16 best Mailchimp alternatives for 2025

When it comes to email marketing software, Mailchimp often feels like the most obvious choice. After all, the brand is everywhere, and for many, it’s the first stop on their email marketing journey. But it’s typically not the last.

As you dig deeper, limited features and hidden costs can leave you wondering if Mailchimp is truly the best fit for your business. If you’re nodding along, you’re not alone — and that’s where Mailchimp alternatives come into play.

We’ve vetted 16 top-notch providers, comparing their free plan options, pricing tiers, standout features, and current user reviews. Our goal? To help you find an email marketing platform that delivers real value for your money.

Main takeaways from this article:

Why consider Mailchimp alternatives?

Here are some reasons why we’re no longer fans of Mailchimp: 

Have you had such experiences using Mailchimp and are looking for an email marketing platform that gives you value for your money? Read on for Mailchimp alternatives you should consider:

[TL;DR] Top 16 Mailchimp alternatives: Comparison Table

Check our dynamic Email software comparison table to save time. Or check out the table below to see how Mailchimp compares to the other 10 alternatives with its free and paid plans.

Platform	Free plan limitations	Pricing for 2,500 contacts – mid-level plan	Pricing for 50,000 contacts – mid-level plan
Mailchimp	500 contacts and 1,000 sends per month	$60/month	$450/month
GetResponse	30 days free trial with unlimited sends and welcome email series	$69/month (additional discounts available)	$359/month
Omnisend	250 contacts and 500 sends per month	$44/month	$413/month
Moosend	No free plan, 30 days free trial	$32/month	$315/month
Brevo	Unlimited contacts, 300 sends per day	$84/month with unlimited contacts and 40,000 sends	$399/month with unlimited contacts and 500,000 sends
MailerLite	1,000 contacts and 12,000 sends per month	$40/month	$340/month
Klaviyo	250 contacts and 500 sends per month	$75/month	$790/month
AWeber	500 contacts and 3,000 sends per month	$55/month	$400/month
HubSpot	2000 sends per month	€89/month	€1,471/month
Kit (Formerly ConvertKit)	1,000 contacts and unlimited sends	$49/month	$379/month
Mailjet	1,500 contacts and 6,000 sends per month	$17/month with unlimited contacts and 15,000 sends	$55/month with 50,000 sends
ActiveCampaign	No free plan, 14-day free trial	$95/month with 10x monthly email sends	$609/month with 15x monthly email sends
Constant Contact	No free plan, 60-day free trial	$80/month with 10x monthly email sends	$460/month with 12x monthly email sends
Campaign Monitor	No free plan, 30-day free trial	$69/month with unlimited email sends	$599/month with unlimited email sends
Drip	No free plan, 14-day free trial	$39/month with unlimited email sends	$699/month with 600,000 email sends
SendGrid	3,000 contacts and 100 emails/day	$19.95/month with up to 100,000 email sends	$34.95/month with 100,000 email sends
Flodesk	Unlimited contacts but no email sends	$38/month with unlimited contacts and unlimited sends	$38/month with unlimited contacts and unlimited sends

The best email marketing software: Top 16 Mailchimp alternatives compared

Between pricey plans, sneaky fees, and features that don’t flex the way you need, it’s no surprise you’re considering other options. Let’s break down 16 Mailchimp alternatives that might just check all your boxes.

1. GetResponse

GetResponse is a comprehensive email marketing platform that provides small and mid-sized businesses, solopreneurs, coaches, and marketers with powerful and affordable tools to grow their audience, engage with their subscribers, and turn subscribers into paying customers. 

Although best known for its email marketing capabilities, its features go way beyond email. Inside the platform, you’ll also find a course builder, forms and popups, landing pages, automation, webinars, web push notifications, and more.

It’s an intuitive and powerful email marketing platform designed for efficiency. Compared to Mailchimp, it’s affordable and scalable, especially as your email list grows and you want to engage with your audience across multiple marketing channels.

Features and unique selling points

GetResponse has various features that go beyond email marketing. Here’s a sneak peek at some of them:

• Email marketing automation: Using a visual workflow builder GetResponse allows you to create and send automated emails to your subscribers based on their behavior and preferences. For example, if a contact buys a particular product on your page every Friday. You can use GetResponse’s automation feature to send weekly reminders, recommendations, and special offers. 
• AI generative features: Not a copywriter? Don’t worry. GetResponse offers various AI-generative tools to help you craft the perfect email, web push notifications, paid ads, and more.
• Email templates: If the design isn’t your strong suit, you’ll be happy to know that GetResponse offers stunning prebuilt templates you can easily customize to match your brand. These come with stock images, too.
• Integrations: Connect your favorite online tools to your GetResponse account. This is especially useful for ecommerce businesses since GetResponse offers powerful integrations with platforms like Shopify, Magento, PrestaShop, WooCommerce, and many others.
• Multichannel marketing: GetResponse comes packed with built-in tools like Webinars, Landing Pages, SMS, Web Push Notifications, Mobile Push Notifications, Live Chats, and more. If you want to run comprehensive marketing channels across various channels without breaking the bank, you’ll enjoy having these tools under one roof.
• Content Monetization: At the end of the day, the goal of email marketing is to boost revenue. What better way to do that than with GetResponse content monetization features? Transform your expertise into sellable content with premium newsletters, paid webinars, and an AI-powered course creator.

GetResponse also offers multi-language support. The website is available in 10+ languages, making it easy for users to launch email campaigns in the languages they understand best.

Pricing and plan options

GetResponse offers three main pricing plans – Starter, Marketer and Creator.

If you’re just getting started, you can register for a 30 days Free plan, which offers essential email features for users with up to 500 contacts. Additionally, it gives you a 30 day access to key premium features so that you can get a feel of the whole platform.

