Can I track customers around my Prestashop store?

You can find out what pages customers visit with the Web event tracking feature.

Web event traffic tracking is a marketing automation feature available in Plus and Professional accounts. This means that you need to be able to use the Purchase and URL visited conditions when creating workflows.

Here’s how to start tracking your customer activity:

  1. Navigate to the GetResponse extension.
  2. Expand the menu and click Web Event Tracking.
    prestashop web event tracking button
  3. Click YES next to Send web event data to GetResponse.
    prestashop web event tracking screen
  4. Click Save.

Once you enable the tracking feature, we’ll start collecting the URLs of the pages people visit. To stop tracking customer activity, deselect the box and click Save.