12 best email newsletter software in 2026

26 min
Updated:

There’s no single “best” email newsletter tool—only the one that fits your audience, workflow, and budget. This guide helps you compare options quickly and choose the right platform for your needs.

So, without further ado, let’s dig into the best newsletter platforms on the market and make your job a little easier.

What is an email newsletter software?

In short, an email newsletter software helps you build a contact list, then design, create, and send newsletters to that list.

Many tools also include forms, landing pages, automation, and analytics—so you can grow an audience and send personalized emails at scale.

The right platform saves hours with templates, scheduling, and automation. Now that we’ve covered what email newsletter software is, let’s look at the best newsletter platforms and see which one fits your business needs.

(TL;DR) 12 best email newsletter tools

Disclaimer: This list isn’t ranked—choose based on your use case and budget.

(Jump to full list)

ProviderBest forStrength(s)Pricing
GetResponseEcommerce and advanced automationsAdvanced email builder with AI, multi-channel capabilitiesFree for 500 contacts and then starts at $15.58/month – Pricing page
MailchimpBeginners and small teamsTeam collaboration features, Canva integrationFree for 250 contacts and then starts at $20/month – Pricing page
SenderStartups and SMBsDrag-and-drop email builder, responsive templates, automation workflowsFree for 2,500 contacts and then starts at $7/month – Pricing page
MoosendSMBs and scaling teams that want newsletter and automation on a budgetIntuitive no-code email editor with designer-made templates
Visual automation workflows for scheduled and behavior-based sends
Free 30-day trial. Paid plans start at $9/month. – Pricing page
Campaign MonitorPersonalized email campaignsEasy content personalizationFree 30-day trial (sending is limited during the trial). Paid plans: Lite, Essentials, Premier—see Pricing page
OmnisendEcommerce brandsAdvanced features without a luxury price tagFree then starts at $16/month – Pricing page
KitCreators and influencersBuilt-in commerce solutions, intuitive popup builderFree for 1 email sequence and then starts at $15/month – Pricing page
Constant ContactEvent promotionEvent promotion tools, error checker30-day free trial and then $12/month – Pricing page
MailerLiteCost-effective marketingIntuitive form and email builderFree for up to 500 subscribers and then starts at $10/month – Pricing page
BrevoMultichannel marketingMultichannel capabilities, customizable templatesFree for up to 300 emails/day then starts at $9/month – Pricing page
AWeberTeams with limited design resourcesSmart designer toolFree for up to 500 contacts and then $15/month – Pricing page
HubSpotBusinesses that want an all-in-one solutionTemplates, newsletter builder, trackingFree tools available (newsletter builder is free). Paid plans start from $20/month –
Pricing page

Author’s note:

This comparison is accurate as of February 2026. Pricing and features change, so confirm details on each provider’s website.

We test tools using paid accounts when possible to review key features hands-on.

List of our 12 favorite newsletter tools

1. GetResponse: Best for ecommerce and advanced automations

Ideal for businesses looking for a newsletter tool with advanced automation, multi-channel capabilities, and 24/7 customer support.

GetResponse newsletter tool

Key features

GetResponse includes nine core features to help you craft the right type of email:

  • Email creator that lets you design beautiful messages with stunning prebuilt templates, an intuitive drag-and-drop email builder.
  • AI feature for generating subject lines and emails (Starter includes up to 3 uses of AI generators; higher plans include more).
  • Newsletters for one-off announcements, sales promos, or weekly/monthly updates.
  • Autoresponders to kickstart email sequences when a subscriber enters your funnel.
  • Automations with ready-made scenarios for ecommerce and B2B brands that want to engage and sell more to their customers.
  • Popups and forms with prebuilt templates and targeting options that’ll help you build your email list, promote deals, and capture lost sales.
  • Segmentation and tagging that lets you target your audience with laser precision.
  • Transactional emails (available via add-on) for event-triggered messages sent via API/integrations.
  • Localized dashboard available in 10+ languages with 24/7 email support; live chat is available in specific hours (and 24/7 chat support is available on MAX).
Ecommerce email templates in GetResponse.