For the paid plans, you can choose the Starter plan, which starts at $15/month; the Marketer Plan, which starts at $49/month; and the Creator Plan, which starts at $56.58/month billed annually.

Your choice will depend on the nature of your business. If you want to run simple email marketing or drip campaigns, your best bet is the Starter plan. If you want more advanced automation scenarios, webinars, or ecommerce-specific features (e.g., abandoned cart recovery), you should look at the Marketer plan. Last but not least if you happen to be a content creator or online tutor, the Creator plan covers all the features you need.

The MAX packages, shown above, are an excellent solution for users looking for even more advanced features (e.g., SSO, dedicated IP addresses), dedicated support, and custom pricing.

User interface and email builder functionality

As you can see from the image below, GetResponse’s interface is clean and intuitive.

But you don’t have to take our word for it. Here’s what Jeanne-Marie Peynel says about it:

I’m a one-person show, so I need something easy to use. GetResponse is very intuitive and user-friendly. You don’t have to be a website developer to understand it. It’s simple, intimate, and feels more like a family.

Jeanne-Marie Paynel M. Ed., the founder of Your Parenting Mentor

👉 Read the full case study

The platform’s email builder has over 150 email templates that users can customize to create responsive emails consistent with their branding. 

You can also use the test and preview tool to ensure your email designs look awesome before sending them.

And if you’re not a designer, you can use our AI email generator to have a custom-made template built for you in moments!

Customer support and reviews

G2 rating (January 2025): 4.3/5

GetResponse offers 24/7 customer support via email and live chat for all but the free plan. We also provide phone support and a dedicated CEM for MAX² users.

The 5-star support is often one of the key aspects mentioned by our customers:

The customer service is immediate. It’s right there when you’re in GetResponse. You know they will look at it and tell you what to do. To me, this is invaluable because you when you’re in the heat of trying to get something done, you don’t want to waste 24 hours waiting to get an email.

Jeanne-Marie Paynel M. Ed., the founder of Your Parenting Mentor

GetReponse has also won the 2024 Golde Stevie Award for sales and customer service in the B2B category.

If you take a look at this expert GetResponse review, you’ll see what the pros of email vendor selection think about our tool. (Hint, a top email marketing software for SMBs).

👉 Want to learn more? See our in-depth Mailchimp vs. GetResponse comparison

2. Omnisend

Unlike Mailchimp, which is tailored for users from all fields, Omnisend is an all-in-one omnichannel platform with advanced marketing automation features specifically designed for ecommerce businesses.

Features and unique selling points

Here are some of Omnisend’s unique features and selling points:

• Advanced automation workflows: Omnisend has a prebuilt automation workflow library for different buyer stages to streamline your marketing efforts. 
• Omnichannel marketing: Omnisend supports multiple marketing channels, including email, SMS marketing, web push notifications, Google retargeting sync, and social media integrations, to boost marketing reach.
• Customizable forms and landing pages: Omnisend offers a range of TCPA and General Data Protection Regulation(GDPR) compliant, customizable forms and landing pages to help grow your email list legally.
• Robust reporting and analytics: It provides in-depth campaign reporting and advanced analytics. These will help you track the performance of your marketing campaigns and optimize your email strategies for better results.

Finally, with the product listing feature, users can create awesome shoppable emails by dragging and dropping products. The system will generate dynamic coupons or promo codes. 

Pricing and plan options

Omnisend offers both free and paid plans. The paid plans start at $16 per month and go up to $1900+ per month, depending on the number of contacts and features you need. 

Users can choose the Standard plan, which allows up to 1,800,000 emails/month and 150,000 contacts, or the Pro plan, which supports unlimited emails and up to 150,000 contacts.

User interface and email builder functionality

Omnisend’s user interface is clean, modern, and easy to navigate.

The email builder functionality is also easy to use due to the drag-and-drop editor and wide range of customizable templates. 

Omnisend automatically inputs your logo, fonts, and brand colors from your online store. Users can also automatically add products from their online stores with product listings.

Finally, users can save their customized emails as presets for their next campaign instead of starting afresh.

Customer support and reviews

G2 rating (January 2025): 4.6/5

Omnisend offers 24/7 customer support via email and live chat for all paid plans. 

Omnisend also won a Bronze Stevie Award for fantastic customer support, and Mid-winter G2 awards.

It’s not all roses, though. Some users have noted that the platform tends to be slow, and the reporting could be more robust. Still, they mostly appreciate the platform’s ease of use, customer support, and advanced automation features. 

Read more: Best email newsletter software (2024)

3. Moosend

Moosend is the other Mailchimp alternative, suitable for small businesses or organizations without a big budget. 

Features and unique selling points

Moosend offers a range of advanced features, including

• Automated workflows: Moosend offers prebuilt workflows for email campaigns based on a user’s actions. For instance, if a customer adds an item to their cart, they will automatically get a thank you email or a cart abandonment reminder email after a day, based on whether they completed the purchase.
• Personalization: Users can choose spot-on personalization and allow Moosend to use their customer data to create highly relevant emails based on the customers’ purchasing patterns and similar interests. 
• Real-time analytics: Moosend helps users track what’s happening with subscribers. It tracks opens, clicks, social shares, and unsubscribes. From the data, you can build or invest in the right strategies that’ll help maximize your ROI. 

Users can create and run successful email campaigns for their small businesses with these features.

Pricing and plan options

The platform offers three paid plans and a 30-day free trial plan for up to 1,000 subscribers.

The Pro plan starts from $9/month for 500 contacts and $16/month for 1000 contacts and includes basic email marketing functionalities, forms, landing pages, and automation workflows.

However, if you’re looking to create more complex scenarios, like multistep automation workflows, you’ll have to ask for a custom quote for their Moosend+ or Enterprise plans.

User interface and email builder functionality

Moosend’s modern user interface makes navigating the platform and finding all the features easy.

