The global ecommerce market is constantly evolving, and businesses must adapt to survive and stay ahead of the competition. Recently, marketing automation solutions have emerged as an indispensable tool for ecommerce businesses.
By automating critical marketing tasks, these ecommerce solutions save time and resources while delivering personalized messages to customers at every stage of their journey.
However, marketing automation tools are not all the same. Different software provide different features geared toward different types of businesses. So, how do you find the best enterprise ecommerce platform for your unique business needs?
In this article, we’ll look at the top ecommerce marketing automation solutions, their features, limitations, and pricing to help you make an informed decision.
Choosing the right enterprise ecommerce software is crucial for businesses looking to automate marketing processes and increase revenue.
We’ve reviewed the top enterprise ecommerce platforms: GetResponse MAX, Klaviyo, Omnisend, ActiveCampaign, Brevo, Drip, Sender, Mailchimp, Listrak, and Campaign Monitor.
- Choose GetResponse MAX if you’re looking for a highly customizable, affordable AI-powered solution for enterprise ecommerce businesses recognized for its outstanding customer support
- Choose Klaviyo One if you want to scale your ecommerce operations fast via improved customer engagement
- Choose Omnisend if you represent a mid-seized ecommerce enterprise looking for an affordable solution to setup basic marketing automation processes
- Choose Active Campaign if your enterprise operates on multiple open-source or hosted ecommerce platforms and will need many integrations
- Choose Brevo Enterprise if your automation workflows focus on email marketing and you’re planning to scale regularly
- Choose Drip if your ecommerce website has a heavy customers flow and you want to increase your CLV through enhanced personalization
- Choose Sender if you want to connect with your customers with effective email and SMS marketing campaigns
- Choose Mailchimp if you rely on fairly simple automations and want to save some money, but want to stay in touch with your customers
- Choose Campaign Monitor if you are looking for an easy-to-understand solution for running basic email marketing automation campaigns
- Choose Listrak if you seek a premium-quality marketing automation platform for enterprise-level ecommerce businesses and are willing to pay a little more
Table Of Contents
- What is enterprise ecommerce
- Benefits of using marketing automation for enterprise ecommerce brands
- Best enterprise ecommerce platforms dedicated to marketing automation
- How to choose the right enterprise ecommerce platform
- Quick Summary
What is enterprise ecommerce
Enterprise ecommerce refers to conducting ecommerce operations at an enterprise level—large and complex organizations that generate multi-millions in revenue.
Enterprise ecommerce businesses have complex business processes or strategies, advanced technology, high-volume sales, and a large customer base. They include large retailers, wholesalers, manufacturers, and distributors.
With the increasing shift towards online shopping, enterprise ecommerce automation solutions have become an essential tool for businesses looking to stay competitive in today’s digital marketplace.
Benefits of using marketing automation for enterprise ecommerce brands
There are several key benefits of using marketing automation for enterprise ecommerce brands. They include:
- Improved efficiency: Your brand can save time and resources by automating repetitive marketing tasks like sending emails or lead generation. This lets your team focus on other important aspects of your operations, such as product development, customer service, and logistics.
- Increased sales: By providing personalized and targeted messaging or offers at each stage of the funnel, automation increases conversion rates and boosts sales.
- Better analytics: Marketing automation solutions provide detailed analytics on customer shopping behavior. This allows you to measure the effectiveness of your marketing campaigns and adjust your strategies accordingly.
- Improved customer experience: Lastly, marketing automation helps ecommerce businesses deliver a seamless and personalized customer experience by providing relevant messaging and offers at each stage of the customer journey.
In summary, investing in the right automation solution can help enterprise ecommerce businesses streamline operations to boost sales while lowering customer acquisition costs.
Best enterprise ecommerce platforms dedicated to marketing automation
Many enterprise-level ecommerce platforms have integrated marketing automation features into their offerings to match the demand. However, the automation capabilities vary greatly between them.
