Optimizing your marketing automation program for success | Kath Pay

Kath Pay, the CEO of Holistic Email Marketing, will share the “why, what, and how” of testing and optimizing marketing automation programs.

Kath Pay, the CEO of Holistic Email Marketing, will share the “why, what, and how” of testing and optimizing marketing automation programs.

Here’s what you’ll learn:

  • The principles of testing marketing automation programs
  • The importance of identifying success metrics
  • How to successfully test workflows and get better results