10 best Mailchimp alternatives for 2023: free & paid

Mailchimp is one of the most well-known email marketing software. Unfortunately, as the title of this review hints, the platform is far from ideal.

Mailchimp is riddled with quite a number of issues that can diminish the return from your email marketing campaigns. The good news is there are lots of Mailchimp alternatives you can switch to. In this review, we’ll cover ten of them, showing you how they are better than Mailchimp. 

But let’s start with this…

Why consider alternatives to Mailchimp?

Here are some reasons people are considering Mailchimp alternatives. 

  • Pricing: Mailchimp’s pricing plans are expensive, especially for businesses with a large subscriber list. 

    For instance, a business with 100,000 contacts starts with at least $700/month for the standard plan. But businesses can pay just over $490 for the same number of contacts when using other platforms like GetResponse’s mid-level Marketing Automation plan.

    In addition, Mailchimp doesn’t offer any discounts for long-term contracts and offers a relatively low-valued discount for nonprofits.
  • Limited free plan: Mailchimp only offers email support for the free plan and has restrictions for most features.

    For example, they recently emailed their users, announcing that Mailchimp’s free plan users’ contact limit and monthly send limit will be reduced to 500 and 1000, respectively.
  • Hidden costs: Mailchimp charges you for all your contacts. Including those who bounced, unsubscribed, or haven’t even confirmed their subscription.
  • Inflexible features: Mailchimp’s email and marketing automation features often limit your creativity by e.g. making it hard to send the same message to multiple audiences.

Have you had such experiences using Mailchimp and are looking for an email marketing platform that gives you value for your money? Read on for Mailchimp alternatives you can consider.

Do you run an ecommerce enterprise? Check out this dedicated comparison post!

Comparison table: top 10 Mailchimp alternatives

Here is a comparison table of the top 10 Mailchimp alternatives.

Email Marketing ServiceFeaturesPricing for 1000 contactsProsCons
GetResponseEmail automation
Email editor
AI Email generator
Prebuilt email templates
Visual workflow builder
Advanced segmentation 
Paid plan starts at $15/month (discounts available)User-friendly interface
Great customer support
Multi-language support
Cost effective
Features variety
Slow landing page editor
Phone support is only available for Max2 users
OmnisendEmail automation 
Omnichannel marketing 
Shoppable emails
Product listing
Pre-built ecommerce workflows
Robust reporting & analytics
Standard plan start at $25/monthBroad automation feature set
Great customer support 
Modern and intuitive interface
Native integrations
Complex editing tools
Inadequate reporting
Slow at times
MoosendEmail editor
Automated workflows
Real-time analytics
Customized landing pages and forms 
Pro plan starts at $16/monthModern interface
Affordable pricing 
Ample features in free plan
Limited third-party integrations
Few pre-designed emails
Limited customer support in free plan
BrevoFacebook ads Transactional email
Performance reporting
Sales CRM
Paid plan starts at $25/monthMultilanguage support CRM integration
Personalized email designs
Easy to navigate interface
Limited workflows automation
Strict sender standards
MailerLiteEmail builder
Newsletter editor
Automated workflows
iPad subscribe app
Campaign monitoring and reporting
Email verifier
Paid plan starts at $9/monthVisually appealing newsletters
Great pricing
Great customer support
Wide range of features in free plan 
Basic email editor
Limited templates
Occasional glitches
Limited third-party integrations
KlaviyoEcommerce platforms integrations
Advanced automation workflows
Dynamic personalization
Paid plan start at $30/monthPowerful third-party integrations
Flexible HTML templates
Advanced automation capabilities
Higher pricing compared to other options
Slow customer support
AWeberEmail automation
Reporting & analytics
Dynamic content
Blog broadcast feature
Lite plan starts at $22.5/monthUser-friendly interface
Great customer support
Free high-quality stock images
Unique templates,
Relatively high pricing
Limited A/B testing
Few functionalities 
HubSpotEmail editor
A/B testing
Smart rule
Established CRM platform
Reports and analytics
Paid plan starting from $45/monthWell-established marketing platform
Intuitive interface
Available customer support
Quality templates
Advanced reporting options
Steep learning curve for beginners
ConvertKitAudience management system
Visual automation builder
Seamless content editing
Third-party integrations
Paid plan starts from $25/monthGreat customer support
Great automation tools
High email deliverability rate
Relevant and personalized email content
Targeted campaigns
Limited design options for email templates
Limited A/B testing
Relatively expensive 
MailjetEmail automation
Email editor
A/B tracking
Email API
A/B testing
Paid plan starts at $15.66/monthEasy to use interface
Multi-language support
Good email deliverability
Powerful API
Limited A/B testing capabilities
Low-quality customer support

