10 Best ActiveCampaign alternatives. In-depth comparison

So you’ve used ActiveCampaign, and you didn’t quite like it.

Perhaps it was its high pricing, unresponsive customer support, or even not-so-intuitive user interface. 

Some reviewers also mentioned that setting up automation can be complex and very time-consuming.

No tool is perfect.

After researching and testing different ActiveCampaign alternatives, this guide compares a few worthy challengers.

Below, this guide covers the following tools:

1. GetResponse
2. Brevo
3. Mailchimp
4. Constant Contact
5. Hostinger Reach
6. HubSpot
7. MailerLite
8. Kit
9. Klaviyo
10. Smartlead

Short on time? Here’s a TL;DR.

TL;DR: 10 Best ActiveCampaign alternatives

ActiveCampaign is powerful, especially for advanced automation, but it is not always the best fit for every team. Some alternatives are easier to use, cheaper to start with, stronger for ecommerce, better for creators, or more suitable for teams that want email marketing together with landing pages, CRM, SMS, webinars, or AI tools in one place.

Tool	Better for	Starting price	Potential savings	G2 review
GetResponse	Broader marketing stack	$15.58/month	Medium to high	4.3/5
Brevo	Usage-based pricing	$9/month	High	4.5/5
Mailchimp	Familiar email marketing	$13/month	Low to medium	4.3/5
Constant Contact	Local campaigns	$12/month	Low to medium	4.1/5
Hostinger Reach	AI email creation	$2.49/month	High	N/A
HubSpot	CRM ecosystem	$7/month per seat	Low	4.4/5
MailerLite	Simple newsletters	$12/month	Medium	4.6/5
Kit	Creator monetization	$33/month	Low to medium	4.4/5
Klaviyo	Ecommerce data	Pricing varies	Medium to high	4.6/5
Smartlead	AI-powered outbound and cold email at scale	$32.50/month (annual)	High	4.3/5

How did we choose the best ActiveCampaign alternatives?

Each tool is judged based on the following criteria:

• Ease of use: how easy it is to onboard and use the email marketing software.
• Email deliverability: comparing the deliverability rates of the various email marketing platforms
• Customer support: speed and efficiency.
• Feature score: how feature-rich the email marketing platform is compared to the other ActiveCampaign alternatives from this list.
• Pricing: how affordable and cost-effective the tool is for what it does.

Before comparing the tools, it helps to understand why users look for ActiveCampaign alternatives.

Why switch to an ActiveCampaign alternative?

ActiveCampaign is a unique customer experience automation platform (CXA) that delivers everything from email marketing and automation to CRM tools that help you keep track of your valuable customers.

ActiveCampaign helps 130,000+ businesses in 150+ countries meaningfully engage with their customers.

A quick look at customer reviews on platforms like G2 and Capterra highlights what users like and dislike about ActiveCampaign. Let’s go through the main points:

• Advanced marketing automation: ActiveCampaign is often praised for its automation builder, which helps users create workflows with triggers, conditions, and actions.
• CRM capabilities: ActiveCampaign offers CRM tools and add-ons that can help teams manage pipelines, deals, lead scoring, and sales engagement.
• Strong deliverability: ActiveCampaign offers email deliverability tools and infrastructure to help businesses reach subscribers’ inboxes.

What users don’t like about ActiveCampaign

• Overwhelming dashboard and UI: The dashboard can feel complex for users who are new to email marketing and automation. The depth of automation options may also take time to learn.
• Can become expensive: ActiveCampaign pricing scales with contact count, selected plan, and add-ons. Some alternatives may offer a lower entry price or a permanent free plan.
• CRM may require add-ons: Teams that need deeper CRM, pipelines, lead scoring, or sales engagement should check which CRM features are included in their selected ActiveCampaign plan and which require add-ons.

ActiveCampaign pricing

ActiveCampaign pricing starts at $15/month for accounts with fewer than 1,000 contacts. The platform also offers a 14-day free trial with no credit card required.

With that out of the way, here are the top ActiveCampaign alternatives.

1. GetResponse

GetResponse is one of the best ActiveCampaign alternatives for teams that want email marketing, automation, landing pages, webinars, ecommerce tools, and content monetization in one platform. Here is a balanced review and comparison with real pros and cons.

Back to the point.

Several things make GetResponse a strong alternative to ActiveCampaign. For starters, GetResponse is email marketing and automation software for small businesses, growing teams, ecommerce brands, creators, and enterprise customers.

GetResponse also provides tools for email marketing, marketing automation, landing pages, forms and popups, webinars, ecommerce campaigns, content monetization, and AI-assisted campaign creation.

