10 best Unbounce alternatives to craft effective landing pages

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As one of the most popular landing page builders, Unbounce has its share of fans and detractors. While the platform does what it says on the tin, i.e., help its users design modern landing pages, it’s not for everyone.

Maybe you fall into the camp of people who aren’t impressed by Unbounce’s features or price point and are currently looking for Unbounce alternatives. We’ve got you covered. This article reveals ten fantastic options worth considering for your landing page needs. But first…

What is Unbounce?

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Unbounce is a landing page builder. Since 2009, it has helped users of all skill levels design landing pages without needing coding know-how. It boasts an intuitive user interface, drag-and-drop page-building, and a slew of templates you can customize.

Outside of its page-building capabilities, Unbounce provides features like A/B testing to help you create the highest-converting landing page possible. It also integrates with other applications to streamline user workflows.

4 Reasons to seek alternatives to Unbounce

You might consider Unbounce alternatives for several reasons. These include:

Cost

Compared to many of the alternatives on this list, Unbounce can be significantly costlier. This means that it may be beyond the reach of users with modest budgets. 

For example, Unbounce’s most affordable plan costs $99 per month. That’s more expensive than GetResponse’s second-priciest tier ($82.9 per month).

Support and customer service

Like any other software company, Unbounce offers 24/7 email support. However, as the review in the image below shows, its customer service representatives may not always provide decent support: 

Considering its price point, Unbounce customers would naturally expect stellar support. 

Features and flexibility

Unbounce is, first and foremost, a software tool for landing pages. While it offers additional features, users looking for a comprehensive marketing tool may find them wanting. 

For example, Unbounce doesn’t offer newsletters and autoresponders, two features GetResponse provides in its most affordable price tier.

Integration options

Compared to its competitors, Unbounce’s integration options are somewhat limited. While other options integrate with hundreds of third-party apps, Unbounce only integrates with 34.

10 Affordable alternatives to unbounce for landing page creation

The following ten software tools are among the best Unbounce alternatives money can buy:

1. GetResponse

GetResponse's landing page builder is one of the best Unbounce alternatives

As one of the best-known email marketing and automation solutions for WordPress websites, GetResponse naturally tops this list of Unbounce alternatives. And, yes, this is our tool.

GetResponse offers a powerful landing page builder you can use to design landing pages and high-converting funnels with ease. In addition to an intuitive drag-and-drop builder, you can access an extensive library of customizable templates. 

You can also run A/B tests, view analytics to monitor your page’s performance and tweak its built-in optimization tools to improve visibility.

Pros and Cons

GetResponse Pros:
  • It offers a user-friendly landing page builder
  • GetResponse has a massive library of customizable templates
  • This tool is a robust marketing platform
  • Includes advanced features for nurturing and generating leads
  • GetResponse provides extensive integration options
GetResponse Cons:
  • Users who need landing pages for more than one brand will find the free option limiting
  • Beginners may initially find GetResponse’s packed feature list overwhelming

Pricing

GetResponse has four plans targeted at different use cases. You can subscribe on an annual or biennial basis. The amount you pay depends on the number of contacts you have on your list, with the minimum amount being 1000 contacts. 

All prices listed below assume you’ve chosen a monthly plan with 1000 contacts.

  • Email Marketing Plan: This plan costs $15.6 per month and includes features like autoresponders, websites/landing page builders, newsletters, and an AI campaign generator. 
  • Marketing Automation Plan: GetResponse’s Marketing Automation plan costs $48.4 monthly. In addition to the features in the Email Marketing Plan, you get webinars, sales funnels, advanced segmentation options, contact scoring, and event-based workflows.
  • Ecommerce Marketing Plan: For $97.6 per month, GetResponse’s Ecommerce Marketing Plan gives you all the features in the lower plans plus extras. These additional features include abandoned cart recovery, promo codes, and eCommerce integrations.
  • GetResponse Max: This plan is GetResponse’s enterprise-grade offer. Starting at $1099 per month, it has all the software’s features plus extras like dedicated priority support, personalized onboarding, and SMS marketing.