Detailed reviews: best Mailchimp alternatives

Let’s now take an in-depth look at the top 10 Mailchimp alternatives. 

1. GetResponse

GetResponse Email Marketing platform, an alternative solution to Mailchimp.

GetResponse is a comprehensive email marketing platform that provides small and mid-sized businesses, solopreneurs, coaches, and marketers with powerful and affordable tools to grow their audience, engage with their subscribers, and turn subscribers into paying customers. 

Although it’s best known for its email marketing capabilities, its features go way beyond email. Inside the platform, you’ll also find forms and popups, landing pages, automation, webinars, web push notifications, and more.

It’s a really intuitive email marketing platform that’s designed for efficiency. And compared to Mailchimp, it’s very affordable, especially as your email list grows and you want to engage with your audience across multiple marketing channels.

Features and unique selling points

GetResponse has various features that go beyond email marketing. Here’s a sneak peek at some of them:

  • Email marketing automation: Using a visual workflow builder GetResponse allows you to create and send automated emails to your subscribers based on their behavior and preferences. For example, say a contact buys a particular product on your page every Friday. You can use GetResponse’s automation feature to send weekly reminders, recommendations, and special offers. 
  • AI generative features: Not a copywriter? Don’t worry. GetResponse offers various AI generative tools that’ll help you craft the perfect email, web push notifications, paid ads, and more.
  • Email templates: If the design isn’t your strong suit, you’ll be happy to know that we offer stunning free prebuilt templates you can easily customize to match your brand. And did we mention that they come with free stock images, too?
  • Integrations: Connect your favorite online tools to your GetResponse account. This is especially useful for ecommerce businesses since GetResponse offers powerful integrations with platforms like Shopify, Magento, PrestaShop, WooCommerce, and many others.
  • Multichannel marketing: GetResponse comes packed with various built-in tools like Conversion Funnels, Webinars, Landing Pages, Web Push Notifications, Live Chats, and more. If you want to run comprehensive marketing channels across various channels and don’t want to break the bank, you’ll enjoy having these tools under one roof.

GetResponse also offers multi-language support. You can use the website in 26 languages, making it easy for users to launch email campaigns in the languages they understand best.

Pricing and plan options

GetResponse offers three main pricing plans. We also offer two key packages specially curated for mid and large companies.

GetResponse pricing.

You can register to use the free plan, which offers essential email features for users with up to 500 contacts. 

For the paid plans, you can choose the Email Marketing plan, which starts at $15/month; the Marketing Automation plan, which starts at $49/month; and the Ecommerce Marketing plan, which starts at $99/month billed annually.

💡 If you’re ready to commit to a longer contract, we offer 18% and 30% discounts for annual and biannual plans. And if you’re a nonprofit organization, you can get 50% off your plan. Besides, GetResponse MAX is repeatedly mentioned among the best SaaS partner programs for digital marketing agencies, so you can save and earn by recommending us to your clients!

Your choice will depend on the nature of your business. For instance, the ecommerce marketing plan is best for developed ecommerce businesses. 

Meanwhile, a new business looking to start running email campaigns will get more value with the entry-level Email Marketing Plan.

