To get conversions, you need leads – and finding them seems like a difficult task. But, you can reach your target audience, educate and filter through them all with one platform.
In this article, you’ll find use cases for GetResponse tools to help you generate more leads online.
Reach your target audience. Find potential customers for your business.
The first stage of your lead generation process is called awareness. At this stage, your goal is to find potential customers among the people who would benefit from using your product or service. Below are 8 GetResponse tools for reaching new prospects, and here’s how to use them:
1. Create signup forms for your website and landing pages
A signup form is an essential lead generation tool. It works like this: people visit your website, learn about your business, and sign up for your email marketing communication if they are interested in the offer. A website with a signup form and an email marketing series is already a working lead generation process.
Pro tip: Create a form for visitors who want to stay in touch with your brand and know more about your products. To create a signup form, choose the Forms and surveys feature in the menu and click the “create form” button. There are seven types of forms to choose from. Perhaps the most common types are the fixed bar and popup.
You can save time by choosing one of the predesigned templates and customizing it to match your brand identity.
Learn more about GetResponse Forms and Popups.
2. Create a landing page for your newsletter or product
A landing page is a simple website with a single call to action, e.g., download an ebook or sign up for a newsletter. It can be a signup page for your newsletter that you can promote on Facebook.
Here’s how to create a landing page in GetResponse:
- Choose one of the pre-designed templates and customize it so that it reflects your brand identity:
- Write copy that clearly presents the benefits of joining your mailing list. Explain why I should sign up for your newsletter.
- Create a mobile version for your landing page. Make sure it looks great on mobile devices.
- Fill in the landing page and subscription settings.
- Publish your landing page.
- Use the landing page URL to promote it.
Here’s a landing page promoting BULLETPROOF LEADERSHIP ONLINE MASTERCLASS from Digital University:
The CTA in the above the fold section of the landing page links to a webform:
3. Run paid ads to generate leads on Facebook and Instagram
Run paid ads to reach your target audience on Facebook and Instagram. The goal is to drive traffic from social media to your website or landing page, where people convert by subscribing to your newsletter or buying your product.
You don’t need to use the Facebook Ads Manager. You can use the Facebook Ads tool in the Paid Ads section.
We’ve simplified ad creation. The whole process boils down to 5 easy steps:
- Enter a name for your ad campaign
- Connect your Facebook page
- Choose the right audience for your ad
- Set the total budget and ad runtime
- Create the content following the Facebook advertising policies
Here’s an ad created by Alex Terrier – a jazz musician – to promote his workshop: How to use the melodic motif to improvise.
In just three days, this ad generated fantastic results:
- reach: 18,180
- impressions: 19,614
- clicks: 911
If you want to learn more about using GetResponse to sell an online course, view the complete case study.
4. Generate leads using Google Ads
Run paid ads to reach your target audience in Google. The goal is to appear in the search engine whenever people type in the keywords related to your business and drive traffic to your website or landing page.
While Facebook and Instagram are great platforms to build awareness and show your product to people who are at the beginning of the buyer’s journey, Google works best for the people who are gathering information and evaluating available options.
Here’s how you create Google ads in GetResponse. Once again, the process boils down to 5 easy steps:
- Enter a name for your ad
- Connect your Google account or create a new one
- Add content (headlines, URL, and descriptions)
- Choose the right audience for your ad
- Set the budget and ad runtime
Preview your Google ad on desktop and mobile before going live.
5. Run webinars to bring new leads and interact with your audience
Webinars are among my favorite and most effective lead generation tools. A well-planned and executed webinar is a standalone lead generation campaign.
Webinars allow you to reach your target audience, engage with attendees in real time during the webinar, and stay in touch with registrants and attendees after the webinar with follow-up emails.
Choose Webinars from the menu and click the “Create webinar” button.
Here, you’ll create a webinar in three steps:
- Enter your webinar title
- Configure the basic settings
- webinar URL
- thank-you page
- Configure registration and subscription settings
- contact list to assign attendees to
Here’s how we created our webinar titled 7 ways to make your sales emails better:
We created a dedicated landing page for the event with its details.
