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10 Customizable Signup Form Examples For Easier Conversions

10 min

Enticing website visitors to sign up for your newsletter or a coupon deal is no easy task. 

And without signup forms, it’s almost impossible to get them to provide their email addresses or any other personal data.

The interesting part about signup forms is that they come in many shapes and sizes. They can be a simple form with two fields or lengthy forms that ask for everything from a person’s name to their birthday. 

But you must pick the right form for the occasion. (Hint: if you are trying to grow your newsletter list, you probably don’t need to ask for a person’s postcode; it’s irrelevant for the occasion.) 

Without further ado, here are 10 fully customizable signup form examples you can use right now on your own website or landing page. And the only tool you’ll need to set them up is GetResponse.

1. Lead magnet form

Lead magnet form example.
Get this form here

What’s good about this signup form?

  • This lead generation signup form is aesthetically appealing, which is essential to attract — and keep — your visitor’s attention. People stop engaging with content on a website if they think its design is unattractive, so your signup forms must look good. 
  • The bold headline tells the reader that they will get a free 26-page whitepaper in exchange for their information, and it’ll be available for download immediately. 
  • You can customize the color palette and CTA copy, and add additional fields if required. 

Who or what it’s best for

By sticking to a simple combination of name & email address, this signup form is perfect for lead magnets and newsletter signups. 

Pro-tip: GetResponse’s form builder is a simple way to create embedded forms to build your email list! You can choose from a library of templates you can customize to fit your company’s email marketing goals. 

As each signup form template is professionally designed, there’s no need to know code, but there is an HTML builder if you want to create one from scratch. Learn more about the tool’s features here. 

GetResponse signup form template library.

GetResponse’s signup form template library

2. Contact us form  

Contact us signup form example.
Get this form here

What’s so good about this signup form?

  • The beauty of this signup form is its simplicity: the visitor only has to give away one piece of data (their email address) before getting their reward (asking a question).
  • The form shows visitors a clear benefit they’ll get once they sign up: they’ll get access to ask the experts themselves and have the chance to ask them anything. 

Who or what it’s best for

This form is perfect for top-of-funnel visitors to your website — people who’re just hearing about your business or read your blog post and want to know more about your company. Or they just have questions about your product or service but aren’t ready to buy yet. 

3. Purchase/coupon signup form 

Discount coupon email signup form example.
Get this form here

What’s good about this signup form?

  • Everybody loves promo codes and discounts, and adding them to a signup form like this one here can boost your conversion numbers by a lot.
  • Signup forms that offer discounts and promo codes have higher conversion rates, higher than forms without them.
  • Any offer you include must be the main event on the form (like the one above). The 30% promo code offer is in a different color from the rest of the text, but it’s also the same as the form’s call-to-action (CTA). This helps the visitor connect the dots: to get the discount, they need to fill out the form. 

Who or what it’s best for

This form is best for targeting visitors looking at your product or pricing page or those who’ve visited your website in the past. It’s perfect for visitors who are ready to make a purchase but need a little more persuading. 

4. Lead magnet signup form (with a website field)

Lead magnet signup form with a website field.
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What’s good about this signup form?

  • This is an expanded version of the form we featured at the #1 spot. It’s also for lead magnets, but it has an extra field added: the visitor’s website. 
  • The “website” field is super important if you want to personalize email campaigns in the future as it makes it easier for you to find out more about the subscriber’s company and figure out how your product or service could help them. You can also personalize your communication with them. 
  • The form’s design is split into three customizable blocks: the blue block explains the offer, the white block is the form itself, and the orange block has a clear and compelling CTA. 
  • The bright CTA is no accident and it’s also written in the first person: “send me the free guide.” Adding the word “me” personalizes the offer and can entice your visitor to sign up!

Who or what it’s best for

This is a great signup form to use for website visitors who are looking for specific guides and ebooks to solve their problems. It is particularly helpful for leads who need more nurturing through email marketing campaigns, thanks to the added field asking for their website address. 

5. Volunteer signup forms 

Volunteering sign up form.
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What’s good about this signup form?

  • The copy (“Help out” and “Join Beach Cleaners and clean the beach together!”) is perfect for appealing to visitors’ emotions and making them feel like they can be part of a group by simply filling out the form. 
  • The form also cuts down on friction, which is why it’s limited to two fields and a CTA.
  • The size of the fields is another exciting design aspect of the form. Forms with larger field single columns convert better than those with smaller text and multiple columns because they’re easier to fill out. 

Who or what it’s best for

Use this signup form for getting volunteers, event invites, and product launches. Even better, the copy also instills a sense of FOMO (fear of missing out) and encourages visitors to sign up. 

