Looking for the best email marketing app to grow your Shopify store? Then you’re in the right place!
Updated: October 15, 2025—pricing and integrations checked against official pages.
In this article, I’ve reviewed the top email marketing services that integrate directly with Shopify. I’ve highlighted their key features and the pros and cons you’ll want to consider before investing in any of these tools.
Before we dive deeper, let’s quickly compare the twelve apps and see how they work with Shopify.
[TL;DR] The 12 best email marketing tools for Shopify (2025)
Here’s a table that summarizes the best 12 email marketing tools you can use with your Shopify account. Or view the full list by clicking on the link below
| Tool | Pros | Monthly price |
| GetResponse | – Email marketing, SMS, web push notifications, live chats, and more– Prebuilt templates – AI-powered product recommendations – Abandoned cart recovery | From ~$59/month for 1,000 contacts (Marketer), unlimited email sends |
| Klaviyo | – Email automation workflows – Variety of email marketing templates and a good email builder – Strong integrations with detailed contact data | $45/month for ~1,000 contacts (email only) |
| Omnisend | – Easy to use – Several prebuilt automation workflows – Visual automation builder | ~$59/month for 2,500 contacts (Standard); from $25/month for 1,000 |
| ActiveCampaign | – Advanced automation capabilities – Sales CRM add-on and deep ecommerce data (orders, abandoned carts) – Easy-to-use email editor | From ~$59/month for 1,000 contacts (Starter/Plus) |
| Brevo | – Multichannel marketing: SMS, emails, transactional emails, WhatsApp, mobile push notifications – Unlimited contacts on all plans – Robust automation features | Starter from $60/month for 10,000 emails, 1500 contacts and sales essentials |
| Campaign Monitor | – Advanced automation capabilities– Ability to collect reviews for social proof – Easy-to-use email editor | CM Commerce Growth $29/month with unlimited emails (price scales by contacts) |
| Shopify | – Built into Shopify– Inexpensive to start– Handy email branding editor | First 10,000 emails/month free on paid Shopify plans; then ~$1 per 1,000 emails |
| Privy | – Advanced pop-ups for lead generation & cart recovery – One of the top-rated apps in the Shopify App Store – Multichannel: pop-ups, SMS, and emails | $30/month for ~1,500 contacts (Starter/Basic) |
| MailerLite | – Intuitive and easy-to-use dashboard – Advanced email creator – Modern landing page builder | From ~$30/month for ~1,000 subscribers (Advanced) |
| Drip | – Email builder with unique UI – Prebuilt automation workflows for ecommerce – Revenue data available inside the workflow editor | $39/month for up to 2,500 contacts |
| Constant Contact | – Supports multi-channel marketing – Visual drag-and-drop editor for automations – Decent website builder | $55/month for 501–1,000 contacts (Standard) |
| SmartrMail | – Includes several premade automation templates – Easy to use | Essentials from ~$59/month for ~1,000 subscribers |
The perfect email marketing app for Shopify
Discover the top 12 email marketing platforms that integrate seamlessly with Shopify. Compare features, pricing, and capabilities to choose the best solution for growing your ecommerce business.
Video review of the best email marketing software for Shopify
If you’d ask me about the best email marketing app for Shopify, I’d obviously say GetResponse.
As you’ll read later in this article, it offers robust and highly practical features that any growing online store will find useful.
But, watch the following review to make sure you’re making the best decision for your business.
Connect GetResponse to Shopify in 1-click
How do these email marketing tools work with Shopify?
Some email marketing tools offer a bare minimum of features when integrated with Shopify. They let you create basic email templates, send promotional messages, and segment your customers based on their personal attributes.
But there are also more versatile, enterprise-level ecommerce solutions that’ll let you send transactional emails and set up automated email campaigns to help you win back lost sales. These solutions will even help you reach customers via other marketing channels such as SMS, WhatsApp, and web push notifications.
Also, confirm that the tool you’re about to choose has a direct Shopify integration. This saves you the technical headache and extra expenses of having to use third-party connectors like Zapier.
A good Shopify email marketing app should also be easy to use. You want a platform with an intuitive dashboard. It may also help to get a solution that’s available in your local language (if English isn’t your native language).
What features should you look for in a Shopify email app?