So in this section, we’ll take a closer look at 10 of the best enterprise ecommerce solutions exploring their unique marketing automation features.
1. GetResponse MAX
GetResponse MAX is an email and marketing automation platform we launched to provide an all-in-one marketing automation solution for enterprise businesses. There are two variations: the GetResponse MAX and MAX2.
Both packages offer a range of advanced features designed to help businesses streamline their marketing efforts.
Some of the key features include email marketing automation, AI product recommendations, high deliverability scores even for massive sending volumes, email list-building features, third-party integrations, and lead tagging and scoring.
Mid to large-sized enterprise ecommerce businesses with 100,000+ contacts looking for custom-priced flexible enterprise software for marketing automation.
Various factors make GetResponse MAX the perfect marketing automation platform for your enterprise business.
One of them is the platform’s ease of use. With a simple drag-and-drop interface, you can create complex workflows and automate your marketing campaigns with minimal effort.
Additionally, GetResponse MAX provides a wide range of responsive templates and pre-built workflows that businesses can customize to fit their specific needs.
GetResponse MAX also uses a custom pricing model, adaptable to fit your needs, goals, and capacities, unlike the one-size-fits-all solutions. This helps you maximize your return on investment by only paying for the automation features and capabilities your business needs.
With GetResponse MAX, you can connect your favorite apps and web services easily. Our platform supports 100+ integrations with fully-hosted ecommerce platforms, including Shopify, Magento Commerce, and Salesforce commerce cloud.
In addition, you can sync your tools using our API or ask us to build a custom integration just for you.
Finally, GetResponse MAX offers maximum data protection with security measures like daily backups, security certificates, multiple servers, and firewalls. We also uphold international data protection laws and regulations, including CASL, CAN-SPAM Act, and European Union anti‑spam law.
Priority and phone support are only available for MAX2 users. However, we make up for that with quick and reliable email or live chat support for all our MAX users.
2. Klaviyo One
Klaviyo One is a unified platform that can adapt to enterprise companies’ complex needs and demands. The platform leverages an ecommerce-specific customer data platform (CDP) to centralize customer data and use it for segmentation and personalization. This results in improved customer experience.
Klaviyo One is best for enterprise ecommerce businesses that need more automation features and scalability.
Klaviyo One’s CDP gives you a full lifetime view of customers’ engagement with your brand, allowing you to use customer data to run successful marketing activations.
It can also integrate with 200+ platforms, streamlining key ecommerce processes like payments, orders, and customer reviews.
Klaviyo offers advanced analytics tools, like predictive analytics, benchmarks, and pre-built custom reports. These help businesses track customer behavior and gain valuable insights into marketing campaigns. That makes it easier to notice areas that need improvement.
While Klaviyo One is a powerful marketing automation platform, some of its advanced features may require some technical expertise to set up and use effectively.
Omnisend is another enterprise ecommerce platform that helps online stores streamline their business operations.
Small to mid-sized ecommerce businesses looking for an affordable but powerful marketing automation solution.
With Omnisend, business owners can provide customers with a consistent, personalized experience on multiple channels, improving reach and conversions.
The platform also has a user-friendly interface with a drag-and-drop editor, which helps you create effective workflows without design expertise.
Alternatively, you can use Omnisend’s time-saving, customizable workflows.
You can create awesome shoppable emails by drag-dropping products with Omnisend’s product listing feature. It can also auto-generate dynamic coupons or promo codes, saving you time.
Finally, Omnisend users who pay $400 and above get a Customer Success Manager to help them get the most from the platform.
Omnisend pricing plans are considered steep, especially for large businesses with many contacts. For instance, the paid plans for a business with over 100,000 contacts start at $760/month.
Additionally, some users have reported issues with the customer support team’s response times.
ActiveCampaign offers an enterprise platform for marketing teams in large organizations looking to personalize their campaigns.
The ActiveCampaign Enterprise plan is best for ecommerce businesses looking for an automation platform that can run personalized campaigns at scale.
