Introducing: Transactional emails [New Max Feature]
by Michal Leszczynski last updated on 0

Introducing: Transactional emails [New Max Feature]

Timing and relevance are the two most crucial elements of successful email communication.

For businesses that rely on keeping their customers informed – this couldn’t be more true.

This is why, in addition to our existing features, which include email marketing, marketing automation, landing pages, and many more, we’ve developed something completely new.

Introducing transactional emails, our latest add-on feature for the GetResponse Max customers.

You’ll now be able to send all your marketing and transactional emails from the same platform – including order confirmation, receipts, notifications, and other important emails your customers are impatiently waiting for.

You’ll build stronger trust in your brand and sell more products, all at the same time, all through one single GetResponse Max platform (formerly known as GetResponse Enterprise).

Want to find out more? Then continue reading and learn more about what transactional emails can do for you and your business.

For your inspiration, at the end of this article you’ll find some creative examples you can add to your own email communication.

Scroll down or quickly jump to one of the following sections:

  1. What are transactional emails and who are they for?
  2. Types of transactional emails
  3. Why use transactional emails
  4. How to start sending transactional emails with GetResponse
  5. Examples of transactional emails


What are transactional emails and who are they for?

Contrary to the common belief and a bit misleading name, transactional emails aren’t just reserved for ecommerce and buying or selling products online.

Transactional emails are messages automatically sent to individual people in response to their actions. This could be an action they took on your website but also other activities like opening another one of your emails.

Typically, these emails can be targeted at any type of audience. These could be your regular newsletter subscribers, customers, or even prospects that are still in the decision-making phase. Both, their action or inaction, could trigger one of your transactional emails.

In other words, whether:

  • you’re selling products or services online and want to send emails in response to your customers’ behavior,
  • you’ve got an online platform or a SaaS solution and want to keep your users engaged,
  • you’ve got a booking site and want to deliver tickets, order confirmations, and trip notifications,
  • you’ve got an app and want to keep your users informed and engaged,

… or you’re in any other type of business that needs to send emails on time, automatically – then you’ll want to add transactional emails to your email marketing arsenal.

Types of transactional emails

You may be wondering about the different types of transactional emails, and which of them are going to fit your industry and your individual business needs best.

It’s likely that you’re familiar with many of them already, seeing them every day in your own email inbox. But I’m sure there are just as many that you haven’t seen or considered yet.

Below you’ll find a list of the most popular ones, divided into categories.

Types of transactional emails:

  • Account creation and management
    • Authentication
    • Authorization
    • Activity update
    • Account expiration reminder
    • Account upgrade confirmation
    • Password change reminder
    • Password reset
    • Privacy policy update
    • Removal confirmation
    • Subscription notification (e.g. confirmed opt-in)
  • Billing
    • Card expiration
    • Failed payment notification
    • Invoice overdue reminder
    • New invoice notification
    • Receipt confirmation
    • Refund confirmation
    • Renewal confirmation
  • Online transactions and shopping
    • Browse abandonment
    • Cart abandonment
    • Delivery information
    • Event notification
    • Order confirmation
    • Receipt and payment confirmation
    • Reminder (e.g. about a discount code expiration date)
    • Post-purchase survey
    • Product recommendations
    • Shipping information
    • Welcome message
    • Wish-list update
  • Notifications
    • Activity or inactivity update
    • Event reminders
    • Invitation
    • Privacy policy change
    • Subscription notification
    • Ticket creation confirmation
    • Thank you email (e.g. in response to survey completion)

There are no limits as to what kind of emails will be automatically sent to your individual contacts.

It depends only on which actions you feel are important and should be triggering your transactional emails.

Why use transactional emails

Transactional emails have the potential to be the most powerful weapon in your email marketing arsenal.

They are timely and hyper-relevant.

Since they’re sent one by one to your individual contacts, they reach your audience at the best possible moment.

When exactly is that?

It’s when they’re still in front of the screen – waiting for your email to make sure everything went well.

Whether it is payment confirmation, password reset, or a download they requested – your customers are expecting to see these emails in their inbox within the next few moments. And since transactional emails refer to a specific action they’ve just taken – they’re extremely clickable.

As an added bonus, given how much engagement transactional emails usually generate, they can also help you improve your email deliverability 🙂

How to start sending transactional emails with GetResponse

GetResponse transactional emails is an add-on feature you can purchase with your Max account.

It lets you:

  • review your key email metrics to stay on top of sends, opens, bounces, etc.,
  • monitor the sending volume,
  • review the history for the past 60 days to keep track of who gets your messages, which messages they receive, and when.

To start sending your transactional emails, you can use our SMTP or API integration and connect your existing CMS or ecommerce platform.

Bear in mind, the add-on allows you to use GetResponse as a transactional email sending service only. To create messages, you should use the message templates available in your ecommerce or CMS platform, or use one of your own plain text or HTML messages.

To get the transactional emails feature set up for your GetResponse Max account, reach out to your dedicated account manager or contact one of our sales representatives for more information.

Examples of transactional emails

Below you’ll find several examples of transactional emails, sent by companies from a wide range of industries.

For more inspiration, check out our other article on email campaign examples & email automation.

transactional email example subscription confirmation email from BitDegree
Subscription confirmation email from BitDegree
Transactional email example from Airbnba
MVMT order confirmation email
MVMT order confirmation email
Gearbest shipping confirmation message
Gearbest shipping confirmation message
Activity update by CodeCademy
Activity update by CodeCademy

What do you think

So, what do you think about the new feature? Got any experience with any of the types I’ve mentioned above?

Let us know in the comments and get in touch with one of our sales representatives if you’d like to use them in your GetResponse Max account.

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