That means GetResponse can help streamline your marketing stack, improve team productivity, and reduce the need for several separate tools. Instead of jumping between multiple platforms or handling complex integrations, users can manage core marketing activities from one platform.

GetResponse is not for everyone. No marketing tool is. So, let’s explore GetResponse’s pros and cons.

Reasons to choose GetResponse over ActiveCampaign

• It’s intuitive to use: getting started is straightforward. If you’re switching from another platform, the interface makes it easy to start building email campaigns, landing pages, forms, and automated workflows.
• Strong fit for automation workflows: GetResponse lets users build visual workflows with triggers, conditions, and actions, which helps create automated journeys based on subscriber behavior and campaign goals.
• Customer support: GetResponse provides customer support options, including live chat and email support, with availability depending on plan and account type.

• Cost-effectiveness: GetResponse paid plans start at about $15.58/month for 1,000 contacts on annual billing. The Starter plan includes unlimited monthly emails, AI-powered builders, welcome email sequences, one custom automation workflow, landing pages, signup forms, popups, and a free custom domain with annual billing.
• Free plan: ActiveCampaign does not have a permanent free plan. GetResponse has a Free plan with space for up to 500 contacts and up to 2,500 newsletters per month.
• Create websites, conversion funnels, and landing pages: GetResponse helps users build landing pages, funnels, forms, websites, webinars, and ecommerce campaigns without relying on several separate tools. Check out this ClickFunnels vs. GetResponse guide for more details.

Reasons not to choose GetResponse over ActiveCampaign

• More setup for advanced use cases: GetResponse can help users build audiences, automate campaigns, create funnels, and personalize communication. However, teams using many features at once may need time to set everything up properly. Enterprise customers can also access more advanced support and personalized services.
• Fewer integration options than some competitors: GetResponse supports direct integrations, API access, and connector tools like Zapier, but teams with very specific tech stacks should still check whether their core tools are supported before switching.
• Limited automation options on the entry plan: Starter includes one custom automation workflow. If automation is central to your strategy, Marketer or Creator will be a better fit because they include unlimited automation workflows.

GetResponse pricing

Paid plans start at about $15.58/month for 1,000 contacts on annual billing. The standard paid plans are Starter, Marketer, and Creator, with Enterprise available through custom pricing.

Each paid package includes a different feature set depending on the use case. Starter is built for list building and AI-powered email marketing, Marketer adds advanced automation and ecommerce tools, Creator adds webinars and content monetization tools, and Enterprise offers advanced solutions with custom pricing.

Pro tip: GetResponse offers monthly and 12-month billing for standard paid plans, with the visible “starts at” prices based on annual billing. Nonprofit organizations can also apply for a 50% discount.

Read more: GetResponse vs. ActiveCampaign in-depth comparison

2. Brevo

Brevo is an ActiveCampaign alternative worth considering for small and medium-sized businesses that want email marketing, SMS, WhatsApp campaigns, marketing automation, CRM, live chat, and transactional messaging in one platform.

It is especially useful for teams that want to manage marketing campaigns and transactional messages from one platform.

Let’s explore it in more detail.

Reasons to choose Brevo over ActiveCampaign

• Usage-based pricing: Brevo’s Marketing Platform pricing is based mainly on email volume instead of list size. This can make it a cost-effective option for businesses with large contact lists that do not email every contact frequently.
• Useful free plan: Brevo’s Free plan includes up to 300 email sends per day and storage for up to 100,000 contacts.
• Email templates: Brevo includes email templates and a drag-and-drop editor to help users create campaigns without starting from scratch.
• Easy to use: Brevo offers a user-friendly campaign builder, drag-and-drop editors, segmentation tools, and personalization options for email campaigns.
• Great for transactional messages: Brevo supports transactional email, SMS, and WhatsApp through its Messaging API, making it useful for messages such as password resets, order confirmations, receipts, two-factor authentication codes, and account notifications.

This can be useful for businesses that want marketing campaigns and transactional messages inside the same broader platform.

Brevo can also help businesses reach audiences across multiple channels. Its product ecosystem includes email marketing, SMS marketing, WhatsApp marketing, live chat, CRM, marketing automation, and transactional messaging.

For example, WhatsApp campaigns can help businesses reach customers on one of the most widely used messaging channels.

Reasons not to choose Brevo

• Automation limits: Brevo includes marketing automation, but teams with highly complex automation needs should compare plan limits, workflow features, and contact limits before switching from ActiveCampaign.
• Integration fit: Brevo offers integrations and API options, but teams with specific tech stacks should check whether their core tools are supported before switching.
• Less advanced for complex enterprise journeys: Brevo is easier to use for many teams, but businesses that need very advanced CRM-driven workflows, deep sales automation, or highly customized lifecycle journeys should compare it carefully with ActiveCampaign and other alternatives.