The MAX packages, shown above, are an excellent solution for users looking for advanced or custom features and the absolute best customer support. For instance, the MAX2 offers a dedicated Customer Experience Manager (CEM) and custom infrastructure like IP addresses.

User interface and email builder functionality

GetResponse has an intuitive and user-friendly interface that is easy to navigate, as you can see from the image below. 

GetResponse Email Creator.

The platform’s email builder has over 150 email templates that users can customize to create responsive emails that are consistent with their branding. 

Email templates in GetResponse.

You can also use the test and preview tool to ensure your email designs look awesome before sending them. 

Customer support and reviews

GetResponse offers 24/7 customer support via email and live chat for all but the free plan. We also provide phone support and a dedicated CEM for MAX2 users. 

Our support team is responsive and helpful, and users have reported positive experiences with the platform’s customer service. Users also appreciate the ease of use and the variety of features offered by GetResponse. 

Don’t just take our word for it. We are proud to be the winners of the prestigious Bronze Stevie award for our Enhanced Ecommerce Marketing Automation Solution in the B2B category.

And if you take a look at this expert GetResponse review, you’ll see what the pros at email vendor selection think about our tool. (Hint, a top email marketing software for SMBs).

That said, we’re aware that some users have noted that the landing page builder can be slow at times, and the platform can be expensive for smaller businesses with limited budgets. We’re working on resolving this.

👉 Want to learn more? See our in-depth Mailchimp vs. GetResponse comparison

2. Omnisend

Omnisend homepage.

Unlike Mailchimp, which is tailored for users from all fields, Omnisend is an all-in-one omnichannel platform with marketing automation features specifically designed for ecommerce businesses.

Features and unique selling points

Here are some of Omnisend’s unique features and selling points:

  • Advanced automation workflows: Omnisend has a prebuilt automation workflows library for different buyer stages to streamline your marketing efforts. 
  • Omnichannel marketing: Omnisend supports multiple marketing channels, including email, SMS marketing, web push notifications, Google retargeting sync, and social media integrations, to boost marketing reach.
  • Customizable forms and landing pages: Omnisend offers a range of TCPA and General Data Protection Regulation(GDPR) compliant customizable forms and landing pages to help grow your email list legally.
  • Robust reporting and analytics: It provides in-depth campaign reporting and advanced analytics. These will help you track the performance of your marketing campaigns and optimize your email strategies for better results.

Finally, with the product listing feature, users can create awesome shoppable emails by just dragging and dropping products. The system will generate dynamic coupons or promo codes

Pricing and plan options

Omnisend offers both free and paid plans. The paid plans start at $16 per month and go up to $2,000+ per month, depending on the number of contacts and features you need. 

Omnisend pricing.

Users can choose the Standard plan, which allows up to 1,800,000 emails/month and up to 60 SMS messages, or the Pro plan, which supports unlimited emails and up to 110,000 SMS/month.

User interface and email builder functionality

Omnisend’s user interface is clean, modern, and easy to navigate.

omnisend email builder.

The email builder functionality is also easy to use due to the drag-and-drop editor and wide range of customizable templates. 

Omnisend automatically inputs your logo, fonts, and brand colors from your online store. With product listing, users can also automatically add products from their online stores.

Finally, users can save their customized emails as presets for their next campaign instead of starting afresh.

Customer support and reviews

Omnisend offers 24/7 customer support via email and live chat for all plans. 

In 2022 Omnisend won a Bronze Stevie Award for fantastic customer support, and again in the 2023 Mid-winter G2 awards.

It’s not all roses, though. Some users have noted that the platform tends to be slow, and the reporting could be more robust. Still, they mostly appreciate the platform’s ease of use, customer support, and advanced automation features. 

Read more: Best email newsletter software (2023)

3. Moosend

Moosend homepage.

Moosend is the other Mailchimp alternative, suitable for small businesses or organizations without a big budget. 

