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Top 10 Best Email Newsletter Software in 2022 (Reviewed)
by Irek Klimczak last updated on 0

Top 10 Best Email Newsletter Software in 2022 (Reviewed)

The best newsletter software include GetResponse, Mailchimp, Campaign Monitor, ConvertKit, Constant Contact, MailerLite, Sendinblue, AWeber, Mailjet, and Benchmark.

But do you know which one of these is the best for your company?

Choosing the right email platform can be tough, as once you commit and start sending email campaigns, it’s hard to pause the activity and start from scratch.

You might miss a weekly newsletter or two. And then there’s the hassle of migrating your email list along with all the customer data or popups from one platform to another.

No single email newsletter software is “the best of them all.” There’s only the software that’s best for you… And we’re here to help you find which one is best aligned with your specific marketing needs.

So, let’s dig into 10 of the best email newsletter apps on the market and make your job a little easier.

First, what’s email newsletter software?

If you’re new to email marketing, the idea of email newsletter software might be alien to you.

Instead of sending individual emails from your normal email program (Outlook, Gmail, etc), with a newsletter software product, you can build an email list of contacts who receive your newsletter(s) on a regular basis.

Inside your email marketing software, you can expect to see these key sections:

  1. Audiences (a.k.a. Contacts): different segments of your contacts who will receive content personalized to their marketing persona.
  1. Campaigns (a.k.a. Newsletters or Broadcasts): you can set up personalized campaigns for each audience.  For example, if you have contacts on your list who sign up to receive your newsletters on event planning, you know they’re interested in the topic. So you can set up a campaign to sell them a course on the topic. Typically, you’d be sending them a series of emails focused on persuading them to buy the course. 
  1. Automations (a.k.a. Journeys): instead of sending manual emails each week, you can build custom automations based on certain triggers, like “sign-up” or “did not open”.

Now that we know what email newsletter software is, let’s get into 10 of the best to see if they will meet your business needs.

10 best email newsletter tools to consider

1. GetResponsePros:
– Wide range of stunning prebuilt email, popup, and landing page templates
– Advanced email builder with multiple testing and optimization capabilities
– Forms and popups creators offer 30+ targeting options
– Award-winning customer support available 24/7

Cons:
– Free plan includes autoresponders only for 30 days
– Personalizing email content based on conditions can be challenging
– SMS only available in the top plan
2. MailchimpPros:
– Email creator offers useful solutions for improved team collaboration and link checking
– Integration with Canva
– Creative assistant feature that scans your website for branded assets

Cons:
– Very limited free prebuilt email templates
– Email creator is quite rigid and offers no easy way to add custom fonts or a preheader to your message
– No free stock photos available
– Very limited number of popup layouts
3. Campaign MonitorPros:
– Good variety of email templates
– Email creator offers an easy way to personalize your content
– Ability to tag campaigns for simplified analysis

Cons:
– Very simple signup form builder with no prebuilt templates or targeting options
– Email creator offers only a basic desktop and mobile preview
– Ability to export stats reports in PDF only
4. ConvertKitPros:
– Intuitive popup builder with several prebuilt templates and targeting options
– Built-in commerce solutions
– Focused on creators

Cons:
– Basic email creator with only several prebuilt templates
– Basic email automations
– Gets expensive once you grow
5. Constant ContactPros:
– Email creator offers error checker and event promotion tools
– Subject line and preheader recommendations based on your past campaigns
– Ability to import PDF into email

Cons:
– Outdated email builder
– Outdated email templates with no built-in stock photo library
– Popup form creator with limited editing options and no prebuilt templates
6. MailerLitePros:
– Intuitive signup form and email builder
– Cost-effective
– Good email templates

Cons:
– Signup form builder offers limited targeting options
– Sometimes slow and unresponsive email builder
– Quite limited landing page builder
7. SendinbluePros:
– Multichannel marketing capabilities
– A lot of email templates, although somewhat outdated
– Ability to add attachments to your emails

Cons:
– No signup form templates available
– Popups cannot be used to promote offer
– Rather rigid email builder, doesn’t let you easily add emojis or videos
8. AWeberPros:
– Decent email builder that comes with prebuilt stock photos
– Good landing page templates
– Smart designer that helps you create your email based on your website

