Create a page for early-access signups
Customize a landing page template with a preview of your sale and a signup form. Give shoppers one clear place to join your list and hear about your offers first.
Lifecycle automation platform · BFCM 2026
Plan beyond a one-time Black Friday purchase.
Black Friday discounts can win you new customers.
Use GetResponse to bring those customers back
and ensure your discount pays off later.
Start free trial
Free 14-day trial. No credit card required.
Audience building
Build your Black Friday audience
Build your audience before Black Friday, so your contact list will be ready when the sale starts. Capture interested shoppers by offering early access or a waitlist for exclusive sale updates and nurture them before the offer goes live.
Invite shoppers to stay in touch
Add a signup form or popup to your store to promote early access or sale updates. Choose where it appears, when it appears, and which list new subscribers join.
Welcome subscribers before you send an offer
Start with the Welcome new contacts workflow. Introduce your brand, share useful product information, and give new subscribers a clearer idea of what they’ll find in your store.
Your Black Friday sale
starts with your list
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Sales & recovery
Turn Black Friday interest into orders
Launch your offers, remind shoppers about the products they left behind, and follow up when a price drop gives them a new reason to buy.
Get your sales emails ready without starting from scratch
Choose a Black Friday or Cyber Monday email template, then make it yours with your products, branding, and offer.
Sale announcement
Purchase check
Reminder to non-buyers
Follow up with non-buyers
Use the Black Friday Flash Sale workflow for sale reminders. Enable purchase tracking so buyers stop receiving further reminders.
Cart abandoned
Send cart reminder
Clicked back to cart?
Tag: recovered
Tag: follow-up
Recover abandoned cart
Set up an Abandoned Cart campaign with your messages and timing. Reminders stop when the shopper completes their purchase.
Price drops by 10%
Viewed 2+ times
Send price drop email
Turn price drops into sales
Use a Price Drop campaign to notify subscribed shoppers when a viewed product gets cheaper, based on your browsing and price-drop conditions.
Your Black Friday sale
keeps working after the first email
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Repeat purchases
The first purchase is done. Drive
the next one.
Use signals from your customers’ first purchase to guide the next message. Follow up on purchases, recommend relevant products, and reactivate customers when engagement fades.
Purchase made
Send thank-you email
Wait 3 days
Send helpful follow-up
Build toward the next purchase
Use the Post-purchase follow-up workflow to thank customers, share product tips or care instructions, and build confidence in buying from your store again.
Tagged as customer
Send recommendations
Clicked a link?
Viewed product?
Send reminder
Tag: interested
Clicked a link?
Tag: follow-up
Recommend the next purchase
Add product recommendations based on previous purchases. Show customers related items that make their next order relevant to what they already own.
Tag: inactive
Score ≤ 5
Send win-back email
Clicked a link?
Last chance
Clicked a link?
Tag: engaged
Remove contact
Bring inactive customers back to buy
Use the Win back workflow to reach less-engaged customers with a relevant reason to shop again. Track responses to tailor your next message.
Your Black Friday sale
is where repeat sales begin
Start free trialFree 14-day trial. No credit card required.
Customer results
recovered
in four months
Personalized gift brand Tortli used GetResponse’s abandoned-cart automation to recover sales that might otherwise have been lost. Over four months, the brand achieved:
17%abandoned-cart conversion
9.36%AI recommendation conversion
Cart abandoned
Send cart reminder
Recovered sales€925
Your Black Friday sale
is a starting point
Get your signup forms, sale emails, and automated follow-ups ready for the first visit, the first order, and what comes next.
Start free trial
Free 14-day trial. No credit card required.