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Top 10 best email newsletter software in 2024 (Reviewed)

19 min
Updated:

The best newsletter software include GetResponse, Mailchimp, Campaign Monitor, ConvertKit, Constant Contact, MailerLite, Brevo, AWeber, Mailjet, and Benchmark.

But do you know which one of these is the best for your company?

Choosing the right email platform can be tough, as once you commit and start sending email campaigns, it’s hard to pause the activity and start from scratch.

You might miss a weekly newsletter or two. And then there’s the hassle of migrating your email list along with all the customer data or popups from one platform to another.

No single email newsletter software is “the best of them all.” There’s only the software that’s best for you… And we’re here to help you find which one is best aligned with your specific marketing needs.

So, let’s dig into 10 of the best newsletter platforms on the market and make your job a little easier.

First, what’s email newsletter software?

If you’re new to email marketing, the idea of email newsletter software might be alien to you.

Instead of sending individual emails from your normal email program (Outlook, Gmail, etc.), with email newsletter software, you can do things like building an email list using forms and popups, nurturing your audience with different types of email campaigns, and analyzing your performance using built-in analytical dashboards.

Inside your email marketing software, you can expect to see these key sections:

  1. Audiences (a.k.a. Contacts): different segments of your contacts who will receive content personalized to their marketing persona.
  1. Campaigns (a.k.a. Newsletters or Broadcasts): you can set up personalized campaigns for each audience.  For example, if you have contacts on your list who sign up to receive your newsletters on event planning, you know they’re interested in the topic. So you can set up a campaign to sell them a course on the topic. Typically, you’d be sending them a series of emails focused on persuading them to buy the course. 
  1. Automations (a.k.a. Journeys): instead of sending manual emails each week, you can build custom automations based on certain triggers, like “sign-up” or “did not open”.

Now that we know what email newsletter software is let’s get into 10 of the best newsletter platforms to see if they will meet your business needs.

10 best email newsletter tools to consider

1. GetResponsePros:
– Wide range of stunning prebuilt email, popup, and landing page templates
– Advanced email builder with multiple testing and optimization capabilities
– Forms and popups creators offer 30+ targeting options
– Award-winning customer support available 24/7

Cons:
– Personalizing email content based on conditions can be challenging
– SMS only available in the top plan
2. MailchimpPros:
– Email creator offers useful solutions for improved team collaboration and link checking
– Integration with Canva
– Creative assistant feature that scans your website for branded assets

Cons:
– Very limited free prebuilt email templates
– Email creator is quite rigid and offers no easy way to add custom fonts or a preheader to your message
– No free stock photos available
– Very limited number of popup layouts
3. Campaign MonitorPros:
– Good variety of email templates
– Email creator offers an easy way to personalize your content
– Ability to tag campaigns for simplified analysis

Cons:
– Very simple signup form builder with no prebuilt templates or targeting options
– Email creator offers only a basic desktop and mobile preview
– Ability to export stats reports in PDF only
4. ConvertKitPros:
– Intuitive popup builder with several prebuilt templates and targeting options
– Built-in commerce solutions
– Focused on creators

Cons:
– Basic email creator with only several prebuilt templates
– Basic email automations
– Gets expensive once you grow
5. Constant ContactPros:
– Email creator offers error checker and event promotion tools
– Subject line and preheader recommendations based on your past campaigns
– Ability to import PDF into email

Cons:
– Outdated email builder
– Outdated email templates with no built-in stock photo library
– Popup form creator with limited editing options and no prebuilt templates
6. MailerLitePros:
– Intuitive signup form and email builder
– Cost-effective
– Good email templates

Cons:
– Signup form builder offers limited targeting options
– Sometimes slow and unresponsive email builder
– Quite limited landing page builder
7. BrevoPros:
– Multichannel marketing capabilities
– A lot of email templates, although somewhat outdated
– Ability to add attachments to your emails

Cons:
– No signup form templates available
– Popups cannot be used to promote offer
– Rather rigid email builder, doesn’t let you easily add emojis or videos
8. AWeberPros:
– Decent email builder that comes with prebuilt stock photos
– Good landing page templates
– Smart designer that helps you create your email based on your website

Cons:
– Email builder lacks more advanced features
– Outdated email templates
– No transactional emails
9. MailjetPros:
– Email creator offers an easy way to personalize your content
– Ability to add web fonts to your emails
– Unlimited contacts storage on free plan

Cons:
– Only handful of email templates available for automations
– No stock images available to use in your emails
– Basic email testing capabilities
– No signup form builder or landing page creator available
10. Benchmark Pros:
– Smart content generator that helps you create copy for your emails
– User-friendly email builder with a variety of blocks to choose from

Cons:
– Signup form builder doesn’t include templates or stock photos
– Somewhat outdated email templates
– Limited number of landing page templates

Want to see GetResponse in action? Sign up for your 100% free-forever account today.