You don’t want to waste time working with an email editor that’s clunky or makes it hard to create stunning email templates. Equally so, you’ll want to make sure the analytical dashboards provide you with actionable data insights that’ll help you steer your email marketing strategy.
And if you get stuck, you’ll want to know that your email marketing service provider has your back – offering not only solid documentation but also on-demand training and 24/7 real-time support.
As a store owner, here are the key features you’ll want to see in your email marketing service:
- Direct integration with your ecommerce store to pass customer data in real-time
- Prebuilt email templates that let you launch email marketing campaigns in moments
- Drag-and-drop email editor to help you customize your emails to match your branding
- Automation workflows that let you send automated campaigns based on your customers’ behavior
- Pop-ups and signup forms to promote your sales and attract new customers
- Additional features like SMS marketing automation, paid ads, or live chats that let you reach your customers via multiple channels
- Ability to collect and publish product reviews or integrate with a reviews app (Shopify’s Product Reviews app was discontinued)
Now that you know what to look out for, let’s look at the tools that’ll best support your email marketing strategy.
Amp up your ecommerce marketing strategy with these resources:
- Essential ecommerce email marketing guide
- GetResponse Shopify integration: all you need to know
- 7 connectable SMS marketing automation ideas
12 best email marketing software for Shopify
Here’s the full list of software you can connect with Shopify to send promotional and transactional emails.
1. GetResponse
GetResponse is an email marketing software for small to mid-market companies that also packs a lot of tools for growing ecommerce stores.
With GetResponse, you’ll be able to create and send marketing emails that look great on any device. The platform offers stunning, prebuilt email templates, as well as an intuitive email creator with advanced features like inbox and dark-mode previews, to ensure your campaigns are pixel-perfect.
Prebuilt ecommerce email templates in GetResponse.
GetResponse also supports personalized automated campaigns at scale. The platform integrates with your Shopify store and tracks customer behavior on your site. It can look at the products they visit, for example, and then use those insights to send relevant product recommendations.
Once you’ve integrated GetResponse with your Shopify store, you’ll also be able to use customer data to create segments and send highly targeted email campaigns. That means every message will have a greater impact and generate more sales.
In addition to highly engaging marketing emails, this platform also comes with a whole set of other features that Shopify merchants will find helpful in growing their stores.
Example of a pop-up form template available in GetResponse.
These include:
- Marketing automation workflows that let you send relevant communication on autopilot throughout the entire customer journey
- Signup forms and pop-ups that let you attract new customers and promote your sales campaigns
- SMS marketing automation that allows you to reach existing customers with SMS messages wherever they are
- Web push notifications to help you promote your new sales and discounts even when people aren’t currently on your ecommerce website
- Live chat that gives you a direct channel of communication with potential customers who need more assistance
- Product recommendations, both for your website and emails, that help increase the average order value generated by your customers
Marketing automation workflow example.
And that’s only a fraction of all the features you’ll find inside GetResponse. You can also benefit from paid ads, a website builder, a landing page creator, webinars, and conversion funnels.
If English isn’t your native language, you’ll be delighted to know that the GetResponse dashboard is available in 10+ languages, and it offers email support in 8 different languages.
Pro tip: Check out the GetResponse Shopify integration and everything you can do with it.
ecommerce sales revenue statistics in GetResponse
GetResponse pricing
GetResponse offers a Free plan with up to 2,500 newsletters/month (with limited features) plus a 14-day access window to premium features; forms, pop-ups, and landing pages included.
For Shopify store owners, it offers two paid plans:
- Marketer – ~ $59/month for ~1,000 contacts (unlimited email sends) and includes promo codes, product recommendations, revenue reports, and other advanced marketing automation features.
- MAX – custom-priced plan for store owners with larger lists or requiring more advanced features like a dedicated IP address, single sign-on access, and account management.
Pros and cons of GetResponse
| Pros | Cons |
| Stunning, modern, and fully customizable prebuilt email templates | Marketing automation can feel a bit intimidating at first |
| Advanced drag-and-drop email creator | SMS feature is available only in the top plan |
| Advanced email and marketing automation platform that lets you reach your customers via emails, SMS, web push notifications, live chats, and more | Aimed at growing online stores rather than beginners |
| Platform available in 10+ languages |
SIGN UP FOR GETRESPONSE. 100% FREE.
