E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet. It involves the use of electronic platforms, such as websites or mobile applications, to facilitate online transactions between buyers and sellers.

In e-commerce, customers can browse through a wide range of products or services offered by various businesses from the comfort of their own homes. They can compare prices, read product reviews, and make informed decisions before making a purchase. The convenience and accessibility of e-commerce have made it increasingly popular among consumers worldwide.

For businesses, e-commerce offers numerous advantages. It allows them to reach a global audience and expand their customer base beyond geographical limitations. Online stores can operate 24/7, providing customers with the flexibility to shop at any time. Additionally, e-commerce eliminates the need for physical storefronts, reducing overhead costs associated with rent and utilities.

E-commerce transactions are typically conducted using secure payment methods, such as credit cards or digital wallets. Encryption technologies ensure the safety of sensitive information, such as credit card details, during online transactions. This has significantly contributed to building trust and confidence among online shoppers.

There are different types of e-commerce models, including business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), and consumer-to-business (C2B).

Explore how to set up your e-commerce through our GetResponse articles: Email Marketing for E-commerce and GetResponse E-commerce Marketing Solutions.

Popular resources