1. GetResponse (yep, that’s us)

Best newsletter software GetResponse.

Key features

Alongside a slick UI (user interface) to make creating and sending your first email newsletter as easy as possible, the GetResponse email marketing tool includes nine core features to help you craft the right type of email:

  • Email creator that lets you design beautiful messages with stunning prebuilt email templates, an intuitive drag-and-drop email builder.
  • AI generative features for creating custom subject lines and email templates in a matter of moments.
  • Newsletters for one-off announcements, sales promos, or weekly/monthly updates.
  • Autoresponders to kickstart email sequences when a subscriber enters your funnel.
  • Automations with ready-made scenarios for ecommerce and B2B brands that want to engage and sell more to their customers.
  • Popups and forms with prebuilt templates and targeting options that’ll help you build your email list, promote deals, and capture lost sales.
  • Segmentation and tagging that lets you target your audience with laser precision.
  • Transactional emails that are triggered by events in your ecommerce store or platform (either via API or our super-easy plugin integration).
  • Localized dashboard available in 10+ languages with award-winning customer support available 24/7.
Ecommerce email templates in GetResponse.
Examples of free email templates you’ll find in GetResponse.

Here’s a quick video overview that shows you what the GetResponse Email Creator is capable of:

You can also see it in action by watching one of our past webinar recordings in our Webinar Library.

Keep in mind that GetResponse isn’t just about email marketing. It also offers multi-channel capabilities extending to popups and forms, live chats, webinars, Facebook and Google ads, websites, and much more.

It also includes the website builder, landing page creator, and signup forms. And you don’t need to provide your credit card details to get started.

Pricing

GetResponse has four pricing options available:

  • Email marketing: starts at $15 per month (billed annually) for an email list of up to 1,000 subscribers and includes everything you need to run email marketing campaigns – popups and forms, prebuilt email templates, advanced email creator, campaign scheduling, autoresponders, segmentation, reporting, and integrations.
  • Marketing automation: starts at $49 per month (billed annually) for an email list of up to 1,000 subscribers. It includes all the features you’ll find in the email marketing plan, plus marketing automation, advanced segmentation, contact scoring, webinars, and more.
  • Ecommerce marketing: starts at $99 per month (billed annually) for an email list of up to 1,000 subscribers. It includes all features you’ll find in the marketing automation plan, plus extra features like ecommerce segmentation, promo codes, quick transactional emails, product recommendations, abandoned cart emails, and web push notifications.
  • MAX: custom plan with additional features like dedicated IP, dedicated support, migration, single sign-on (SSO), SMS, transactional emails, unlimited sending, and more.

💡 If you buy an annual plan, GetResponse applies an automatic 18% discount. If you opt for a biannual plan, GetResponse applies an automatic 30% discount. You can also get a 50% discount if you’re a non-profit organization.

Pros and cons

ProsCons
Wide range of stunning prebuilt email, popup, and landing page templatesPersonalizing email content based on conditions can be challenging
Advanced email builder with AI generative features and multiple testing and optimization capabilitiesSMS only available in the MAX plans
Advanced forms and popups creator that offers 30+ targeting options
Award-winning customer support available 24/7

Summary

GetResponse is perfect for businesses looking to create their first email newsletter and for experienced marketing teams looking for a more modern approach to email marketing.

With GetResponse, you get access to free customizable templates, using which you can set up your first newsletter campaign, and start monitoring your contacts’ user behavior. All of this is available so you can make data-backed decisions for your campaigns.

On top of that, you also get access to all the other marketing tools you’ll need to build a strong online presence, like the website builder, live chat, Facebook ads, and more.

Not to mention the fact, that if you ever get stuck, you’ll have 24/7 assistance from our award-winning Customer Support Team.

Editor’s note: Got an online store with Shopify? Check out how GetResponse Shopify integration can help you grow your shop today!

2. Mailchimp

MailChimp newsletter software.

Key features

  • Standard email newsletter functionalities with features allowing simplified collaboration with your team members
  • Easily automate and monitor scheduled email campaigns
  • Resend emails to non-openers using different subject lines to encourage more opens

This email marketing tool also offers an integration with Facebook and Instagram ads, landing pages, and postcards for large teams running campaigns cross-platform.