Cons:
– Email builder lacks more advanced features
– Outdated email templates
– No transactional emails
9. MailjetPros:
– Email creator offers an easy way to personalize your content
– Ability to add web fonts to your emails
– Unlimited contacts storage on free plan

Cons:
– Only handful of email templates available for automations
– No stock images available to use in your emails
– Basic email testing capabilities
– No signup form builder or landing page creator available
10. Benchmark Pros:
– Smart content generator that helps you create copy for your emails
– User-friendly email builder with a variety of blocks to choose from

Cons:
– Signup form builder doesn’t include templates or stock photos
– Somewhat outdated email templates
– Limited number of landing page templates

Want to see GetResponse in action? Sign up for your 100% free-forever account today.

1. GetResponse (yep, that’s us)

Best newsletter software GetResponse.

Key features

Alongside a slick UI (user interface) to make creating and sending your first email newsletter as easy as possible, GetResponse includes eight core features to help you craft the right type of email:

  • Email creator that lets you design beautiful emails with stunning prebuilt templates and an intuitive drag and drop editor.
  • Newsletters for one-off announcements, sales promos, or weekly/monthly updates.
  • Autoresponders to kickstart email sequences when a subscriber enters your funnel.
  • Automations with ready-made scenarios for ecommerce and B2B brands that want to engage and sell more to their customers.
  • Popups and forms with prebuilt templates and targeting options that’ll help you build your email list, promote deals, and capture lost sales.
  • Segmentation and tagging that lets you target your audience with laser precision.
  • Transactional emails that are triggered by events in your ecommerce store or platform (either via API or our super-easy plugin integration).
  • Localized dashboard available in 20+ languages with award-winning customer support available 24/7.
Ecommerce email templates in GetResponse.
Examples of free email templates you’ll find in GetResponse.

Here’s a quick video overview that shows you what the GetResponse Email Creator is capable of:

You can also see it in action by watching one of our past webinar recordings in our Webinar Library.

Keep in mind that GetResponse isn’t just about email. It also offers multi-channel capabilities extending to popups and forms, live chats, webinars, Facebook and Google ads, websites, and much more.

Free account?

Yes – GetResponse offers a free forever account with storage for up to 500 contacts and access to key email marketing features.

It also includes the website builder, landing page creator, and signup forms. And you don’t need to provide your credit card details to get started.

Pricing

On top of its forever free account, GetResponse has four pricing options available:

  • Email marketing: starts at $15 per month for an email list of up to 1,000 subscribers and includes everything you need to run email marketing campaigns – popups and forms, prebuilt email templates, advanced email creator, campaign scheduling, autoresponders, segmentation, reporting, and integrations.
  • Marketing automation: starts at $49 per month for an email list of up to 1,000 subscribers. It includes all the features you’ll find in the email marketing plan, plus marketing automation, advanced segmentation, contact scoring, webinars, and more.
  • Ecommerce marketing: starts at $99 per month for an email list of up to 1,000 subscribers. It includes all features you’ll find in the marketing automation plan, plus extra features like ecommerce segmentation, promo codes, quick transactional emails, product recommendations, abandoned cart emails, and web push notifications.
  • MAX: custom plan with additional features like dedicated IP, dedicated support, migration, single sign-on (SSO), SMS, transactional emails, unlimited sending, and more.

If you opt for a 12-month billing period, GetResponse applies an automatic 18% discount. If you opt for a 24-month billing period, GetResponse applies an automatic 30% discount. You can also get a 50% discount if you’re a non-profit organization.

Pros and cons

ProsCons
Wide range of stunning prebuilt email, popup, and landing page templatesFree plan includes autoresponders only for 30 days
Advanced email builder with multiple testing and optimization capabilitiesPersonalizing email content based on conditions can be challenging
Forms and popups creators offer 30+ targeting optionsSMS only available in the top plan
Award-winning customer support available 24/7

Summary

GetResponse is perfect for businesses looking to send their first email newsletter and for experienced marketing teams looking for a more modern approach to email marketing.

With GetResponse, you get access to free customizable templates, using which you can set up your first newsletter campaign, and start monitoring your contacts’ user behavior. All of this is available so you can make data-backed decisions for your campaigns.

On top of that, you also get access to all the other marketing tools you’ll need to build a strong online presence, like the website builder, live chat, Facebook ads, and more.