👉 Check out the official GetResponse app in the Shopify app store.
2. Klaviyo
Klaviyo is another email marketing app that should be on your radar if you’re looking to grow your Shopify store.
It packs some advanced email marketing and automation features. It lets you set up advanced automated scenarios for attracting both new buyers and repeat customers.
To build out your email campaigns, you have two options. You can start from scratch using their new email builder or pick one of the ready-made templates available through the old email creator.
The new drag-and-drop builder is robust, offering full customization options and even providing logic conditions for displaying individual graphical elements.
The older version is less flexible and slightly less intuitive, but it’s still usable if you are a small business without a graphic designer on the team.
Email templates in Klaviyo.
The automation capabilities are very efficient. You’ll have access to the most critical workflows, including cart abandonment campaigns and lead nurturing sequences.
The downside is that the platform primarily focuses on emails and SMS, offering no capabilities in other crucial marketing channels, such as web pushes or paid ads.
Klaviyo automation editor.
Klaviyo pricing
Klaviyo’s pricing varies depending on the size of your contact list and the number of SMS messages you want to send each month.
For ~1,000 contacts, pricing is ~$45/month (email only); email + SMS bundles cost more depending on SMS volume.
Pros and cons of Klaviyo
| Pros | Cons |
| Good email automation workflows | The dashboard has a steep learning curve |
| Variety of email marketing templates and a good email builder | Lets you market your store only through email and SMS |
| Strong integration that passes along a lot of contact information | Unresponsive customer service |
| Gets expensive once your list grows |
Four Clever Scenarios for ecommerce Marketing Automation
Learn how to create automated scenarios for ecommerce! Download premade templates and get your business growing today!
Which email marketing feature is most important for your Shopify store – advanced automation workflows, multi-channel capabilities, or ease of use?
Post on LinkedIn 3. Omnisend
Omnisend is an email, SMS, and web push notifications platform dedicated to ecommerce.
It includes prebuilt automation for cart and product abandonment, new subscribers, customer feedback, and reactivation emails.
When it comes to email marketing capabilities, the platform offers a solid range of features. It lets you send promotional campaigns, run A/B tests, and even automatically resend your messages to those who haven’t opened your first email.
Omnisend automation builder.
The tool offers a decent selection of email templates for different campaigns, ranging from happy birthday and new arrivals to mystery discounts and back-to-school campaigns. These templates also look like they’ve been designed with online stores in mind.
The email editor is intuitive and modern, although it lacks certain vital features like a built-in image editor, free image gallery, mobile optimization of specific elements, or dark-mode preview.
Overall, Omnisend is a good email marketing service, but it appears to be targeting more advanced users who have all their marketing assets prepared by a designer.
Omnisend pricing
Omnisend offers a free plan with a monthly limit of 500 emails and 250 contacts.
Paid plans start at ~$25/month for ~1,000 contacts (Standard). Expect around $59/month at ~2,500 contacts. The Standard plan includes unlimited email sends, SMS credits, and ecommerce product recommendations.
Pros and cons of Omnisend:
| Pros | Cons |
| Prebuilt automations useful for ecommerce stores | Email editor lacks some advanced functionalities |
| Website tracking and advanced segmentation | Limited number of email templates |
| Multichannel capabilities – SMS, web pushes, pop-ups, and emails |
Related:
1. GetResponse promo codes: everything you need to know
2. Transactional email: what it is, why you need it [+examples]
3. 15 best abandoned cart email examples and best practices
4. How to market your Shopify store
4. ActiveCampaign
ActiveCampaign is another popular email marketing platform, focusing primarily on automation features that’ll help you grow your Shopify store.
It comes with 500+ prebuilt automation workflows that’ll let you send welcome emails, post-purchase sequences, and many other advanced scenarios.
While the platform seems to focus on B2B and sales automation, it also integrates with major ecommerce platforms, including Shopify.
ActiveCampaign automation builder.
Its email creator is elegant, yet a bit basic, lacking essential features like free stock photo libraries and sections that let you create advanced design layouts, such as zig-zag or two-column.
ActiveCampaign offers a good variety of email templates, although they’re a bit outdated, so you may want to spend extra time polishing them up before launching major email campaigns.