The platform has an advanced drag-and-drop email editor that’ll help you build responsive email designs even without HTML knowledge. 

The editor also has an image picker that integrates with Google Drive, stock photos, and social media platforms, so you don’t have to upload images every time. 

In addition, you can save your custom templates in your library to save time and keep your email designer organized.

Finally, Moosend’s email editor offers advanced elements that allow you to add countdown timers, personalize emails, and add conditional blocks and dynamic content. All without any coding knowledge. 

Customer support and reviews

G2 rating (January 2025): 4.7/5

Moosend provides live chat and email support to all users regardless of their plan. 

Moosend has positive user reviews for its easy-to-use platform, powerful marketing automation platform and features, and excellent customer support. Users also praise the platform’s value for money, making it a great option for small and medium-sized businesses looking for a cost-effective email marketing solution.

However, some users have noted that the platform could use more pre-designed email templates and third-party integrations.

4. Brevo (formerly Sendinblue)

Brevo is an all-in-one cloud-based email marketing platform. It’s a great option for many businesses, including agencies, B2B, B2C, and ecommerce businesses.

Features and unique selling points

Brevo offers a variety of features that are great for email marketing, including:

• Customer Relationship Management(CRM): You can build stronger customer relationships by tracking customer deals and interactions in one place. It’s also an easy way to spot trends, which can help you boost the success of your email campaigns.
• Transactional emails: Users can send transactional emails straight to their customers’ inboxes, with 97% deliverability guaranteed.
• Facebook ads: You can launch Facebook ads from your account to retarget your email contacts or reach new audiences based on your contact lists.
• Performance reporting: Brevo provides real-time statistics and reports for your email campaigns, which helps you learn what works and resolve any issues as they happen. 

You could also use Brevo’s email heatmaps, which help you visualize how contacts read and engage with your emails. 

Finally, Brevo includes a variety of integrations with popular tools such as WordPress, Salesforce, and Shopify.

Pricing and plan options

Brevo’s pricing plans are categorized by features. While you can get comprehensive plans for the marketing platform shown in the screenshot below, you can only pay for specific features. 

For the comprehensive marketing platform category, you can start with the free plan that offers 300 emails/day and unlimited contacts. However, you should know that this plan isn’t completely free, as you must purchase prepaid email credits priced at 30 Euros to send 5000 emails. The same applies to SMS and WhatsApp messages.

Large organizations with specific needs should consider going for the custom-priced Enterprise plan.

If you’re only looking for a chat service, you can choose the separate plans shown below.

The Sales CRM category is free. It provides access to all Sales CRM features.

Finally, the Transactional emails-only category offers a free plan. However, for 20,000 emails/month, you will have to pay $10/month. 

User interface and email builder functionality

Brevo’s interface is easy to navigate and provides a clear overview of all features and functions. It offers a variety of design options and templates and has a drag-and-drop email editor.

This platform allows you to create a professional-looking email whether you use a template or create a new design from scratch. You can also dynamically add text like your contacts’ names or use advanced personalized options like customers’ patterns and interests.

Customer support and reviews

G2 rating (January 2025): 4.5/5

Brevo offers customer support via email and live chat, with phone and personalized support available for paid plans.

Reviews of Brevo generally praise its affordability and ease of use. However, some users complain about the platform’s extra strict sender standards for accounts with high bounce and spam rates, often leading to Brevo limiting their sending capacity. In some instances, the platform will even go to the extent of closing accounts.

5. MailerLite

The next Mailchimp alternative is MailerLite. This popular email marketing tool is known for its simplicity, ease of use, and affordability. 

Features and unique selling points

MailerLite offers a range of features that make it a great Mailchimp alternative, including:

• Email marketing automation: You can grow and strengthen customer relationships by sending timed and targeted emails.
• Automated workflows: You can build automated workflows in the intuitive automation builder for triggers such as email opens, clicks, and purchases. You can also set up RSS campaigns to notify subscribers about new content and auto-resend campaigns to increase engagement.
• iPad Subscribe app: You can invite people to subscribe with iPad signup forms during trade shows and events, at your store, or even when you’re offline. The customizable signup forms connect directly to your MailerLite account.
• Campaign monitoring and reporting: You can monitor campaign performance closely with embedded email surveys, straightforward analytics, sales tracking, and visual click maps. This helps you identify where you may need to improve to boost your email campaign’s success. 

One of MailerLite’s unique features is the email verifier, shown above. The feature uses the mailer check instant email verification tool to clean your email list. This saves you money since you don’t need to pay for inactive subscribers and also helps boost email deliverability and ROI. 

Pricing and plan options

MailerLite pricing is based on the user’s number of subscribers.

The free plan allows up to 12,000 monthly emails for up to 1,000 subscribers. The paid plans start at $9/month for the Growing Business Plan and $18/month for the Advanced plan. 

You can also choose the custom-priced Enterprise plan if you have over 100,000 subscribers.

User interface and email builder functionality

MailerLite has a clean and intuitive interface that is easy to navigate because the platform keeps it simple. 

Like the other alternatives, MailerLite has an email builder that can help you quickly and easily customize pre-designed templates or create new text-rich email designs that resonate with your contacts without coding skills. 

Customer support and reviews

G2 rating (January 2025): 4.6/5

MailerLite offers 24/7 customer support through email and live chat. The platform claims a 97% satisfaction rate and a five-minute average response time on live chat. 

Users generally have positive reviews on MailerLite, noting its ease of use and affordability. 

The platform also won the Most Recommended, Leader, Best Usability, and Best Results in G2’s 2024 Winter awards for its simple platform. 

However, users have reported that the reporting, analytics, and email templates could be more robust, and the platform has occasional glitches. 

Though modern and intuitive, the email editor also lacks vital features like spam check and inbox preview, which a platform like GetResponse offers.

👉 Read our detailed GetResponse vs. MailerLite comparison.