Features and unique selling points

Moosend offers a range of advanced features, including

  • Automated workflows: Moosend offers prebuilt workflows for email campaigns based on a user’s actions. For instance, if a customer adds an item to their cart, they will automatically get a thank you email or a cart abandonment reminder email after a day or so, based on whether they completed the purchase.
  • Personalization: Users can choose spot-on personalization and allow Moosend to use their customer data to create highly-relevant emails based on the customers’ purchasing patterns and similar interests. 
  • Real-time analytics: Moosend helps users track what’s happening with subscribers in the moment. It tracks opens, clicks, social shares, and unsubscribes. From the data, you can build or invest in the right strategies that’ll help maximize your ROI. 

With these features, users can create and run successful email campaigns for their small businesses.

Pricing and plan options

The platform offers a range of pricing plans starting with a 30-day free trial plan for up to 1,000 subscribers. 

Moosend pricing.

The paid plans start from $9/month. 

Users can also go for the Enterprise plan, which can be customized to fit their business needs. The plan provides custom features like priority support, a dedicated Account Manager, dedicated IP, custom reporting, and SSO & SAML.

User interface and email builder functionality

Moosend’s modern user interface makes navigating the platform and finding the features easy.

Moosend email editor.

The platform has an advanced drag-and-drop email editor that’ll help you build responsive email designs even without HTML knowledge. 

The editor also has an image picker that integrates with Google Drive, stock photos, and social media platforms, so you don’t have to upload images every time. 

In addition, you can save your custom templates in your library to save time and keep your email designer organized.

Finally, Moosend’s email editor offers advanced elements that allow you to add countdown timers, personalize emails, and add conditional blocks and dynamic content. All without any coding knowledge. 

Customer support and reviews

Moosend provides live chat and email support to all users regardless of their plan. 

Overall, Moosend has positive user reviews for its easy-to-use platform, powerful automation features, and excellent customer support. Users also praise the platform’s value for money, making it a great option for small and medium-sized businesses looking for a cost-effective email marketing solution.

However, some users have noted that the platform could use more pre-designed email templates and third-party integrations.

4. Brevo (formerly Sendinblue)

Brevo (formerly Sendinblue)

Brevo is an all-in-one cloud-based email marketing platform. It’s a great option for many businesses, including agencies, B2B, B2C, and ecommerce businesses.

Features and unique selling points

Brevo offers a variety of features that are great for email marketing, including:

  • Customer Relationship Management(CRM): You can build stronger customer relationships by tracking customer deals and interactions in one place. It’s also an easy way to spot trends, which can help you boost your email campaigns’ success.
  • Transactional emails: Users can send transactional emails straight to their customers’ inboxes, with 97% deliverability guaranteed.
  • Facebook ads: You can launch Facebook ads from your account to retarget your email contacts or reach new audiences based on your contact lists.
  • Performance reporting: Brevo provides real-time statistics and reports for your email campaigns which help you learn what works and resolve any issues as they happen. 

You could also use Brevo’s email heatmaps which help you visualize how contacts read and engage with your emails. 

Finally, Brevo includes a variety of integrations with popular tools such as WordPress, Salesforce, and Shopify.

Pricing and plan options

Brevo pricing plans are categorized by features. While you can get comprehensive plans for the marketing platform, shown below, you can also pay for specific features only. 

Brevo pricing.

For the comprehensive marketing platform category, you can start with the free plan that offers 300 emails/day and unlimited contacts. 

You can also go with the Starter plan, which starts from $25/month, or the Business Plan, which starts from $65/month. 

Large organizations with specific needs should consider going for the custom-priced Enterprise plan.

If you’re only looking for a chat service, you can choose the separate plans shown below.

The Sales CRM category is free. It provides access to all Sales CRM features.

Finally, the Transactional emails-only category offers a free plan. However, for 20,000 emails/month, you will have to pay $15/month. 

User interface and email builder functionality

Brevo’s interface is easy to navigate and provides a clear overview of all features and functions. It offers a variety of design options and templates and has a drag-and-drop email editor.

sendinblue email editor.

