Images in emails are probably one of the most effective ways to attract the subscriber’s attention to your newsletter. Here is a number of facts, tips and tricks on how to use images in emails when working on your campaign.
Many newsletters rely on well-written text content, but sometimes there is nothing more appealing than images in email – they could speak louder than perfectly selected words. Nothing works better when it comes to focusing the attention on a particular aspect of your offer or promotion. Also, images stimulate the viewer’s imagination and are easier to remember than text, which works for your brand awareness if you use custom-made visual content.
However, there is one small trap you should remember about when using images in emails – they’re not always displayed immediately after the email is opened. You may feel tempted to use pictures only, but this way all the subscribers who block images in their inboxes will never get your message and delete the email without even knowing the details of your offer. Doesn’t sound good, does it?
This infographic shows you what are specific features of images in emails and how to use them to increase your campaigns’ performance. Also, you will find best practices depicted in examples of visually appealing newsletter campaigns.
We captured all you need to know about images in emails in this infographic – click to see the full size version.