6. Klaviyo

Klaviyo is a popular email marketing platform known for its advanced automation capabilities and integrations with ecommerce platforms.

Features and unique selling points

Klaviyo offers a range of features beyond basic email marketing. They include:

• Advanced automation workflows: Klaviyo lets you create complex automated email campaigns triggered by user behavior. You can also use Klaviyo’s pre-designed ecommerce workflows, such as welcome series, abandoned cart, back in stock, and post-purchase.
• Ecommerce integrations: Klaviyo integrates with popular ecommerce platforms like Shopify, Magento, and WooCommerce, making it easy to sync customer data and create targeted email marketing campaigns.
• Dynamic personalization: With Klaviyo, you can use dynamic data fields to personalize your emails based on each recipient’s past behavior and preferences.
• Pre-built template libraries: You can create and customize signup forms, emails, and SMS marketing templates designed with the drag-and-drop editor.

Klaviyo also allows you to transfer unique customer data from Facebook and Instagram to create relevant content that resonates with your target audience. Then, use these data to create look-a-like audiences.

Pricing and plan options

Klaviyo’s pricing is based on the number of contacts in your email list and the features you need, as shown below.

Klaviyo’s free plan lets you store up to 250 contacts and send up to 500 emails monthly. The paid plan starts at $20/month for up to 500 contacts. The combined Email and SMS marketing plan starts at $35/month. The price increases as your email contacts grow.

User interface and email builder functionality

Klaviyo’s user interface is intuitive and easy to navigate. The drag-and-drop email builder makes it easy to create professional-looking emails. 

You can choose from various prebuilt and flexible HTML templates or customize your own.

Customer support and reviews

G2 rating (January 2025): 4.6/5

Klaviyo offers a range of customer support options, including email support, live chat, and a knowledge base with helpful articles and tutorials. However, users complain of slow customer support and long wait times, most probably due to the lack of phone support. 

Want to know more? Check out this guide to Klaviyo alternatives.

7. AWeber

AWeber is another popular Mailchimp alternative. It’s best for marketers, small businesses, or entrepreneurs looking to scale their businesses.

Features and unique selling points

AWeber offers key email marketing features, including

• Email marketing automation saves you hours of work with automated emails – from welcome and abandoned cart emails to confirmation, upselling, and cross-selling emails. 
• Segmentation: You can segment subscribers and send emails based on data-backed factors like recent opens and purchases. You can also use dynamic content to send personalized emails.
• Analytics: The platform provides well-designed and easy-to-read reports. They provide crucial data like your open rates, click-through rates, subscribers, and sales.
• Integrations: You can connect AWeber to hundreds of tools you use for your business, including Facebook, Etsy, PayPal, WordPress, and Shopify.

One of AWeber’s unique features is the blog broadcast, which allows users to transform blog content into email newsletters that can be sent to their email list. 

Pricing and plan options

AWeber’s pricing is based on the number of subscribers. However, the platform offers a 30-day free trial, which is great if you want to try out the email marketing software and its features before investing your money. 

After 30 days, you’ll need to get on a paid plan. The Lite plan starts at $15/month, and the Plus plan starts at $30/month. If you have over 100,000 subscribers, consider the Unlimited paid plan with a custom price.

User interface and email builder functionality

AWeber’s user interface is simple, intuitive, and easy to use. They also offer a mobile app for managing email campaigns on the go. 

AWeber provides a unique email template builder compared to other alternatives. For instance, you can create templates in seconds using your website URL or Facebook page, as shown below.

You can also add or create eye-catching images with Canva without leaving your account. It also helps you save time and money with thousands of free, high-quality stock images.

Customer support and reviews

G2 rating (January 2025): 4.2/5

AWeber offers excellent customer support via phone, email, and live chat.

The platform has received positive reviews for its user-friendly interface and customer support. 

Unfortunately, it also has downsides like relatively higher pricing compared to other alternatives and the fact that businesses or individuals have to pay for all subscribers, whether active or not. 

AWeber also has few functionalities compared to other email marketing software. That makes it a great choice for small businesses but not for big companies with too many needs and demands. 

For instance, it currently only allows A/B testing for emails but not landing pages. Meanwhile, platforms like GetResponse allow you to test up to 10 design variants of the same landing page.

👉 For a more detailed review, check out our GetResponse vs. AWeber comparison.

8. HubSpot

Hubspot is a full-stack marketing hub and sales platform. Its email marketing functionality is strong enough to compete with dedicated email marketing software like Mailchimp.

Hubspot’s email marketing solution is also a great Mailchimp alternative for any business that wants more functionalities, not just email marketing. Unfortunately, HubSpt’s versatility also means a higher price tag.

Features and unique selling points

HubSpot’s email marketing platform features include: 

• A/B testing: Users can A/B test various email elements to learn which ones get the most opens or drive the most engagement and sales. 
• Analytics: With Hubspot’s analytics, you can dive deeper into the type of contacts engaging with each email. Then, identify trends to help you understand the email content types your active contacts engage with most.
• Smart rule: The Smart rule lets you create and send different personalized versions of your email based on each subscriber’s lifecycle stage and list membership. It can use any information in the contact record to personalize the email.

Finally, Hubspot has the advantage of being an email marketing software built on a well-established CRM platform. That means users’ emails are powered by customer data, which guarantees better results. 

It’s also easier to keep track of your contact lists or subscriber preferences.

Pricing and plan options 

HubSpot’s email marketing prices are included in their Marketing Hub’s plans, as shown below.

The pricing plans include a free plan with basic email marketing features. 

To access more advanced email marketing features, you’ll need to upgrade to one of their paid plans, which starts at €20/month for 1,000 contacts.

User interface and email builder functionality

HubSpot offers a user-friendly interface with drag-and-drop email builder functionality. Its email editor is intuitive and easy to use, allowing you to create beautiful and professional-looking emails in minutes.