Both the annual and biennial plans include discounts. The former plan has an 18% discount, while the latter has a 30% discount. You also get a free custom domain for one year with either plan. 

Please note that you can try GetResponse free of charge without providing your credit card details. The trial period lasts 30 days.

2. Landingi

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Landingi is a popular landing page builder and no-code solution for businesses that need high-converting landing pages. Corporations like Warner Bros use it to create landing pages for their businesses. 

Aside from its landing page capabilities, it provides other marketing tools you can use to generate qualified leads. A case in point is its analytics, which makes Landingi stand out as a decent Unbounce alternative. Thanks to the data-driven insights, you can monitor and evaluate landing page performance easily.

Pros and Cons

Landingi Pros:
  • Versatile and easy-to-use landing page builder
  • Powerful event tracker that provides insightful conversion data
  • Decent Integrations with popular third-party tools (e.g., Google Sheets)
  • A/B testing capabilities
  • Over 400 pre-built templates you can customize to your liking
Landingi Cons:
  • Some users may not need all the non-landing-page-related features it provides
  • The cap on monthly visitors for its cheapest plan (5,000) may be too low for some

Pricing

In addition to a free version, Landingi has four pricing tiers. You can subscribe on a monthly and annual basis. The prices listed below are for monthly subscribers:

  • Lite Plan: This plan costs $29 per month and accommodates up to 5,000 monthly visits. It lets you build up to 10 digital assets, including high-converting landing pages and includes all integrations. Also, you get one custom domain and unlimited conversions. 
  • Professional Plan: The Professional Plan costs $89 per month and accommodates up to 50,000 monthly visits. It eliminates the restrictions on the number of digital assets you can build and includes ten custom domains.
  • Agency Plan: Landingi’s Agency Plan costs $149 per month. It has the Professional Plan’s features (landing page builder, 50,000 monthly visits, etc.) and provides an additional ten custom domains (20 in total). You can also access audit log records, unlimited subaccounts, and a certified agency partner.
  • Unlimited Plan: The Unlimited Plan costs $1000 per month. This plan has all the features in the lower-priced plans and extras, like priority support, access to a lead generation expert, and domain whitelisting.

Landingi’s Free Plan lets you build one landing page, accommodating 500 monthly visits. While it also provides useful features like a custom domain and daily syncing, it includes Landingi’s branding. Still, it’s enough to help you create landing pages as a beginner.

3. OptimizePress

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OptimizePress is a marketing tools suite geared toward WordPress sites. This all-in-one solution offers tools for creating landing pages, converting visitors into leads, accepting payments, and more.

Thanks to the platform’s 400+ conversion-optimized templates, you can quickly turn your WordPress website into a money-making digital asset. It’s one of the few alternatives to Unbounce that everyone, from coaches to course creators, can use.

Pros and Cons

OptimizePress Pros:
  • Intuitive drag-and-drop editor and dedicated landing page builder
  • Over 400 templates (e.g., webinar registration and product launch pages)
  • Fast and efficient landing pages
  • The OptimizeCheckouts feature lets you sell products or services
  • It caters to a variety of users and online business types
OptimizePress Cons:
  • It may not be as useful for non-WordPress website owners
  • It doesn’t integrate with as many popular apps compared to other options 

Pricing

OptimizePress has three plans, all of which are yearly subscriptions:

  • Builder Only Plan: This plan costs $129 a year. It provides a landing page builder to create landing pages and websites and access OptimizeUniversity. It’s only available for use on one website.
  • Suite Starter Plan: OptimizePress’s Suite Starter Plan costs $199 a year. It has all the Builder Only Plan’s features and extras. That includes features to build entire sales funnels and sales pages. You can also accept payments (for subscription websites), create membership websites, and capture leads on any type of page. Like the Builder Only Plan, it’s available for use on only one website.
  • Suite Pro Plan: This plan costs $249 a year and has identical features to the Suite Starter Plan. However, you can use it on up to five websites.

