12 best email newsletter software in 2026

There’s no single “best” email newsletter tool—only the one that fits your audience, workflow, and budget. There are multiple newsletter platforms available, like GetResponse, Mailchimp, Sender, Moosend, and more. This guide helps you compare options quickly and choose the right platform for your needs.

So, without further ado, let’s dig into the best newsletter platforms on the market and make your job a little easier.

What is an email newsletter software?

In short, an email newsletter software helps you build a contact list, then design, create, and send newsletters to that list.

Many tools also include forms, landing pages, automation, and analytics—so you can grow an audience and send personalized emails at scale.

The right platform saves hours with templates, scheduling, and automation. Now that we’ve covered what email newsletter software is, let’s look at the best newsletter platforms and see which one fits your business needs.

(TL;DR) 12 best email newsletter tools

Disclaimer: This list isn’t ranked, so choose based on your use case and budget.

(Jump to full list)

Provider	Best for	Free plan	Price starts at	G2 rating
GetResponse	Ecommerce businesses	500 contacts; 2,500 newsletters/month	$15.58/month for 1,000 contacts; unlimited newsletters — Pricing page	4.3
Mailchimp	Small teams	Under 250 contacts; 500 emails/month	$13/month for 500 contacts; 5,000 emails/month — Pricing page	4.3
Sender	Budget-conscious SMBs	2,500 subscribers; 15,000 emails/month	$7/month; send limit scales at 12x subscriber count — Pricing page	4.7
Moosend	Email-first SMBs	No free plan; 30-day trial for up to 1,000 contacts with unlimited sends	$9/month for the lowest contact tier; unlimited sends — Pricing page	4.7
Campaign Monitor	Newsletter teams	No free plan; free trial available	$13/month on Lite; monthly sends equal 5x subscriber count — Pricing page	4.1
Omnisend	Ecommerce brands	250 contacts; 500 emails/month	$16/month for 500 contacts; 6,000 emails/month — Pricing page	4.6
Kit	Creators	10,000 subscribers; unlimited emails; 1 basic automation	$33/month, billed yearly, for up to 1,000 subscribers; unlimited emails — Pricing page	4.4
Constant Contact	Event-based businesses	No free plan; free trial with up to 100 emails	$12/month on Lite; monthly sends equal 10x contacts — Pricing page	4.1
MailerLite	Small businesses	500 subscribers; 12,000 emails/month	$10/month for 500 subscribers; unlimited emails — Pricing page	4.6
Brevo	Multichannel businesses	300 emails/day after account approval	$9/month for 500 contacts; 5,000 emails/month — Pricing page	4.5
AWeber	Small businesses	500 subscribers; 3,000 emails/month	$15/month for up to 500 subscribers — Pricing page	4.2
HubSpot	CRM-led teams	Free marketing tools; limited email marketing	$20/month per seat for 1,000 marketing contacts; 5,000 marketing emails/month — Pricing page	4.4

List of our 12 favorite newsletter tools

1. GetResponse: best for ecommerce, newsletters and advanced marketing automation

GetResponse is best for teams that want newsletters, automation, forms, landing pages, ecommerce workflows, and scalable marketing tools in one platform.

Key features

GetResponse includes nine core features to help you craft the right type of email:

• Email creator that lets you design beautiful messages with stunning prebuilt templates, an intuitive drag-and-drop email builder.
• AI feature for generating subject lines and emails (Starter includes up to 3 uses of AI generators; higher plans include more).
• Newsletters for one-off announcements, sales promos, or weekly/monthly updates.
• Autoresponders to kickstart email sequences when a subscriber enters your funnel.
• Automations with ready-made scenarios for ecommerce and B2B brands that want to engage and sell more to their customers.
• Popups and forms with prebuilt templates and targeting options that’ll help you build your email list, promote deals, and capture lost sales.
• Segmentation and tagging that lets you target your audience with laser precision.
• Transactional emails (available via add-on) for event-triggered messages sent via API/integrations.
• Localized dashboard available in 10+ languages with 24/7 email support; live chat is available in specific hours (and 24/7 chat support is available on MAX).

Here’s a quick video overview that shows you what the GetResponse AI Email Generator is capable of:

GetResponse also offers multi-channel capabilities extending to popups and forms, live chats, webinars and much more. It also includes landing pages, forms, and a website builder.