HubSpot’s email builder is also integrated with its CRM, allowing you to personalize emails based on data and interactions with your leads and customers.

Customer support and reviews

G2 rating (August 2024): 4.4/5

HubSpot’s customer support team is available 24/7 via phone, email, and live chat.

Users generally praise HubSpot’s email marketing tool for its ease of use and advanced features. However, some note that it can be overwhelming to learn and navigate, especially for beginners.

HubSpot’s pricing is also quite expensive compared to other email marketing platforms. For instance, GetResponse’s and Omnisend’s paid plans start at $19/month and $16/ month, respectively. That’s $26 and $29 less than Hubspot’s.

9. Kit (Formerly ConvertKit)

Kit is a popular email marketing tool for bloggers, content creators, and small businesses. It helps creators monetize their interests and passions by growing their email lists and engaging with subscribers.

Features and unique selling points

Kit’s main features and unique selling points include

• Recommendations: Through this feature, you and other creators inside Kit’s Creator network can recommend each others’ newsletters, helping all parties grow their contacts list with highly engaged and relevant individuals.
• Sponsor network: If you don’t enjoy searching for sponsorship partners, the Sponsor network can help you simplify this process. This feature helps you find and manage sponsorship agreements with advertisers, acting as your brand manager.
• Audience management system: Kit’s audience management system gives you the most flexible way to tag, segment, and organize your audience based on their interests and behavior. This helps create more targeted email campaigns. 
• Visual automation builder: Kit’s Visual Automation builder can help automate evergreen funnels to help creators stay on top of users’ minds through targeted automated email sequences.
• Seamless content editing: Users don’t have to open multiple tabs to edit or add to a form or sequence since they can edit the items in the same window. This applies to any active email sequences, meaning you don’t have to wait until your work is done before sending subscribers into your automated workflows.
• Third-Party integrations: Kit integrates seamlessly with various third-party tools like Shopify, Teachable, and WooCommerce

Since one of Kit’s main goals is to support monetization, the platform integrates with various third-party platforms like Shopify, Teachable, and WooCommerce.

Pricing and plan options

Kit has three main pricing plans.

Kit (Formerly ConvertKit) offers a free plan for users with up to 10,000 subscribers.

Paid plans include:

• Creator plan: It starts at $29/month for up to 1000 subscribers and includes access to features like paid recommendations.
• Pro plan: It starts at $59/month for up to 1000 subscribers and includes access to additional features like the newsletter referral system.

Similar to other alternatives to Mailchimp, the price will vary based on your list size.

User interface and email builder functionality

Kit offers a simple and user-friendly interface. It’s easy to navigate and use, as shown below.

The email builder is straightforward, with a drag-and-drop interface allowing users to create customized emails quickly. 

Sadly, the email builder has some design customization limitations compared to other platforms, especially the templates’ quality.

Customer support and reviews

G2 rating (January 2025): 4.4/5

Kit offers a balance of support options (Community for free users; Live chat and Email for paid users), receives positive feedback for its user-friendly approach, and maintains high deliverability rates. However, users seeking extensive A/B testing capabilities may find this area lacking.

10. Mailjet

Mailjet is an email marketing solution designed to help businesses of all sizes create, send, and track their email marketing campaigns.

Features and unique selling points

The following are Mailjet’s key features and unique selling points:

• Email automation: The platform has advanced automation features that enable users to create automated workflows, segment their email lists, and trigger emails based on subscriber behavior.
• A/B testing: Users can A/B test various email elements like subject lines, images, content, and call-to-action buttons. They can then use the data collected to optimize and improve their email campaigns over time.
• Data reporting: Mailjet provides real-time tracking and reporting features. Users can monitor email metrics like open rates, click-through rates, bounces, and unsubscribes.

Mailjet’s reliability is also a key selling point. The platform’s infrastructure can send up to 15M emails/hour (per user) via its Email API, even during peak sending periods, ensuring 99.9% uptime. Mailjet is also the first email service provider to be ISO 27001 certified. 

Pricing and plan options

Mailjet offers a free plan that allows users to send up to 6,000 emails per month, with a limit of 200 emails per day. 

The paid plans start at $17/month, the premium plan at $27/month, and the Custom plan is tailored to a business’s needs. However, you’ll have to contact the sales team for pricing. 

User interface and email builder functionality

Mailjet’s user interface is intuitive, with all the necessary features and email marketing tools readily accessible from the main dashboard. 

It’s also available in 5 languages (English, French, German, Spanish, and Italian).

The email builder is also easy to use, with a drag-and-drop interface and a wide range of prebuilt templates.

Customer support and  reviews

G2 rating (January 2025): 4.0/5

Mailjet offers priority phone and chat support to Premium and Custom users only. As a result, some users have reported occasional delays in response times and difficulty reaching customer support during peak hours. 

Another downside is the limited A/B testing capabilities compared to other email marketing tools. Again, Mailjet only offers A/B testing to users in the Premium and Custom Plans.

11. ActiveCampaign

ActiveCampaign is a powerhouse for businesses that want to blend email marketing with robust automation and CRM tools. Perfect for growing companies, it’s designed to streamline complex workflows and deliver highly personalized campaigns at scale.

Features and unique selling points

ActiveCampaign claims that the average customer saves 20 hours per month with their marketing automation features. Though we can’t confirm the actual amount of time saved, we can agree that the following features make ActiveCampaign stand out:

• Omnichannel marketing: Convert more customers by reaching them on their preferred platform. ActiveCampaign’s cross-channel marketing automation features allow you to connect campaigns across email, social media, and SMS text messages.
• Dynamic personalization: Automatically swap out subject lines and body copy for various audience segments using groups, or personalize content for each recipient using tags.
• High deliverability: ActiveCampaign boasts a 94% email deliverability rate, which is almost 10% higher than Mailchimp’s.
• Predictive email content: Write up to five different email variants, and AI-powered analysis will use a natural language processing (NLP) model and individual engagement data to decide which version to send to each subscriber.

