There’s no such thing as too many sales. Even if you were happy with your results, there’s always a chance to grow your business and sell even more. Wouldn’t it be nice to see your sales skyrocketing? It’s not hard to do – you can do everything online, all you need is good tools.
Luckily, GetResponse offers just the right toolset for boosting online sales.
Here’s how to use GetResponse solutions to help you boost sales in your ecommerce store.
Table Of Contents
1. Set up / integrate your shop
If you already use a popular ecommerce platform to host your online store, you can easily connect it to GetResponse. This will populate the product library with the products you offer, allowing you to showcase products on landing pages, in emails, and proceed with personalized campaigns.
You can populate the library if you use:
You can also use native ecommerce plugins (WordPress, PrestaShop and more) to see what your customers love and use the data to improve your strategy and communication.
Running a Shopify store? Check out our 1-click integration and start running Shopify email marketing campaigns better.
If, on the other hand, you don’t have an existing online shop, worry not. You can create a product library directly in GetResponse and sell anything – physical and digital products. So, besides your usual physical stock, there’s always a place for ebooks, downloads, services, webinars, consultations, courses and trainings – you can fit it all in a GetResponse store.
To populate the product library, what you need to do is open “Stores and products” in the main menu, click “add store” and choose if you want to create a store from scratch or connect an existing one.
If you choose to connect an existing store, you will be able to populate the product library with a list from the ecommerce platform you use.
If you choose to create a GetResponse store (populate the product library from scratch), you will be asked to name the store and choose currency the shop will use.
After you click “create” you’ll be able to add your products. (Don’t worry, you can always add them later)
Pick the type of product you’re selling and fill out the details.
The details you need to put in will differ depending on the type of product you offer. But, you’ll figure it out in no time, because you’re the one who knows your products best!
In case of any trouble, you can see our Help Center or chat to our 24/7 Customer Success team.
2. Process payments easily
After you add products to your library, and showcase them on landing pages, integrate your PayPal, PayU, Stripe, Square or BlueSnap account to sell straight from there.
Integrating these payment processors with GetResponse is super quick and will turn your sales pages into revenue generations in no time.
Related read: How to Create a Perfect Sales Page?
3. Build a sales funnel
Keeping track of your sales process from start to finish can be an overwhelming task.
But, not if you can visualize it and simplify it with a sales funnel.
A funnel presents the customer’s journey in stages – from awarness of your offer to the moment of purchase. How do you get more sales using such visualization? Plan your marketing communication according to these stages!
When using GetResponse Conversion Funnels, you can create two different types of Sales Funnels: a quick sales funnel and a full sales funnel.
A quick sales funnel
The quick sales funnel will offer only the essential tools: sales page, upsell page and confirmation page, and an optional social ad to help you reach your target audience.
A quick funnel can start either from a social ad that will redirect to your sales page, or from the sales page itself. The sales page should feature your products and have an order form.
When integrated with a payment processing platform which allows one-click upsells, it can be your next stage. You could upsell by adding a limited time offer on an additional upsell page.
Then, you can add a confirmation or thank you page. It can show your customers a summary of their order, contact details, etc. They will also get an automated confirmation email from your store.
Below the funnel you will see statistics: total pageviews, new contacts, customers and success rate. And, last but not least: the growing revenue and ROI.
Here’s what the funnel will looke like (before you create the assets):
A full sales funnel
The full funnel template offers everything the quick funnel does, with an additional signup page and email (or email series) steps.
The signup page is where you put up a form and a popup for visitors to leave their email. The more contacts you have, the more you can potentially sell. Then, in the autoresponder step, you send them an automated email or email series to tell them about your offers.
Here’s what the full funnel looks like (before you create the assets):
To learn much more about sales funnels, check out What is a Sales Funnel and How Does it Work Exactly?
4. Send automated product recommendations
After your customer purchases a product from you, it doesn’t have to be over yet. If you want to drive more engagement and sell more, send an automated email with AI product recommendations. Serve your customers recommendations based on their previous actions and behaviour to bring them back to your store for more.
How do you do it? First, you need to add a recommended product block while designing your email.
Then, you choose the store and category from which to recommend the products.
You can customize the block in following ways:
- choose how many products to recommend (2,4, or 6)
- layout of the element
- its orientation
- spacing between the products
- content spacing between the product name and the image
You can also edit the style of each part of the product block:
- the image’s padding and alignment
- the text style (font, size, color, if it’s italicized, bold, underlined) for the name and price
- the text alignment and padding for the name and price
- button text and text style
- button shape, color size, padding and alignment
- background color of the button,
- button border and border radius
The product picture, price, and name will be automatically filled when we send the message.