Whether you use a template or a new design from scratch, you can design a professional-looking email on this platform. You can also dynamically add text like your contact’s names or advanced personalized options like customers’ patterns and interests.

Customer support and reviews

Brevo offers customer support via email and live chat, with phone and personalized support available for paid plans.

Reviews of Brevo generally praise its affordability and ease of use. However, some users have complained that the platform’s reporting is basic and its automation workflows can be limiting. 

In addition, users complain about the platform’s extra strict sender standards for accounts with high bounce and spam rates, which often leads to Brevo limiting their sending capacity. In some instances, the platform will even go to the extent of closing accounts.

5. MailerLite

mailerlite homepage.

The next Mailchimp alternative is MailerLite. MailerLite is a popular email marketing tool known for its simplicity, ease of use, and affordability. 

Features and unique selling points

MailerLite offers a range of features that make it a great Mailchimp alternative, including:

  • Email marketing automation: You can grow and strengthen customer relationships by sending timed and targeted emails.
  • Automated workflows: You can build automated workflows in the intuitive automation builder for triggers such as email opens, clicks, and purchases. You can also set up RSS campaigns to notify subscribers about new content and auto-resend campaigns to increase engagement.
  • iPad subscribe app: You can invite people to subscribe during trade shows, events, at your store, or even when you’re offline with iPad signup forms. The customizable signup forms connect directly to your MailerLite account.
  • Campaign monitoring and reporting: You can monitor campaign performance closely with embedded email surveys, straightforward analytics, sales tracking, and visual click maps. This helps you identify where you may need to improve to boost your email campaign’s success. 

One of MailerLite’s unique features is the email verifier, shown above. The feature uses the mailer check instant email verification tool to clean your email list. This saves you money since you don’t need to pay for inactive subscribers and also helps boost email deliverability and ROI. 

Pricing and plan options

MailerLite pricing is based on the user’s number of subscribers.

The free plan allows up to 12,000 emails per month for up to 1,000 subscribers. The paid plans start at $9/month for the Growing Business Plan and $19/month for the Advanced plan. 

MailerLite pricing.

You can also choose the custom-priced Enterprise plan if you have over 100,000 subscribers.

User interface and email builder functionality

MailerLite has a clean and intuitive interface that is easy to navigate because the platform keeps it simple. 

mailerlite email editor.

Like the other alternatives, MailerLite has an email builder that can help you quickly and easily customize pre-designed templates or create new text-rich email designs that resonate with your contacts without coding skills. 

Customer support and reviews

MailerLite offers 24/7 customer support through email and live chat. The platform claims a 97% satisfaction rate and a five minutes average response time on live chat. 

Users generally have positive reviews on MailerLite, noting its ease of use and affordability. 

The platform also won the Most Recommended, Leader, Best Usability, and Best Relationship in G2’s 2023 Winter awards for its simple platform. 

However, users have reported that the reporting, analytics, and email templates could be more robust, and the platform has occasional glitches. 

Though modern and intuitive, the email editor also lacks vital features like spam check and inbox preview, which a platform like GetResponse offers.

👉 Read our detailed GetResponse vs. MailerLite comparison.

6. Klaviyo

Klaviyo Homepage.

Klaviyo is a popular email marketing platform known for its advanced automation capabilities and integrations with ecommerce platforms.

Features and unique selling points

Klaviyo offers a range of features beyond basic email marketing. They include:

  • Advanced automation workflows: Klaviyo lets you create complex automated email campaigns triggered by user behavior. You can also use Klaviyo’s pre-designed ecommerce workflows, such as welcome series, abandoned cart, back in stock, and post-purchase.
  • Ecommerce integrations: Klaviyo integrates with popular e-commerce platforms like Shopify, Magento, and WooCommerce, making it easy to sync customer data and create targeted email marketing campaigns.
  • Dynamic personalization: With Klaviyo, you can use dynamic data fields to personalize your emails based on each recipient’s past behavior and preferences.
  • Pre-built template libraries: You can create and customize signup forms, emails, and SMS marketing templates designed with the drag-and-drop editor.