Pricing

GetResponse has four pricing options available:

• Starter: This plan starts at $15.58 per month (billed annually) for an email list of up to 1,000 subscribers and includes everything you need to run email marketing campaigns: popups and forms, prebuilt newsletter templates, an advanced email creator, campaign scheduling, autoresponders, segmentation, 1 custom automation workflow, reporting, and integrations.
• Marketer: This plan starts at $48.38 per month (billed annually) for an email list of up to 1,000 subscribers. It includes all the features in the Starter plan, plus unlimited marketing automation, advanced segmentation, abandoned cart recovery, newsletter revenue statistics, web push notifications, and more.
• Creator: This plan starts at $56.58 per month (billed annually) for 1,000 contacts and 500 active students. It includes content monetization features like AI course builder, premium newsletters, webinars, websites, and more.
• Enterprise MAX: custom plan with additional features like dedicated IP, dedicated support, migration, single sign-on (SSO), SMS, transactional emails, unlimited sending, and more.

What We Like

Strength	Why it matters
Combines newsletters, landing pages, forms, popups, automation, and ecommerce features	Reduces the need for multiple tools.
Advanced automation and segmentation	Supports lifecycle campaigns beyond one-off newsletters.
AI email and subject-line tools	Helps speed up campaign creation.
Scalable plans including MAX	Gives growing teams an upgrade path.

What We Don’t Like

Limitation	Who should care
Advanced optimization features are not all on the lowest plan	Teams needing A/B testing or deep automation should compare paid tiers.
SMS is positioned for MAX plans in the article	Teams that need built-in SMS on lower tiers should compare Omnisend or Brevo.
Conditional personalization can require learning	Teams with complex personalization rules may need setup time.

Summary

GetResponse is a strong choice if you want newsletters plus advanced automation and multi-channel tools in one platform. You get templates, segmentation, reporting, and scalable workflows for ecommerce or B2B, with the option to add transactional emails and upgrade support/features as you grow.

Editor’s note: Got an online store with Shopify? Check out how GetResponse Shopify integration can help you grow your shop today!

2. Mailchimp: best for beginners who want familiar newsletter tools

Best for beginners and small teams: Mailchimp is perfect for new marketers and small businesses with its user-friendly interface, team collaboration features, and integration with Canva.

Key features

• Standard email newsletter functionalities with features allowing simplified collaboration with your team members
• Easily automate and monitor scheduled email campaigns
• Resend emails to non-openers using different subject lines to encourage more opens

This newsletter platform also offers integration with Facebook ads, websites, and other channels.

Free account?

Yes, Mailchimp offers a Free plan for fewer than 250 contacts and up to 500 emails per month.

It includes core marketing features, and Mailchimp lists ‘email support for the first 30 days’ on the Free plan.

Pricing

Mailchimp offers three paid packages:

• Essentials: $13 per month for up to 500 contacts and 5,000 monthly email sends
• Standard: $20 per month for up to 500 contacts and 6,000 monthly email sends
• Premium: $350 per month for up to 10,000 contacts and 150,000 monthly email sends

What We Like

Strength	Why it matters
Familiar interface	Lowers onboarding friction for beginners.
Templates and integrations	Useful for small teams using popular tools.
Team collaboration features	Helpful for campaign review workflows.

What We Don’t Like

Limitation	Who should care
Costs can rise as list size grows	Teams with fast-growing lists should model future pricing.
Free plan is limited	Small teams may hit contact or send limits quickly.
Advanced features are plan-dependent	Teams needing automation should compare Standard/Premium against alternatives.

Summary

Mailchimp is a good pick for beginners and small teams that want an easy editor, templates, and basic automations. It’s widely used and integrates well with popular tools, but costs can climb as your list grows—so it’s worth comparing pricing at your next subscriber milestone.

Related: Mailchimp alternatives and competitors review

3. Sender: best for budget-conscious startups and SMBs

Sender is best for small businesses that want a generous free plan, simple newsletters, and affordable automation.

Key features

• Drag-and-drop email builder with responsive templates
• Email and SMS automation workflows
• Audience segmentation and personalization
• Built-in page builder, popups, and signup forms
• Reports and analytics for tracking performance
• Integrations with Shopify, WooCommerce, and WordPress

Free account?

Yes — the Free Forever plan includes up to 2,500 subscribers and 15,000 emails/month, but it includes Sender branding and is limited to 1 seat.