Brevo pricing

Brevo’s Marketing Platform pricing is based mainly on email volume rather than the number of contacts stored in the account.

Brevo’s Free plan allows up to 300 email sends per day and storage for up to 100,000 contacts. As businesses scale, paid plans remove or expand limits and unlock more advanced features depending on the selected plan.

Brevo’s paid Marketing Platform plans include Starter, Standard, Professional, and Enterprise. Starter starts at $9/month, Standard starts at $18/month, Professional starts at $499/month, and Enterprise uses custom pricing.

• Choose a monthly email volume based on campaign needs
• Remove the Free plan’s 300 emails per day sending limit
• Access additional testing and optimization features depending on the selected plan
• Access support options depending on the selected plan
• Access reporting and statistics depending on the selected plan
• Remove Brevo branding on eligible paid plans or through the relevant add-on

Higher-tier plans add more advanced marketing, automation, reporting, and support options, while Enterprise is available for custom needs.

This usage-based pricing model is what makes Brevo a strong ActiveCampaign alternative for businesses that want marketing automation, email, SMS, WhatsApp, CRM, live chat, and transactional messaging without paying mainly by contact count.

3. Mailchimp

Mailchimp is one of the most recognizable email marketing and automation platforms for small businesses, ecommerce brands, and growing teams.

While it is often seen as a beginner-friendly email marketing tool, Mailchimp also offers automation, ecommerce integrations, SMS, social ads, landing pages, signup forms, reporting, and AI-assisted tools.

This ActiveCampaign alternative is generally easier to use for basic email campaigns and list growth. ActiveCampaign is stronger for advanced automation and CRM-driven workflows, while Mailchimp is often a better fit for teams that want familiar email marketing tools, ecommerce integrations, and a large app ecosystem.

Here are the main pros and cons of this marketing automation platform.

Reasons to choose Mailchimp

• Marketing automation flows: Mailchimp supports automated customer journeys, behavior-based triggers, tags, targeted emails, ecommerce automations, and integrations with other apps and web services. It is useful for common customer journeys, although ActiveCampaign is still stronger for complex automation workflows.
• 300+ integrations: Mailchimp connects with 300+ integrations, including ecommerce and marketing tools such as Shopify, WooCommerce, WordPress, Canva, and Zapier. This makes it easier to connect Mailchimp with an existing marketing and ecommerce stack.
• User-friendly: Mailchimp’s interface, drag-and-drop editor, templates, forms, landing pages, and guided setup flows make it straightforward for small teams to create campaigns and grow their list.
• Free plan available: Mailchimp has a Free plan for businesses with up to 250 contacts and 500 email sends per month. Paid plans scale based on contact tier, send limits, and feature needs.

However, Mailchimp’s automation features are generally less advanced than ActiveCampaign’s for complex CRM-driven journeys, lead scoring, and sales automation.

Reasons not to choose Mailchimp

• Email sending limits: Mailchimp paid monthly plans are based on contact tiers and send limits. The Free plan includes up to 250 contacts and 500 email sends per month, with a daily send limit of 250.
• Support depends on the plan: Mailchimp support options vary by plan, so users should check the current support access before choosing a package.
• Template and design limits: Mailchimp offers templates and a drag-and-drop editor, but teams with stricter brand requirements should check which templates, design tools, and custom coding options are available on each plan.

Mailchimp pricing

Mailchimp offers a Free plan for up to 250 contacts and 500 email sends per month, with a daily send limit of 250. The Free plan also includes basic email marketing tools, landing pages, signup forms, basic automation, and basic reporting.

Mailchimp’s paid Marketing plans include Essentials, Standard, and Premium. Pricing depends on the selected plan and contact tier, with Essentials starting at the 500-contact tier.

Monthly paid plans require users to choose a contact tier. The selected contact tier determines the base price, contact limit, and monthly email send limit.

The Standard plan unlocks more advanced marketing features than Essentials, including stronger automation and optimization features. Premium is designed for larger teams that need advanced segmentation, multivariate testing, comparative reporting, and higher contact limits.

Read more: Mailchimp alternatives and competitors

4. Constant Contact

Constant Contact is an email, SMS, and social media marketing platform built for small businesses and nonprofits. It’s a strong ActiveCampaign alternative for teams that found ActiveCampaign too complex with a more approachable interface, live phone and chat support on every plan, and 600+ ready-made templates backed by an AI writing assistant.

Where it differs from ActiveCampaign is in breadth rather than depth: Constant Contact covers multiple channels from one dashboard, email campaigns, SMS messaging, event management and social media scheduling for Facebook, Instagram, LinkedIn, and TikTok. With Canva integration for importing designs directly into campaigns, it suits smaller teams that want polished results without a dedicated designer.