Email editor and templates in Mailchimp.
Drag and drop email editor and templates in Mailchimp.

Free account?

Yes—Mailchimp offers a free account that supports up to 500 contacts and lets you send 1,000 emails per month.

It also includes other features, such as the landing page builder, social posting, postcards, paid ads, or email support for the first 30 days.

Pricing

Mailchimp offers three paid packages:

  • Essentials: $13 per month for up to 500 contacts and 5,000 monthly email sends
  • Standard: $20 per month for up to 500 contacts and 6,000 monthly email sends
  • Premium: $350 per month for up to 10,000 contacts and 150,000 monthly email sends

Pros and cons

ProsCons
Email creator offers useful solutions for improved team collaboration and link checkingVery limited prebuilt HTML email templates available in the free plan
Integration with CanvaEmail creator is quite rigid and offers no easy way to add custom fonts or a preheader to your message
Creative assistant feature that scans your website for branded assetsNo free stock photos available
Very limited number of popup layouts

Summary

At first, you may find it hard to get up to speed quickly with Mailchimp — especially if you’re new to email marketing. But after some time of practice, you’d realize it’s a great tool.

Once you’ve created your first email campaign, replicating an existing email is easy, so you can tweak from there. And whenever you need help with something you’re doing for the first time, Mailchimp has an extensive support library and is always responsive on Twitter.

The platform’s particularly popular among new email marketers with smaller databases. Once their email lists grow, however, many marketers opt for more cost-effective newsletter services. Especially following after their recent pricing changes.

Related: Mailchimp alternatives and competitors review

3. Campaign Monitor

Campaign Monitor newsletter software.

Key features

  • Intuitive user interface
  • Data-based personalizations for your various audiences
  • The Link Review tool points out any broken links without you having to lift a finger
Email builder in Campaign Monitor.
Email builder in Campaign Monitor.

Free account?

Yes—you can get an indefinite free account for audiences of five or fewer subscribers.

Pricing

You can sign up for Campaign Monitor via three different packages:

  • Lite: access core features, store 500 contacts, and send up to 2,500 emails for $11 per month.
  • Essentials: uncap your email sending limit, store 500 contacts, and get priority support for $19 per month.
  • Premier: unlock advanced segmentation features, get premier support, and store 5000 contacts for $149 per month.

You can also choose to pay per campaign if you are an infrequent newsletter sender.

Pros and cons

ProsCons
Good variety of email templatesVery simple signup form builder with no prebuilt templates or targeting options
Email creator offers an easy way to personalize your contentEmail creator offers only a basic desktop and mobile preview
Ability to tag campaigns for simplified analysisAbility to export stats reports in PDF only

Summary

Campaign Monitor is a solid choice if you want to do email marketing.

The signup form and email builder may feel quite outdated, but they’re intuitive, so you won’t have trouble succeeding with your campaigns.

For advanced users, it offers useful reporting features, including tagging and click maps, that’ll let you get a quick overview of your results.

In-depth comparison: GetResponse vs. Campaign Monitor

4. ConvertKit

ConvertKit homepage.

Key features

  • Plain email creator
  • Built-in commerce solutions for monetizing your audience
  • Intuitive signup form creator
Email creator in ConvertKit.
Email creator in ConvertKit.

Free account?

Yes—you can get a free trial of the Creator or Creator Pro package.

There is also a free package for up to 1,000 subscribers. But it doesn’t support the migration of contacts from another tool, and you can’t automate sequences or funnels.

Pricing

You can opt for one of two paid tiers with ConvertKit:

  • Creator: manage up to 1,000 subscribers for $29 per month.
  • Creator Pro: manage up to 1,000 subscribers for $59 per month and get access to Facebook custom audiences, a newsletter referral system, subscriber scoring, and advanced reporting.

Pros and cons

ProsCons
Intuitive popup builder with several prebuilt templates and targeting optionsBasic email creator with only several prebuilt templates
Built-in commerce solutionsBasic email automations
Focused on creatorsGets expensive once you grow

Summary

If you are the creative type, Convert Kit is a great tool for growing and monetizing your audience.

In terms of email marketing, its email creator is quite basic. It offers only several prebuilt templates, and you won’t find any advanced features (e.g., inbox preview, spam checker, dark mode preview) that are available on other platforms.

In-depth comparison: GetResponse vs. ConvertKit

5. Constant Contact

Constant Contact homepage.