Pricing

Sender has paid plans designed for scalability:

• Standard: Starts at $7/month, and adds SMS messaging plus A/B testing & experiments.
• Professional: Starts at $14/month with everything in Standard, plus advanced automation, advanced reports, priority support, and (on the pricing page) free SMS ($14/month).
• Enterprise: Custom pricing with everything in Professional, plus unlimited emails, phone support, and a dedicated success manager.

What We Like

Strength	Why it matters
Generous free plan	Good for startups testing newsletters.
Affordable paid tiers	Makes early growth less expensive.
Simple interface	Reduces setup time.
Email and SMS options	Useful for basic multichannel campaigns.

What We Don’t Like

Limitation	Who should care
Less advanced CRM depth	Sales-led teams may need another CRM.
Free plan includes branding	Brand-sensitive teams may need a paid tier.
Not as broad as all-in-one platforms	Teams needing webinars, landing pages, or complex funnels should compare alternatives.

Summary

Sender is a budget-friendly option for small teams that want newsletters, basic automation, segmentation, and reporting without paying upfront. Its free plan is generous (with branding), and paid tiers add more advanced capabilities for growing lists and higher-volume sending.

4. Moosend: best for email-first SMBs that want affordable automation

Moosend is best for teams that need newsletters, segmentation, and visual automation without paying for a broad multichannel suite.

Key Features

• No-code newsletter builder and a plug-and-play template library: Moosend sports an intuitive drag-and-drop editor and 110+ responsive email templates to speed up newsletter creation.
• Automation (visual workflows): Build workflows using triggers-condition-action with branching logic in a visual builder. Choose a ready-made automation recipe, customize or use as-is, or create your own.
• Segmentation and personalization: Uses tags and custom fields for targeted sends and more relevant newsletters.
• Lead generation features: Moosend’s drag-and-drop landing page and forms builder comes with a set of pre-made templates that are optimized for mobile.
• AI Writer: The AI Writer helps with subject lines and body copy for emails, or landing page and subscription form copy.
• Tracking and analytics: Dashboards and campaign reports offer a full view of user activity (click activity, recipient activity), plus click-map style reporting.
• Integrations and marketing ecosystem: 43 native integrations listed, plus broad connectivity through Zapier.
• Customer support and learning resources: Moosend offers an extensive knowledge base, video tutorials, webinars, plus support via email and live chat.

Free account?

No. Moosend doesn’t offer a free-forever plan, but it does offer a 30-day free trial (no credit card required) that includes all of the platform’s core features.

Pricing

Moosend has three tiers: Pro, Moosend+, and Enterprise. 

• The Pro plan starts at $9/month for the lowest contact tier and includes unlimited email sends. Pricing scales based on unique contact count, so you get charged per contact, no matter how many lists they’re in. 
• Moosend+ is a customizable plan where you can add enterprise features as add-ons (e.g. transactional emails, custom reports, dedicated account manager) and meet your business needs. 
• The Enterprise plan includes all Moosend capabilities plus priority support.

The pricing for Moosend+ and Enterprise plans is custom.

What We Like

Strength	Why it matters
Affordable email-first automation	Good for SMBs focused on newsletters and journeys.
Visual workflow builder	Helps non-technical teams build automations.
AI writing support	Speeds up email and landing-page copy creation.
Clean interface	Good for teams that want lower complexity.

What We Don’t Like

Limitation	Who should care
No free-forever plan	Very small teams may prefer a free-plan provider.
More limited native ecosystem	Teams relying on many integrations should check compatibility.
Less multichannel depth	Ecommerce or omnichannel teams may need GetResponse, Omnisend, or Brevo.

Summary

Moosend is a solid fit for SMBs that want polished newsletters, segmentation, and visual automation workflows without a steep learning curve. It focuses on core email marketing features (templates, reporting, automation) and works well for teams that want a clean, email-first platform.

5. Campaign Monitor: best for simple personalized newsletter campaigns

Campaign Monitor is best for teams that want easy email personalization and campaign reporting without needing built-in landing pages or website tools.

Key features

• Intuitive user interface
• Data-based personalizations for your various audiences
• The Link Review tool checks links in the builder and notifies you if any are broken or missing

Free account?

No free-forever plan. Campaign Monitor offers a 30-day free trial, and trial sending is limited.