How do you send such a message automatically some time after the first purchase? It can be done, for example, in a simple three-step marketing automation workflow. First, add an ecommerce block “Purchase” (and configure the details of this block), and a “wait” action and set it to your desired wait time, and then add a “send message” block where you choose the product recommendation email you’ve just created.
5. Recover the abandoned carts
Nearly two-thirds of online shoppers don’t complete their purchases. They leave their shopping carts for a multitude of reasons, but there’s a solution that can win back a huge portion of your audience.
How do you encourage customers to complete the purchase? The solution is: automatically triggered emails with reminders or urgent offers.
You can create automated workflows in GetResponse, either from scratch or using one of the pre-made abandoned cart workflow templates:
The first option is a simple reminder 2-step workflow. It starts right at the moment when the shopping cart is abandoned. Then, it triggers an email of your choosing.
Of course, in the email you design for this purpose, you can add the details of the abandoned cart.
The other two workflow templates are slightly longer, but equally effective. If you’re interested in the details of how they work and how to use them, check out the information in our help center: Abandoned cart series & Time-sensitive reminder.
Even the simplest workflow can turn window shoppers into paying customers. Plus, the fact that this will happen automatically will let you relax and watch the additional revenue roll in.
6. Follow up after purchase
Following up after a customer purchases from your store can make a one-time shopper a returning and loyal advocate for your brand.
Sending post-purchase confirmations will make them feel safe and trust your store.
Reminding about abandoned carts encourages purchases that might never happen otherwise.
Upsell offers and product suggestions showcase your stock and, to be straightforward, they make people buy more from you.
Keeping track of that many emails and sending them individually would be an impossible job. Making them perfectly timed? Impossible. What about personalizing these messages? There’s only 24 hours in a day.
Luckily, there’s marketing automation. Once you set it up, it does everything for you. Every step of the customer’s journey. With GetResponse, setting it up is super easy thanks to workflow templates.
If you want to learn how to use marketing automation for ecommerce, there’s no better place than our resource collection: Marketing Automation for Beginners and The Complete Guide to Marketing Automation for Ecommerce.
7. Segment your customers
When sending emails, the most important thing is to reach the right customers at the right time. The timing part of the equation is covered by features like Perfect Timing (sends the message when the customer is most likely to open it), Time Travel (sends the message at the same date and time in every timezone), and the time settings in automation workflows.
But, how do you reach the right people? Filter them and target the segments of your choosing.
You can create custom segments based on ecommerce filters: the number of purchases, total amount spent, currency used, product and brand purchased, or even conversion funnel filters: order history (completed/incompleted transactions or any status), total spent and abandoned order.
You can send specific offers and set up triggered reminders for any customer group. Upselling every customer who spent $50? Easy! Sending a limited time offer to every person who bought a certain product? No problem!
Here’s a helpful video tutorial on how to use segments to send relevant emails:
9. Let the visitors join your email list
To send great emails with special offers, updates and recommendations that your customers will love, you need an email list first.
If you have an online store integrated with GetResponse, new customers are added automatically. You can connect with them at any time.
However, you may want to start a conversation with not only the customers, but also the visitors. Well, building your list with GetResponse is very easy!
You can add popups to your store and trigger optimized forms that will encourage visitors to tell you their name & email and join your list. Exclusive offers and updates should be just enough to entice them ;).
The popups are easy to customize with your branding and data fields, easy to set up and, in turn, easy to fill.
Learn more about Signup Forms.
Best of all? New contacts on the list are a highway to boosting online sales. And, managing a growing list of customers and visitors is intuitive and doesn’t get harder with more emails.
Learn other ways you can use GetResponse:
1. How to sell digital products online
2. Generating leads online: 5 use-cases
10. Monitor your results
Keeping an eye on your results and conversions to adapt and tweak your strategy is crucial for boosting sales. Same with tracking your customers actions – subscribes, opens, clicks, social shares, etc.
See your revenue grow in the visualized version of sales funnels, and keep track of all the important statistics in one intuitive analytics dashboard.
You don’t have to constantly check your account for reports – create a report that GetResponse will deliver to your email daily, weekly, or monthly.
Related read: 17 Email Marketing Metrics & KPI’s for Measuring Campaign Success.
Back to you
Boosting your online sales can be simple with the right tools, and GetResponse provides the full toolbox. If you’re inspired by these ways to grow your online store with us, sign up to GetResponse for free (no credit card info required) to test GetResponse ecommerce solutions.