Key features

  • An intuitive drag and drop experience
  • Resend emails to non-openers to improve engagement
  • Email marketing automation features to send automated messages based on specific triggers
  • Contact segmentation capabilities
Email creator in Constant Contact
Drag and drop email editor in Constant Contact.

Free account?

Yes – you can get a 60-day free trial.

Pricing

Constant Contact operates three pricing tiers for its email newsletter software, and like other tools, its pricing is based mostly on the size of your email list.

  • Lite: 0-500 contacts for $12 per month with 10x the number of sends
  • Standard: 0-500 contacts for $35 per month with 12x the number of sends
  • Premium: 0-500 contacts for $80 per month with 24x the number of sends

If you prepay for 12 months, you can get a 15% discount (30% if you’re a nonprofit) and your first month free.

Pros and cons

ProsCons
Email creator offers error checker and event promotion toolsOutdated email builder
Subject line and preheader recommendations based on your past campaignsOutdated email templates with no built-in stock photo library
Ability to import PDF into emailPopup form creator with limited editing options and no prebuilt templates

Summary

Constant Contact offers a good variety of email marketing features, although they’re a bit outdated.

Those planning to use emails to promote their events will find that Constant Contact offers some useful tools, including polls and RSVPs, although they’re only available in the more expensive plan.

In-depth comparison: GetResponse vs. Constant Contact

6. MailerLite

MailerLite homepage.

Key features

  • Advanced email creator
  • Intuitive popup form builder
  • Click maps and “opens by location” reports
MailerLite email builder.

Free account?

Yes—the free plan offers many features for businesses with under 1,000 subscribers. 

You can also get a 14-day free trial of the premium license.

Pricing

There are currently three premium tiers. Their pricing varies based on the included features and your email list size:

  • Growing business: Starts at $10 per month for a list of up to 500 contacts and comes with essential email features and 24/7 email support
  • Advanced: Starts at $20 per month for a list of up to 500 contacts and comes with more advanced features and 24/7 email and chat support
  • Enterprise: Custom plan for businesses with lists above 100,000

Pros and cons

ProsCons
Intuitive signup form and email builderSignup form builder offers limited targeting options
Cost-effectiveSometimes slow and unresponsive email builder
Good email templatesQuite limited landing page builder

Summary

MailerLite offers strong tools to grow and nurture your email list.

Its signup forms and email creator are advanced. However, the latter can sometimes be slow to respond.

It comes with ready-made templates that are modern and will work for most businesses.

In-depth comparison: GetResponse vs. MailerLite

7. Brevo (formerly Sendinblue)

Brevo (formerly Sendinblue)

Key features

  • Deliver by each subscriber’s time zone
  • Easily customizable email newsletter templates
  • Marketing automation features available in higher pricing tiers
Brevo email creator.

Free account?

Yes—you can send up to 300 emails a day without handing over your credit card information.

Pricing

You can subscribe to one of three pricing tiers with Brevo:

  • Starter: store up to 500 contacts for $9 per month.
  • Business: store up to 500 contacts for $18 per month.
  • Enterprise: available via custom quotes if you don’t find what you need in the lower tiers.

Pros and cons

ProsCons
Multichannel marketing capabilitiesNo signup form templates available
A lot of email templates, although somewhat outdatedPopups cannot be used to promote offer
Ability to add attachments to your emailsEmail builder rather rigid, doesn’t let you easily add emojis or videos

Summary

If you’re trailing email newsletters and have little experience, Brevo is a great option at a good price. But like most other tools featured in this guide, when you need to take your campaigns to the next level, you might be raising a business case for an extra budget.

In-depth comparison: GetResponse vs. Brevo

8. AWeber

AWeber.

Key features

  • Use Aweber’s “Smart Designer” to create well-designed emails
  • Drag & drop email creation; no coding knowledge required
  • Pre-built email newsletter templates

All you need to do is enter your website address and several suggestions appear after a few seconds of analysis.

Email templates AWeber.
Email creator and templates in AWeber.

Free account?

Yes—you can opt for the free account if you have 500 subscribers or fewer. You get a good chunk of AWeber features but miss out on testing, automation, and removal of its branding.

Pricing

AWeber has three paid tiers:

  • Lite: starting at $14.99 per month for a list of up to 500 contacts, comes with essential email, landing page, and automation features. However, it includes AWeber branding.
  • Plus: starting at $29.99 per month for a list of up to 500 contacts, comes with more advanced features and lets you remove AWeber branding.
  • Unlimited: a custom plan set for brands with 100,000+ contacts, comes with unlimited list storage, unlimited sending volume, and other advanced features

Pros and cons

ProsCons
Decent email builder that comes with prebuilt stock photosEmail builder lacks more advanced features
Good landing page templatesOutdated email templates
Smart designer that helps you create your email based on your websiteNo transactional emails

Summary

The smart designer is a major draw to AWeber for small businesses that don’t have a dedicated graphic designer or time to allocate to playing around with templates.