Pricing

Campaign Monitor offers three main plans: Lite, Essentials, and Premier. Pricing depends on your contact count, with the Lite plan starting at $13/month and allowing monthly sends equal to 5x your subscriber count.

• Lite: starts at $13/month, or $11.70/month with annual billing, and includes monthly sends equal to 5x your subscriber count.
• Essentials: includes unlimited email sends and priority level support (see pricing page for current pricing).
• Premier: highest standard plan (see pricing page for current pricing and included features).

You can also choose to pay per campaign if you are an infrequent newsletter sender.

What We Like

Strength	Why it matters
Easy personalization	Useful for segmented newsletter campaigns.
Clean email creation workflow	Good for teams focused on sending campaigns quickly.
Campaign tagging and reporting	Helps organize recurring newsletter performance.

What We Don’t Like

Limitation	Who should care
Limited signup-form capabilities in article	List-growth teams may need stronger capture tools.
No native landing page or website builder in article	Teams building full funnels may need another platform.
Reporting exports are limited in article	Reporting-heavy teams should verify export needs.

Summary

Campaign Monitor is best for teams that want straightforward newsletter sending with personalization and reliable reporting basics. It’s easy to use, but its form-building and website/landing page options are limited compared to all-in-one platforms, so it’s better as an email-first solution.

In-depth comparison: GetResponse vs. Campaign Monitor

6. Omnisend: best for ecommerce email and SMS newsletters

Omnisend is best for online stores that want product-focused email, SMS, segmentation, and abandoned-cart automations.

Key features

• Advanced automation to increase sales, including welcome series and cart abandonment
• Unlimited audience segmentation
• One-click integration with top ecommerce platforms
• Send SMS to your customers worldwide

Free account?

Yes, a free-forever plan for up to 250 contacts. It offers the same features as the paid plans, and 24/7 support. The main limitation is that you can send up to 500 emails/month.

Pricing

There are two paid plans, with pricing based on the number of contacts. There is also the option to purchase SMS credits.

Standard: Starts at $16/month for up to 500 contacts, 6,000 email credits/month, and unlimited web push notifications.

Pro: Starts at $59/month for 2,500 contacts, includes unlimited emails and web push notifications, advanced reporting, and bonus SMS credits equal to your monthly bill.

What We Like

Strength	Why it matters
Ecommerce-specific workflows	Strong for abandoned cart, welcome, and product-led campaigns.
Email + SMS positioning	Useful for stores that want multichannel promotions.
Segmentation	Supports targeted ecommerce campaigns.
24/7 support noted in article	Helpful for small ecommerce teams.

What We Don’t Like

Limitation	Who should care
Less suitable outside ecommerce	Service businesses and creators may prefer other tools.
Advanced reporting on higher tiers in article	Data-heavy teams should model Pro pricing.
No native landing page or website builder in article	Teams needing funnels may need additional tools.

Summary

Omnisend is built for ecommerce teams that want email + SMS with strong automations like welcome flows and cart recovery. It’s easy to use and supports segmentation and multichannel messaging, but advanced reporting and scaling can get pricier on higher tiers.

7. Kit: best for creators monetizing newsletter audiences

Kit is best for creators who want simple newsletters, landing pages, subscriber growth tools, and digital product monetization.

Key features

• Plain email creator
• Built-in commerce solutions for monetizing your audience
• Intuitive signup form creator

Free account?

Yes—you can start a 14-day free trial (no credit card required).

There is also a free Newsletter Plan for up to 10,000 subscribers. It includes unlimited email sends, unlimited forms and landing pages, and 1 basic visual automation with 1 email sequence. Free migration is not included on this plan.

Pricing

You can opt for one of two paid tiers with Kit:

• Creator: starts at $33/month, billed yearly, for up to 1,000 subscribers.
• Creator Pro: starts at $66/month, billed yearly, for up to 1,000 subscribers and adds more features for scaling your creator business.

What We Like

Strength	Why it matters
Creator-first positioning	Strong fit for newsletter creators, educators, and influencers.
Landing pages and forms	Helps creators grow audiences.
Built-in monetization focus	Useful for selling digital products or paid content.
Simple email experience	Good for content-led newsletters.

What We Don’t Like

Limitation	Who should care
Less advanced for broader marketing teams	B2B, ecommerce, and sales-led teams may outgrow it.
Limited design flexibility noted in article	Brand-heavy newsletters may need more creative control.
Basic automation compared with advanced platforms	Complex lifecycle marketers may need GetResponse, ActiveCampaign, or HubSpot.