Reasons to choose Constant Contact over ActiveCampaign

• Easier to get started – Constant Contact is well-known for its beginner-friendly interface. If ActiveCampaign’s learning curve felt steep, you’ll find this platform significantly more accessible.
• Live phone and chat support on every plan – Unlike ActiveCampaign, which reserves priority support for higher-tier customers, Constant Contact includes live phone support across all paid plans – valuable when troubleshooting a time-sensitive campaign.
• Multi-channel in one platform – Email, SMS, event management and social media scheduling (Facebook, Instagram, LinkedIn, and TikTok) are all built in, reducing the need to manage separate tools.
• Canva integration – Import designs directly from Canva into email campaigns without leaving the platform – a practical advantage for small teams without in-house design resources.
• Nonprofit discount – Up to 30% off prepaid annual plans for nonprofits, making it one of the more cost-effective options for mission-driven organizations.
• Free trial available – No credit card required to test the platform before committing.

Reasons not to choose Constant Contact

• Less advanced automation – Constant Contact offers email automation workflows, but it doesn’t match ActiveCampaign’s depth for complex multi-step behavioral sequences. If automation sophistication is your core requirement, ActiveCampaign still leads.
• SMS* limited to US and AU – The SMS feature is only available in the United States and Australia, which rules it out for businesses with a global or European audience.
• Not built for enterprise – Designed primarily for small businesses and nonprofits. Organizations with advanced CRM or segmentation needs may find the feature set limiting at scale.

Constant Contact pricing

Constant Contact offers a free trial with no credit card required. Paid plans start at $12/month (Lite), which includes email marketing, social media posting, and one automation template with an SMS* add-on available from $10/month. The Standard plan starts at $35/month and adds unlimited automation templates, advanced segmentation, and post scheduling. The Premium plan at $80/month includes 500 SMS* messages per month, dynamic content, and dedicated priority support.

5. Hostinger Reach

Hostinger Reach is an ActiveCampaign alternative for small businesses and creators that want simple and affordable email marketing. It helps you create newsletters, automate campaigns, and grow your audience from a beginner-friendly interface.

Its biggest strength is ease of use. Simply describe your campaign idea, and Hostinger Reach generates a complete draft with email copy, a polished design, and your branding applied automatically. It also suggests the best audience and send time, helping you launch campaigns in minutes.

Let’s explore it in more detail.

Reasons to choose Hostinger Reach over ActiveCampaign

• Ease of use – With its intuitive interface, Hostinger Reach has virtually no learning curve, even for complete beginners. Compared to ActiveCampaign, which is designed for more advanced marketing workflows, Reach is much easier to get started with.
• Great value for money – ActiveCampaign’s Starter plan costs $15/mo for 1,000 contacts, while Hostinger Reach costs just $3.99/mo for the same number of contacts (both billed annually). This makes Reach a much more affordable choice for businesses looking to grow their email marketing.
• AI-powered from the start – Hostinger Reach lets you create and optimize campaigns with AI, from generating email copy and layouts to suggesting subject lines and the best send time. While ActiveCampaign also offers AI features, some advanced capabilities, such as predictive sending, are only available on the Pro plan and above, starting at $79/mo (billed annually).
• Flexible automations – Reach includes ready-made automations for welcome emails, abandoned carts, and post-purchase follow-ups. ActiveCampaign’s Starter plan limits each automation to five actions, which can make it difficult to build more complex customer journeys.
• Built-in newsletter inspiration – Reach suggests weekly campaign ideas tailored to your business, audience, and season. This is especially useful if you’re new to email marketing or need inspiration. ActiveCampaign doesn’t advertise a comparable feature for generating campaign ideas.

Another benefit is that Hostinger Reach integrates with the Hostinger ecosystem. You can build and host your website, connect a custom domain for branded emails, and use AI agents for more than 150 use cases—all from one place. With everything connected, it’s much easier to manage your entire business.

Reasons not to choose Hostinger Reach over ActiveCampaign

• No built-in CRM – ActiveCampaign combines email marketing with CRM capabilities, including pipelines, lead scoring, deal management, and sales engagement (via add-ons). Reach is focused solely on email marketing.
• Fewer advanced automation features – Hostinger Reach includes ready-made workflows for welcome emails, abandoned cart recovery, and post-purchase follow-ups. ActiveCampaign offers 950+ automation recipes, making it better suited to highly customized workflows.
• Enterprise plans – ActiveCampaign is best suited to businesses with large contact lists, complex marketing needs, and bigger software budgets. Hostinger Reach is designed primarily for entrepreneurs, creators, and small businesses that want to grow their audience with a user-friendly, AI-powered platform.