ActiveCampaign also offers additional automation features, including dynamic CTAs that shift depending on a subscriber’s stage in the customer journey, and the ability to add relevant products and accessories to campaigns to upsell existing customers.

Pricing and plan options

ActiveCampaign plans are categorized by automation features. While you can run personalized marketing campaigns with the most basic Starter plan at $15/month, you can only access up to five automation actions. Upgrading to the $49/month Plus plan unlocks unlimited automations.

The $79/month Pro plan provides omnichannel features and bumps the number of platform users from one to three. The more costly Enterprise plan comes in at $145/month. It increases the user limit to five, plus adds features like A/B testing for emails and automation, plus enterprise-level support.

User interface and email builder functionality

The ActiveCampaign email builder is user-friendly and highly customizable. There are several dynamic content blocks to infuse more personality into your campaigns, including timers, videos, customizable menus, and pre-built social icons.

Plus, the drag-and-drop builder combined with generative AI capabilities make it easy to create on-brand emails in a few clicks.

Customer support and reviews

G2 rating (January 2025): 4.5/5

ActiveCampaign offers both chat and ticket support, along with a robust knowledge base and help guides; however, some users wish there was a more direct way to speak with customer support, such as over the phone. While they say the support is good, “it’s not always immediate.”

Many users cite the ease of use and automation as a highlight of ActiveCampaign. However, there’s also mention of a learning curve when first beginning on the platform, which can be limiting for new users.

12. Constant Contact

Constant Contact is one of the more beginner-friendly Mailchimp alternatives, tailored for small businesses and marketing novices. Known for its intuitive email editor and event promotion tools, it’s ideal for users looking to create polished campaigns without a steep learning curve.

Features and unique selling points

Constant Contact has tons of easy-to-use features, including:

• Hundreds of templates: From seasonal designs to welcome email drip campaigns, there are hundreds of pre-made email templates to choose from. These templates are also mobile-responsive, meaning they’ll automatically adjust based on a user’s device and screen size.
• On-demand webinars: Looking to fine-tune your marketing skills? Constant Contact offers a library of free, on-demand webinars on best practices, how-to’s, and expert advice.
• Event marketing: Create invitations, event landing pages, and sell tickets all through one platform. You can even send promo codes for discounted tickets to boost engagement and attendance.
• Ecommerce automation: Segment your email lists based on sales funnel stages and use campaigns to showcase your products to subscribers with high conversion potential based on real-time behavioral data.

All email campaigns are backed by detailed reports that help identify which strategies resonate with your audience and where you can improve.

Pricing and plan options

Constant Contact pricing increases with the size of your subscriber list. For instance, the Lite plan, which offers all drag-and-drop templates and limited AI content, is just $12/month for 500 contacts and $50/month for up to 2,500 contacts but jumps to $310/month for 25,000 contacts.

There’s a more advanced Standard plan — $75/month for 2,500 contacts and $340/month for 25,000 contacts — that includes automation, segmentation, and social media ad features. The most expensive Premium plan ranges from $150/month for 2,500 contacts to $455/month for 25,000 contacts and includes 500 free SMS messages or Google Ads.

User interface and email builder functionality

Constant Contact has a very simple interface with a streamlined email builder. Users can access hundreds of pre-designed templates, experiment with various colorways and fonts, and use the drop-and-drop editor to rearrange content as they see fit. And because each template is already optimized for mobile, there’s no stress over what designs will look like across devices.

Not to mention, the vast on-demand webinar library makes it easy to brush up on any skills and learn your way around the platform with ease.

Customer support and reviews

G2 rating (January 2025): 4.0/5

Constant Contact has some of the best customer support of all Mailchimp alternatives. There’s an extensive knowledge base of how-to articles and hands-on webinars, plus a suite of marketing experts accessible via phone who will help you set up campaigns or give advice on your latest strategy.

Despite the ease of support, users cite a few drawbacks of the platform, including limited customization and missing features, such as advanced segmentation on lower-tier plans. Likewise, the platform can quickly become expensive as your contact list grows.

13. Campaign Monitor

Campaign Monitor is built for brands that prioritize well-designed email marketing campaigns. With its sleek templates and straightforward automation, it’s a great fit for creatives, solopreneurs, and small businesses looking to make a strong visual impact.

Features and unique selling points

Campaign Monitor allows businesses to launch targeted campaigns with attractive designs in just a few clicks, boasting unique features such as:

• A/B testing: Easily test subject lines, body copy, and email design, with convenient pre-send views of what each variant change looks like across different devices and email service providers.
• No coding required: Whether you’re designing an email or creating an automated customer journey, the visual editor allows you to map out your exact vision with no coding skills necessary.
• Template management: If consistency is top of mind, the ability to lock sections of the template in the email builder will be a bonus for you. You and your team will only be able to update the unlocked sections, such as body copy, so your brand style, social icons, and other business-critical details remain intact.
• Automated welcome campaigns: Build automated welcome journeys for new customers. These campaigns can include triggers for unopened emails, so you can continue to take action — even if new subscribers don’t.

As its name suggests, Campaign Monitor also features interactive dashboards to track email campaigns, automated journeys, transactional emails, and more in real time. You can view KPIs, including opens, clicks, shares, bounces, and more, plus view the results of A/B tests.

Pricing and plan options

Campaign Monitor plans vary by both features and contact list size. For example, the most basic Lite plan is $44/month for 2,500 contacts or $109/month for 10,000 contacts, and offers core features like a drag-and-drop editor, free image gallery, and A/B testing, but enforces monthly send limits.