Klaviyo also allows you to transfer unique customer data from Facebook and Instagram to create relevant content that resonates with your target audience. Then use these data to create look-a-like audiences.

Pricing and plan options

Klaviyo’s pricing is based on the number of contacts in your email list and the features you need, as shown below.

Klaviyo pricing.

Klaviyo’s free plan lets you store up to 250 contacts and send up to 500 emails per month. The paid plan starts at $20/month for up to 500 contacts. The combined Email and SMS marketing plan starts at $35/month. The price increases as your email contacts grow.

User interface and email builder functionality

Klaviyo’s user interface is intuitive and easy to navigate. The drag-and-drop email builder makes it easy to create professional-looking emails. 

klaviyo email editor.

You can choose from a range of prebuilt and flexible HTML templates or customize your own.

Customer support and reviews

Klaviyo offers a range of customer support options, including email support, live chat, and a knowledge base with helpful articles and tutorials. However, users complain of slow customer support and long wait times, which is most probably due to the lack of phone support. 

Want to know more? Check out this guide to Klaviyo alternatives.

7. AWeber

AWeber homepage

AWeber is another popular Mailchimp alternative. It’s best for marketers, small businesses, or entrepreneurs looking to scale their businesses.

Features and unique selling points

AWeber offers key email marketing features, including

  • Email marketing automation: It saves you hours of work with automated emails – from welcome and abandoned cart emails to confirmation, upselling, and cross-selling emails
  • Segmentation: You can segment subscribers and send emails based on data-backed factors like recent opens and purchases. You can also use dynamic content to send personalized emails.
  • Analytics: The platform provides well-designed and easy-to-read reports. They provide crucial data like your open rates, click-through rates, subscribers, and sales.
  • Integrations: You can connect AWeber to hundreds of tools you use for your business, including Facebook, Etsy, PayPal, WordPress, and Shopify.

One of AWeber’s unique features is the blog broadcast which allows users to transform blog content into email newsletters you can send to your email list. 

Pricing and plan options

AWeber’s pricing is based on the number of subscribers. However, the platform offers a 30-day free trial which is great if you want to try out the email marketing software and its features before investing your money. 

AWeber pricing.

After the 30 days, you’ll need to get on a paid plan. These start at $12.5/month for the Lite plan and $20/month for the Plus plan. If you have over 100,000 subscribers, consider the Unlimited paid plan with a custom price.

User interface and email builder functionality

AWeber’s user interface is simple, intuitive, and easy to use. They also offer a mobile app for managing email campaigns on the go. 

AWeber provides a unique email template builder compared to other alternatives. For instance, you can create templates using your website URL or Facebook page in seconds, as shown below.

AWeber email editor.

You can also add or create eye-catching images with Canva without leaving your account. It also helps you save time and money with thousands of free high-quality stock images.

Customer support and reviews

AWeber offers excellent customer support via phone, email, and live chat.

The platform has received positive reviews for its user-friendly interface and great customer support. 

Unfortunately, it also has downsides like relatively higher pricing compared to other alternatives and the fact that businesses or individuals have to pay for all subscribers, whether active or not. 

AWeber also has few functionalities compared to other email marketing software. That makes it a great choice for small businesses but not for big companies with too many needs and demands. 

For instance, it currently only allows A/B testing for emails but not landing pages. Meanwhile, platforms like GetResponse allow you to test up to 10 design variants of the same landing page.

👉 For a more detailed review, check out our GetResponse vs. AWeber comparison.

8. HubSpot

Hubspot homepage.

Hubspot is a full-stack marketing hub and sales platform. Its email marketing functionality is strong enough to compete with dedicated email marketing software like Mailchimp.

Hubspot’s email marketing solution is also a great Mailchimp alternative for any business that wants more functionalities, not just email marketing. Unfortunately, HubSpt’s versatility also means a higher price tag.