Hostinger Reach pricing

Hostinger Reach offers flexible pricing that grows with your business. 

You can start with a free plan for up to 100 contacts, then upgrade to paid plans starting at just $2.49/month for 500 contacts. 

As your audience grows, Reach scales affordably. For instance, the plan for up to 10,000 contacts costs $29.99/month. By comparison, ActiveCampaign’s pricing starts at $15/month for 1,000 contacts and increases to $149/month for 10,000 contacts. 

This makes Reach a more budget-friendly option for businesses that want to scale their email marketing without seeing costs increase dramatically.

6. HubSpot

HubSpot is a customer platform with tools for marketing, sales, service, content management, data management, commerce, and CRM. Its Marketing Hub is the most relevant product for teams comparing it with ActiveCampaign.

For this comparison, HubSpot’s most relevant areas are:

1. Marketing Hub: includes tools for email marketing, landing pages, forms, ads, campaigns, reporting, and marketing automation.
2. Smart CRM: HubSpot’s CRM connects contact, company, deal, and activity data across its platform.
3. Sales Hub: adds sales tools such as pipelines, deal tracking, calling, sales automation, and lead management.

As such, HubSpot is a good option if you’re looking for an ActiveCampaign alternative that does more than email marketing. The platform offers additional tools across Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, Commerce Hub, and Smart CRM.

Let’s explore some reasons to choose HubSpot, and some cases where another ActiveCampaign alternative may make more sense.

Reasons to choose HubSpot over ActiveCampaign

• CRM-centered platform: HubSpot connects marketing, sales, service, and customer data through its Smart CRM, which can help teams manage customer relationships from one place.
• Email marketing and personalization: HubSpot’s email marketing tools use CRM data for personalization, segmentation, and campaign reporting.
• Broader platform coverage: HubSpot can support websites, landing pages, forms, ads, social media, chatbots, reporting, service tools, knowledge base tools, and customer feedback, depending on the selected hubs and plan.
• Advanced reporting features: HubSpot’s higher-tier plans include stronger reporting options, including custom reporting, campaign reporting, website traffic analytics, customer journey analytics, and revenue attribution features.

Reasons not to choose HubSpot

• Cost and complexity: HubSpot can become expensive as teams add hubs, seats, marketing contacts, onboarding, and advanced features. Smaller teams may find it more platform than they need.
• Advanced automation sits on higher plans: HubSpot includes basic marketing automation features for free, but advanced marketing automation, workflows, and scaling features are mainly part of Marketing Hub Professional and Enterprise.
• Required onboarding fees on higher plans: Marketing Hub Professional and Enterprise include required one-time onboarding fees, which should be included when comparing total cost.

HubSpot pricing

HubSpot is often more expensive than simpler ActiveCampaign alternatives because it is built as a broader customer platform. The cost makes more sense for teams that will use CRM, automation, reporting, sales, service, content, and data tools alongside email marketing.

Marketing Hub Professional starts at $800/month on annual billing or $890/month on monthly billing. It includes 3 Core Seats, 2,000 marketing contacts, and more advanced marketing automation, reporting, and campaign tools. HubSpot also lists a required one-time Professional Onboarding fee.

Marketing Hub Enterprise starts at $3,600/month and includes 5 Core Seats and 10,000 marketing contacts. It is built for organizations that need more advanced governance, reporting, customer journey orchestration, and data-driven marketing at scale. HubSpot also lists a required one-time Enterprise Onboarding fee.

For individuals and small teams, HubSpot offers a Free plan at $0/month for up to 2 users. Marketing Hub Starter starts at $7/month per seat on annual billing or $20/month per seat on monthly billing and includes 1,000 marketing contacts. Professional starts at $800/month on annual billing.

7. MailerLite

MailerLite is another ActiveCampaign alternative worth considering if you want a simple email marketing platform with tools for newsletters, landing pages, forms, popups, websites, surveys, quizzes, automations, and digital product sales.

The platform is especially popular among creators, freelancers, and small businesses that want a clean interface and a relatively easy setup process. You can create email campaigns using a drag-and-drop editor, a simple editor, or a custom HTML editor. MailerLite also includes landing pages, websites, signup forms, surveys, quizzes, automation workflows, digital products, paid newsletters, and bookings.

It is a good option if your email marketing needs are still fairly straightforward. You can use it to collect subscribers, send newsletters, build automated journeys, create landing pages, and sell simple creator products without needing a large marketing stack.

Let’s explore where MailerLite works well and where it may feel limited compared to ActiveCampaign.