ActiveCampaign’s Enterprise level users get an onboarding specialist who helps them set up.
They then get exclusive access to a select team of industry experts that monitors deliverability and helps them achieve long-term success on the platform.
ActiveCampaign users can also access 870+ integrations to the most popular third-party apps, including top ecommerce ones, as shown below.
The platform’s API also allows it to integrate with your existing tools. This simplifies the migration process to ActiveCampaign.
Finally, Enterprise businesses receive priority support, meaning their concerns or requests take precedence.
ActiveCampaign’s pricing can be steep for businesses with small budgets. Additionally, some users have reported issues with the customer support team’s response times.
5. Brevo Enterprise
Brevo Enterprise (formerly Sendinblue Enterprise) is the other great option for enterprise ecommerce businesses looking to accelerate their marketing campaigns.
The plan offers a custom price and unlimited contacts, making it a great option for a large enterprise ecommerce business.
Brevo is a decent choice for scaled businesses with tailored needs in email marketing features, from deliverability to compliance, security, and customer support.
You’ll get a dedicated account manager whose expertise helps your team make the most of the platform.
With the Enterprise package from Brevo, you’ll also get a dedicated IP that boosts deliverability by ensuring your campaign messages reach customers’ inboxes.
Users can also create automated scenarios that trigger multi-channel campaigns and retarget customers on social platforms, which helps in boosting conversions.
Additionally, Brevo provides integrations with a wide range of ecommerce platforms, including Shopify, Magento Commerce, and WooCommerce.
Some users have reported that the platform can be difficult to navigate without the assistance of a technical team. In addition, their marketing automation workflow capability has received below-average ratings on G2.
Drip is a powerful email marketing automation platform designed specifically for ecommerce businesses. Businesses with over 5,000 subscribers qualify for Drip’s custom plan and can contact the sales team for pricing and contract details.
Ecommerce businesses with heavy traffic and diverse customer bases looking to increase customer loyalty and lifetime value through highly personalized campaigns.
Drip’s enterprise-level offerings include a wide variety of features. First, it lets you create dynamic product recommendations based on customers’ browsing and purchase history.
In addition, you can customize workflow templates using data from your CMS and integrations, then set them into motion to engage customers on autopilot across different channels.
Finally, Drip tracks and analyzes customer behavior across multiple channels. This allows businesses to create highly targeted campaigns that reach customers where they are most likely to engage.
Some users have reported that the platform can be complex and difficult to navigate, particularly for users unfamiliar with email marketing automation platforms.
Sender is an all-in-one email and SMS marketing software offering an enterprise solution plan with a vast range of features.
Sender is a good option for enterprise businesses that require marketing automation features for both email and SMS campaigns.
Sender offers its enterprise plan users unlimited emails. Users can also get a dedicated success manager and priority phone support.
With Sender’s prebuilt features, you can automate email & SMS communications on time-based or action-based triggers. This helps you convey the right message at the right time to boost conversions.
Sender integrates with leading customer management systems (CMS) and ecommerce platforms, as shown below.
Finally, Sender automatically checks campaigns compliance with the latest regulation like GDPR and TCPA. This is super useful for global ecommerce businesses.
The platform doesn’t offer as many integrations as its alternatives, so it may not be the best fit for enterprise-level ecommerce businesses with many third-party software needs.
Mailchimp is one of the oldest email marketing and automation platforms. It offers a premium plan, ideal for large enterprises.
The Mailchimp Premium plan suits businesses requiring unlimited user capacity, priority customer support, and basic automation features.
Mailchimp’s easy-to-use customer journey builder helps you build customized workflows and automate your delivery process. It also allows you to send personalized and relevant messages to each customer.
Mailchimp also offers powerful targeting options. These are great when you want to re-engage people who have interacted with your site. You’ll be able to show them relevant ads across Google, Facebook, and Instagram, for example. This can boost your ecommerce sales significantly.
As shown above, Mailchimp can also integrate with multiple ecommerce tools to improve your marketing strategies.
