How to sync Magento promo prices with GetResponse for your email marketing?
Learn how to automatically showcase Magento sale prices and original pricing within your GetResponse transactional emails and marketing campaigns to effectively increase customer engagement and store revenue.
Before you begin
Make sure that your Magento store is integrated with GetResponse using our official plugin.
GetResponse integration with Magento uses webhooks, ensuring that changes to products or variants in Magento are updated in GetResponse almost instantly (typically within a few minutes).
Where can I use promo prices
You can display a discounted price in the following GetResponse components:
- Abandoned cart and Price drop messages within ecommerce campaigns.
- Product box blocks in newsletters (including A/B tests), autoresponders, and automation messages.
- Abandoned cart blocks in automation messages.
In the Manage products view within the store in Ecommerce tools, we always show one price – the current one. However, both price types (original and discounted) remain available for all message components mentioned in this article.
How to set the promo price in Magento
To show a discounted price alongside the original price, you must set a Special price in Magento (under Advanced Pricing). This enables GetResponse to display both: the current discounted price and the crossed-out original price.
If a product or variant has no Special Price set in Magento, the GetResponse message will only include a single price.
Magento allows you to automatically schedule product discounts by defining a specific date range. The sale price remains active throughout this entire period (from midnight on the start date to midnight on the end date), and GetResponse dynamically mirrors this schedule. As long as a message is sent from GetResponse within that designated timeframe, the promotional price will be included in the email.
Magento allows you to set custom prices for specific customer segments using the Customer Group Price option. Please note that if you configure any attributes under Customer Group Price, GetResponse will ignore the Special Price and will not include the promotional price in your emails.
This occurs because of how the email delivery mechanism works: marketing messages are sent to a broad audience, and the system cannot dynamically check or match the specific group attributes of individual recipients at the moment of sending. As a result, only the standard regular price will be displayed.
Every price included in a message will reflect the data synced to GetResponse at the time of sending. Please keep the following in mind when planning your mailings:
- Whether the email is sent today (no promo) or in a week (during a sale), the recipient will always see the current price without you needing to edit the message.
- If a message is sent immediately after you change a price in Magento, there is a slight chance the data hasn’t synced yet, and the old price will be sent.
We automatically ensure that the regular price is only displayed if it is higher than the current sale price.
Promo prices in ecommerce campaigns for abandoned cart
When creating an abandoned cart message, you can enable Show price and Include previous price. This dynamically pulls the promotional price into the recipient’s inbox. While these options allow you to style both prices separately in the editor, please note that the previous price will not appear in the recipient’s inbox at all unless a Special Price is actively set for that product in Magento.
Configuring promo prices for Abandoned cart blocks in automation messages works exactly the same way.
Promo prices in price drop ecommerce campaigns
In price drop messages, both price options are enabled by default in the editor. While you can customize the styles, the previous price will only be visible to the subscriber if a Special Price is set in Magento.
Note a slight terminology difference here: the previous price is labeled as Price, and the current Magento price is labeled as Discounted price.
Promo prices in Product boxes
When you add a Product box, select a product with a Special Price, and enable the Include previous price option, the original price will appear in the editor. If you enable Include previous price for a product without a Special Price set, you will see a placeholder ([previous price]). This placeholder will not be visible to subscribers if the Special Price is missing at the time of sending.
If a product’s price is updated before the message is sent, the product box will always show the correct price at the moment of sending even if the message was saved earlier as a draft or template.
We automatically check whether a product is on sale and adjust the display for you.
If there’s no sale price, the product box will simply show one price.
