through Zapier or other APIs.

GetResponse pricing

GetResponse pricing plan comparison.

We offer five pricing plans. Depending on your list size, the price varies from $0 (the Free plan is free forever) for up to 500 contacts, through $15 per month for the list size of 1000 contacts in the Basic package, $99 per month for 1000 contacts for a Professional package, and for a flexible plan, there is a MAX package.

We are supporting non-profit organizations by offering up to a 50% special discount. We consider this to be a small contribution to more significant purposes.

Who should step away from Klaviyo and join GetResponse

  • Mid-size and large companies in need of automated sales funnels.
  • Marketing companies looking to run integrated marketing campaigns across multiple channels like live chats, web push, websites, SMS, or webinars.
  • Advertising companies that need bulk of content daily with fast and easy landing pages builder to correspond with considerable demand.
  • IT companies looking to scale their services and build relations with their users. 
  • Online schools and course companies looking for a comprehensive sales funnel solution, comprehensive analytics, and 24/7 support.
  • Entrepreneurs and business owners looking for a complete marketing solution software to build audiences and email campaigns with precise analytics to support their growth.

We combined reviewers’ scores from different software testing platforms in four categories: user/customer friendliness, price, features, and email open rates to calculate overall platform scores. Finally, we presented the results with a simple graph.

Klaviyo alternative #2 – Mailchimp 

Mailchimp homepage.

Mailchimp has been a standard for email marketing for decades. In 2019 they announced platform expansion from a simple email platform to an automated email marketing tool. 

We signed up for their free plan to test out the features and innovations. There were some features that we loved, and there are some that we considered outdated and confusing.

What we like in Mailchimp:

  • User/customer friendliness – Mailchimp is an award-winning platform in the support category. They offer 24/7 support in addition to complete tutorials on how to use the platform.
  • AI-powered Creative Assistant – This feature will help you with all designing you undertake, email templates, newsletters, and landing pages.
  • Free of charge to get you started – Instead of the classic free trial, Mailchimp offers a free plan. The idea is to attract marketers and beginners to get them started with campaigns if their budget is limited or none.
  • Email builder – Builder is relatively simple, but a lot can be done to improve it. The available templates are beneficial if you are out of ideas and are not a pro in coding.
  • Integrations – Mailchimp integrated with 250+ apps. LinkedIn, Facebook, WordPress, Instagram, etc. 
  • Ecommerce Automation – Targeting messages based on customers’ behavior. Mailchimp is integrated with WooCommerce, ShopSync, Magento, and BigCommerce.
Klaviyo alternative review - Mailchimp.

What we don’t like in Mailchimp: 

  • Automation needs improvement – It might sound like nitpicking, but Mailchimp has limitations automation-wise. For example, once the automation is applied to a subscriber`s single email address, it cannot be used again.

Mailchimp pricing

Mailchimp pricing.

Besides the free plan, Mailchimp offers three additional options to choose from. Each plan is priced for the lists with up to 2 000 contacts and 10000 emails (with the daily limit of 2000 sent emails per day), but let’s get into more details regarding each plan.

Mailchimp pricing 2.

Here’s where our confusion kicked in. They presented the Essentials plan as an email sending plan, and their new features are barely included in the Standard plan. The premium plan includes all the features, but you will have to break the bank and pay $299 per month for 200,000 contacts. The main difference between the packages is in the number of contacts and audiences. 

Who should step away from Klaviyo and join Mailchimp

  • Small businesses that only need complimentary email sending software for the lowest price on the market.
  • Healthcare, telecommunications, and utility industries with up 100,000 contacts to keep them engaged with newsletters and promotional materials. 
  • Those who are looking into creating their first email marketing campaign for free and don’t mind the limitations that come with the free plan.
Mailchimp review.
Klaviyo compared with Mailchimp.

Regardless of some issues with Mailchimp, they have been around for a long time. 

Mailchimp was a standard for decades, and this graph proves that their huge user base is admirable in every way. Mailchimp scored better than Klaviyo in 3 out of 4 categories: user/customer friendliness, features, and price.

Klaviyo alternative #3 – ActiveCampaign

ActiveCampaign homepage.

ActiveCampaign is a customer experience automation platform. It offers pre-built automation for email marketing and CRM to help you personalize your campaign across messaging, social, chat, text and email.

ActiveCampaign is integrated with 850+ apps, including Microsoft, Shopify, Facebook, and Salesforce.

What we like in ActiveCampaign:

  • Precise targeting – You can target your audience by messaging them through integrated apps and direct their attention toward your product or service.
  • Create guidance for your customers – You can create educational materials for your products and services and help your customers understand how to use them.
  • Free migration – Transition from other platforms is free of charge.
  • Training and Support – The platform offers complementary training to educate you on how to use its features.
  • Email campaigns – Campaigns are easy to create and personalize. Even with automation, you still have control over your emails. For example, if you are a retailer, you can customize triggered emails based on product purchases or website visits.
ActiveCampaign g2 review.

What we don’t like in ActiveCampaign:

  • Slow interface – Extensive libraries of images, forms, and features come with the price. Loading images and forms takes forever.
  • Price – We admire ActiveCampaign`s features, but their starting package is $25 per month for 1000 contacts. Features included with this package are extremely limited. For example, you can send emails and newsletters, so why would you pay $25 monthly when you can do that with free tools or for a more cost-effective price with other platforms.

ActiveCampaign pricing

ActiveCampaign pricing.

Four packages are available on the platform with no setup fee. Plans are priced based on the number of contacts.

Other than the price, we don’t like the limitations of the Light package. Most automations are limited, and landing pages are unavailable.