Here’s a quick video overview that shows you what the GetResponse AI Email Generator is capable of:

GetResponse also offers multi-channel capabilities extending to popups and forms, live chats, webinars and much more. It also includes landing pages, forms, and a website builder.

Pricing

GetResponse has four pricing options available:

  • Starter: This plan starts at $15.58 per month (billed annually) for an email list of up to 1,000 subscribers and includes everything you need to run email marketing campaigns: popups and forms, prebuilt newsletter templates, an advanced email creator, campaign scheduling, autoresponders, segmentation, 1 custom automation workflow, reporting, and integrations.
  • Marketer: This plan starts at $48.38 per month (billed annually) for an email list of up to 1,000 subscribers. It includes all the features in the Starter plan, plus unlimited marketing automation, advanced segmentation, abandoned cart recovery, newsletter revenue statistics, web push notifications, and more.
  • Creator: This plan starts at $56.58 per month (billed annually) for 1,000 contacts and 500 active students. It includes content monetization features like AI course builder, premium newsletters, webinars, websites, and more.
  • Enterprise MAX: custom plan with additional features like dedicated IP, dedicated support, migration, single sign-on (SSO), SMS, transactional emails, unlimited sending, and more.

Pros and cons

ProsCons
Wide range of stunning prebuilt email, popup, and landing page templatesPersonalizing email content based on conditions can be challenging
Advanced email builder with AI; optimization features (like A/B testing) are available from Marketer plan and up.SMS only available in the MAX plans
Advanced forms and popups creator that offers 30+ targeting options
Award-winning customer support available 24/7
GetResponse logo

GetResponse

4.3/5 · 1,116 reviews

“All-in-One Marketing Platform with Powerful Automation and Built-In Webinars”

All-in-one marketing platform – It combines email marketing, automation, landing pages, webinars, forms, and CRM-style features in one tool, which reduces the need for multiple platforms. (Read full review)

Sergiu N.

Sergiu N.
Senior Account Manager

Summary

GetResponse is a strong choice if you want newsletters plus advanced automation and multi-channel tools in one platform. You get templates, segmentation, reporting, and scalable workflows for ecommerce or B2B, with the option to add transactional emails and upgrade support/features as you grow.

Build your next campaign with GetResponse

Powerful automations, beautiful templates, insightful analytics—all wrapped into one platform. GetResponse is trusted by marketers who want results, not guesswork.

Editor’s note: Got an online store with Shopify? Check out how GetResponse Shopify integration can help you grow your shop today!

2. Mailchimp: Best for beginners and small teams

Best for beginners and small teams: Mailchimp is perfect for new marketers and small businesses with its user-friendly interface, team collaboration features, and integration with Canva.

Key features

  • Standard email newsletter functionalities with features allowing simplified collaboration with your team members
  • Easily automate and monitor scheduled email campaigns
  • Resend emails to non-openers using different subject lines to encourage more opens

This newsletter platform also offers integration with Facebook ads, websites, and other channels.

Mailchimp email template selection screen showcasing various design options for newsletters

Free account?

Yes—Mailchimp offers a Free plan that supports up to 250 contacts and lets you send up to 500 emails per month.

It includes core marketing features, and Mailchimp lists ‘email support for the first 30 days’ on the Free plan.

Pricing

Mailchimp offers three paid packages:

  • Essentials: $13 per month for up to 500 contacts and 5,000 monthly email sends
  • Standard: $20 per month for up to 500 contacts and 6,000 monthly email sends
  • Premium: $350 per month for up to 10,000 contacts and 150,000 monthly email sends

Pros and cons

ProsCons
Email creator offers useful solutions for improved team collaboration and link checkingVery limited prebuilt HTML email templates available in the free plan
Integration with other platforms like WordPress and Canva.Email creator is quite rigid and offers no easy way to add custom fonts or a preheader to your message
Creative assistant feature that scans your website for branded assetsNo free stock photos available
Very limited number of popup layouts

Mailchimp

4.3/5 · 12,880 reviews

“Easy and Quick to Create Professional Campaigns”

What I value most is the ease of creating professional campaigns without needing technical knowledge. The drag-and-drop editor is very intuitive, and the pre-designed templates save me a lot of time. (Read full review)

Amparo R.
CEO

Summary

Mailchimp is a good pick for beginners and small teams that want an easy editor, templates, and basic automations. It’s widely used and integrates well with popular tools, but costs can climb as your list grows—so it’s worth comparing pricing at your next subscriber milestone.