The signup form builder is pretty elegant, but it also comes with some limitations. It lets you collect essential information about your website visitors, but you won’t be able to do advanced targeting or time-delay your forms.
Aside from emails and automation, ActiveCampaign also features:
- SMS and text campaigns
- Social media and WhatsApp marketing
- Web personalization
- Landing pages
- Chats
Email templates in ActiveCampaign.
ActiveCampaign pricing
ActiveCampaign doesn’t offer a free plan, but you can test it during their 14-day free trial.
On top of that, it offers Starter, Plus, and Professional plans with the Shopify integration. Current pricing pricing for its Plus plan is ~$59/month for ~1,000 contacts; Professional and Enterprise plans are higher.
Based on its pricing, it’s slightly more premium compared to many others you’ll see in this comparison.
Pros and cons of ActiveCampaign
| Pros | Cons |
| Advanced marketing automation with 500+ prebuilt workflows | Has a learning curve if you’re not very technically skilled |
| Multichannel capabilities via SMS, WhatsApp, and landing pages | Less-advanced email builder with slightly outdated email templates |
| Strong integrations with external apps | Basic signup forms with limited targeting capabilities |
5. Brevo
Brevo is a marketing automation platform that helps you send email blasts, run SMS campaigns, set up landing pages, and promote your business with paid ads.
Brevo’s legacy Shopify app was discontinued; merchants now use the PushOwl & Brevo app. Existing users were migrated by August 2025.
Compared to other email marketing tools in this roundup, it’s definitely on the more robust side.
When it comes to the core email marketing functionalities, the platform offers a decent number of ready-made templates (although they’re quite old-school), as well as an intuitive email builder you can use to customize your campaigns.
The editor also comes with free stock photos (approximately 200), a built-in image editor, and the ability to display individual elements based on recipients meeting certain conditions.
Brevo includes automated workflows organized into several categories based on their goal: to improve engagement, drive more traffic, increase revenue, or build relationships.
Brevo automation builder.
The workflows you can build using this tool can be very robust. However, the editor may feel a bit intimidating if you’re just starting.
It’s also very strict, as it doesn’t let you choose where each element is placed in the arena. Thus, if you’re going to build an advanced scenario, you’ll end up with a very long, vertical workflow that may be challenging to analyze.
Brevo email templates.
Brevo pricing
Brevo offers a generous free plan with unlimited subscribers and a send limit of up to 300 emails per day.
However, for a plan with enough features to compete with other software on this list, Brevo would cost $60/month for 1500 contacts, 10,000 emails, removing Brevo branding and enabling sales essentials. Without the sales essentials, the same plan would cost $29/month. So the pricing is quite flexible.
Additionally, there is a custom-priced plan called Enterprise.
Pros and cons of Brevo
| Pros | Cons |
| Multichannel marketing – SMS, emails, transactional emails, paid ads | Quite complicated UI, especially in the automation builder |
| Unlimited number of contacts on all plans | Expensive – unlimited automation available only in the Premium plan |
| Robust automation feature | Signup form editor only lets you build forms from scratch – no prebuilt templates |
6. Campaign Monitor
Campaign Monitor is an email marketing software that offers several useful features for ecommerce stores.
Inside, you’ll find a robust email builder, marketing automation workflows, transactional emails, pop-ups, and, of course, analytics.
The email builder looks very modern and is easy to use. It comes with a variety of blocks and free stock photos powered by Unsplash. What’s odd, however, is that the email editor doesn’t let you add different kinds of sections (for example, two-column) unless your template already had one in it. That means it’s not exactly flexible if you want to play around with your email layouts.
The situation is different when it comes to its automation feature. The workflows are flexible, letting you create different email sequences based on the conditions you choose. It features a welcoming series, and you can segment your audience based on links clicked, emails opened, products purchased, or website visits.
CM Commerce automation builder.
Campaign Monitor also lets you generate and track promo codes, send automatic product recommendations, and provides you with sales revenue analytics – all useful for online stores.
Campaign Monitor templates.
Campaign Monitor pricing
The ecommerce version of Campaign Monitor, called CM Commerce, lists Starter at $9/month and Growth at $29/month (unlimited emails, pricing scales by contacts).
