Jeanne-Marie Paynel M. Ed., the founder of Your Parenting Mentor, provides parenting advice that integrates the Montessori educational philosophy with techniques in positive discipline and mindfulness.
Her focus is on supporting parents through private mentoring and online resources, including a weekly podcast and a newsletter, that help bridge the gap between classroom learning and home life, enhancing children’s independence and overall development.
Challenges
Right from the beginning when she launched her business, Jeanne-Marie knew she’ll need a website and an email list.
She initially started with a free email marketing tool, but after she saw a lot of success with her online events, she quickly realized she needed something more robust.
Jeanne-Marie needed a solution that would help her understand and engage with her subscribers better:
The previous platform I used was free up until 2,000 subscribers. When I started doing online summits, my list grew exponentially. I was emailing people every day, so it was a lot to put together. I needed a solution that was going to be a bit more robust and had tools that would help me understand who was coming on my list, tag them, and resend them emails. That’s how I started using GetResponse, back in 2012.
Jeanne-Marie Paynel M. Ed., the founder of Your Parenting Mentor
At the same time, since she is a solopreneur, she was looking for a solution that is also affordable and easy to use:
I’m a one-person show, so I need something easy to use. GetResponse is very intuitive and user-friendly. You don’t have to be a website developer to understand it. It’s simple, intimate, and feels more like a family.
Jeanne-Marie Paynel M. Ed., the founder of Your Parenting Mentor
One thing she didn’t want to sacrifice on was customer service:
The customer service is immediate. It’s right there when you’re in GetResponse. You know they will look at it and tell you what to do. To me, this is invaluable because you when you’re in the heat of trying to get something done, you don’t want to waste 24 hours waiting to get an email.
Jeanne-Marie Paynel M. Ed., the founder of Your Parenting Mentor
Solution
Since 2012, Jeanne-Marie has been using GetResponse to engage with her audience who download free content off her website.
She uses:
- Newsletters
- Autoresponders
- Marketing automation
- Segmentation
I use it send out my weekly newsletters to my subscribers, for promotional campaigns or when I have an affiliate campaign. I also use workflows, when I have a sales campaign.
Jeanne-Marie Paynel M. Ed., the founder of Your Parenting Mentor
She also uses the built-in reporting functionalities to keep track of her campaigns:
I look at the number of people who sign up for an event or buy my higher end digital product. I also check if people are engaging with my emails and opening them.
Jeanne-Marie Paynel M. Ed., the founder of Your Parenting Mentor
Results
There are many ways you can measure success.
For Jeanne-Marie, it’s not just the sales she makes using the platform.
I love making a difference in people’s lives. Trying to take pressure off them. The anxiety of being a parent can be sometimes overwhelming. What I really love is connecting with parents and showing them that parenting doesn’t have to be this hard.
Jeanne-Marie Paynel M. Ed., the founder of Your Parenting Mentor
And even though she works in a very competitive parenting market, where being constantly active on social media is rewarded or sometimes expected, she’s happy about her results:
I am pleased with the engagement, with the fact that people are opening my weekly newsletter. And I’m actually quite proud that I have been consistent the past two years in sending it out.
Jeanne-Marie Paynel M. Ed., the founder of Your Parenting Mentor
Tools used to get results
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Autoresponders – Introduce, follow-up, communicate and connect with your audience automatically. Setting up prescheduled and sequenced emails on a particular time saves time and energy, and results in high open rates.
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Email Analytics – Monitor the performance of your emails and campaigns through automated reports and key metrics. Track click-throughs and open rates in real-time.
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Email Marketing – Customize ready-to-go newsletters, and transactional emails from a library of predesigned professional templates to match your goals. Take advantage of a/b testing and email analytics to constantly improve your results.
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Marketing Automation – Bring your ideal customer journey to life with a visual marketing automation builder that grows with your needs. Schedule automated responses, emails, and reminders.