Reasons to choose MailerLite over ActiveCampaign

• Very beginner-friendly: MailerLite is known for its clean interface and simple campaign setup. That makes it a strong choice for small teams that want to launch emails quickly without dealing with a complex dashboard.
• Useful free plan: MailerLite’s free plan gives you up to 250 subscribers, 2,500 monthly emails, campaigns, automations, one website, one landing page, signup forms, and access to its three email editors.
• Good landing page and form tools: MailerLite includes landing pages, websites, forms, and popups, which can help you grow your list without adding several separate tools to your stack.
• Multiple email editors: You can build campaigns with the drag-and-drop editor, the simple editor, or the custom HTML editor, depending on how much control you need.
• Useful testing features: MailerLite supports A/B testing for campaigns, automations, forms, popups, and landing pages, which can help you optimize different parts of your funnel.
• Creator-friendly monetization tools: MailerLite also supports digital products, paid newsletters, and bookings, which makes it useful for creators who want to sell directly through their email marketing platform.

Reasons to consider another tool

• Less advanced automation depth: MailerLite offers automation workflows, but ActiveCampaign is still stronger if you need complex CRM-driven journeys, deep lead scoring, and advanced sales automation.
• Lower free plan limits than before: The free plan is useful, but it now supports up to 250 subscribers and 2,500 monthly emails. Growing lists will need to move to a paid plan fairly quickly.
• Some advanced features require higher plans: Features like multiple automation triggers, unlimited monthly emails, unlimited users, and 24/7 live chat support are part of the Power plan.
• Limited fit for advanced B2B sales teams: MailerLite is better suited for email campaigns, simple automation, and audience growth. Teams that need a stronger CRM, deeper deal tracking, and complex sales pipelines may prefer ActiveCampaign or another sales-focused platform.

MailerLite pricing

MailerLite offers four plans: Free, Comfort, Power, and Enterprise.

The Free plan includes up to 250 active subscribers, 2,500 monthly emails, 2 user seats, campaigns, automations, one website, one landing page, signup forms, and all three email editors.

The Comfort plan starts at $12/month and adds features like unlimited templates, dynamic emails, campaign auto-resend, multivariate testing, the unsubscribe page builder, preference center, AI writing assistant, and smart sending.

The Power plan starts at $25/month and adds unlimited user seats, unlimited monthly emails, unlimited automations, unlimited forms, digital products, bookings, multiple automation triggers, partner discounts, and 24/7 live chat support.

MailerLite is a good ActiveCampaign alternative if ease of use and affordability are your biggest priorities. It works best for small businesses, creators, and lean marketing teams that want newsletters, landing pages, and simple automations in one place.

8. Kit

Kit, formerly ConvertKit, has a very specific USP: an email marketing and monetization platform for creators. The platform is built to help creators grow, engage, and monetize their audiences.

Consider this ActiveCampaign alternative if the main goal is to grow an audience, send newsletters, build automated email sequences, and monetize through digital products, paid newsletters, subscriptions, sponsorships, or creator recommendations.

Reasons to choose Kit over ActiveCampaign

• Sell digital products: Kit helps creators sell digital products, subscriptions, paid newsletters, coaching packages, and other creator-led offers through product pages, checkout flows, landing pages, and emails.
• Run a paid newsletter: Kit lets creators charge for newsletter access monthly, quarterly, or annually, with public newsletter pages and gated posts available for converting subscribers.
• Grow with landing pages and forms: Kit includes unlimited landing pages and forms, which creators can use to capture subscribers, promote lead magnets, host newsletter content, and connect subscribers to automated email sequences.
• Run creator-focused email campaigns: Kit supports email broadcasts, automated sequences, tagging, segmentation, templates, subject line testing on paid plans, and Visual Automations for welcome sequences, launches, funnels, and course delivery.

Reasons not to choose Kit

• Creator-first focus: Kit is built primarily for creators, newsletter operators, coaches, authors, podcasters, and educators. B2B teams, ecommerce stores, or sales-led companies may prefer a platform with deeper CRM, ecommerce, or sales automation features.
• Paid plans can scale with list size: Kit’s Newsletter plan is free for up to 10,000 subscribers, but Creator and Pro pricing increases as the subscriber list grows. Teams should compare paid-plan costs once they need unlimited automations, advanced reporting, more users, or Pro features.
• Less suited for advanced CRM workflows: Kit has strong creator-focused automations, tagging, segmentation, and monetization tools, but it is not built as a full CRM or advanced sales automation platform.

Kit pricing

Kit has three main plans: Newsletter, Creator, and Pro. The Newsletter plan is free for up to 10,000 subscribers and includes unlimited landing pages and forms, unlimited email broadcasts, audience tagging and segmentation, digital products and subscriptions, one basic Visual Automation, and one email sequence.