Related: Mailchimp alternatives and competitors review

3. Sender: Best for startups and SMBs

Best for startups and SMBs: Sender is ideal for small and growing businesses that need powerful email and SMS marketing tools that fit within their tight budgets.

Key features

  • Drag-and-drop email builder with responsive templates
  • Email and SMS automation workflows
  • Audience segmentation and personalization
  • Built-in page builder, popups, and signup forms
  • Reports and analytics for tracking performance
  • Integrations with Shopify, WooCommerce, and WordPress

Free account?

Yes — the Free Forever plan includes up to 2,500 subscribers and 15,000 emails/month, but it includes Sender branding and is limited to 1 seat.

Pricing

Sender has paid plans designed for scalability:

  • Standard: Starts at $7/month, and adds SMS messaging plus A/B testing & experiments.
  • Professional: Starts at $14/month with everything in Standard, plus advanced automation, advanced reports, priority support, and (on the pricing page) free SMS ($14/month).
  • Enterprise: Custom pricing with everything in Professional, plus unlimited emails, phone support, and a dedicated success manager.

Pros and cons

ProsCons
Generous Free Forever plan with automation, segmentation, and analyticsSender branding on free plan
Affordable pricing for startups and SMBsSMS campaigns available only on paid plans
24/7 live chat and email support, even for free users

Sender

4.7/5 · 246 reviews

“Impressed by Sender.net’s Fast Support”

What I like best about Sender.net is their incredibly responsive support team. Even as a free user, I received quick and friendly assistance that made me feel valued. (Read full review)

Md T.
Content Writer

Summary

Sender is a budget-friendly option for small teams that want newsletters, basic automation, segmentation, and reporting without paying upfront. Its free plan is generous (with branding), and paid tiers add more advanced capabilities for growing lists and higher-volume sending.

4. Moosend: Best for SMBs and scaling teams

Best for email-first SMBs and scaling teams: Moosend is ideal if you want to build polished newsletters fast, segment audiences properly, and layer in automation without confusing pricing tiers or a steep learning curve. It’s a clean, intuitive platform that pairs an extensive template library with built-in generative AI and practical reporting.

Key Features

  • No-code newsletter builder and a plug-and-play template library: Moosend sports an intuitive drag-and-drop editor and 110+ responsive email templates to speed up newsletter creation.
  • Automation (visual workflows): Build workflows using triggers-condition-action with branching logic in a visual builder. Choose a ready-made automation recipe, customize or use as-is, or create your own.
  • Segmentation and personalization: Uses tags and custom fields for targeted sends and more relevant newsletters.
  • Lead generation features: Moosend’s drag-and-drop landing page and forms builder comes with a set of pre-made templates that are optimized for mobile.
  • AI Writer: The AI Writer helps with subject lines and body copy for emails, or landing page and subscription form copy.
  • Tracking and analytics: Dashboards and campaign reports offer a full view of user activity (click activity, recipient activity), plus click-map style reporting.
  • Integrations and marketing ecosystem: 43 native integrations listed, plus broad connectivity through Zapier.
  • Customer support and learning resources: Moosend offers an extensive knowledge base, video tutorials, webinars, plus support via email and live chat.

Free account?

No. Moosend doesn’t offer a free-forever plan, but it does offer a 30-day free trial (no credit card required) that includes all of the platform’s core features.

Pricing

Moosend has three tiers: Pro, Moosend+, and Enterprise. 

  • The Pro plan starts at $9/month (500 contacts, unlimited email sends), and pricing scales based on unique contact count. This means that you get charged per contact, no matter how many lists they’re in. 
  • Moosend+ is a customizable plan where you can add enterprise features as add-ons (e.g. transactional emails, custom reports, dedicated account manager) and meet your business needs. 
  • The Enterprise plan includes all Moosend capabilities plus priority support.