Pros and cons of Campaign Monitor
| Pros | Cons |
| Advanced automation capabilities | More expensive than some other platforms |
| Ability to collect reviews for social proof | Email editor isn’t as flexible |
| Easy-to-use email editor | Limited multichannel capabilities – lack of SMS or web push notifications |
7. Shopify email
Shopify Email is an official Shopify app that lets you run essential email marketing campaigns for your store.
The app is slightly more basic than the other platforms we reviewed in this round-up, but it might be a good place to start if you’re new to email marketing.
It offers a decent number of templates (about 30) and an email editor that lets you customize your messages fully. While it lacks some advanced features, like spam check and mobile-device optimization, it does include one handy feature called the template branding editor. With it, you can adjust the color scheme and font styles of all your email templates in one single place.
Shopify Email offers a growing list of premade automation templates that’ll let you welcome new subscribers, upsell first-time buyers, and win back old customers. You’ll also be able to set up custom workflows that’ll send emails automatically based on your scenario.
That’s about all you can do with this app – send emails and build email automation workflows. You’ll need to look for another tool if you’d like to do anything beyond that, like launching pop-ups to collect more subscribers, running re-marketing campaigns on Facebook, or conducting A/B tests for your promotional emails.
(Note: Shopify’s legacy Product Reviews app has been discontinued; choose an ESP or third-party app if reviews are essential.)
Shopify email templates.
Shopify email pricing
If your Shopify store is on any of the paid plans, you’ll be able to send up to 10,000 emails/mo via Shopify Email at no extra cost.
Beyond that, you pay about $1 per 1,000 additional emails sent.
If you exceed this limit in a given month, you’ll have to pay $0.001 for every additional email ($1 for 1,000 emails).
Pros and cons of Shopify email
| Pros | Cons |
| Developed by Shopify | Limited automations |
| Free to start | Available only for email |
| Handy email branding editor | No list-building features |
8. Privy
Privy is an email marketing tool worth checking out if you want to grow your online sales.
Their main focus is pop-ups, email campaigns, and SMS campaigns.
Throughout the entire signup process, it’s clear that this app has been designed specifically for ecommerce store owners.
For starters, you can create your Privy account using your Shopify store login credentials. When you log in to their dashboard, you’re presented with imagery and metrics crucial for online merchants – conversion revenue, email revenue, and revenue from saved carts.
Email templates in Privy.
The pop-up builder is also quite versatile. It offers even more dynamic and engaging form layouts. It not only lets you attract new subscribers, but you can also use it to promote your new sales campaigns.
The email editor offers all the essential features you’ll need to set up an effective email marketing campaign. You have a variety of content blocks to choose from, and you can customize which ones won’t be displayed on mobile devices.
Although their email template library isn’t very rich, the templates you’ll find there look quite modern.
In terms of automation, Privy comes with prebuilt scenarios that you can use for post-purchase email campaigns, like following up with customers to collect feedback. It also supports the recovery of lost baskets. Unfortunately, you cannot build custom workflows following more robust scenarios.
Privy email editor.
Privy pricing
Privy offers a free plan (for up to 100 contacts) as well as two paid plans based on the number of contacts and SMS volume.
For a list consisting of 1,500 contacts, you’re looking at $30/mo.
For Shopify store owners interested in pop-ups alone, Privy offers a Pop-Ups and Display plan that starts at $24 per month for up to 10,000 monthly page views.
Pros and cons of Privy
| Pros | Cons |
| Advanced pop-ups built to attract new contacts and save shopping carts | No option to build custom automation workflows |
| One of the best-rated email & pop-up apps in the Shopify App Store | Limited email template library |
| Multichannel features – pop-ups, SMS, and emails | Email editor lacks free stock images and more advanced features like inbox preview |
9. MailerLite
MailerLite is an email marketing software with a simple automation builder, tools for product selling as well as a website and landing page builder.
The ecommerce suite lets you build automated emails based on previous purchases, abandoned cart emails, ecommerce newsletters, and sales tracking. The platform also comes with several prebuilt automation workflows, including a welcome series, win-back campaigns, birthday wishes, and new promotions.
MailerLite automation.