Creator starts at $33/month for 1,000 subscribers and adds unlimited Visual Automations, unlimited email sequences, Kit MCP, A/B subject line testing, subscriber polls, SMS marketing, apps and integrations, RSS campaigns, and 24/7 email and chat support. Pro starts at $66/month for 1,000 subscribers and adds advanced features such as Subscriber Signals, engagement analytics, unlimited users, subscriber engagement scoring, advanced A/B testing, collaborative editing, deliverability reporting, and priority support.

9. Klaviyo

Klaviyo is an ActiveCampaign alternative built mainly for ecommerce and B2C brands that want to connect customer data with email, SMS, mobile push, WhatsApp, and other marketing channels.

The platform combines email marketing, SMS marketing, customer profiles, segmentation, automation flows, analytics, and AI tools. It’s a strong choice for online stores that want to use customer behavior, purchase history, product data, and predictive analytics to personalize campaigns.

Klaviyo works especially well for ecommerce teams using platforms like Shopify, WooCommerce, BigCommerce, and Magento. You can use it to build abandoned cart flows, browse abandonment flows, welcome series, post-purchase campaigns, win-back campaigns, and cross-channel journeys.

Let’s take a closer look at why Klaviyo may be a solid ActiveCampaign alternative, and when another option may make more sense.

Reasons to choose Klaviyo over ActiveCampaign

• Strong ecommerce focus: Klaviyo is built for B2C and ecommerce brands, with customer profiles, product data, order history, and behavioral events at the center of the platform.
• Advanced segmentation: Klaviyo lets you build segments using customer data, engagement, purchase behavior, predictive analytics, churn risk, customer lifetime value, and expected next order date.
• Cross-channel automation flows: Klaviyo flows can include email, SMS, and push notifications, helping ecommerce teams build more coordinated lifecycle campaigns.
• Lots of prebuilt flow templates: Klaviyo offers 60+ prebuilt flows that can help teams launch welcome series, cart recovery, post-purchase, re-engagement, and other journeys faster.
• Strong ecommerce integrations: Klaviyo connects with ecommerce platforms and hundreds of tools, making it easier to sync product, customer, and order data into marketing campaigns.
• Built-in reporting and attribution: Klaviyo includes reporting, dashboards, email campaign metrics, revenue attribution, engagement metrics, and customer growth tracking.

Reasons to consider another tool

• Pricing can scale quickly: Klaviyo’s pricing depends on active profiles and channel usage. Costs can rise as your list grows or as you add SMS and other channels.
• Mainly built for ecommerce and B2C: Klaviyo is powerful for online stores, but it may feel too ecommerce-specific for B2B teams, service businesses, or creators with simpler needs.
• Free support is limited: Klaviyo’s free plan includes email support for the first 60 days, plus access to resources like Klaviyo Academy, Community, and Help Center.
• Some teams may need time to set it up properly: Klaviyo becomes more valuable when your customer data, ecommerce events, product feeds, and attribution settings are configured correctly. That setup may take time for smaller teams.

Klaviyo pricing

Klaviyo offers a free plan for up to 250 active profiles. It includes 500 emails per month, 150 mobile message credits, basic email templates, a drag-and-drop editor, an AI-powered subject line generator, built-in reporting, basic segmentation, revenue attribution for campaigns, and email support for the first 60 days.

Paid pricing scales based on your number of active profiles, email volume, mobile message credits, and selected products. Klaviyo’s pricing page lets users adjust these inputs to estimate monthly costs, so final pricing depends on list size, channel usage, and add-ons.

Klaviyo is a strong ActiveCampaign alternative for ecommerce brands that want deeper customer data, advanced segmentation, and cross-channel automation. It is especially useful for online stores that rely heavily on customer behavior, purchase history, and revenue attribution to guide their campaigns.

10. Smartlead

Smartlead is an ActiveCampaign alternative worth considering for sales-led teams, SDR teams, and agencies that need outbound email automation, AI-powered sequencing, deliverability infrastructure, and a built-in CRM in one platform.

It is especially useful for teams that want to generate net-new pipeline through cold outreach at scale, manage replies across multiple inboxes, and improve deliverability without relying on several separate tools.

Let’s explore it in more detail.

