How to create a Price Drop ecommerce campaign?
Price Drop Ecommerce Campaign automatically notifies shoppers when a product they viewed becomes cheaper, helping ecommerce brands convert high-intent browsers before they ever reach the cart.
Price drop campaigns are a proven and effective strategy for ecommerce businesses that want to increase online sales and maximize ROI. They automatically notify customers when the price of a product they’re interested in goes down, encouraging them to return and complete the purchase.
Key benefits of price drop campaigns are:
- Boost engagement and conversions by reactivating interested shoppers
- Retain customer interest and reduce cart abandonment
- Enhance customer loyalty and overall shopping experience
- Enable strategic and automated execution with minimal manual effort
Note: Price Drop campaigns are currently triggered only when the product’s regular (standard) price is changed (edited). Price drops coming from discounts or promotions are not included yet.
This is being rolled out now, and support for discounts will be available shortly.
Before you begin
Make sure to integrate GetResponse with your store. Ecommerce campaigns support Shopify, Prestashop, WooCommerce, Magento, Shoper, and IdoSell.
If you are already using any of our ecommerce plugins, make sure it is updated to the latest version.
Creating a new campaign
To create a Price Drop ecommerce campaign, go to Tools >> Campaigns >> Ecommerce campaigns and click Create campaign. You can build one from scratch or hover over the Price drop tile and click Start to use a ready-made template.
To build a Price Drop ecommerce campaign from scratch:
- Hover over Build from scratch tile and click Start.
- In Campaign name section, enter a name that will only be visible to you.
- In Content section, select campaign trigger: Price drop.
- Click Confirm.
- Content section now contains a Price drop trigger and a Send email action. Click on the Price drop tile to expand the trigger settings.
- Enter the Price drop amount – we’ll track any product whose price decreases by the specified amount.
Note: For products with variants, all variants must drop in price before tracking is triggered. - Decide after how many product views you want to trigger the price drop communication.
- (Optional) You can further refine the audience by sending the message only to customers who haven’t bought the product for at least X days and/or have viewed it for at least X minutes and X seconds.
If you enable both optional conditions, all three conditions must be met before the price drop message is sent to the buyer. - In Customer activity window, enter the number of days of customer behavior activity that should be checked.
- Enter the Price drop amount – we’ll track any product whose price decreases by the specified amount.
- Click on the Send email tile to expand its settings.
- Hover over the email miniature and click Create new.
Note: Price drop messages are sent only to email subscribers (those who have given marketing consent).
- You can create a message from scratch or use Predesigned or Created Templates. Only templates created as part of e-commerce campaigns are available, it is not possible to use newsletter templates, autoresponder templates, etc. Click Save and use when ready.
- Publish your campaign.
Note: We are currently not able to include both prices (the previous price and the discounted price) in the message. For now, people will only see the new discounted price.
Where to manage the campaign and check reports
Campaign management (including editing) is done under the Tools >> Campaigns >> Ecommerce campaigns tab. Here, you can also see basic statistics such as Conversion and Attributed Revenue.
Click here for more information on how to manage and edit your campaign.
Detailed statistics on price drop campaigns, as well as the revenue generated from these campaigns, are available in the Reports >> Ecommerce section. This allows businesses to monitor and optimize their campaign performance effectively.
Click here for more information on how to read our ecommerce reports.