The pricing for Moosend+ and Enterprise plans is custom.

Pros and Cons

ProsCons
Email editor supports dynamic content blocks for more personalized newsletters. Segmentation and tagging allow precise audience targeting. AI writing tools assist with subject lines and body copy directly in the editor.AI features focus solely on copy. Native integrations are limited. No multichannel marketing features.

Moosend

4.7/5 · 729 reviews

“So Easy, It Feels Like Cheating”

Moosend is one of those tools that makes you wonder, “Why did I ever stress about email marketing?” It’s super easy to use—seriously, if you can drag and drop, you’re already a pro. (Read full review)

Theo P.
IQOS Club Manager

Summary

Moosend is a solid fit for SMBs that want polished newsletters, segmentation, and visual automation workflows without a steep learning curve. It focuses on core email marketing features (templates, reporting, automation) and works well for teams that want a clean, email-first platform.

5. Campaign Monitor: Best for personalized email campaigns

Best for personalized email campaigns: Campaign Monitor is suitable for businesses focused on detailed personalization and intuitive email creation, though limited in form-building options.

Campaign Monitor newsletter software.

Key features

  • Intuitive user interface
  • Data-based personalizations for your various audiences
  • The Link Review tool checks links in the builder and notifies you if any are broken or missing
Email builder in Campaign Monitor.

Free account?

No free-forever plan. Campaign Monitor offers a 30-day free trial, and trial sending is limited.

Pricing

Campaign Monitor offers three main plans: Lite, Essentials, and Premier. Pricing depends on your contact count — see the pricing page for current rates.

  • Lite: entry plan. Includes core features and a monthly send limit tied to your subscriber tier (see pricing page for current limits and pricing).
  • Essentials: includes unlimited email sends and priority level support (see pricing page for current pricing).
  • Premier: highest standard plan (see pricing page for current pricing and included features).

You can also choose to pay per campaign if you are an infrequent newsletter sender.

Pros and cons

ProsCons
Good variety of email templatesVery simple signup form builder with no prebuilt templates or targeting options
Email creator offers an easy way to personalize your contentEmail creator offers only a basic desktop and mobile preview
Ability to tag campaigns for simplified analysisAbility to export stats reports in PDF only
Reliable for deliverability Doesn’t have a native landing page or website builder

Campaign Monitor

4.1/5 · 717 reviews

“Simple, Professional, and User-Friendly Email Marketing”

One thing I appreciate is how user-friendly it feels compared to some other platforms I’ve tried. The navigation is clean, and setting up automated campaigns doesn’t take forever. (Read full review)

Becky F.
Customer Service Representative

Summary

Campaign Monitor is best for teams that want straightforward newsletter sending with personalization and reliable reporting basics. It’s easy to use, but its form-building and website/landing page options are limited compared to all-in-one platforms, so it’s better as an email-first solution.

In-depth comparison: GetResponse vs. Campaign Monitor

6. Omnisend: Best for ecommerce brands

Best for ecommerce brands: Omnisend is ideal for online brands who want an intuitive and powerful platform for growing their audience size, advanced automation for making sales on autopilot, and award-winning 24/7 support on every plan.

Omnisend homepage.

Key features

  • Advanced automation to increase sales, including welcome series and cart abandonment
  • Unlimited audience segmentation
  • One-click integration with top ecommerce platforms
  • Send SMS to your customers worldwide
Omnisend workflows.

Free account?

Yes, a free-forever plan for up to 250 contacts. It offers the same features as the paid plans, and 24/7 support. The main limitation is that you can send up to 500 emails/month.

Pricing

There are two paid plans, with pricing based on the number of contacts. There is also the option to purchase SMS credits.

Standard: Starts at $16/month for up to 500 contacts, 6,000 email credits/month, and unlimited web push notifications.

Pro: Starts at $59/month for 2,500 contacts, includes unlimited emails and web push notifications, advanced reporting, and bonus SMS credits equal to your monthly bill.