Reasons to choose Smartlead over ActiveCampaign

• Built for outbound sales: Smartlead is designed for cold email outreach, while ActiveCampaign is more focused on inbound marketing, nurture campaigns, and lifecycle automation.
• AI campaign support: SmartAssistant helps users create campaigns, write sequences, diagnose deliverability issues, and manage the platform through plain language prompts.
• Autonomous outreach agents: SmartAgents can research leads, write personalized emails, classify replies, update CRM records, and optimize send times with less manual SDR input.
• Lead sourcing included: SmartProspect gives users access to a large verified B2B contact database, helping teams source leads without relying only on external data providers.
• Deliverability infrastructure: Smartlead includes warmup pools, inbox placement testing, dedicated infrastructure options, and unlimited mailboxes to support high-volume outreach.

This makes Smartlead useful for teams that need to send outbound campaigns at scale while keeping inbox health and reply management under control.

Smartlead can also help sales teams centralize their outbound workflow. Its Unified Master Inbox brings replies from multiple mailboxes into one view, while Smart Funnel gives teams a pipeline board for tracking leads, conversations, and follow-ups.

For teams that rely on outbound calling, SmartDialer adds a calling layer to the workflow. Users can call prospects with local numbers, record and transcribe calls, and sync activity back to the CRM.

Reasons not to choose Smartlead over ActiveCampaign

Not built for inbound nurture: Smartlead is focused on cold outbound, so it is not the best fit for loyalty programs, newsletter campaigns, or lifecycle marketing to existing subscribers.

Setup can take time: Teams may need time to configure mailboxes, warmup pools, sending infrastructure, AI workflows, and reply management before scaling campaigns.

Limited marketing channels: Smartlead does not offer the same native SMS, WhatsApp, or broad marketing automation features found in some all-in-one marketing platforms.

Smartlead pricing

Smartlead offers four plans: Base, Pro, Unlimited Smart, and Unlimited Prime. The Base plan starts at $39/month, while the Pro plan starts at $94/month. Higher-tier plans are available for teams that need more scale, advanced features, and larger outreach operations.

Annual billing saves 17% across all plans. Smartlead also offers a 14-day free trial with no credit card required.

All plans include unlimited mailboxes, unlimited lead storage, and warmup. As teams move to higher plans, they unlock more advanced features and higher usage limits.

• Access unlimited mailboxes without per-inbox charges
• Store unlimited leads inside the platform
• Use warmup across plans
• Add advanced outbound features depending on the selected plan
• Scale outreach with higher-tier plans

This pricing model makes Smartlead a strong ActiveCampaign alternative for outbound-focused teams that want AI-powered cold email, deliverability tools, lead sourcing, reply management, calling, and CRM features in one platform.

Which ActiveCampaign alternative should you choose?

The best ActiveCampaign alternative depends on what you want to improve. If you want a broader marketing platform with email marketing, automation, landing pages, webinars, and ecommerce tools, GetResponse is a strong choice. If pricing flexibility matters most, Brevo and MailerLite are worth considering. If you need ecommerce-first customer data and segmentation, Klaviyo is a better fit. If you are a creator, Kit gives you simple tools for growing and monetizing your audience.

The main thing is to compare each platform based on your actual use case, not just the starting price. Look at automation depth, contact limits, email send limits, integrations, support, and the extra tools you would otherwise need to pay for separately.

ActiveCampaign alternatives FAQ

What is the best ActiveCampaign alternative?

GetResponse is one of the best ActiveCampaign alternatives if you want email marketing, automation, landing pages, webinars, ecommerce tools, and AI-assisted campaign creation in one platform. Other strong options include Brevo for usage-based pricing, MailerLite for simple newsletters, Klaviyo for ecommerce, and Kit for creators.

What is the cheapest ActiveCampaign alternative?

Hostinger Reach, Brevo, MailerLite, and Constant Contact all start at a lower monthly price than ActiveCampaign. However, the cheapest option depends on your list size, email volume, automation needs, and whether you need extra tools like CRM, SMS, ecommerce features, or landing pages.

Which ActiveCampaign alternative is best for ecommerce?

Klaviyo is a strong option for ecommerce and B2C brands because it focuses on customer data, advanced segmentation, revenue attribution, and cross-channel automation. GetResponse is also a strong ecommerce choice if you want email marketing, automation, landing pages, ecommerce campaigns, and other marketing tools in one platform.

Which ActiveCampaign alternative is best for creators?

Kit is a strong ActiveCampaign alternative for creators because it focuses on newsletters, landing pages, paid subscriptions, digital products, and audience monetization. MailerLite is another good option for creators who want a simpler and more affordable platform for newsletters, landing pages, forms, and basic automations.

Is GetResponse better than ActiveCampaign?

GetResponse can be better than ActiveCampaign for teams that want a broader marketing platform with email marketing, automation, landing pages, webinars, ecommerce tools, and unlimited monthly email sends on paid plans. ActiveCampaign may still be a better fit for teams that need very advanced CRM-driven automation and sales workflows.