Similar to the previously reviewed apps, MailerLite features:
- An email builder with nicely looking pre-designed templates
- Pop-ups and landing pages
- Transactional emails available via MailerSend (separate product)
- Built-in photo editing
- Automation workflows
Overall, it’s a solid email marketing app, but the Shopify integration appears to be somewhat problematic. As you’ll see in the Shopify app store, the integration randomly disconnects, and the customer service isn’t too helpful.
Other than that, the app doesn’t offer as many multichannel features as it focuses primarily on emails and landing pages.
Email templates in MailerLite.
MailerLite pricing
MailerLite is one of the most affordable options in this roundup if you’re only interested in sending emails.
The Free plan now covers up to 500 subscribers with 12,000 monthly emails. Templates remain locked on paid tiers.
For ~1,000 subscribers on the Advanced plan, pricing is ~ $30/month (billed monthly).
Pros and cons of MailerLite
| Pros | Cons |
| A bit old school, but with an intuitive and easy-to-use dashboard | Basic automation options |
| Advanced email creator | Limited multichannel features |
| Modern landing page builder, albeit basic | Slow and unresponsive customer service |
10. Drip
Drip is an SMS and email marketing platform for ecommerce businesses.
It features an email builder, segmentation options, and ecommerce playbooks – premade pathways to help you sell.
Drip features automation for various scenarios, including welcome series, abandoned cart reminders, and post-purchase emails.
Drip automation.
Drip’s visual email builder is quite slick, although it may take some time to get used to, as it’s pretty different from what you’ll see in other email marketing services. At the same time, it has several strong elements, including clear identification of specific sections and real-time mobile and desktop previews.
It also offers a decent variety of prebuilt templates. The problem is that choosing the right template can be a bit challenging, as the template view pod is very contained.
Drip email templates.
Drip pricing
There’s no free plan, but you can test the campaign with a 14-day free trial.
The price depends on the number of contacts and your SMS sending volume
The price for 2,500 contacts is $39/mo for just emails.
Pros and cons of Drip
| Pros | Cons |
| Slick email builder, although very different from what you may be used to | Only for SMS and email marketing |
| Prebuilt automation workflows for ecommerce businesses | Expensive compared to other email marketing apps |
| Revenue data is available right inside the workflow editor | Marketing automation builder is hard to use |
11. Constant Contact
Constant Contact has many alternatives, but it remains a well-known email marketing software that also offers multichannel functionalities, including landing pages, social media posts, and surveys.
Its email marketing suite includes standard features like signup forms, segmentation, an email builder, and email automation.
The email builder works well, but its UI is slightly more old-school compared to other similar platforms. Despite that, it packs some useful features that aren’t very common in this space, like a poll box, event RSVP box, and product box.
The email templates are slightly outdated, but you’ll still be able to find some nicer-looking ones that’ll work well for your ecommerce business.
When it comes to email automation, Constant Contact’s workflow builder is a bit basic. You can’t split-test your sequences, segment your audience within the workflow, or follow up via other marketing channels, like web push notifications.
Constant Contact automation.
You can use their signup form builder if you want to build a big email list. However, the builder is not very modern and doesn’t include prebuilt templates. On the other hand, their website builder is modern and can help you set up a landing page efficiently.
Constant Contact email templates.
Constant Contact pricing
CC doesn’t offer a free plan, but its free trial lasts for 60 days. Unfortunately, the signup form builder is not included in the free trial.
Constant Contact provides three paid plans: Lite ($30/month), Standard ($55/month), and Premium ($110/month). These prices are for up to 1,000 subscribers. You’ll need at least the $55/month Standard plan to unlock advanced email capabilities, such as scheduled email sends, subject line A/B testing, resending to non-openers, and engagement segmentation.
Pros and cons of Constant Contact
| Pros | Cons |
| Free trial plan lasts 60 days | It’s more expensive than most other platforms |
| Email editor includes many blocks and sections | The email automation workflows are a bit basic |
| No transactional emails |
Want to see how Constant Contact compares with GetResponse? Have a look at our detailed GetResponse vs. Constant Contact review.
Read more: 10 Best Popup Software Reviewed
12. SmartrMail
SmartrMail is a newcomer to the market, founded in 2016. It’s an email and SMS marketing platform that features tools for creating emails, segmentation, and pop-ups.