Pros and cons

ProsCons
Intuitive platform for professionals and beginnersLarge enterprise companies may need more features
Advanced features without a luxury price tagAdvanced reporting is only on the Pro plan
Unlimited audience segmentsMore expensive than other tools
Award-winning 24/7 support on every planDoes not have a native landing page or website builder

Omnisend

4.6/5 · 1,162 reviews

Easy to Implement and Customize, but Expensive

I like the ease of implementing Omnisend, it is really simple to understand its functions and start using it, even without prior experience. Additionally, the email templates have made my work much easier. (Read full review)

Jess C.
Marketing Specialist

Summary

Omnisend is built for ecommerce teams that want email + SMS with strong automations like welcome flows and cart recovery. It’s easy to use and supports segmentation and multichannel messaging, but advanced reporting and scaling can get pricier on higher tiers.

7. Kit: Best for creators and influencers

Best for creators and influencers: Kit is tailored for creators looking to monetize their audience with built-in commerce solutions and intuitive pop-up builders.

Kit (Formerly Convertkit) Homepage promoting a free trial for creators who mean business

Key features

  • Plain email creator
  • Built-in commerce solutions for monetizing your audience
  • Intuitive signup form creator
Email creator in kit (Formerly convertKit)

Free account?

Yes—you can start a 14-day free trial (no credit card required).

There is also a free Newsletter Plan for up to 10,000 subscribers. It includes unlimited email sends, unlimited forms and landing pages, and 1 basic visual automation with 1 email sequence. Free migration is not included on this plan.

Pricing

You can opt for one of two paid tiers with Kit:

  • Creator: starts at $39/month for up to 1,000 subscribers.
  • Creator Pro: starts at $79/month for up to 1,000 subscribers and adds more features for scaling your creator business.

Pros and cons

ProsCons
Intuitive popup builder with several prebuilt templates and targeting optionsBasic email automations
Built-in commerce solutionsGets expensive once you grow
Focused on creatorsCreator centric and lacks advanced email newsletter tools

Kit

4.4/5 · 217 reviews

“Simple and Effective, but Lacks Customization Flexibility”

I like how easy it is to connect with my audience. ConvertKit keeps things simple, helps me stay organized, and lets me send the right message at the right time. (Read full review)

Kevin H.
Project Assistant

Summary

Kit is ideal for creators who want simple newsletters plus built-in monetization tools. It keeps email marketing lightweight and creator-focused, which is great for newsletters and basic automations—but it may feel limited if you need advanced segmentation, testing, or deep deliverability tooling.

In-depth comparison: GetResponse vs. Kit

8. Constant Contact: Best for event promotion

Best for event promotion: Constant Contact is excellent for businesses that frequently host events, with tools for error checking and event promotions, despite having an outdated email builder.

Constant Contact homepage offering easy-to-use email marketing tools and award-winning customer support.

Key features

  • An intuitive drag-and-drop experience
  • Resend emails to non-openers to improve engagement
  • Automation features to send automated messages based on specific triggers
  • Contact segmentation capabilities
Email creator in Constant Contact

Free account?

Yes – you can get a 30-day free trial.

Pricing

Constant Contact operates three pricing tiers for its email newsletter software, and like other tools, its pricing is based mostly on the size of your email list.

  • Lite: 0-500 contacts for $12 per month with 10x the number of sends
  • Standard: 0-500 contacts for $35 per month with 12x the number of sends
  • Premium: 0-500 contacts for $80 per month with 24x the number of sends

If you prepay for 12 months, you can get a 15% discount. Nonprofits can get 30% off when they prepay for 12 months.

Pros and cons

ProsCons
Email creator offers error checker and event promotion toolsOutdated email builder with limited customization
Subject line and preheader recommendations based on your past campaignsNo built-in stock photo library
Ability to import PDF into emailPopup form creator with limited editing options and no prebuilt templates
Built-in tools for event managementBasic landing page features and limited advanced automation

Constant Contact

4.1/5 · 7,247 reviews

“User-Friendly Platform That Makes Client Outreach Effortless”

The best I love about this platform is the user friendly interface. This platform is organized and reaching out to clients both old and new becomes much easier. (Read full review)

Konjengbam M.
BDR

Summary

Constant Contact is a good option for businesses that promote events and want a simple way to send newsletters, resend to non-openers, and manage basic automations. Its editor and templates can feel dated, but it’s still a reliable choice if ease of use matters most.