6. Demographic data capturing signup form 

Demographic data collecting email capture form.
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What’s good about this signup form?

  • This form asks for the essentials (email and first name), but it also has an extra field — a person’s country. Asking for their country and not other geographical data, like a postcode, means you can avoid problems other companies have had in the past. 

Take Expedia. On their site, a signup form confused customers who were adding wrong addresses to payment forms, leading to payments getting denied. But more people finished the payment process after the company removed the field from the form, resulting in an extra $12 million in annual profit. 

  • This example highlights the importance of only having essential form fields. If you can, making them as simple as possible for customers to understand. Asking customers for their country instead of their postcode does just that. 

Who or what it’s best for

Custom fields like this on a form are super helpful if you want to target your emails to those on your list who live in different countries.

If you are selling products and services to customers both locally and internationally, knowing where they are located helps you personalize email communications. Collecting information in a signup form makes that easier, as everything will be added to your email database using automation. 

7. Freebie signup form 

Freebie opt in form.
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What’s good about this signup form?

  • Giving away free stuff is almost always a good idea to drive signup form conversions. 
  • The copy is clear and tells the visitor what benefit they will get from filling out the form (free party ticket!)

Who or what it’s best for

These types of signup forms work exceptionally well for seasonal events (Christmas, New Year’s Eve, Halloween) or product launches, where access or tickets may be limited. You can boost the conversion rate by up to 15% by offering an incentive in a signup form. 

Graph showing that sign-up rates increase when an incentive is offerred to visitors.

These are best for top-of-funnel website visitors that are browsing your website because of an event, product launch, or a competition with a prize. 

8. Order signup form 

Order form example.
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What’s good about this signup form?

  • Signup forms can be a good replacement for taking orders from customers
  • This form is perfect for smaller companies to embed on their website and allow customers to place simple orders.  
  • It sticks to the rule of less is more — there are only four fields for the customer to fill out. 
  • It also combines ordering with a clearly highlighted product discount. Adding a minimum order number to signup forms can increase order numbers and help boost your bottom line. 

Who or what it’s best for

Businesses who don’t have built-in ecommerce tools on websites and landing pages, but still want to give their customers a way to make simple order requests online, will love this form. 

9. Resource download signup form 

Resource download signup form.
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What’s good about this signup form?

  • This signup form made it to the list because of the subtle features: only 3 fields to fill out (including company information) and the CTA button. 
  • The CTA button uses the word “get”, which is more emotive than “submit”. It tells the person that when they fill out the form, they’ll get access to their copy immediately.
  • As the form also has a field for “company”, you’ll also uncover where the lead works, making it easier to personalize follow-up email communication with them once you’ve got their details on file. 

Who or what it’s best for

This form entices potential customers to download lead magnets so you can add their details to your email list. 

10. Newsletter signup form 

Newsletter signup form.
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What’s good about this form?

  • Newsletter signup forms are the most common types of forms you’ll use to build an email list, so it’s best to keep them simple like this one.
  • The visitor knows that once they sign up, they’ll get a weekly email from you and as it only asks for their name and email, it’s not intrusive. 
  • The form also asks for enough information to personalize each email with their name in the subject line or copy if you want. 
  • The CTA button is a nice touch, too. Instead of going with something bland like “signup,” the “let’s do it!” makes it more fun and relaxed, showing what kind of tone the new subscriber can expect from your weekly emails. 

Who or what it’s best for

This form drives newsletter subscribers to your email list through simple, convincing copy. 


Signup forms are still one of the best, quickest, and cheapest ways to grow your email list. 

Not only do you have complete control over how much (or how little) information you ask leads to input, but they’re also customizable, so you can use them for almost anything. Whether you are encouraging people to download a lead magnet, attend a product launch, or sign up for a Christmas special, you can deploy signup forms to build your email list. 

Using a tool like GetResponse Popups and Forms creator makes the process even easier. Instead of building forms from scratch, you can use and customize professionally designed templates to gather data quickly and watch your email list grow!

Best of all, using the tool, you can not only build signup forms but also run paid ad campaigns, build signup pages, run email sequences, manage your mailing lists, send newsletters, and much more.

Michal Leszczynski
Michal Leszczynski
Meet Michal Leszczynski, Head of Content Marketing and Partnerships at GetResponse. With 10+ years of experience, Michal is a seasoned expert in all things online marketing. He’s a prolific writer, skilled webinar host, and engaging public speaker. Outside of business hours, Michal shares his wealth of knowledge as an Email Marketing lecturer at Kozminski University in Warsaw. You can reach out and connect with Michal on LinkedIn.