Features and unique selling points

HubSpot’s email marketing platform features include: 

  • A/B testing: Users can A/B test various email elements to learn which ones get the most opens or drive the most engagement and sales. 
  • Analytics: With Hubspot’s analytics, you can dive deeper into the type of contacts engaging with each email. Then, go further and identify trends to help you understand the email content types your active contacts engage with most.
  • Smart rule: The Smart rule lets you create and send different personalized versions of your email based on each subscriber’s lifecycle stage and list membership. It can use any information in the contact record to personalize the email.

Finally, Hubspot has the advantage of being an email marketing software built on a well-established CRM platform. That means users’ emails are powered by customer data, which guarantees better results. 

It’s also easier to keep track of your contact lists or subscriber preferences.

Pricing and plan options 

HubSpot’s email marketing prices are included in their Marketing Hub’s plans, as shown below.

Hubspot pricing.

The pricing plans include a free plan with basic email marketing features. 

To access more advanced email marketing features, you’ll need to upgrade to one of their paid plans, which starts at $20/month for 1,000 contacts.

User interface and email builder functionality

HubSpot offers a user-friendly interface with drag-and-drop email builder functionality. Its email editor is intuitive and easy to use, allowing you to create beautiful and professional-looking emails in minutes.

Hubspot email builder.

HubSpot’s email builder is also integrated with its CRM, allowing you to personalize emails based on data and interactions with your leads and customers.

Customer support and reviews

HubSpot’s customer support team is available 24/7 via phone, email, and live chat.

Users generally praise HubSpot’s email marketing tool for its ease of use and advanced features. But some note that it can be overwhelming to learn and navigate, especially for beginners.

HubSpot’s pricing is also quite expensive compared to other email marketing platforms. For instance, GetResponse’s and Omnisend’s paid plans start at $19/month and $16/ month, respectively. That’s $26 and $29 less than Hubspot’s.

9. ConvertKit

Convertkit homepage

ConvertKit is a popular email marketing tool designed specifically for bloggers, content creators, and small businesses. It helps creators monetize their interests and passions by growing their email lists and engaging with subscribers.

Features and unique selling points

ConvertKit’s main features and unique selling points include

  • Audience management system: ConvertKit’s audience management system gives you the most flexible way to tag, segment, and organize your audience based on their interests and behavior. This helps create more targeted email campaigns. 
  • Visual Automation builder: ConvertKit’s Visual Automation builder can help automate evergreen funnels to help creators stay on top of users’ minds through targeted automated email sequences.
  • Seamless content editing: Users don’t have to open multiple tabs to edit or add to a form or sequence since they can edit the items in the same window. This applies to any active email sequences, meaning you don’t have to wait until your work is done before sending subscribers into your automated workflows.

Since one of ConvertKit’s main goals is to support monetization, the platform integrates with various third-party platforms like Shopify, Teachable, and WooCommerce.

Pricing and plan options

ConvertKit has three main pricing plans.

ConvertKit pricing.

It offers a free plan for users with up to 1000 subscribers. Paid plans start at $9/month for up to 300 subscribers for the Creator plan and $25/month for the Creator Pro plan. The prices vary based on the number of email subscribers.

User interface and email builder functionality

ConvertKit offers a simple and user-friendly interface. It’s easy to navigate and use, as shown below.

Convertkit email editor.

The email builder is straightforward, with a drag-and-drop interface that allows users to create customized emails quickly. 

Sadly, the email builder has some design customization limitations compared to other platforms, especially the templates’ quality.

Customer support and reviews

ConvertKit offers Community support for users in the free plan and email and live chat support for users in the paid plans. Those in the highest-tier plan get priority support. 

Users generally praise ConvertKit’s simplicity, ease of use, and automation features. The platform’s deliverability rate is also high. It stood at 99.7% as of January 2023.

One of ConvertKit’s biggest drawbacks is the limited A/B testing feature. Users can only test email subject lines. 

10. Mailjet

Mailjet homepage.

Mailjet is an email marketing solution designed to help businesses of all sizes create, send and track their email marketing campaigns.