Summary

Kit is ideal for creators who want simple newsletters plus built-in monetization tools. It keeps email marketing lightweight and creator-focused, which is great for newsletters and basic automations—but it may feel limited if you need advanced segmentation, testing, or deep deliverability tooling.

In-depth comparison: GetResponse vs. Kit

8. Constant Contact: best for small businesses promoting events

Constant Contact is best for event-driven small businesses that need easy newsletters, event promotion, and basic automation.

Key features

• An intuitive drag-and-drop experience
• Resend emails to non-openers to improve engagement
• Automation features to send automated messages based on specific triggers
• Contact segmentation capabilities

Free account?

No free-forever plan. Constant Contact offers a free trial that lets you send up to 100 emails.

Pricing

Constant Contact operates three pricing tiers for its email newsletter software, and like other tools, its pricing is based mostly on the size of your email list.

• Lite: 0-500 contacts for $12 per month with 10x the number of sends
• Standard: 0-500 contacts for $35 per month with 12x the number of sends
• Premium: 0-500 contacts for $80 per month with 24x the number of sends

If you prepay for 12 months, you can get a 15% discount. Nonprofits can get 30% off when they prepay for 12 months.

What We Like

Strength	Why it matters
Event promotion tools	Differentiates it for local businesses and event-driven teams.
Error checker	Helps reduce mistakes before sending.
Simple small-business workflow	Good for non-technical teams.
Nonprofit discount noted in article	Useful for nonprofit newsletter senders.

What We Don’t Like

Limitation	Who should care
Outdated builder noted in article	Design-focused marketers may find it limiting.
Limited advanced automation	Lifecycle marketers should compare stronger automation tools.
Popup and landing-page limitations	Teams focused on lead capture may need stronger tools.

Summary

Constant Contact is a good option for businesses that promote events and want a simple way to send newsletters, resend to non-openers, and manage basic automations. Its editor and templates can feel dated, but it’s still a reliable choice if ease of use matters most.

In-depth comparison: GetResponse vs. Constant Contact

9. MailerLite: best for affordable newsletters and simple automation

MailerLite is best for small teams that want a clean editor, landing pages, forms, and low-cost email marketing.

Key features

• Advanced email creator
• Intuitive popup form builder
• Click maps and “opens by location” reports

Free account?

Yes—the Free plan supports up to 500 subscribers and 12,000 monthly emails. 

You can also get a 14-day free trial of the premium license.

Pricing

There are currently three premium tiers. Their pricing varies based on the included features and your email list size:

• Growing Business: Starts at $10 per month for up to 500 subscribers and includes unlimited monthly emails, essential email features, and 24/7 email support.
• Advanced: Starts at $20 per month for up to 500 subscribers and includes more advanced features, unlimited monthly emails, and 24/7 email and chat support.
• Enterprise: Custom plan for businesses with lists above 100,000

What we like

Strength	Why it matters
Clean editor	Good for small teams and beginners.
Affordable paid tiers	Easy to start without a large budget.
Forms and landing pages	Useful for simple list growth.
Templates	Speeds up newsletter production.

What We Don’t Like

Limitation	Who should care
Free-plan limits	Teams may need to upgrade earlier than expected.
Limited advanced automation depth	Lifecycle teams should compare more advanced tools.
Editor performance issues noted in article	High-volume campaign teams should test before committing.

Summary

MailerLite is a cost-effective pick for small and mid-sized businesses that want an intuitive builder, forms/popups, and solid templates. It covers the essentials well, but the editor can feel slow at times and advanced features may require upgrading as your needs grow.

In-depth comparison: GetResponse vs. MailerLite

Full software review: MailerLite review

10. Brevo: best for email-volume pricing and multichannel messaging

Brevo is best for businesses that want email, SMS, WhatsApp-style messaging options, and pricing based more on email volume than list size.

Key features

• AI send time optimization (available on the Standard plan and above)
• Easily customizable email newsletter templates
• Marketing automation features available in higher pricing tiers

Free account?

Yes—you can upload contacts on the Free plan and, once your account is approved for sending, send up to 300 emails per day.

Pricing

Brevo’s pricing tiers are Starter, Standard, Professional, and Enterprise. Plans are primarily defined by monthly email volume, with Starter beginning at $9/month for 500 contacts and 5,000 emails/month.

