According to a research, more than 250.000 merchants worldwide use Magento for their online store building. Growing demand for ecommerce websites, together with Magento’s broad functionality and flexibility, made it one of the leading ecommerce management platforms. But even a perfectly-performing website can’t save your ecommerce company from the growing competition.
A sound marketing strategy is a must for making the most of Magento development and overall conversion optimization for ecommerce websites. Luckily, the platform itself offers various opportunities to make your marketing efforts more successful. Let’s have a closer look at Magento and ways to promote stores built on it.
What is Magento?
Magento is a Content Management System (CMS) widely regarded as one of the top ecommerce platforms for website development. It is an open-source platform written in PHP, so anybody may use it to create an ecommerce website for their company.
Magento serves enterprises of all sizes, addressing B2B, omnichannel, mobile commerce, and other requirements. Apart from that, it supports integration with a variety of third-party extensions, allowing each company to develop unique digital retail experiences. Magento is intended to be easy to use, but it also allows developers to personalize a website to meet the demands of a business.
Why do companies opt for Magento?
With thousands of developers worldwide, the platform has been tested and refined over the years, resulting in a number of extensions providing a wide range of functions. Hence, it offers numerous benefits that are worth your attention.
Open-source platform
Developers all over the world can use the source code to create business websites with a variety of functions. Both Magento Community Edition and Magento Enterprise Edition can be customized, extended, and modified by any qualified Magento developer.
Moreover, Community Edition is absolutely free. Adaptability is provided by fantastic Magento extensions that assist companies in remaining competitive. They may quickly fulfill company objectives and improve the customer experience.
Lots of customization options
Because of its extensive possibilities for customization, Magento holds a prominent place among other content management systems. As it is an open-source platform offering developers unlimited access to the source code, it paves the way for more effective customization strategies.
Within the website, you can perform customization and custom developments. The availability of over 5000 extensions and templates simplifies and inspires the process. Mind that you will require skilled Magento developers to achieve proper customization.
Advanced SEO features
Organic search is the most crucial source of traffic to ecommerce websites. Hence it is vital to have a properly optimized site, and Magento 2 provides all of the advanced SEO tools you may require. Magento 2 allows merchants to craft SEO-friendly URL structures and meta-implementations.
Rich snippets help define mark-up data on product pages, prevent duplicate content from being crawled, and set up and optimize XML sitemap, which is a list of URLs indicating to the search engines what they should crawl to boost your search engine rankings.
Marketplace integration
Magento 2 can easily integrate with popular marketplaces like Amazon and eBay. This enables retailers to establish an omnichannel experience, allowing their products and services to reach a larger audience while enjoying simple management via the Magento platform.
Rich features
Unlike other famous ecommerce development systems, Magento includes many fantastic features and functionality to help stores improve their online business results. Store owners may easily manage the entire process, from shipping to marketing. It also provides a wide range of features that aid in consumer personalization:
- Instant checkout
- Interactive landing pages
- Automation rules
- Visual merchandising
- Responsive design styles
Scalability
One of the major advantages of Magento is that the platform can scale to meet any demand. You can start your ecommerce business with a few products and quickly increase it without the risk of crashing.
Besides that, Magento is a robust framework that provides a great viewing experience on various devices. With the current proliferation of smartphones and various devices and screen sizes, having an ecommerce store responsive to engage with clients across all digital touchpoints is a huge plus.
Security
If security is your first priority, Magento is a terrific option since it has built-in security components that prevent security threats. Magento offers an efficient security center that provides users with important information on security patches, updates, and practices on a continuous and timely basis.
Seamless integration with third-party software
Magento is compatible with a number of third-party software. It has numerous APIs for various third-party apps to fulfill a wide range of needs. Email marketing solutions, external payment gateways, database programs, CRM, shipping or tracking techniques, payment methods, and other features can be easily integrated.
Strategies for Magento marketing
Every Magento store’s goal is to grow online sales, and new approaches appear nearly every day. However, keeping up with the latest and most fruitful strategies might take a lot of work, especially considering an overwhelming number of options. To make your Magento promotion journey easier, we’ve compiled a list of the top tactics for generating sales quickly and effectively.
1. Use your social media
Social media acts as a bridge between you and your present or potential audience. Social platforms enable Magento merchants to sell themselves in a unique and engaging way. In addition to integrating social media buttons and offering incentives for social media sharing, you can experiment with different content forms to see what works best for your customers. Here are the opportunities various social media offer to online stores:
TikTok
TikTok offers businesses to link their Magento stores to their accounts. As a result, it allows retailers to attract new audiences and increase sales. The platform also includes ecommerce features such as analytics, product linkages, and advertising capabilities.
You only need a TikTok Business account and the TikTok Ads Manager to get started. As TikTok offers the greatest trend promotion algorithms, you can make your product viral by collaborating with creators and setting trends.
Facebook helps to promote goods through Facebook Shop. It is an online store that allows users to make purchases immediately on the platform or redirects them to a company’s website to finish the sale. Apart from that, Facebook offers a variety of advertising options that are perfect for an ecommerce company.
For instance, the Facebook lookalike audience feature enables you to target people similar to your customers. Another valuable feature for ecommerce companies is the possibility to target people who have already interacted with you on Facebook, converting those who are aware of you but are not yet clients.
Similar to TikTok, Instagram allows companies to connect their accounts to ecommerce websites, create catalogs, and add shopping tags to photos for the most effective promotion. Paid adverts with a link to the store can also be published as posts, stories, and reels.
