Tortli, a Polish ecommerce brand that sells personalized gifts and custom products like T-shirts, mugs and wall art, switched to GetResponse after struggling to reach customers with Polish email addresses. Once the deliverability problem was fixed, the brand turned on ecommerce automation, and abandoned cart recovery quickly became its strongest sales driver. Over four months, the automation brought back 1,377 carts and generated €32.3K in recovered sales, with a 17% conversion rate. These were purchases that would most likely have been lost without a timely reminder. 

Tortli also uses personalized suggestions for other products users are likely to want. In a single month, these recommendations were viewed 330K times, converted at 9.36%, and led to €5.1K worth of additional products added to carts. For a gift brand, this is a natural fit: someone buying a mug for Father’s Day is a good candidate for a matching T-shirt or card. 

Do you also want to:

• lower customer acquisition cost 

• create stronger engagement from the first touchpoint 

• celebrate more recovered carts and increase your conversion rate?

To build your ecommerce campaigns, you can now use Templates. Build each message from ready-made blocks for images, text, buttons, GIFs, and video. Use columns to show products side by side with their descriptions. We add the elements each campaign type needs, like abandoned cart or price drop blocks, so every message is ready to sell. 

Benefits for you: 

• Faster campaign setup: the blocks each campaign type needs are added for you, so you can spend your time on design and message instead of setup. 

• Emails that show your products, not just describe them: GIFs catch the eye as soon as the email opens. Embedded YouTube or Vimeo videos bring product demos or unboxings into the inbox. Background images and brand colors give each campaign its own mood, and a fallback background color keeps your design intact when images don't load. 

• Clear view of the revenue your emails bring in: see how much each email earns in the "Revenue attribution" tab, then use that data to plan your next steps. 

Learn more: see how to pick a template and customize it for your store →  https://www.getresponse.com/help/how-to-create-an-email-that-always-looks-good.html 

Your AI assistant just got access to GetResponse.

Ask about performance and find contacts — without leaving the conversation.

No new tool to learn. GetResponse now works where you already work. GetResponse MCP connects your account directly to Claude, ChatGPT, and any other MCP-compatible AI tool — so you can ask about newsletter performance, find contacts to re-engage, and draft newsletters in your voice — all from one conversation.

What you get with it:

• Less tool-switching for the everyday stuff — check newsletter performance, search contacts by engagement, and draft or edit newsletters directly from Claude or ChatGPT.

• One prompt, a complete campaign draft — ask your AI assistant to build a campaign and get a landing page, newsletter, and welcome email created together in a single go, saved as drafts ready for your review.

• Free on every plan — no upgrade needed to connect your AI assistant to GetResponse.

Always review AI-generated content and actions before sending or publishing them.

Join our live webinar on October 21st 2026 at 3PM CET to hear the story behind our open-tracking updates. We'll explain what the new rules mean for your email marketing and walk you through the tools we've built to help you adapt. 

What we'll cover: 
We'll explain what the CNIL and Garante rulings require, where European privacy law is heading, and how GetResponse is adapting to the changes. 

What's new in GetResponse: 
You can now collect open-tracking consent across your account in settings of various tools, e.g. signup forms, landing pages, website forms, webinar registrations and the Unsubscribe page.  

Benefits for you: 
Build trust with your clients and stay compliant.  

Segmentation now does more of the prep work for you. You can assign or update a custom field value for every contact in a segment with one bulk action. You can also start a newsletter directly from any segment, and the recipients will already be filled in. 

Benefits for you: 

• Faster contact preparation: update a custom field for a whole segment in a single step instead of editing contacts one by one, so your lists are ready for targeting sooner. 

• More precise targeting: use the custom field values you assign to build sharper segments, personalize content and trigger the right automations. 

• Fewer steps to send: choose "Send a newsletter" from a segment's action menu and go straight to the newsletter creator with that segment already set as the recipients – you simply earn time to make better business decisions 

Learn more: Want ideas for making the most of these actions? See practical segmentation strategies here → Customer segmentation examples 

France and Italy just changed how email open tracking works, and it affects more than those two markets.