Not to mention the fact, that if you ever get stuck, you’ll have 24/7 assistance from our award-winning Customer Support Team.

Editor’s note: Got an online store with Shopify? Check out how GetResponse Shopify integration can help you grow your shop today!

2. Mailchimp

MailChimp newsletter software.

Key features

  • Standard email newsletter functionalities with features allowing simplified collaboration with your team members
  • Easily automate and monitor scheduled email campaigns
  • Resend emails to non-openers using different subject lines to encourage more opens

There’s also integration with Facebook and Instagram ads, landing pages, and postcards for large teams running campaigns cross-platform.

Email editor and templates in Mailchimp.
Email editor and templates in Mailchimp.

Free account?

Yes—Mailchimp offers a free account that supports up to 500 contacts and lets you send 2,500 emails per month.

It also includes other features, such as their landing page builder, social posting, postcards, or paid ads.

Pricing

Mailchimp offers three paid packages:

  • Essentials: $11 per month for up to 500 contacts
  • Standard: $17 per month for up to 500 contacts
  • Premium: $299 per month for up to 10,000 contacts

Pros and cons

ProsCons
Email creator offers useful solutions for improved team collaboration and link checkingVery limited free prebuilt email templates
Integration with CanvaEmail creator is quite rigid and offers no easy way to add custom fonts or a preheader to your message
Creative assistant feature that scans your website for branded assetsNo free stock photos available
Very limited number of popup layouts

Summary

At first, you may find it hard to get up to speed quickly with Mailchimp — especially if you’re new to email marketing. But after some time of practice, you’d realize it’s a great tool.

Once you’ve created your first email campaign, replicating an existing email is easy, so you can tweak from there. And whenever you need help with something you’re doing for the first time, Mailchimp has an extensive support library and is always responsive on Twitter.

The platform’s particularly popular among new email marketers with smaller databases. Once their email lists grow, however, many marketers opt for more cost-effective newsletter services.

Related: Mailchimp alternatives and competitors review

3. Campaign Monitor

Campaign Monitor newsletter software.

Key features

  • Intuitive user interface
  • Data-based personalizations for your various audiences
  • The Link Review tool points out any broken links without you having to lift a finger
Email builder in Campaign Monitor.
Email builder in Campaign Monitor.

Free account?

Yes—you can get an indefinite free account for audiences of five or fewer subscribers.

Pricing

You can sign up to Campaign Monitor via three different packages:

  • Basic: access core features and send up to 2,500 emails for $9 per month.
  • Unlimited: uncap your email limit and get priority support for $29 per month.
  • Premier: unlock advanced segmentation features and get premier support for $149 per month.

You can also choose to pay per campaign if you are an infrequent newsletter sender.

Pros and cons

ProsCons
Good variety of email templatesVery simple signup form builder with no prebuilt templates or targeting options
Email creator offers an easy way to personalize your contentEmail creator offers only a basic desktop and mobile preview
Ability to tag campaigns for simplified analysisAbility to export stats reports in PDF only

Summary

Campaign Monitor is a solid choice if you want to do email marketing.

The signup form and email builder may feel quite outdated, but they’re intuitive, so you won’t have trouble succeeding with your campaigns.

For advanced users, it offers useful reporting features, including tagging and click maps, that’ll let you get a quick overview of your results.

In-depth comparison: GetResponse vs. Campaign Monitor

4. ConvertKit

ConvertKit homepage.

Key features

  • Plain email creator
  • Built-in commerce solutions for monetizing your audience
  • Intuitive signup form creator
Email creator in ConvertKit.
Email creator in ConvertKit.

Free account?

Yes—you can get a free trial of the Creator or Creator Pro package.

There is also a free package for up to 1,000 subscribers. But it doesn’t support the migration of contacts from another tool, and you can’t automate sequences or funnels.

Pricing

You can opt for one of two paid tiers with ConvertKit:

  • Creator: manage up to 1,000 subscribers for $29 per month.
  • Creator Pro: manage up to 1,000 subscribers for $59 per month and get access to Facebook custom audiences, a newsletter referral system, subscriber scoring, and advanced reporting.

Pros and cons

ProsCons
Intuitive popup builder with several prebuilt templates and targeting optionsBasic email creator with only several prebuilt templates
Built-in commerce solutionsBasic email automations
Focused on creatorsGets expensive once you grow

Summary

If you are the creative type, Convert Kit is a great tool for growing and monetizing your audience.