We used the landing page to promote the event through email and social media campaigns.
Pro tip: Use the post-registration thank you page to drive traffic to a dedicated offer. We test it regularly, and it continues to be incredibly useful.
6. Create a lead gen campaign with a list-building funnel
To automate the process of setting up lead generation campaigns, we have created the Conversion Funnel. This feature guides you through the marketing assets required for three types of lead generation campaigns:
- contact list building
- selling a product
- promoting a webinar
Here’s how it works. Choose the conversion funnel from the menu and click the “create funnel” button. You’ll see two funnels that allow you to build a list:
- Lead magnet funnel
- Standard opt-in funnel
Let’s take the lead magnet funnel as an example. The first step is to choose a lead magnet that you want to use for the campaign. My target audience are people who want to start running email marketing campaigns, so I picked the How to Plan and Send Your First Email Marketing Campaign ebook.
Once I saved the lead magnet, it’s automatically added to the available predesigned templates.
Now it’s time to create the required marketing assets:
- Create a signup page – landing page with a signup form
- Create a download page – landing page with a link to download your lead magnet
- Create an email – autoresponder that will be sent automatically when someone sends their data via your signup form
7. Get more leads through integrations
Use your favorite products to run more lead generation campaigns. Some of the most popular integrations are:
- Zapier – Integrate different applications to allow them to communicate with each other without using any code.
- Eventbrite – Get the word about your events out to your current and future attendees. Keep them informed and engaged with announcements and reminders. Show them your appreciation with follow-ups.
- Salesforce – Automatically add prospects to your contact list.
Learn other ways you can use GetResponse:
Educate your audience. Let them know if your product or service is what they are looking for.
You already know how to use GetResponse tools to reach potential customers during the so-called awareness stage. Now it’s time to learn more about connecting with the people who expressed their interest in your offer.
This section provides information about the tools that will help you educate and nurture your audience and help them decide to buy your product or service.
Create an email series using automation
Email remains the preferred channel for communication between brands and customers. You can use email to send relevant information about your brand and products.
I recommend creating a welcome email series consisting of the following messages:
- Welcome email: these tend to have the highest engagement rates: 88.7% open rate and 35.07% click-through rate.
- Education emails: a series of emails providing essential information about your brand, products, or services. The goal of this series would be to educate your customers and present your strong selling points.
- Buying incentive: once your audience receives the educational series, it’s time to incentivize the purchase. Let them know that if they are interested in your product or service, now it’s the perfect time to buy. For example, you can provide a limited-time discount for the first purchase or a special offer for first-time buyers.
Plan your content and create emails using the pre-designed templates. When your emails are ready, you can create an automation workflow using conditions, actions, and filters.
Here’s a marketing workflow template for a basic welcome email series:
Check who is really interested in your product or service.
Automation also allows you to track contact engagement and behavior. This way, it provides you with data for further improvement and optimization.
Here’s how you can track engagement and see who is interested in your communication.
1. Identify hot leads with engagement score
An engagement score is a tool that identifies and scores your contacts’ activity based on their interactions with your emails. There’s a 5-step engagement level scale:
- Not engaged
- Highly engaged
You can use engaged and highly engaged as your hot lead segments since these are people who open your emails and click the links.
2. Use automation to send relevant communication
Marketing automation allows you to assign tags to your contacts. You can label anyone in your database who opened your email, clicked a link, made a purchase, or visited your website.
Based on tags, you can personalize your communication and streamline your lead generation process.
“Tags let us identify the people who bought from us as a result of the educational campaign. People who didn’t buy got an email with a discount coupon for their first purchase.” – Łukasz Janik, Founder of LandCafe.pl
Back to you
Each business has a unique approach to online marketing. Use the information provided in this blog as inspiration to start your lead generation campaigns. And if you’re ready to take action, sign up for your free GetResponse account to access all our lead generation tools right away.