How to sync Shopify promo prices with GetResponse for your email marketing?
Learn how to automatically display Shopify sale prices and original pricing in your GetResponse transactional emails and marketing campaigns to help increase customer engagement and store revenue.
Before you begin
Make sure that your Shopify store is integrated with GetResponse using our official plugin.
GetResponse integration with Shopify uses webhooks, ensuring that changes to products or variants in Shopify are updated in GetResponse almost instantly (typically within a few minutes).
Where can I use promo prices
You can display a discounted price in the following GetResponse components:
- Abandoned cart and Price drop messages within ecommerce campaigns.
- Product box blocks in newsletters (including A/B tests), autoresponders, and automation messages.
- Abandoned cart blocks in automation messages.
In the Manage products view within the store in Ecommerce tools, we always show one price – the current one. However, both price types (original and discounted) remain available for all message components mentioned in this article.
How to set the promo price in Shopify
If a product or variant has only one price set in Shopify, the GetResponse message will only include that single price.
To show a discounted price alongside the original price, you must set a Compare-at price in Shopify. This enables GetResponse to display both the current sale price and the crossed-out original price.
Every price included in a message will reflect the data synced to GetResponse at the time of sending. Please keep the following in mind when planning your mailings:
- Whether the email is sent today (no promo) or in a week (during a sale), the recipient will always see the current price without you needing to edit the message.
- If a message is sent immediately after you change a price in Shopify, there is a slight chance the data hasn’t synced yet, and the old price will be sent.
We automatically ensure that the previous price is only displayed if it is higher than the current sale price.
Promo prices in ecommerce campaigns for abandoned cart
When creating an abandoned cart message, you can enable Show price and Include previous price. This dynamically pulls the promotional price into the recipient’s inbox. While these options allow you to style both prices separately in the editor, please note that the previous price will not appear in the recipient’s inbox at all unless a Compare-at price is actively set for that product in Shopify.
Configuring promo prices for Abandoned cart blocks in automation messages works exactly the same way.
Promo prices in price drop ecommerce campaigns
In price drop messages, both price options are enabled by default in the editor. While you can customize the styles, the previous price will only be visible to the subscriber if a Compare-at price is set in Shopify.
Note a slight terminology difference here: the previous price is labeled as Price, and the current Shopify price is labeled as Discounted price.
Promo prices in Product boxes
When you add a Product box, select a product with a Compare-at price, and enable the Include previous price option, the original price will appear in the editor. If you enable Include previous price for a product without a Compare-at price set, you will see a placeholder ([previous price]). This placeholder will not be visible to subscribers if the Compare-at price is missing at the time of sending.
If a product’s price is updated before the message is sent, the product box will always show the correct price at the moment of sending even if the message was saved earlier as a draft or template.
We automatically check whether a product is on sale and adjust the display for you.
If there’s no sale price, the product box will simply show one price.