The recommended Essentials plan offers unlimited monthly emails with more robust customization features for $69/month for 2,500 contacts or $169/month for 10,000 contacts. The Premier plan offers advanced segmentation and premier customer support for $169/month for 2,500 contacts or $279/month for 10,000 contacts.

User interface and email builder functionality

The streamlined user interface of Campaign Monitor makes it a great fit for those who are not so tech-savvy but still want professional-looking emails. You can view reports, A/B test results, and current campaign progress all from one dashboard.

Plus, the email builder and automation creator are both visual-based, so you never need coding skills to launch your desired campaign.

Customer support and reviews

G2 rating (January 2025): 4.1/5

Customer support for Campaign Monitor is somewhat limited. There’s a digital assistant tool embedded into the app that’s synced to the brand’s Help Center articles, meaning you must search for what you’re troubleshooting before you can contact a support team member about it. Support agents are not available on weekends and have limited hours of operation.

Many reviewers point out the ease of use and attractive templates as a major bonus for adopting Campaign Monitor. However, there are limited automation features and incompatibility with certain popular CRMs — including Salesforce — which may encourage you to consider other options, such as GetResponse.

14. Drip

Drip is an email marketing platform tailored for ecommerce businesses aiming to boost customer engagement and sales. With advanced segmentation and personalized automation, it helps online stores turn data into highly targeted campaigns that drive revenue.

Features and unique selling points

Drip can flex to meet multiple business needs, but its features are primarily geared toward ecommerce businesses looking to ramp up their email marketing game:

• Repeat purchases: The average Drip customer reports a 68% repeat purchase rate, which can drive conversions among existing customers and continue to nurture relationships long after purchases.
• Automated segments: Build behavioral and sales cycle segments for your subscriber list that update automatically over time, so you can send more relevant emails based on each subscriber’s current stage in the customer journey.
• Ecommerce integrations: It’s simple to integrate your selling tools with Drip, including Shopify, BigCommerce, WooCommerce, Recart, and GrazeCart, plus payment gateways like Stripe and PayPal.
• Abandoned cart emails: Add items users left behind directly into automated emails to entice customers back to their carts without ever lifting a finger.

Likewise, Drip makes it easy to sync your brand logo, fonts, and colors to your email builder, so every campaign is just as on-brand as it is optimized to convert. You can even preview how links and buttons will look for ultimate brand cohesion.

Pricing and plan options

Drip offers just one plan that increases in price depending on your email list size. An email list of 2,500 would incur a monthly price tag of $39, complete with unlimited email sends, email support, and dynamic segments.

If you have a larger email, like 50,000 contacts, expect to spend $699/month. While your email sends will be restricted to 600,00 per month for a larger list, you’ll unlock extra features like personalized onboarding and additional chat and email support.

User interface and email builder functionality

Drip uses a point-and-click builder that lets online store owners place products directly into email messages, promote top-sellers in campaigns, and send dynamic content like cart URLs for abandoned items.

There are also more than 50 professionally-designed ecommerce templates that can be customized to match your brand, elevating the functionality of this Mailchimp alternative.

Customer support and reviews

G2 rating (January 2025): 4.4/5

The Drip website boasts a customer satisfaction score of 99.8%, with most users receiving answers through live chat in under two minutes and email replies in less than 1.6 hours. However, some G2 users report bugs in the interface and would prefer a more detailed automation builder, specifically noting a need for a better process to add multiple actions and decisions to custom flows.

15. SendGrid

SendGrid is a developer-friendly Mailchimp alternative built for businesses that need reliable email delivery at scale. Ideal for tech-savvy teams, it combines robust APIs with marketing tools to send everything from transactional emails to beautifully designed campaigns.

Features and unique selling points

SendGrid balances more complex API integrations with intuitive design tools to offer users attractive features, such as:

• High deliverability rate: SendGrid boasts a 99.5% delivery rate with a minimal .007% spam rate, increasing the chances that subscribers see, open, and interact with your email messages.
• Centralized automation dashboard: Build, personalize, and track email marketing automation on one streamlined dashboard. One customer experienced 25% shorter automation deployments with simplified trigger management.
• Signup form APIs: Easily connect real-time APIs to lead capture forms to add new subscribers directly to the appropriate lists and catch false entries before you waste marketing dollars on fake users.
• Advanced email testing: From open and click-through rates to subject lines and body copy, track the performance of email campaigns and monitor which elements perform best in real-time.

These features compound for email marketing automation, especially testing and statistics. View unique opens, unique clicks, and unsubscribes at the aggregate level as well as on a per-email basis.

Pricing and plan options

SendGrid pricing is based on the number of emails you’d like to send per month. For example, the Free plan only allows you to send 3,000 emails per month, including 100 per day. The Essentials plan, which starts at $19.95/month, allows you to send between 50,000 and 100,000 emails per month and unlocks additional analytics features.

If you intend to send more than 100,000 emails per month, the Essentials plan bumps up to $34.95/month. The Pro plan, which offers exclusive customer support, begins at 100,000 monthly emails at $89.95/month and increases to $249/month for 300,000 emails per month.

User interface and email builder functionality

The SendGrid email builder offers several free and responsive templates that take 56% fewer clicks to build a professional-looking email campaign. There’s a drag-and-drop editor, an HTML designer, and a hybrid approach that lets you tackle email design based on your technical skill level.

There’s also the flexibility to choose your desired coding language, so you can customize the platform and build automations in your preferred code.

Customer support and reviews

G2 rating (January 2025): 4.0/5

SendGrid claims to have 100+ full-time email deliverability experts, but only customers with a Pro or higher tier plan can access phone support. Otherwise, customer support relies on a chat representative or submitting a ticket via web form.

Users say that the SendGrid email editor and onboarding process are smooth, but report a lot of issues with the marketing campaigns. Some encountered broken and non-functional links in their emails, while others faced a week-long wait time to speak with a customer service representative about their specific issue.

