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ClickFunnels vs. GetResponse: Which one’s better for you?

17 min

Today is the best day to market anything because of all the tech available to us. 

But one of the hardest decisions you’ll have to make is choosing the right tools to do marketing with. And if you’re reading this, you’ve narrowed down your choices to two options: GetResponse or ClickFunnels.

If we were helping you make the decision, we’d tell you to go with GetResponse! And for obvious reasons: we think our full-service suite is a powerful choice for teams who need email marketing capabilities and want extra features like webinars, landing pages, web push notifications, chats, and social media tools. 

Alas, the decision isn’t up to us; it’s up to you — which is why this list will help you.

This post will compare the features and pricing between GetResponse and ClickFunnels so you can decide which one is best for you.

To give you the best overview, we’ll be going over each key feature one by one. But if you’re in a hurry, here’s a quick table that sums up which features are included in each platform.

Email MarketingYesYes
Newsletter TemplatesYesNo
Marketing Automation BuilderYesNo
Landing PagesYesYes
Conversion FunnelsYesYes
Funnels dedicated for affiliatesNoYes
Facebook AdsYesNo
Google AdsYesNo
Web Push NotificationsYesNo
Live ChatYesNo
24/7 Support AccessYesYes
Dashboard available in other languagesYes, 10+ languages in totalNo, only in English

1. Any A/B testing features available?


Let’s start with A/B testing — an important feature that tests your marketing efforts to know which campaigns are working. 

Our email A/B testing capabilities do the essential stuff, like running tests on subject lines, headlines, and forms. 

An example of A/B subject line testing using GetResponse.
An example of A/B subject line testing using GetResponse

Unlike other marketing tools, GetResponse also allows you to test up to five elements at a time, so you can get a better idea of which ones are more effective without running multiple tests. 

Once the tests are done, GetResponse also picks out your campaign’s best performing features and automatically implements them. Every email sent after the tests will have a mix of the most successful elements that give your campaigns a better chance of converting.

As for landing pages, GetResponse doesn’t offer a built-in A/B test solution.


ClickFunnels also allows users to run split testing on:

  • Landing pages
  • Headlines
  • Copy text
  • Call-to-action buttons
  • Images
ClickFunnels Split Testing feature.
ClickFunnels Split Testing feature. Source: ClickFunnels

Like GetResponse, ClickFunnels automatically tracks which elements are performing the best and keeps all the data in an A/B testing dashboard. There, you can see data from each test like: 

  • Pageviews
  • Conversion rates
  • User behavior

While ClickFunnel’s A/B testing capabilities are anything but basic, there are still some limitations compared to GetResponse. To start with, you can only test two templates at a time — not five. 

And because ClickFunnels doesn’t have its own email marketing tool (you need to be signed up to their premium plan to access the Actionetics integration), any email A/B test you do will be useless if you are on the software’s cheaper plan.


Both platforms offer extensive AB testing functionalities that’ll help you optimize your marketing communications and sales funnels.

Want to try it for yourself? You can create a free GetResponse account. No credit card needed.

2. What about inbuilt templates?


GetResponse Landing Page templates.

GetResponse is all about making your marketing job easier, which is why we have a huge library of professionally designed templates you can use to set up your emails, landing pages, conversion funnels, or even paid ads.

Now, these are no ordinary marketing templates. They are designed to ensure maximum deliverability to your subscriber’s inbox, and we’ve tested them over and over to make sure that they are responsive on any device — from mobile to desktop. 

They’re also easy to customize. The drag-and-drop builder makes it easy to change up images, call-to-action buttons, and images in a template without any coding. 

Here’s an example of a set of templates you can use across multiple channels inside GetResponse:

Coaching Business funnel template.
GetResponse funnel template for coaching businesses


ClickFunnels also has an impressive library of templates that are split into free and premium sections. 

They’re organized by their “funnel” type, meaning that they are geared towards sales pages, order pages, and checkout pages rather than newsletters or general marketing emails.

ClickFunnels marketplace for various templates.
ClickFunnels marketplace for various templates.

The templates are also fully optimized for every platform, and you can use ClickFunnel’s drag-and-drop builder to change each template’s text, colors, and images. 

Unlike GetResponse, the drag-and-drop builder only allows you to edit the templates within set columns and rows, which can limit the control you have over the templates. 


Both tools offer extensive template galleries.

GetResponse templates offer a wider variety, you can set up emails, landing pages, funnels and forms in minutes using the ready-made templates.

ClickFunnels, on the other hand, offers a larger number of funnel templates some of which are free for you to use.

