Going mobile is a must in 2014 – grabbing a share from a growing number of smartphone and tablet users sounds pretty exciting, doesn’t it? Feeling that you may need quick and easy-to-read guidelines, we bring you this latest infographic – 10 Dos of Mobile Email Marketing.
Mobile email optimization might seem intimidating, but, as the smartphone market continues to grow, so will the need for email marketing campaigns tailored to mobile screens. Since 2010, the number of smartphone owners using mobile Internet has grown 45%, and it’s showing no signs of stopping now.
Your welcome is the first email your subscribers receive and one of the most important emails you’ll ever send. This first impression can make or break the subscriber’s experience – so make sure you hit it out of the park. Watch Leslie Samuel discuss the necessary elements for a perfect welcome message.