In-depth comparison: GetResponse vs. Constant Contact

9. MailerLite: Best for cost-effective marketing

Best for cost-effective solutions: MailerLite is great for small to medium-sized businesses seeking an affordable email marketing tool with good templates and an intuitive form builder.

MailerLite homepage promoting email marketing tools for growing your audience faster and driving revenue smarter, supported by 24/7 award-winning customer support.

Key features

  • Advanced email creator
  • Intuitive popup form builder
  • Click maps and “opens by location” reports
MailerLite email builder.

Free account?

Yes—the free plan offers many features for businesses with up to 500 subscribers. 

You can also get a 14-day free trial of the premium license.

Pricing

There are currently three premium tiers. Their pricing varies based on the included features and your email list size:

  • Growing business: Starts at $10 per month for a list of up to 500 contacts and comes with essential email features and 24/7 email support
  • Advanced: Starts at $20 per month for a list of up to 500 contacts and comes with more features and 24/7 email and chat support
  • Enterprise: Custom plan for businesses with lists above 100,000

Pros and cons

ProsCons
Intuitive signup form and email builderSignup form builder offers limited targeting options
Cost-effectiveSometimes slow and unresponsive email builder
Good email templatesQuite limited landing page builder

MailerLite

4.6/5 · 1,091 reviews

“MailerLite Makes Email Campaigns and Automation Effortless”

Since I started using MailerLite to manage newsletters and email campaigns at work, I’ve been amazed at how much it simplifies marketing tasks that used to take hours. (Read full review)

Kevin H.
Production engineer

Summary

MailerLite is a cost-effective pick for small and mid-sized businesses that want an intuitive builder, forms/popups, and solid templates. It covers the essentials well, but the editor can feel slow at times and advanced features may require upgrading as your needs grow.

In-depth comparison: GetResponse vs. MailerLite

Full software review: MailerLite review

10. Brevo: Best for multichannel marketing

Best for multichannel marketing: Brevo is ideal for businesses wanting to integrate email marketing with other channels like SMS, WhatsApp, and social media.

Brevo homepage showcasing an all-in-one email marketing and CRM suite for managing customer relationships via Email, SMS, Chat, and more.

Key features

  • AI send time optimization (available on the Standard plan and above)
  • Easily customizable email newsletter templates
  • Marketing automation features available in higher pricing tiers
Brevo email creator.

Free account?

Yes—you can send up to 300 emails per day on the Free plan. You can store up to 100,000 contacts.

Pricing

Brevo’s pricing tiers are Starter, Standard, Professional, and Enterprise. Plans are primarily defined by how many emails you send per month.

  • Starter: best for single users starting with email and multi-channel marketing; includes from 5,000 emails per month.
  • Standard: best for small businesses ready to automate and test campaigns; includes marketing automation, A/B testing, advanced email reporting, AI send time optimization, and landing pages (1 page included).
  • Enterprise: custom price for companies with 1M+ contacts needing custom solutions and full data control.

Pros and cons

ProsCons
Multichannel marketing capabilitiesNo signup form templates available
A lot of email templates, although somewhat outdatedPopups cannot be used to promote offer
Ability to add attachments to your emailsEmail builder rather rigid, doesn’t let you easily add emojis or videos

Brevo

4.5/5 · 2,511 reviews

“Awesome email automation tool”

Brevo is the best automation tool for sending emails to a list of contacts. Brevo is a user-friendly tool and a time management tool; that is we can schedule the emails whatever time and date before itself, which makes the work goal easier, it’s making the work very simple. (Read full review)

Sanddeeya R.
Developer Advocate

Summary

Brevo is a good fit if you want email plus multichannel options (like SMS and WhatsApp) with flexible monthly email-volume pricing. It’s beginner-friendly, but more advanced automation, reporting, and scaling often mean moving to higher tiers.