On Pinterest, it’s possible to add a link to each image you share. All images have a description that you can use to promote your images in search. Paid advertising can also assist you in growing your business.
2. Ensure personalization
According to Netcore, Personalization makes 28% of customers more prone to purchasing, and 26% believe it may cause them to buy something more expensive than planned. As previously mentioned, the most recent version of Magento includes a relatively broad set of marketing personalization options centered on client segmentation based on customer data. Once the visitors’ segmentation process is finished, you can apply various criteria to each of these segments to improve their buying experience.
Magento websites can collect and track data to categorize customers based on their purchasing patterns, browsing history, and other demographics. Your company can use this segmented data to create client profiles to perform more focused and personalized marketing efforts. For instance, Magento allows merchants to automate related product suggestions and control the banners and prices displayed to each client.
Another option is utilising AI product recommendations. By using artificial intelligence, you can match your product offerings to the preferences, needs, and habits of each of your store visitors – suggesting the products and services they’re most likely to buy.
3. Use email marketing
According to DMA, for every dollar you spend on email marketing, you can return about $38. You may use email marketing to nurture your leads better, create more income from them, and more:
Use welcome emails
Welcome emails are like a virtual handshake that introduces customers to your brand and makes them feel valued. Many customers appreciate when a business takes the time to send a warm greeting, share their brand story, and offer an exclusive incentive for the first purchase.
Welcome emails are great for building trust and establishing a connection with your customers right from the start. In addition, you can use them to showcase your products and services and introduce customers to new items that they might not have known about otherwise.
Increase customer loyalty
Since email marketing allows you to communicate directly with a customer, you may establish a connection and persuade them to do business with you regularly. Sending personalized birthday emails, for example, is a wonderful way to increase loyalty (typically with sales, coupons, etc.)
Perform upselling
In reaction to their actions, consumers receive a number of emails. This form of email is commonly referred to as transactional. For example, they could be triggered by requests for password resets, transactions, etc. The welcome email is an example of a powerful email marketing campaign.
It is an excellent opportunity to make a favorable first impression on prospective clients. You can also utilize transactional emails to offer your clients additional upgrades, add-ons, and the like.
Reactivate dormant customers
You can reintroduce your brand to existing customers who last interacted with your store a while ago. Cart abandonment emails are an excellent example of reactivation. When customers add products to their cart but do not check out, they will receive an email reminding them that they wanted to make a purchase.
Consider what factors influence a successful email marketing campaign for your store. Here are some metrics to take into account:
- Open rate
- Click-through rate
- Conversion rate
- Unsubscribe rate
Setting up email marketing campaigns may be difficult for an online store. Fortunately, some helpful tools and email marketing extensions can guide you through the process.
GetResponse’s Magento 2 integration lets you set up marketing automations, provide AI-powered recommendations, create ecommerce reports and set up email marketing campaigns. Create a free account today!
4. Collaborate with influencers
According to the data provided by Twitter, 40% of their users make purchases based on an influencer recommendation. Influencer marketing can be viewed as a distinct approach to advertising goods and services. It is a tried-and-true method of promotion that works for both major corporations and small businesses.
The most vital thing is to find the influencer whose audience matches your target one and whose values correspond to your brand’s. You’ll also need to choose the type of advertising to deploy. Influencer marketing should ultimately aim to persuade people to learn more about your brand and store. Several examples of influencer marketing campaigns are:
- Mentions of the brand or tagging the store in the post
- Adding link to the product page
- Creating giveaways or competitions
- Affiliate partnership, giving influencers a commission for every purchase
5. Use push notifications
Push notifications are an easy method to bring customers back to your website. This feature is simple to integrate into Magento websites, but visitors need to consent to receive them. Notifications might show as pop-ups on your website, in the browser, or on the home screen of your customers.
With the tool, you can target potential buyers who have abandoned checkouts, left items in their shopping carts, expressed interest in comparable products, created an account, or signed up to receive emails but have not purchased.
6. Employ voice search
Customers can make purchases by merely uttering a few phrases to Alexa or Siri. Magento customers can optimize their content for these platforms to target relevant viewers. Voice recognition is approximately 95% accurate and available in more than 100 languages. Voice search features are now being added to household appliances, desktops, tablets, and other electronic devices in addition to smartphones.
Aside from that, some users would rely on voice search and consider it essential for a better user experience.
- People who are disabled are unable to utilize a keyboard or mouse
- People who have temporary disabilities
- People with learning difficulties tend to speak rather than type
- People who prefer to speak rather than type to do tasks more quickly
The simplest solution is to incorporate a “search by voice” extension into your Magento store. Such extensions can be found in the Magento marketplace or explicitly made for a store upon request.
7. Consider using chatbots
Ecommerce Chatbots are artificial intelligence technology used by internet businesses to connect with their customers. They provide opportunities for conversational marketing and resolve buyers’ worries about the product before they buy it. You can even utilize them for customer service, removing the need for human assistance.
Aside from that, companies can use chatbots to market new items and sales. Chatbots employ automated pop-ups to notify customers of promotions, special offers, and other updates. Chatbots also improve communication by predicting future orders based on recent spending habits and shopping histories.
Final words
According to research conducted by Statista in 2022, global online retail sales have reached 4.9 trillion US dollars. And the figure is expected to rise by more than 50% during the next four years.
Because of the increased competition, marketing your Magento store is more vital than ever. Magento provides multiple opportunities for promotion, so don’t hesitate to use them. Hopefully, with the above strategies, you’ll be able to create a marketing strategy suitable for your online store and improve its performance.