There are also strict limits on the number of contacts you can enter into the system, which requires a new CSV upload and field assignments every time you want to add a new list.

16. Flodesk

Flodesk is a visually-focused email marketing platform crafted for small businesses with a growth trajectory. Known for its easy-to-use templates and flat-rate pricing, it’s perfect for users who value simplicity and scalability in their email campaigns.

Features and unique selling points

With Flodesk, you’re not penalized when your email list grows. Send unlimited emails to unlimited subscribers — forever — and utilize these unique features:

• Custom fonts: Upload custom fonts directly into the design editor, so your marketing emails are unmistakably yours. You can also apply custom fonts to pre-made templates to make your brand truly shine.
• Flexible signup forms: Experiment with custom form fields and allow users to select email preferences. Subscribers opt-in to the type of information they want to receive, and you can automatically segment them based on their interests, helping to increase engagement and curb unsubscribe rates.
• Flat rate pricing: With Flodesk, pricing remains the same, no matter how many emails you send or how much your subscriber count grows.
• Deep personalization: Add personalized content to your email body copy and subject lines with individual email addresses, first and last names, and birthday months.

Pricing and plan options

Of all the Mailchimp alternatives, Flodesk is the most affordable hands down. The Email plan is billed at a flat rate, meaning you don’t have to upgrade your plan or pay more for additional subscribers or extra monthly email sends. Instead, it’s a straight $38/month for unlimited contacts and email sends, indefinitely.

If you operate an online store, you might be interested in adding on the Ecommerce plan for $26/month. The Ecommerce add-on includes checkout flows, online payments, payment processing, discount codes, and bonus offers.

User interface and email builder functionality

Flodesk has an attractive user interface that allows you to create custom forms, personalized emails, and branded campaigns with just a few clicks. You can add custom workflows based on individual subscriber preferences and create drip campaigns with hand-selected time delays.

Flodesk also offers unlimited free access to their tools, so you can experiment with their email builder for as long as you like and only pay when you’re ready to hit send.

Customer support and reviews

G2 rating (January 2025) 4.2/5

Flodesk provides email support and an online help center with how-to videos and platform guides, though there is no live phone support. It also offers Flodesk University — a free resource with no signup required — packed with video courses from experts on email marketing and Flodesk tutorials.

Users appreciate the platform’s scalability and its easy-to-use email builder and automations. However, some wish that the reporting and analytics were a bit more detailed.

Elevate your email marketing with GetResponse—the best Mailchimp alternative in 2025

While Mailchimp is a solid choice for many, plenty of Mailchimp alternatives bring unique features to the table that could be a better fit for your business.

For those prioritizing CRM capabilities, Brevo stands out with its seamless integrations and customer management tools. If you run an ecommerce business, Drip is hard to beat with its advanced revenue-driving features. On a tight budget? Flodesk offers affordable pricing without sacrificing scalability.

And, of course, there’s GetResponse, which shines as the best all-around option. With its intuitive interface and robust automation tools, it’s a favorite for businesses of all sizes looking to maximize their email marketing efforts.

The “best” Mailchimp alternative ultimately depends on your specific needs and budget. Take the time to weigh the strengths of these tools, and you’ll find the one that fits your needs perfectly — and helps your business thrive.

Want to elevate your email marketing immediately? Try GetResponse free today.

Frequently Asked Questions (FAQs)

Is Klaviyo more expensive than Mailchimp?

Whether Klaviyo is more expensive than Mailchimp depends on the size of your subscriber list. Klaviyo and Mailchimp are both $60/month for 2,500 contacts on a mid-level plan. However, the price jumps to $450/month for 50,000 contacts on Mailchimp, and $720/month on Klaviyo. Businesses with more contacts will likely pay more for Klaviyo than Mailchimp.

Is there a better email marketing platform than Mailchimp?

Yes, several Mailchimp alternatives offer features that email marketers consider better. For an all-around top pick, GetResponse stands out with its powerful automation tools, simplified interface, and versatile features for businesses of all sizes.

It’s perfect for those looking to combine email marketing with tools like webinars, landing pages, and conversion funnels, and can even monetize marketing content. Other platforms like Brevo excel in CRM capabilities, whereas Drip is ideal for ecommerce and Flodesk offers budget-friendly pricing with scalability.

Who is Mailchimp’s biggest competitor?

Mailchimp’s biggest competitors are GetResponse, MailerLite, and Kit. These platforms provide more intuitive email marketing solutions at competitive prices. Other great alternatives to Mailchimp include HubSpot, AWeber, Omnisend, Brevo, Kit, Mailjet, and Moosend.

What is the best free alternative to Mailchimp?

The best free alternative to Mailchimp depends on what you seek in an email platform. For instance, both GetResponse and MailerLite offer a more feature-rich free plan, perfect for solopreneurs and small businesses.

What are the disadvantages of Mailchimp?

The biggest disadvantages of Mailchimp are its limited free plan, basic templates, inflexible features, and high pricing plans for businesses with large subscriber lists. Many of our users also complain that their support is very slow when dealing with technical issues, and their dashboard is complicated.

Conclusion

While Mailchimp is a popular and reliable email marketing software, many alternatives may suit your business needs better. 

From advanced features to quality customer support and even more affordable pricing, each Mailchimp alternative we’ve reviewed offers unique strengths and benefits. 

For example, GetResponse has a more intuitive interface and powerful marketing automation features suitable for all kinds of businesses. 

The best Mailchimp alternative will ultimately depend on your unique business needs, goals, and budget. So, by carefully evaluating each option’s strengths and features, you can find a platform that helps you connect with your audience effectively and grows your business.

Author’s note: This comparison is accurate on January 22, 2025. We do our best to keep it as accurate as possible, and we check it on a regular basis, however, if you want to acquaint yourself with the offer of our competitors, you should check it at their official website or contact their representatives.