Read more: Affiliate marketing for beginners

3. What does their marketing automation look like?


GetResponse’s marketing automation tools have everything you need to launch a welcome subscriber email series, invite people to a webinar, or create professional landing pages — right out of the box.

We believe we’ve made it as easy as possible for everyone from small businesses to freelancers to get an automated marketing campaign up and running quickly and easily. 

Let’s imagine you want to set up a drip emailing sequence to nurture your new leads. You can do that with ease using our intuitive Autoresponder tool that has this neat calendar view:

GetResponse Autoresponders - calendar view.
Calendar view in GetResponse Autoresponders

What if you wanted to set up something more ‘complex’?

For example, you want to entice a website visitor back to their abandoned shopping cart. You can use a pre-made workflow to map out an autoresponder that will automatically send them a follow-up email to remind them that they still haven’t checked out!

Naturally, you can build marketing automation workflows completely from scratch, too.


ClickFunnel doesn’t have marketing automation features like workflow builders, pre-designed workflow templates, and abandoned cart emails. 

So if you want to create email campaigns and follow-up sequences, you need to upgrade to the $297/month Platinum plan to access the Actionetics integration.


If you want to run automated marketing campaigns all within a single tool then GetResponse is the right choice.

If, however, you don’t mind paying extra for additional integrations to manage your marketing communications, then you can choose either of the solutions.

4. Conversion funnels, anyone?


GetResponse’s Conversion Funnel rolls several tools into one and makes it easy and affordable for marketers to track every campaign from start to finish. 

If you are new to funnel building, we’ve created templates to help you with every step of a campaign, including: 

  • Landing Pages
  • Stores
  • Facebook Ads
  • Instagram Ads
  • Sales pages
  • Payment processors
  • Follow-up/abandoned cart emails

Here’s how the funnel works. 

If you are creating a webinar, you can track everything from registration numbers and attendees to the campaign’s overall success rate. 

All you have to do is add templates to each stage of the funnel, like the webinar’s landing page and autoresponder emails. Then, GetResponse will automatically track conversions to see how successful each stage of the campaign is. 

Here’s what a finished conversion funnel looks like: 


ClickFunnels has two ways you can create conversion funnels: 

  • Classic Funnel Builder: Where you select a goal, choose a funnel type, and build your funnel.
  • Funnel Cookbook: Where you select a pre-made template that’s created by ClickFunnels.
Conversion funnel options in ClickFunnels

For example, if you choose the Funnel Cookbook, all you have to do is select your industry, the type of funnel you’re after, and your campaign’s goal, and ClickFunnels will select the funnel it thinks is the best for you to use. 

While ClickFunnels’ conversion funnels are very similar to GetResponse (both tools have sales and webinar funnels along with pre-designed templates), you can only edit emails in ClickFunnels if you’re paying for the premium plan.


ClickFunnels is all about its funnel builder and its visible through the variety of funnels you can build with it. While the builder’s great, it requires a heavy investment on your side if you want to promote it through any additional channels such as webinar, chats, or web push notifications.

GetResponse funnel builder is more intuitive to use and offers a wider variety of marketing communication tools out of the box. That said, the on the template side it’s slightly behind its competitor.

5. You need autoresponders, which tool has it?


Autoresponders are a must-have tool for marketers — and we’re ecstatic that ours is packed full of features. 

You can set up a welcome series that is automatically sent to your new subscribers to say hello and introduce them to your brand. But you can also do so much more than that. 

Autoresponders allow you to follow up website visitors with abandoned carts, remind subscribers about an upcoming webinar, and announce a new product feature — all without manually sending out the emails yourself. 

You can watch a quick breakdown of what GetResponse’s autoresponder can do here


ClickFunnels’ autoresponder feature is called “Follow-up Funnels.” 

Like in GetResponse Autoresponders, you can set Follow-up Funnels to send autoresponders to all new subscribers who sign up to specific email lists you create.

And subscribers who aren’t in your selected lists won’t receive your autoresponders.


If you want to set up email drip campaigns and standard email sequences then you can use either of the tools.

Both offer a solution that works well, but if you’re looking for something that’s simple to use then GetResponse calendar view might be the right choice for you.

6. What about webinars?


Webinars are an important part of a marketer’s toolkit — and GetResponse webinar software makes it quick and easy to launch one.

GetResponse Webinars.

You can use the webinar tool to set up both free and paid webinars that take place live, and then even turn them into on-demand webinars that you can use for your evergreen campaigns.