All plans include a 30-day money-back guarantee. They also provide access to features like over 400 optimized templates, 50+ premium integrations, and 24-hour email support.

4. HubSpot

Hubspot is a well-known customer relationship management software suite. The landing page and website builder in its Marketing Hub are among the top Unbounce alternatives you may want to consider.

Thanks to a robust template library, you won’t have to build Hubspot landing pages from scratch. Instead, you can customize templates to design high-converting pages that fit your needs. It also provides marketing analytics and dashboards to help you monitor performance.

Pros and Cons

HubSpot Pros:
  • Useful free version and affordable pricing tiers
  • Intuitive built-in landing page maker
  • It provides a suite of tools for optimizing and analyzing marketing campaigns
  • The online form builder makes lead generation easier
  • Insightful analytics tools
HubSpot Cons:
  • The HubSpot user interface has a steep learning curve
  • Its feature-rich Professional Plan may be out of reach to users with modest budgets

Pricing

Hubspot’s Marketing Hub has four pricing tiers. The price payable for either depends on the number of marketing contacts you need to reach (the lowest number is 2000). Their prices are:

  • Free Plan: This plan is free and provides access to the builder for landing pages.
  • Starter Plan: The Starter Plan starts at $18 per month.
  • Professional Plan: This plan costs $800 per month (or $9,600 per year). The price quoted assumes you choose the option for 2,000 marketing contacts.
  • Enterprise Plan: Hubspot’s Enterprise Plan costs $3,600 (assuming you choose the option for 10,000 marketing contacts).

Some of the notable features contained in each plan include:

  • Landing Pages
  • Email marketing
  • Blog
  • Multi-language content creation
  • Form automation
  • List segmentation
  • SSL certificate; and
  • Forms

Hubspot gives you 10% off when you pay upfront for the Professional Plan.

5. ClickFunnels

ClickFunnels is a software platform for building sales funnels. Its focus is on helping users convert their website visitors into paying customers. To that end, it has tools for building funnels and landing pages.

This tool’s most notable features include its drag-and-drop editor, A/B testing capabilities, funnel templates, and checkout. ClickFunnels also integrates with tools like Slack and Zapier to provide a more streamlined workflow.

Pros and Cons

ClickFunnels Pros:
  • It has a straightforward landing page builder and high-converting templates
  • You can create online stores for digital products (e.g., courses)
  • It offers powerful marketing automation workflows
  • You can create communities around your offerings
  • It integrates with other platforms and third-party software tools
ClickFunnels Cons:
  • Its landing page customization features aren’t robust
  • It’s not the cheapest Unbounce alternative

Pricing

ClickFunnels has three pricing tiers, which you can subscribe to annually or monthly. The prices for the monthly version are:

  • Basic Plan: ClickFunnel’s Basic Plan costs $127 per month. It’s available for one website and domain, three users, and up to 10,000 contacts only. You can create unlimited custom landing pages, products, email sequences, courses, and more. It also includes space for 20 funnels.
  • Pro Plan: The Pro Plan costs $157 per month. It, too, is available for one website, but it accommodates up to 25,000 contacts, five users, five domains, and 100 funnels. 
  • Funnel Hacker Plan: This plan costs $208 per month. It accommodates three websites, unlimited sales funnels, nine domains, 15 users, and 200,000 contacts.

All plans have landing page builders and sales and marketing tools like courses, a/b testing, analytics, and integrations.

6. ActiveCampaign

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ActiveCampaign offers email marketing, CRM, and marketing automation tools for online businesses. The marketing side of this platform makes it easy to build landing pages, test offers, and more.

As an alternative to Unbounce, ActiveCampaign provides a landing page builder with drag-and-drop functions. You can use its features to design the best-performing landing pages that help you meet your conversion and lead-gen goals.