• Starter: starts at $9/month for 500 contacts and 5,000 emails/month; best for single users starting with email and multichannel marketing.
• Standard: best for small businesses ready to automate and test campaigns; includes marketing automation, A/B testing, advanced email reporting, AI send time optimization, and landing pages (1 page included).
• Enterprise: custom price for companies with 1M+ contacts needing custom solutions and full data control.

What We Like

Strength	Why it matters
300 emails/day free plan	Useful for small senders.
Email-volume pricing	Helpful for teams with larger databases but controlled send volume.
SMS and multichannel options	Useful beyond email newsletters.
CRM-style capabilities	Helpful for small businesses that want contact management.

What We Don’t Like

Limitation	Who should care
Automation and reporting can be tier-dependent	Growing teams should compare Standard/Professional features.
Email builder limitations noted in article	Design-heavy teams should test the editor.
Landing page limitations noted in sources	Funnel-focused marketers may need another tool.

Summary

Brevo is a good fit if you want email plus multichannel options (like SMS and WhatsApp) with flexible monthly email-volume pricing. It’s beginner-friendly, but more advanced automation, reporting, and scaling often mean moving to higher tiers.

11. AWeber: best for fast newsletter creation with limited design resources

AWeber is best for small teams that want templates, a Smart Designer-style workflow, and basic email automation without heavy design work.

Key features

• Use AWeber’s “Smart Designer” to create well-designed emails
• Drag & drop email creation; no coding knowledge required
• Pre-built email newsletter templates

All you need to do is enter your website address and several suggestions appear after a few seconds of analysis.

Free account?

Yes—AWeber offers a Free plan. It supports up to 500 subscribers and 3,000 emails per month. It’s a good starting point, but you’ll need to upgrade if you want more features, higher limits, or branding removal.

Pricing

AWeber has a Free plan and paid plans that start with Lite:

• Free: Up to 500 subscribers and 3,000 emails per month.
• Lite: Starts at $15/month for up to 500 subscribers.
• Plus: Starts at $30/month for up to 500 subscribers and adds more advanced features.

What we like

Strength	Why it matters
Smart Designer workflow	Helps non-designers launch faster.
Templates and stock-photo support in article	Useful for small teams.
Basic automations	Enough for simple welcome campaigns.
Longstanding email marketing brand	Familiar option for SMBs.

What we don’t like

Limitation	Who should care
Outdated templates noted in article	Brand-sensitive teams should test design quality.
No transactional emails in article	Ecommerce and SaaS teams may need alternatives.
Limited advanced features	Growth teams may outgrow it.

Summary

AWeber is a practical choice for small businesses that want fast newsletter creation using its Smart Designer and ready-made templates. It’s easy to launch campaigns and basic automations, but more advanced features and modern customization can be limited compared to newer all-in-one platforms.

In-depth comparison: AWeber alternatives and competitors

GetResponse vs. AWeber feature-by-feature comparison

12. HubSpot: best for CRM-connected newsletter marketing

HubSpot is best for teams that want newsletters inside a CRM, sales, and marketing ecosystem, but advanced features usually require paid Marketing Hub tiers.

Key features

• There are pre-made designs you can use as a starting point.
• You can see how many people opened your email and clicked on links
• You can drag and drop stuff to design your newsletter. No coding needed

HubSpot’s Newsletter builder also lets you personalize your email newsletters without having to do it individually. Your newsletter will look nice whether someone’s reading it on their phone, tablet, or computer.

Free account?

HubSpot offers free marketing tools, including email marketing features with limited sending. For larger newsletter sending, Marketing Hub Starter includes 1,000 marketing contacts and 5,000 marketing emails/month.

Pricing

Free Newsletter Builder is a part of Marketing Hub, and HubSpot offers the following plans:

• Marketing Hub Starter: starts at $20/month per seat and includes 1,000 marketing contacts and 5,000 marketing emails/month.
• Starter Customer Platform: starts at $15/month per seat billed annually (per HubSpot’s Starter Customer Platform page). It bundles multiple Starter products (including Marketing Hub Starter with 1,000 marketing contacts).
• Marketing Hub Professional: $800/month on the annual plan, includes three core seats by default, and has a one-time onboarding fee of $3,000 (per HubSpot’s pricing guide).