Features and unique selling points

The following are Mailjet’s key features and unique selling points:

  • Email automation: The platform has advanced automation features that enable users to create automated workflows, segment their email lists, and trigger emails based on subscriber behavior.
  • A/B testing: Users can A/B test various email elements like subject lines, images, content, and call-to-action buttons. They can then use the data collected to optimize and improve their email campaigns over time.
  • Data reporting: Mailjet provides real-time tracking and reporting features. Users can monitor email metrics like open rates, click-through rates, bounces, and unsubscribes.

Mailjet’s reliability is also a key selling point. The platform’s infrastructure can send up to 15M emails/hour (per user) via its Email API, even during peak sending periods, ensuring 99.9% uptime. Mailjet is also the first email service provider to be ISO 27001 certified. 

Pricing and plan options

Mailjet offers a free plan that allows users to send up to 6,000 emails per month, with a limit of 200 emails per day. 

Mailjet pricing.

The paid plans start at $15/month. The Premium plan starts at $25/month. Then there’s the Custom plan, tailored to a business’s needs. But you’ll have to contact the sales team for pricing. 

User interface and email builder functionality

Mailjet’s user interface is intuitive, with all the necessary features and email marketing tools readily accessible from the main dashboard. 

It’s also available in 5 languages (English, French, German, Spanish, and Italian).

Mailjet email editor.

The email builder is also easy to use, with a drag-and-drop interface and a wide range of prebuilt templates.

Customer support and  reviews

Mailjet offers priority phone and chat support to Premium and Custom users only. As a result, some users have reported occasional delays in response times and difficulty reaching customer support during peak hours. 

Another downside is the limited A/B testing capabilities compared to other email marketing tools. Again, Mailjet only offers A/B testing to users in the Premium and Custom Plans.

Frequently Asked Questions (FAQs)

Who is Mailchimp’s biggest competitor?

Mailchimp’s biggest competitors are GetResponse, Omnisend, and Moosend. These platforms provide more intuitive email marketing solutions at competitive prices. Other great alternatives to Mailchimp include HubSpot, AWeber, Klaviyo, Brevo, ConvertKit, Mailjet, and MailerLIte.

What is the best free alternative to Mailchimp?

The best free alternative to Mailchimp depends on what you are looking for in an email platform. For instance, MailerLite is a great Mailchimp alternative for small businesses looking for simple but efficient features. Meanwhile, GetResponse is an excellent choice for businesses of all sizes, from small to enterprises, since it has more advanced features.

What are the disadvantages of Mailchimp?

The biggest disadvantages of Mailchimp are its limited free plan, basic templates, inflexible features, and high pricing plans for businesses with large subscriber lists. 


While Mailchimp is a popular and feature-rich email marketing software, many alternatives may suit your specific business needs better. 

From advanced features to quality customer support and even more affordable pricing, each Mailchimp alternative we’ve reviewed offers unique strengths and benefits. 

For example, GetResponse has a more intuitive interface and powerful marketing automation features suitable for all kinds of businesses. 

That said, the best Mailchimp alternative will ultimately depend on your unique business needs, goals, and budget. So by carefully evaluating each option’s strengths and features, you can find a platform that helps you connect with your audience effectively and grows your business. 

Author’s note: This comparison is accurate on August 30, 2023. We do our best to keep it as accurate as possible, and we check it on a regular basis, however, if you want to acquaint yourself with the offer of our competitors, you should check it at their official website or contact their representatives.

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Irek KlimczakIrek Klimczak

Entrusted as Content Project Manager at GetResponse, Irek expertly and smoothly runs content marketing projects at all stages of the customer journey in Polish, Russian and English-speaking markets. He possesses more than 6 years of experience in online marketing with a broad teaching background. Irek regularly runs workshops covering digital marketing strategy and tactics, and has delivered presentations at many international events (e.g. Singapore, the US, UK, Poland). You can reach out to Irek and connect on LinkedIn.

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