Pros and Cons

ActiveCampaign Pros:
  • You can customize sign-up forms to collect emails
  • It has an automation map that lets you view your customers’ lifecycles
  • It provides tools for scoring your customers
  • Its A/B testing capabilities help you make data-driven decisions
  • The custom reports and advanced reporting provide data for growth
ActiveCampaign Cons:
  • You can only use ActiveCampaign to build a landing page when you subscribe to the pricey Plus Plan or higher
  • The tool’s A/B testing capabilities leave a lot to be desired

Pricing

ActiveCampaign has four price tiers under its marketing and email automation software suite:

  • Lite Plan: This plan costs $39 per month ($29 when you pay annually) and accommodates a single user. Unfortunately, it doesn’t give you the ability to create landing pages.
  • Plus Plan: ActiveCampaign’s Plus Plan costs $70 per month ($49 when you subscribe annually). It accommodates three users and is useful for creating landing pages, pop-ups, and more.
  • Professional Plan: The Professional Plan costs $187 per month ($149/month when you subscribe annually). It has all the Plus Plan’s features plus extras, including split automation and Microsoft Dynamics 365 integration.
  • Enterprise Plan: This plan costs $323 per month ($259/month for annual subscribers). It has all the Professional Plan’s features and extras like single sign-on.

The Lite and Plus plans let you market to up to a minimum of 1,000 marketing contacts, while the other two plans give you 2,500 marketing contacts to start. Please note all prices listed above correlate to the minimum number of marketing contacts.

7. Instapage

Instapage landing page builder

Instapage earns its place among the top Unbounce competitors by providing excellent and intuitive tools for building landing pages. This all-in-one solution has multiple use cases, particularly lead generation, e-commerce, and retargeting.

Like Unbounce, this platform helps you build fast-loading landing pages in minutes. It also has A/B testing capabilities and personalization features that let you serve targeted landing pages to relevant audiences.

Pros and Cons

Instapage Pros:
  • You can create intelligent, AI-powered landing pages
  • It includes 500+ customizable layouts categorized by industry and use case
  • It integrates with third-party ad platforms and monitoring tools (e.g., Google Analytics)
  • You can create personalized landing page experiences using its Experience Manager
  • It offers team collaboration (for remote work)
Instapage Cons:
  • It isn’t a budget-friendly Unbounce alternative
  • Its features give it a steeper learning curve than other alternatives

Pricing

Instapage has four price plans:

  • Create Plan: Instapage’s Create Plan costs $119 per month. It includes Instapage’s landing page builder and a slew of other features.
  • Optimize Plan: This plan costs $239 per month. It has all the Create Plan’s features.
  • Scale Plan: The Scale Plan costs $359 per month.
  • Convert Plan: This plan has a custom price. You can contact the Instapage sales team to get a demo. It offers Instapage’s full capabilities.

Most of Instapage’s plans include a 14-day free trial.

8. Leadpages

Leadpages touts its platform as a solution that provides conversion rates that are five times better than the industry average. To help you achieve these results, it includes tools like a landing page builder and hundreds of templates.

This tool can populate your landing pages with alert bars and email-collecting pop-ups. It also lets you experiment through A/B testing. Plus, every landing page you build will load quickly.

Pros and Cons

Leadpages Pros:
  • It provides an excellent variety of website and landing page templates
  • Leadpages helps your online business facilitate payments
  • The built-in AI assistant generative capabilities save you time when building landing pages
  • Leadpages provides quick support
  • Includes tools for blogging
Leadpages Cons:
  • The landing page builder isn’t available with lower price tiers
  • Its customization features aren’t as robust as similar options

Pricing

Leadpages has three pricing tiers:

  • Standard Plan: The Standard Plan costs $49 when you pay monthly. It provides up to 10,000 monthly AI Engine credits and one custom domain.
  • Pro Plan: This plan costs $99 per month. It provides up to 30,000 monthly AI Engine credit, three custom domains, and has no-transaction-fee e-commerce capabilities.
  • Advanced Plan: This plan has a custom price, which you can find out when you contact a Leadpages specialist. It accommodates 50 custom domains and provides unlimited AI Engine credits.