In terms of email marketing, its email creator is quite basic. It offers only several prebuilt templates, and you won’t find any advanced features (e.g., inbox preview, spam checker, dark mode preview) that are available on other platforms.

In-depth comparison: GetResponse vs. ConvertKit

5. Constant Contact

Constant Contact homepage.

Key features

  • An intuitive drag and drop experience
  • Resend emails to non-openers to improve engagement
  • Email marketing automation features to send automated messages based on specific triggers
  • Contact segmentation capabilities
Email creator in Constant Contact
Email creator in Constant Contact.

Free account?

Yes – you can get a one-month free trial of the Email plan.

Pricing

Constant Contact operates two pricing tiers for its email newsletter software and like other tools, its pricing is based mostly on the size of your email list.

  • Core: 0-500 contacts for $9.99 per month with 24x the number of sends
  • Plus: 0-500 contacts for $45 per month with 24x the number of sends

If you prepay for 12 months, you can get a 15% discount and your first month free.

Pros and cons

ProsCons
Email creator offers error checker and event promotion toolsOutdated email builder
Subject line and preheader recommendations based on your past campaignsOutdated email templates with no built-in stock photo library
Ability to import PDF into emailPopup form creator with limited editing options and no prebuilt templates

Summary

Constant Contact offers a good variety of email marketing features, although they’re a bit outdated.

Those planning to use emails to promote their events will find that Constant Contact offers some useful tools, including polls and RSVPs, although they’re only available in the more expensive plan.

In-depth comparison: GetResponse vs. Constant Contact

6. MailerLite

MailerLite homepage.

Key features

  • Advanced email creator
  • Intuitive popup form builder
  • Click maps and “opens by location” reports
MailerLite email builder
MailerLite email builder.

Free account?

Yes—the free plan offers many features for businesses with under 1,000 subscribers. 

You can also get a 14-day free trial of the premium license.

Pricing

There is only one premium tier, so you can select your package by your number of subscribers:

  • Up to 1000: $10 per month.
  • Up to 2,500: $15 per month.
  • Up to 5,000: $30 per month.
  • Up to 10,000: $50 per month.

Premium gives you access to 24/7 live support, white-labeling, custom HTML editor, templates, custom domains, and pop-ups.

You can also save time by scheduling auto-resends and time-zone-based delivery.

Pros and cons

ProsCons
Intuitive signup form and email builderSignup form builder offers limited targeting options
Cost-effectiveSometimes slow and unresponsive email builder
Good email templatesQuite limited landing page builder

Summary

MailerLite offers strong tools to grow and nurture your email list.

Its signup forms and email creator are advanced. However, the latter can sometimes be slow to respond.

It comes with ready-made templates that are modern and will work for most businesses.

In-depth comparison: GetResponse vs. MailerLite

7. Sendinblue

Sendinblue homepage.

Key features

  • Deliver by each subscriber’s time zone
  • Easily customizable email newsletter templates
  • Marketing automation features available in higher pricing tiers
Sendinblue email creator.
Sendinblue email creator.

Free account?

Yes—you can send up to 300 emails a day without handing over your credit card information.

Pricing

You can subscribe to one of three pricing tiers with Sendinblue:

  • Lite: send up to 20,000 emails for $25 per month.
  • Premium: send up to 20,000 emails for $65 per month.
  • Enterprise: available via custom quotes if you don’t find what you need in the lower tiers.

Pros and cons

ProsCons
Multichannel marketing capabilitiesNo signup form templates available
A lot of email templates, although somewhat outdatedPopups cannot be used to promote offer
Ability to add attachments to your emailsEmail builder rather rigid, doesn’t let you easily add emojis or videos

Summary

If you’re trailing email newsletters and have little experience, Sendinblue is a great option at a good price. But like most other tools featured in this guide, when you need to take your campaigns to the next level, you might be raising a business case for an extra budget.

In-depth comparison: GetResponse vs. Sendinblue

8. AWeber

AWeber homepage.

Key features

  • Use Aweber’s “Smart Designer” to create well-designed emails
  • Drag & drop email creation; no coding knowledge required
  • Pre-built email newsletter templates

All you need to do is enter your website address and several suggestions appear after a few seconds of analysis.