Because your email list lives in GetResponse and you are using it to launch your webinar, every lead that’s collected during the webinar will be automatically added to your existing list. Once it’s there, every lead can be nurtured using the welcome email series (once you’ve set it up.)

Plus, every webinar you create using GetResponse will also give you access to features like:

  • Interactive whiteboards
  • Screen sharing/interactive chat room
  • Recording (so you can remarket the webinar once it’s over)
  • Q&A session
  • Payment gateways
  • Moderated chat
  • Multiple hosts

Not only can your webinars start a conversation with people, but you can also sell products directly from them.


ClickFunnels doesn’t offer any webinar features at the moment.


If you want to run webinars as part of your sales funnel and not have to pay extra for an external solution then you’ll want to go with GetResponse.

And if you don’t mind using an external tool to generate leads and conversions with webinars, then both solutions integrate with all the popular platforms.

7. What’s pricing like with these two products?


GetResponse is geared towards everyone from freelancers and small businesses to Enterprise companies, which is reflected in the pricing

It’s split into four tiers: Email Marketing, Marketing Automation, Ecommerce Marketing, and MAX.

GetResponse pricing plan comparison.

The price of using GetResponse depends on how many subscribers you have on your list. If you want to use the email marketing suite, landing pages, and autoresponders, the Email Marketing plan has you covered for $15/month/user.

If you need to use more in-depth features like GetResponse’s marketing automation, advanced segmentation, contact scoring, webinars, and sales funnels the Marketing Automation plan is priced at $49/month.

And if you are unsure what plan is the best fit, start with the Free account. This lets you test out all the premium features for 30 days.

The best part is if you do like GetResponse, there’s a discount for signing up for at least a year. Buying a 1-year plan will get you an 18% discount, and you’ll get 30% off if you sign up for a 2-year plan. 


ClickFunnels only has three pricing options: Basic, Pro, and Funnel Hacker.

The lower-priced tier, Basic, costs $127/month and allows you to create 20 marketing funnels and access pre-designed funnels and templates.

If you want to access more funnels, store more contacts, or get API access you’ll need to opt for the Pro or Funnel Hacker plans which start at $157 and $208, respectively.

ClickFunnels does offer a 14-day trial, so you can see if the tool is right for you. 

The biggest choice to make between GetResponse and ClickFunnels will come down to your budget.


GetResponse is definitely on the cheaper side when it comes to pricing.

The difference becomes even more evident when you count in all the additional tools you’d want to use to promote your funnels.

GetResponse comes in with webinars, live chats, web push notifications, landing pages, and marketing automation out of the box – saving you therefore an extra chunk of your budget.

8. Which one makes it easy to build landing pages?


GetResponse’s landing page library has over 100 different templates to choose from. 

Free landing page templates in GetResponse

Like the email and webinar tools inside GetResponse, all you have to do is pick a landing page template that suits your needs, and then you can customize it using the drag-and-drop builders. 

You can change basic elements like images and text, but you can also add elements like payment integrations so customers can purchase products from the landing page itself. 

The landing page builder also allows you to add features like: 

  • Content blocks for images, video, text, and buttons.
  • Static and pop-up forms.
  • Webinar registration forms.
  • Countdown timers.
  • Social sharing icons.
  • Custom-code elements using HTML, CSS, or Javascript.

The best part is that it doesn’t matter what device your customers visit your landing page on because it’ll be responsive, thanks to our intuitive designs.


Clickfunnels also has a library of free and premium landing page templates you can use for your marketing and sales campaigns. 

Like GetResponse, any landing page you choose can also be customized using the tool’s page editor so that you can switch out images, text, and copy for your own. 

Once again, you’ll be restricted if you are on the lower-priced ClickFunnels plan, as you are only allowed to build 100 landing pages and have a total of 20,000 visitors.


Both platforms offer good-quality landing page builders that’ll help you generate leads and grow your business, too.

If you’re not worried about crossing the 20,000 visitors limit that comes with ClickFunnels lower-priced plans, you can choose either of the solutions.

9. Which one lets you do segmentation?


GetResponse’s segmentation tool allows you to create highly targeted, personalized emails that make your subscribers feel like you’re talking to them 1-to-1. 

An example of searching for contacts in GetResponse

GetResponse tracks which emails your readers are opening, links they’re clicking, and campaigns they’re converting on. 

Based on this information, you can then segment them into categories and target them with personalized offers or content they’ll be more likely to read. 