It also includes six premade automations for welcoming series, abandoned carts, win-back campaigns, post-purchase follow-up, cross-sales, and product review requests.
SmartrMail automation.
Audience segmentation is based on deep data usage from Shopify. However, you can only track customer purchase activity.
As far as the email templates go, some look very modern and sleek, while others are quite outdated. The editor is rather basic, and it doesn’t feature an image gallery.
SmartrMail email templates.
Interestingly, the platform can only be accessed if you already have an account with Shopify or another ecommerce platform. That might potentially mean their integrations will be well-developed, but it also poses a risk in case you ever decide to migrate your shop to a platform they don’t support, such as Magento.
SmartrMail pricing
You can use SmartrMail for free with under 200 subscribers (3 emails/subscriber/month).
The Pro plan is priced at $59/month for 1,000 subscribers. The plan lets you send unlimited emails, A/B test, and use automations without a cap.
Pros and cons of SmartrMail
| Pros | Cons |
| Easy to use | The email editor is rather basic |
| Includes several prebuilt automation workflows | The email automation workflows are a bit basic |
| Limited email template library |
Which email marketing app feature matters most for your Shopify store success – pricing, ease of use, or advanced automation capabilities?
Click to TweetBest email marketing app for Shopify – which one to choose?
Online store owners sometimes need some help to know exactly which ecommerce email marketing app to choose based on their specific needs. That’s why we always try to cover the best email marketing tools for different use cases.
Even if you’re just starting, your safest bet is on an email marketing software that includes more features than just email automation.
In the future, you may need to announce your new sales promotions via SMS, web push notifications, pop-ups, or offer real-time customer support through live chats.
You’re welcome to shop around and try out some of the email marketing tools we’ve listed above – they all offer free trials or regular free accounts.
And in case you’ve made up your mind to give GetResponse a try, go ahead and take it for a spin.
Grow your Shopify store with GetResponse
Grow your business and boost revenue with an easy, affordable platform that brings email, automation, online courses, and paid newsletters together.
And if you ever get stuck, be sure that the great customer support will be glad to offer you a helping hand.
The free plan gives you access to all the tools you’ll need to grow your Shopify store.
Ready to supercharge your Shopify store with GetResponse?
Join thousands of successful Shopify merchants using GetResponse to grow their business. Get advanced automation, beautiful templates, multi-channel marketing, and 24/7 support – all in one powerful platform.
Frequently Asked Questions about Shopify Email Marketing Apps
Before choosing the best email marketing app for your Shopify store, here are some of the most common questions store owners ask — answered clearly to help you make an informed decision.
What is the best email marketing app for Shopify?
The best email marketing app for Shopify depends on your business goals, budget, and marketing experience. However, GetResponse stands out as an all-in-one solution with advanced automation, AI product recommendations, pop-ups, SMS, and web push notifications — all natively integrated with Shopify.
Do I need a separate app to connect Shopify and my email marketing tool?
No — most major email marketing platforms like GetResponse, Klaviyo, and Omnisend offer direct integrations with Shopify. Using a direct integration helps you sync contacts, automate campaigns, and track sales without relying on third-party connectors like Zapier.
Are there any free Shopify email marketing apps?
Yes. Tools such as GetResponse, Brevo, and MailerLite offer free plans with limited contacts or email sends. Shopify Email also lets you send up to 10,000 emails per month at no extra cost for paid Shopify plans. These free options are ideal for testing before upgrading to advanced features.
Which Shopify email app offers the best automation workflows?
GetResponse and ActiveCampaign offer the most powerful automation workflows. You can build multi-step customer journeys triggered by product views, cart abandonment, or purchase history — and even include SMS or web push campaigns to boost conversions.
Is Shopify Email good enough for growing stores?
Shopify Email is great for basic newsletters and simple automations, but it lacks advanced segmentation, analytics, and multichannel capabilities. As your store scales, you’ll likely need a more robust tool like GetResponse or Omnisend to manage complex automations and multi-channel campaigns.
Do Shopify email marketing tools comply with GDPR and data privacy laws?
Yes, reputable platforms such as GetResponse, Klaviyo, and Brevo are fully GDPR-compliant. They allow you to manage consent, add unsubscribe links automatically, and store customer data securely on EU-based servers when required.