Who should step away from Klaviyo and join ActiveCampaign

  • Small and Midsize businesses that can afford the Plus package will appreciate integrations with social media apps and easy-to-build email campaigns.
  • Professional training and coaching companies might appreciate integrations with video apps. This can help them with the following on social media and YouTube as well.
  • Health, Wellness, and Fitness companies would appreciate broadcast emails to promote special offers and deals.
  • Everyone who is focused on customer acquisition would benefit from the email autoresponders feature. Automatic welcoming emails are just one of the conveniences that break the ice with the new subscribers.
Klaviyo alternative review - ActiveCampaign.
Klaviyo competitor ActiveCampaign score.

Klaviyo alternative #4 – AWeber

AWeber homepage.

AWeber is a small business’s favorite. Their interface is simple, but it is a powerful email marketing software. It is integrated with 1000+ apps and software for seamless template building.

What we like in AWeber:

  • Canva integration – A massive image library within the software for endless design options. The drag and drop feature for the email template builder works excellent. We haven’t experienced any loading issues.
  • Free migration – A lovely welcoming gesture, AWeber will help you with moving your contacts for free, and additionally, instruct you how to proceed with their platform.
  • End-to-end assurance for email delivery – AWeber guarantees that your email will be delivered. Their automation will analyze your customers` IP addresses and domains to check if these are valid.
  • Pre-built campaigns are great for those who don’t enjoy designing their templates, even with a drag and drop feature.
  • Excellent customer support – Very responsive and helpful, the award for best customer support went into the right hands.
AWeber g2 review.

What we don’t like in AWeber:

  • Limited packages – Only two packages are available, Free and Pro. The price is based on the number of subscribers, and the free package is extremely limited in available features.
  • Limited number of channels supported – AWeber focuses on email marketing and landing pages and doesn’t offer as many marketing channels as other alternatives to Klaviyo.

AWeber pricing

We wanted to calculate monthly expenses for the list of 1000 contacts. However, we couldn’t do that in the AWeber`s calculator. The closest option was to select 501-2500 subscribers bar. This will cost you $25.15 per month for up to 2500 subscribers, but at least you can use all the features.

AWeber pricing.

Who should step away from Klaviyo and join AWeber

  • The marketing and Advertising business could benefit from thousands of stock images, each email campaign will be unique, and you don’t have to worry about being repetitive in your design.
  • Health, Wellness, and Fitness companies could benefit from the multi-user account manager. If your business has segments under one roof, everyone with permission can use the same account.
  • Professional Training & Coaching could benefit from direct integrations with PayPal and Shopify. It would be a piece of cake to sell your books or courses.
  • Information Technology and Services could better present their services and demonstrate the features with video landing pages.
  • Entrepreneurs and businesses that focus on customer success could benefit from simplified reporting regarding email and website tracking tools.
  • Beginners who need 24/7 support and consultations to create their first email campaign.
AWeber score as Klaviyo alternative.

The final feature overview

Ease of Use3.
Feature Score4.454.84.84
Customer Support4.754.54.74.9
Ability to create perfect landing pages454.94.54.8
TOTAL SCORE3.924.964.544.224.3
Standard PlanBased on list size, e.g.: $30/mo for up to 1000 subscribers$15/mo for up to 1000 subscribers$9.99/mo for up to 500 subscribers$25/mo for up to 1000 subscribersNo
Medium Plan$49/mo for up to 1000 subscribers$14.99/mo for up to 1000 subscribers$49/mo for up to 1000 subscribersNo
Pro PlanNo$99/mo for up to 1000 subscribers$299/mo for up to 10.000 subscribers$279/mo for up to 10.000 subscribers$19.99/mo for up to 500 subscribers
25,000 subscriber list in the middle package$400/mo$179/mo$230/mo$319/mo$149/mo
Use casesKlaviyoGetResponseMailchimpActiveCampaignAWeber
Best forRetailer and ecommerce merchants looking for complete automation for e-storesNon-profits, mid-size/large companies that require an all-in-one marketing and sales automation for international campaigns, and with ecommerce capabilitiesBeginner/small companies looking to create simple email campaigns for free and scale as they growSmall to mid-size B2B and ecommerce companies to automate customer experienceBeginners and small companies looking to automate and nurture customer relationships
Email marketingYesYesYesYesYes
Transactional EmailsNoYesYesNoYes
Landing PageNoYesYesYesYes
Push NotificationsYesYesNoNoNo
Paid AdsYesYesYesNoNo
Marketing AutomationYesYesYesYesYes
Sign-up formsYesYesYesYesYes

The bottom line – what’s the best Klaviyo alternative for you?

Go for AWeber:

  • If you are a small business and are fighting for your place under the business sky.
  • If you are offering services and need an easy tool to get you started.
  • If your budget is limited or none.

Go for ActiveCampaign:

  • If you are a small business getting ready to expand.
  • If you are focusing on customer retention.
  • If your business depends on customer relations.

Go for Mailchimp:

  • If you need a simple tool to create an email marketing campaign.
  • If you are looking to simplify marketing processes.
  • If you want a trustworthy and responsive partner.
  • If you want a cost-effective platform with simple features.

Go for GetResponse:

  • If you are in the process of scaling your business and need more extensive campaigns.
  • If you are looking into spreading your products and services globally and need a multi-language platform.
  • If you want complete sales funnel automation, 30 conversion-optimized scenarios are pre-built and professionally designed. All you need to do is fill in the blanks.
  • If you want a cost-effective and scalable platform.
  • If you want to engage with your customers, a webinar builder is a perfect tool to record your content or go live.

Author’s note: This comparison is accurate on January 19th, 2022. We do our best to keep it as accurate as possible, and we check it on a regular basis, however, if you want to acquaint yourself with the offer of our competitors, you should check it at their official website or contact their representatives.

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