The sliding scale subscriber model can get fiddly when growing an email audience and constantly changing payment models, though.

In-depth comparison: AWeber alternatives and competitors

GetResponse vs. AWeber feature-by-feature comparison

9. Mailjet

Mailjet newsletter software.

Key features

  • Advanced Email Editor: edit and send emails to your contacts
  • Segmentation: send emails based on characteristics your subscribers have in common
  • Role management: If you’re working as part of a large marketing team, you can define what your colleagues can and can’t access. 
Mailjet campaign creator
Mailjet campaign creator.

Free account?

Yes — there’s a free tier that lets you send up to 200 emails per day and/or 6,000 per month.

Pricing

Once you’ve chosen how many emails you want to send per month (15,000 or more), you can choose from the following licenses:

  • Essential: you get essential features and online support and are able to remove Mailjet’s branding from $15 per month for 15,000 emails.
  • Premium: comes with more advanced features, and for $25 per month, you can send up to 15,000 emails per month.
  • Custom: Mailjet will custom quote when you want to send more than 500,000 emails per month

Pros and cons

ProsCons
Email creator offers an easy way to personalize your contentOnly handful of email templates available for automations
Ability to add web fonts to your emailsNo stock images available to use in your emails
1500 ontacts storage on the free planBasic email testing capabilities
No signup form builder or landing page creator available

Summary

If you’re an enterprise with hundreds of marketing team members working on several campaigns at any one time, the role management feature stands out.

The free tier is appealing but limited by the small number of emails you can send per day.

10. Benchmark Email

Benchmark newsletter software.

Key features

  • Smart content generator
  • Drag & drop email builder with global styles editor
  • Automations for common scenarios
Benchmark Email campaign creation.
Benchmark Email campaign creation.

Free account?

Yes — you can store 500 contacts and send up to 3,500 emails per month on the free plan.

Pricing

This email marketing service offers two paid plans:

  • Pro: starting at $15 per month, you get 500 contacts storing space, 7,500 monthly sending limit, and more advanced features like email a/b testing.
  • Enterprise: for businesses with 25,000 contacts or more, adds email white-labeling, priority support, and a dedicated IP, but you must check with the sales team for a custom quote.

There is a discount applied if you pay annually. 

Pros and cons

ProsCons
Smart content generator that helps you create copy for your emailsSignup form builder doesn’t include templates or stock photos
User-friendly email builder with a variety of blocks to choose fromSomewhat outdated email templates
Limited number of landing page templates

Summary

There are lots of automation and testing features available in the Pro plan that will help your long-term marketing goals.

First-time and trial users may not see the benefits of this email newsletter software until they pay for the next tier.

Conclusion

The raft of options for newsletter software tools ranges outside of this top 10, making finding the best email marketing platform a daunting task.

Rather than starting a trial and setting up accounts with these 10 (and any other email platform), we’re confident you’ll love GetResponse.

For example, since starting out with GetResponse, Submission Technology, a lead generation agency, reports increasing engagement to the tune of a 31% open rate. It also boasts a 7.31% unique click-through rate and a 99.2% email deliverability rate.

Gemma Seager, Team Leader of Email & Push Notifications at Submission Technology, particularly loves the Contact list segmentation & A/B testing in GetResponse:

“Contact list segmentation and regular A/B testing allow us to check what really resonates with specific groups of contacts. We collect and analyze data and act on it during the next campaigns.”

You can read more success stories like these:

Author’s note: This comparison is accurate on May, 2024. We do our best to keep it as accurate as possible, and we check it on a regular basis, however, if you want to acquaint yourself with the offer of our competitors, you should check it at their official website or contact their representatives.


Irek Klimczak
Irek Klimczak
Entrusted as Content Project Manager at GetResponse, Irek expertly and smoothly runs content marketing projects at all stages of the customer journey in Polish, Russian and English-speaking markets. He possesses more than 6 years of experience in online marketing with a broad teaching background. Irek regularly runs workshops covering digital marketing strategy and tactics, and has delivered presentations at many international events (e.g. Singapore, the US, UK, Poland). You can reach out to Irek and connect on LinkedIn.