All plans include a drag-and-drop landing page builder and 250+ conversion-optimized templates. Also, they support unlimited traffic and leads. 

9. Wishpond

Wishpond landing page builder

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Wishpond is an all-in-one marketing platform with features that fall into three categories. You get tools for capturing, nurturing, and converting leads. It offers a landing page editor as part of its capturing tool suite. The platform supports drag-and-drop design capabilities, so you don’t need coding knowledge.

This tool has applications in myriad industries, including eCommerce, education, and B2B. 

Pros and Cons

Wishpond Pros:
  • It has a library of visually appealing landing page templates for lead-capturing
  • Its landing pages are mobile-friendly
  • You get multiple publishing options (including custom subdomains)
  • It creates marketing funnels with ease
  • The conversion tracking tool provided helpful data for decision-making 
Wishpond Cons:
  • You have to book a call for pricing
  • The template library could use more variety

Pricing

Wishpond doesn’t provide pricing information on its website. You can use the calendar on its pricing page to book an appointment with a specialist.

10. Mailchimp

Mailchimp is primarily an email marketing solution. However, it also provides website and landing page tools that help its users grow their web presence. Mailchimp does this through an integration with the website-building platform Wix.

You can create custom landing pages for promotional purposes using its landing page builder. Mailchimp also maintains a domain registration service, which means you can buy custom domain names for your pages. 

Also, if you’re not a natural-born designer, you can rely on one of its many beautiful landing page templates.

Pros and Cons

Mailchimp Pros:
  • Mailchimp’s landing page builder is intuitive
  • The built-in sign-up forms and surveys help you collect audience insights
  • It includes tools for social media management and audience management
  • It offers a built-in domain registry
  • Mailchimp offers generous discounts on all plans (50% off)
Mailchimp Cons:
  • Mailchimp puts more effort into its email marketing functions than its landing pages.
  • Users who want to use it for email marketing may find the monthly caps annoying.

Pricing

Mailchimp has four plans. Their prices depend on the number of contacts you have (starting from 500 contacts). 

  • Free Plan: This plan is free. It provides one seat (or user), limited features, and caps the number of emails you can send per month at 1000.
  • Essentials Plan: The Essentials Plan costs $6.50 per month. It provides three seats, 5,000 monthly email sends, 24-hour email and chat support, and other features.
  • Standard Plan: This plan costs $10 per month. It has all the Essential Plan’s features and extras like campaign management.
  • Premium Plan: Mailchimp’s Premium Plan costs $175 per month. It offers the full suite of Mailchimp’s capabilities. 

All Mailchimp plans include a landing page builder and other helpful marketing tools. Plans other than the free version provide a/b testing as standard and let you remove Mailchimp’s branding from your assets.

Which Unbounce alternative do we recommend?

If you’re looking for an alternative to Unbounce, this article should provide several viable options to help you build effective landing pages. The perfect choice depends on factors like your budget, skill level, and the features you need. 

Luckily, many Unbounce alternatives discussed in the article have inexpensive paid tiers and free trials you can use to test them out. At 30 days, GetResponse’s free trial is the longest one. Not only is that ample time to see whether the software is worth considering, but you also get access to some of its core features. Best of all, you don’t have to enter your credit card details.

Author’s note: This comparison is accurate on February 15, 2024. We do our best to keep it as accurate as possible, and we check it on a regular basis, however, if you want to acquaint yourself with the offer of our competitors, you should check it at their official website or contact their representatives.


Nael Chhaytli
Nael Chhaytli
Nael Chhaytli is a Digital Marketing Expert and a Senior Content Marketing Specialist at GetResponse with a diverse background in marketing specializations. He has used his expertise to drive success and growth for businesses in the service, SaaS, and e-commerce sectors.