Email templates AWeber.
Email creator and templates in AWeber.

Free account?

Yes—you can opt for the free account if you have 500 subscribers or less. You get a good chunk of AWeber features but miss out on testing, automation, and removal of its branding.

Pricing

AWeber only has one paid tier:

  • Pro: starting at $16.15 per month, you get access to every feature in the AWeber suite for up to 25,000 subscribers. Pricing increases as you add more subscribers (up to $149 per month for 25,000 subscribers).

If you have over 25,000 subscribers, you’ll need to get in touch with AWeber to discuss.

Pros and cons

ProsCons
Decent email builder that comes with prebuilt stock photosEmail builder lacks more advanced features
Good landing page templatesOutdated email templates
Smart designer that helps you create your email based on your websiteNo transactional emails

Summary

The smart designer is a major draw to AWeber for small businesses that don’t have a dedicated graphic designer or time to allocate to playing around with templates.

The sliding scale subscriber model can get fiddly when growing an email audience and constantly changing payment models, though.

In-depth comparison: AWeber alternatives and competitors

GetResponse vs. AWeber feature-by-feature comparison

9. Mailjet

Mailjet newsletter software.

Key features

  • Advanced Email Editor: edit and send emails to your contacts
  • Segmentation: send emails based on characteristics your subscribers have in common
  • Role management: If you’re working as part of a large marketing team, you can define what your colleagues can and can’t access. 
Mailjet campaign creator
Mailjet campaign creator.

Free account?

Yes — there’s a free tier that lets you send up to 200 emails per day and/or 6,000 per month.

Pricing

Once you’ve chosen how many emails you want to send per month (30,000 to 900,000), you can choose from the following licenses:

  • Basic: you get support and removal of Mailjet’s branding from $9.65 per month for 30,000 emails.
  • Premium: testing and automation features get added when for $20.95 per month for 30,000 emails.
  • Enterprise: Mailject will custom quote when you exceed 900,000 emails or need custom delivery and integration.

Pros and cons

ProsCons
Email creator offers an easy way to personalize your contentOnly handful of email templates available for automations
Ability to add web fonts to your emailsNo stock images available to use in your emails
Unlimited contacts storage on free planBasic email testing capabilities
No signup form builder or landing page creator available

Summary

If you’re an enterprise with hundreds of marketing team members working on several campaigns at any one time, the role management feature stands out.

The free tier is appealing but limited by the small number of emails you can send per day.

10. Benchmark Email

Benchmark newsletter software.

Key features

  • Smart content generator
  • Drag & drop email builder with global styles editor
  • Automations for common scenarios
Benchmark Email campaign creation.
Benchmark Email campaign creation.

Free account?

Yes — you can store 500 contacts and send up to 3,500 emails per month on the free plan.

Pricing

There are two paid options for Benchmark:

  • Pro: adds marketing automation starting from $13 per month if you have 500 contacts.
  • Enterprise: adds email white-labeling, priority support, and a dedicated IP but you must check with the sales team for a custom quote.

There is a discount applied if you pay annually. 

Pros and cons

ProsCons
Smart content generator that helps you create copy for your emailsSignup form builder doesn’t include templates or stock photos
User-friendly email builder with a variety of blocks to choose fromSomewhat outdated email templates
Limited number of landing page templates

Summary

There are lots of automation and testing features available in the Pro plan that will help your long-term marketing goals.

First-time and trial users may not see the benefits of this email newsletter software until they pay for the next tier.

Conclusion

The raft of options for email newsletter software ranges outside of this top 10. This can make finding the best email newsletter software a daunting task.

Rather than starting a trial and setting up accounts with these 10 (and any other email platform), we’re confident you’ll love GetResponse.

For example: Since starting out with GetResponse, Submission Technology, a lead generation agency, reports it has increased engagement to the tune of a 31% open rate. It also boasts a 7.31% unique click-through rate and 99.2% email deliverability rate.

Gemma Seager, Team Leader of Email & Push Notifications at Submission Technology, particularly loves the Contact list segmentation & A/B testing in GetResponse:

“Contact list segmentation and regular A/B testing allow us to check what really resonates with specific groups of contacts. We collect and analyze data and act on it during next campaigns.”

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