What we like

Strength	Why it matters
CRM-connected emails	Useful for sales and marketing alignment.
Reporting and contact data	Stronger context for lifecycle marketing.
Large app ecosystem	Good for growing teams with multiple tools.
All-in-one platform	Reduces switching between CRM and campaign tools.

What we don’t like

Limitation	Who should care
Advanced features require paid tiers	Teams should budget beyond the free newsletter builder.
Can be too much for newsletter-only users	Simple senders may prefer lighter tools.
Pricing complexity	Teams should evaluate seats, contacts, onboarding, and tier requirements.

Summary

HubSpot’s newsletter builder is best if you want newsletters inside the HubSpot ecosystem alongside CRM and marketing tools. It’s template-based, mobile-friendly, and easy to use, with reporting built in. For advanced automation, scaling, and deeper analytics, you’ll typically need a paid Marketing Hub tier.

FAQ: How to choose the right email newsletter platform

These answers help compare newsletter tools by pricing, automation, ecommerce fit, migration needs, and list-growth stage.

What is the best email newsletter software overall?

There is no single best newsletter software for every business. GetResponse is a strong all-in-one choice for newsletters, automation, forms, landing pages, and ecommerce workflows, while Mailchimp, MailerLite, Sender, Omnisend, Kit, Brevo, and HubSpot may be better depending on budget, list size, ecommerce needs, or CRM requirements.

Which newsletter platform is best for ecommerce?

GetResponse and Omnisend are the strongest ecommerce-focused options in this list. Omnisend is built around ecommerce email and SMS workflows, while GetResponse combines ecommerce automation with broader marketing tools like landing pages, forms, popups, and advanced automation.

Which newsletter platform has the best free plan?

Sender, MailerLite, Kit, Brevo, AWeber, Omnisend, Mailchimp, and GetResponse all offer free plans or free entry options, but each has different contact, send, branding, and feature limits. Compare free plans by both subscriber count and monthly email sends.

Which tool is best for simple weekly newsletters?

MailerLite, Mailchimp, Campaign Monitor, AWeber, and Sender are good options for simple weekly newsletters. Choose based on editor comfort, templates, send limits, support, and pricing at your expected list size.

Which newsletter platform is best for creators?

Kit is the clearest creator-first platform because it focuses on audience growth, creator newsletters, and monetization. GetResponse Creator and MailerLite can also work for creators who want broader marketing features, landing pages, or paid-content workflows.

Which platform is best for advanced automation?

GetResponse is a strong option for advanced marketing automation, especially for ecommerce and lifecycle campaigns. HubSpot is also strong when automation needs to connect with CRM and sales processes, while Omnisend is strong for ecommerce-specific automations.

Which newsletter tool is cheapest as your list grows?

The cheapest tool depends on how each provider counts contacts and sends. Sender and MailerLite are often attractive for cost-conscious teams, while Brevo can be cost-effective if you have a large contact database but moderate sending volume because it emphasizes email-volume pricing.

What should I compare before choosing a newsletter platform?

Compare pricing at your current and future list size, monthly send limits, automation access, signup forms, landing pages, templates, branding removal, integrations, ecommerce features, reporting, support, and migration effort.

Is Mailchimp still a good newsletter tool?

Mailchimp is still a good choice for beginners and small teams that want a familiar platform, templates, and integrations. It may be less ideal if your main priorities are lower long-term pricing, advanced automation, ecommerce workflows, or broader built-in marketing tools.

Is it hard to migrate newsletter platforms?

Migration is manageable, but it requires planning. You need to move contacts, tags, segments, suppression lists, templates, forms, landing pages, and automations, then re-authenticate your sending domain and monitor deliverability after the switch.

Conclusion

The raft of options for newsletter software tools goes beyond this top 12, making finding the best email marketing platform a daunting task.

Rather than starting a trial and setting up accounts with these (and any other email platform), we’re confident you’ll love GetResponse.

For example, since using GetResponse, Submission Technology reports a 31.14% unique open rate, a 7.31% unique click-through rate, and a 99.2% deliverability rate.

Gemma Seager, Team Leader, Email & Push Notifications at Submission Technology, highlights contact list segmentation and regular A/B testing:

“Contact list segmentation and regular A/B testing allow us to check what really resonates with specific groups of contacts. We collect and analyze data and act on it during the next campaigns.”