For example, you can segment subscribers who purchased a product on Thanksgiving or Black Friday and target them with your Christmas offers if you think they’re more likely to buy. 

GetResponse also uses lead scoring to monitor those on your list who are most engaged with your marketing efforts. This lead score will be shown against every contact in your email list:


ClickFunnels also has tags and segmentation features so you can target certain people on your list. 

Using tags such as geographical location, age, or gender, you can use ClickFunnel’s drop-down list to segment certain people in your list:

Once you have segmented your subscribers, you can then add them to a sales funnel or target them with a campaign. 

Unlike GetResponse, ClickFunnels doesn’t track how engaged each subscriber is. It also doesn’t add GDPR consent fields to its signup forms, which could cause you headaches if you plan to market to countries inside the European Union. 

Pro-tip: Not sure what you need to do to be GDPR compliant? Here’s everything you need to know. 


GetResponse is more of a complete platform and segmentation is at its core.

In ClickFunnels, you can still segment your audience but it requires slightly more steps.

10. What about customer support?


We’re here to help our customers — 24 hours a day, 7 days a week. 

You can choose how to talk to us, too. If you want to talk to an expert over live chat, you can reach out at any time, and one of our agents will be there to help. The same is true for our email support, which is also available 24/7.

We also have Slack and phone support available (for MAX customers), and we’re working to break down language barriers by offering help in 8 different languages. 

If you are a GetResponse MAX customer, you will also have a dedicated Account Manager on hand to help you onboard and optimize marketing campaigns. 


ClickFunnels has a seriously impressive knowledge base available to its users if they’re up to solve issues independently. 

Like GetResponse, ClickFunnels also has 24/7 live chat support available for its customers, but it doesn’t offer any support over email, Slack, or phone — unless you pay extra. 

They also only offer “priority” support to customers on their higher-priced plans.


Both GetResponse and ClickFunnels offer a real-time good quality support.

If English isn’t your first language then you may want to go for GetResponse as it offers support in 8 languages and our platform’s localized to 26 languages in total.

Read more: 5 Best ClickFunnels Alternatives – Thorough Review

11. Which one helps you run Social media and Google ads?


Launching a successful Facebook, Instagram, or Google Ad campaign can take a lot of work if you have to start from scratch.

That’s why we created our Paid ads creator

Just upload your banners and create a social media campaign by picking your audience and setting your budget from the GetResponse dashboard. 

It’s so easy!

And if you want to create Google Ads, we’ve got you covered with our Google Ads tool. You can access it from the GetResponse dashboard and, once your Google Ads account is integrated, use it to customize ads, select your target audience, and set your budget. 

Then, hit publish. Easy!


ClickFunnels doesn’t offer any social media and Google ads features at the moment.


This one’s easy. If you want to run social or paid ads right from the same dashboard as where your email list is, then GetResponse is the obvious choice.

GetResponse vs ClickFunnels: Full feature comparison

Email MarketingYesYes
Newsletter TemplatesYesNo
Visual Workflow BuilderYesNo
Landing PagesYesYes
Conversion FunnelsYesYes
Funnels dedicated for affiliatesNoYes
Facebook AdsYesNo
Google AdsYesNo
Web Push NotificationsYesNo
Live ChatYesNo
24/7 Support AccessYesYes
Dashboard available in other languagesYes, 26 languages in totalNo, only in English

Wrapping up

There are hundreds of marketing tools out there, so it’s hard to decide which one is the best one for you. 

The best way to decide is by doing your research and comparing tools against each other. Not only will the right tool fit your budget, but it’ll also offer the features that are most important to you. 

Only then can you launch the marketing campaigns you want and nurture your customers in a way they deserve. 

Now you’ve read this detailed comparison, the choice is up to you: GetResponse or ClickFunnels?

And if you’ve already made up your mind and want to give GetResponse a try, go ahead and sign up for a free account. No credit card needed.

Author’s note: This comparison is accurate on June, 2023. We do our best to keep it as accurate as possible, and we check it on a regular basis, however, if you want to acquaint yourself with the offer of our competitors, you should check it at their official website or contact their representatives.

Irek Klimczak
Irek Klimczak
Entrusted as Content Project Manager at GetResponse, Irek expertly and smoothly runs content marketing projects at all stages of the customer journey in Polish, Russian and English-speaking markets. He possesses more than 6 years of experience in online marketing with a broad teaching background. Irek regularly runs workshops covering digital marketing strategy and tactics, and has delivered presentations at many international events (e.g. Singapore, the US, UK, Poland). You can reach out to Irek and connect on LinkedIn.