11. AWeber: Best for teams with limited design resources

Best for small businesses with limited design resources: AWeber offers a smart designer tool that helps create emails based on your website, making it easy for small businesses to start email marketing.

AWeber's website

Key features

  • Use AWeber’s “Smart Designer” to create well-designed emails
  • Drag & drop email creation; no coding knowledge required
  • Pre-built email newsletter templates

All you need to do is enter your website address and several suggestions appear after a few seconds of analysis.

Email templates AWeber.
Email creator and templates in AWeber.

Free account?

Yes—AWeber offers a Free plan. It supports up to 500 subscribers and 3,000 emails per month, and includes a single workflow automation (or autoresponder campaign). It’s a good starting point, but you’ll need to upgrade if you want more features (like split testing), higher limits, or branding removal.

Pricing

AWeber has three paid tiers:

  • Free: Up to 500 subscribers and 3,000 emails per month, with a single workflow automation (or autoresponder campaign).
  • Plus: Paid plan starting at $30/month (or from $20/month billed annually) for 0–500 subscribers. It adds features (such as split testing/advanced analytics), includes branding removal, and expands limits significantly.
  • Unlimited: For lists around 100,000+ subscribers; pricing is custom (contact sales).

Pros and cons

ProsCons
Decent email builder that comes with prebuilt stock photosEmail builder lacks advanced features
Good landing page templatesOutdated email templates
Smart designer that helps you create your email based on your websiteNo transactional emails

AWeber

4.2/5 · 644 reviews

“Seamless Email Automation with User-Friendly Interface”

I use AWeber primarily for its email marketing capabilities, particularly appreciating its automation setup and the ease it brings to sending newsletters. (Read full review)

Faruk I.
Freelance Graphic Designer

Summary

AWeber is a practical choice for small businesses that want fast newsletter creation using its Smart Designer and ready-made templates. It’s easy to launch campaigns and basic automations, but more advanced features and modern customization can be limited compared to newer all-in-one platforms.

In-depth comparison: AWeber alternatives and competitors

GetResponse vs. AWeber feature-by-feature comparison

12. HubSpot: Best for businesses that want an all-in-one solution

HubSpot’s Newsletter Builder is best for businesses who want a comprehensive solution that encompasses a CRM, sales tools, and marketing. HubSpot also offers a free Newsletter Builder, for small businesses and bloggers to create delightful email newsletters and keep contacts engaged.

Key features

  • There are pre-made designs you can use as a starting point.
  • You can see how many people opened your email and clicked on links
  • You can drag and drop stuff to design your newsletter. No coding needed

HubSpot’s Newsletter builder also lets you personalize your email newsletters without having to do it individually. Your newsletter will look nice whether someone’s reading it on their phone, tablet, or computer.

Free account?

HubSpot offers free access to the newsletter builder tool (no credit card required). You can create newsletters using templates and a drag-and-drop editor, and track performance. Email sending limits depend on your subscription and are shown in your account/pricing documentation.

Pricing

Free Newsletter Builder is a part of Marketing Hub, and HubSpot offers the following plans:

  • Marketing Hub Starter: starts at $20/month and includes 1,000 marketing contacts (see pricing page for current seat and contact details).
  • Starter Customer Platform: starts at $15/month per seat billed annually (per HubSpot’s Starter Customer Platform page). It bundles multiple Starter products (including Marketing Hub Starter with 1,000 marketing contacts).
  • Marketing Hub Professional: $800/month on the annual plan, includes three core seats by default, and has a one-time onboarding fee of $3,000 (per HubSpot’s pricing guide).

Pros and Cons

ProsCons
Even if you’re not tech-savvy, you can create professional-looking newsletters.While easier than coding, there’s still a bit to learn about using the tool effectively.
Saves hours compared to designing from scratch or using complex tools.You might need to upgrade for more features.
Makes your emails feel more personal, which can boost engagement.While there are templates, you might find them restrictive if you want something very unique.