Mailchimp is not the best fit for larger enterprises with more complex automation needs. That’s because the platform’s pricing becomes costly as businesses grow and require more advanced features.
9. Campaign Monitor
Campaign Monitor is a leading email marketing platform that provides a wide range of email automation features for businesses of all sizes.
Campaign Monitor is best for businesses looking to drive revenue and personalize audience engagement through email marketing automation.
Campaign Monitor provides an intuitive visual journey designer to help you create a more timely and engaging email series, as shown below.
In addition, the feature allows you to customize email designs without any coding skills.
The platform also lets you combine email and SMS marketing, which is a great way for an ecommerce business to build a stronger connection with its audience and maximize its ROI.
You can also access a full analytics suite, giving you an overall view of your ecommerce business performance. This provides actionable insights to help you improve your strategy.
Campaign Monitor may not be the best choice for large businesses with complex marketing automation needs. The platform’s automation features are not as advanced as some of its competitors, and it lacks certain native functionalities, such as lead scoring and predictive analytics.
Listrak is a marketing automation platform that provides advanced solutions for enterprise ecommerce businesses.
Listrak is ideal for ecommerce businesses that require sophisticated and premium marketing automation tools.
Listrak is designed to help ecommerce businesses deploy seamless, personalized cross-channel interactions. This is thanks to its unified customer data and wide range of additional features, as shown below.
Besides its well-integrated platform, businesses also get a dedicated account manager.
Listrak has been lauded for its exceptional and responsive client success teams, with an 82 NPS.
Listrak’s main limitation is its high pricing, which makes it unaffordable for smaller businesses. Users have also cited a lack of pricing transparency, which often leads to overcharging.
Listrak’s integration with third-party platforms is also quite limited.
How to choose the right enterprise ecommerce platform
Choosing the right enterprise ecommerce software can be a make-or-break decision for your business. We’ve shared several brilliant choices, but do you know why we picked them? Or, rather, are you wondering how to pick just one from the ten options?
Here are some key factors you must consider when making an enterprise-level ecommerce platform comparison:
- Your business needs: Determine what features and functionalities your business requires, such as inventory management, payment gateways integration, multi-store management, customer support team, shipping options, etc.
- Scalability: Ensure your selected platform can handle high-volume traffic and transactions to accommodate your business’s growth across major online marketplaces and globally distributed websites.
- Integration capabilities: The software you choose should integrate with other tools and software your business uses, such as customer relationship management software and analytics tools, such as Oracle Commerce Cloud, Magento Commerce, etc. This will streamline your operations and improve efficiency.
- Security: Prioritize security when selecting an enterprise ecommerce software solution. Look for platforms with robust security features, such as SSL encryption and PCI compliance, to protect your customers’ sensitive information.
- Support and training: Choose a platform that offers comprehensive customer support and training resources. This will fully equip your team to use the software effectively and address any issues that may arise.
- Cost options: Selecting an enterprise ecommerce solution that fits your budget is also key. So, evaluate each platform’s monthly cost, including additional costs like licensing fees, to ensure your platform of choice is financially sound.
For example, GetResponse MAX provides a dedicated account manager, priority support, custom pricing, and personalized solutions to help your enterprise business get the most out of the ecommerce marketing automation platform.
By considering these factors, you’ll be able to select the best enterprise ecommerce platform that meets your needs and helps you succeed in the highly competitive industry.
Selecting the right enterprise ecommerce software is crucial for the success of your business. It can streamline your marketing automation, improve customer engagement, and boost sales.
But settling on the perfect software for your business can be overwhelming, which is why we’ve outlined 10 top enterprise ecommerce solutions you should consider. We’ve highlighted their unique features and limitations.
Carefully evaluate your options and consider your priorities to find the best solution for your business. This should help take your marketing automation strategy to the next level.
And if you’re after an affordable, yet powerful solution to get started with AI-powered enterprise ecommerce solution – try GetResponse MAX!