HubSpot

4.4/5 · 14,496 reviews

“All-in-One Marketing Platform with Powerful Reporting and Automation”

What I like best about HubSpot Marketing Hub is how everything is centralized in one platform. It makes it really easy to manage campaigns, automate workflows, track performance, and align marketing efforts with sales—all without jumping between tools. (Read full review)

Thabata M.
QA Specialist

Summary

HubSpot’s newsletter builder is best if you want newsletters inside the HubSpot ecosystem alongside CRM and marketing tools. It’s template-based, mobile-friendly, and easy to use, with reporting built in. For advanced automation, scaling, and deeper analytics, you’ll typically need a paid Marketing Hub tier.

All the must-have features? Try GetResponse

From automation and segmentation to AI tools and unbeatable support, GetResponse offers everything you should expect in modern newsletter software at a competitive price.

FAQ: Choosing the best email newsletter software

Here are quick answers to the most common questions people ask when comparing email newsletter platforms.

Which email newsletter platform is best for small businesses?

The best newsletter platform for small businesses is one that fits your list size and budget while covering the basics: an easy drag-and-drop email builder, segmentation, automation, templates, and solid reporting. If you also need a page builder, signup forms, and popups, choose an all-in-one email marketing platform rather than a newsletter-only tool.

Which email marketing tool is best for sending weekly newsletters?

For weekly newsletters, prioritize deliverability, a fast email editor, reusable templates, scheduling, and analytics (opens/clicks). If you plan to grow, make sure the tool supports automation (welcome series, onboarding, re-engagement) so you can scale without extra manual work.

What tool should I use to create an email newsletter?

Use a newsletter tool or email marketing software with a drag-and-drop email builder and ready-made templates, so you can design quickly without coding. Bonus points if it includes an AI writing assistant for subject lines and copy, plus image blocks, buttons, and mobile-friendly layouts.

What should I look for in an email newsletter platform?

Look for transparent pricing, list management (tags/segments), automation workflows, template library, integrations (Shopify, WordPress, Zapier, HubSpot), and clear reporting. If you’re switching providers, also check migration support and customer support quality.

How do email newsletter tools price their plans?

Most newsletter software prices by contact count, but it matters how they count contacts: some charge for all stored contacts, while others charge only for active/marketable subscribers. A few providers price by monthly email volume, which can get expensive if you send frequently.

Are there free newsletter platforms that still look professional?

Yes—many providers offer free plans or free trials. Free plans are best for small lists and basic sends, but they often include branding, limited automation, and sending caps. If you want a more “pro” look, check whether the free tier allows custom branding, templates, and a custom domain.

What’s the smartest way to compare newsletter platforms and pricing?

Start with your real needs (weekly newsletters only vs. newsletters + automation + page builder), then compare:

  • price at your current list size
  • price at your next milestone (e.g., 1,000 or 5,000 contacts)
  • which features are locked behind higher tiers (automation, A/B testing, advanced segmentation, support).

Conclusion

The raft of options for newsletter software tools goes beyond this top 12, making finding the best email marketing platform a daunting task.

Rather than starting a trial and setting up accounts with these (and any other email platform), we’re confident you’ll love GetResponse.

For example, since using GetResponse, Submission Technology reports a 31.14% unique open rate, a 7.31% unique click-through rate, and a 99.2% deliverability rate.

Gemma Seager, Team Leader, Email & Push Notifications at Submission Technology, highlights contact list segmentation and regular A/B testing:

“Contact list segmentation and regular A/B testing allow us to check what really resonates with specific groups of contacts. We collect and analyze data and act on it during the next campaigns.”


Irek Klimczak
Irek Klimczak
Content & community lead at Open Loyalty. Irek expertly and smoothly runs content marketing projects at all stages of the customer journey in Polish, Russian and English-speaking markets. He possesses more than 14 years of experience in online marketing with a broad teaching background. Irek regularly runs workshops covering digital marketing strategy and tactics, and has delivered presentations at many international events (e.g. Singapore, the US, UK, Poland). You can reach out to Irek and connect on LinkedIn.

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