Join our live panel on Tuesday, 22 September at 3:00 PM CET with Laurent Garnier (Founder, IKUSITA Consulting, deliverability and data privacy expert) and Steven Van Belleghem (bestselling author, CX and digital transformation) as they unpack what the CNIL and Garante rulings actually require and how to plan ahead without leaning on open rate.

Live Q&A included. Can't make it live? Sign up anyway and we'll send the recording.

Not sure which template to start from?

Tell the assistant what you're trying to do - welcome new customers, win back inactive contacts, show a popup to visitors of a specific category - and it points you to the right template. No more scrolling through the template gallery.

Turn any segment into an automation entry point - build a flow directly from the contacts it contains, no extra setup.

Check how it works → https://www.getresponse.com/help/can-i-include-contacts-from-a-segment-in-my-workflow.html

A new content block that shows each shopper the products they viewed but didn't buy. Use it in newsletters or drop it into automation messages - cart-recovery, post-purchase, or winback flows.

Benefits for you:

• Easy browse abandonment setup - users can now automatically remind subscribers about recently viewed products using a single drag-and-drop element, without any hassle,

• Flexible design control - users can completely customize the layout, choose the number of products to show, adjust columns, and style the feed to match their brand directly in the properties panel,

• Higher conversion rates - dynamically displaying highly personalized content based on actual behavior drives customers back to the site to re-engage them and smoothly renew their customer journey.

Check how it works here → How to include considered products in a message

If you're based in France or Italy, or you send emails to subscribers based in either country, this is worth your attention. Both countries have introduced new regulatory guidance (from CNIL and Garante) on the use of open-tracking pixels in email.

To help you meet these requirements, you can now disable open tracking for individual messages - newsletters, autoresponders, A/B tests, and automation messages - directly in your message settings.

Click tracking is not affected and continues to work as usual.

GetResponse now lets you disable open tracking at the campaign level for your Price Drop and Abandoned Cart scenarios - directly in your campaign settings.

Once disabled, we'll stop tracking opens for all marketing emails sent as part of that campaign.

Transactional emails are not affected and will continue to work as usual.

We're actively working on further product updates to align with the requirements set out by these guidelines 💪

Show original and sale prices side by side in your product blocks - a feature you've been asking for. Available for Shopify, Magento, WooCommerce, PrestaShop, Shoper, and custom API.

What you can do with promo prices to drive more sales:

• Price alerts: notifying shoppers about price drops on products they are interested in

• Segmented discounts: messages tailored to specific customer groups (e.g., loyal, inactive, or high-value).

• Welcome offers: exclusive promotional prices for new subscribers, encouraging their first purchase and building a relationship with the brand

• VIP and loyalty rewards: special promotional prices for returning buyers and customers at higher levels of the loyalty program, reinforcing loyalty and repeat purchases

Check how to set it up with your store → https://www.getresponse.com/help/search?query=promo+prices

Abandoned cart, repeat buyers, first-time buyers, and 10 more - the segments your store needs, ready to use. Connect your store, pick a segment and target the right shoppers in seconds, in newsletters or automation flows.

AI-powered performance analysis of your campaigns - now exportable as a PDF to review or share alongside your editor.

Check how it works → https://www.getresponse.com/help/how-to-improve-the-performance-of-your-messages-with-ai-insights.html

Discover the latest ecommerce features in GetResponse that help you convert more shoppers into customers with less manual work.

In this update, Przemek, Head of Core Products at GetResponse, walks through three powerful new features designed to improve customer engagement, automation, and sales:

✅ Product recommendations directly inside chats so you can recommend products without interrupting the conversation.

✅ Price Drop Campaigns that automatically notify interested shoppers when products go on sale.

✅ Shopify tag synchronization for more accurate audience segmentation, smarter automations, and highly personalized marketing.

Whether you're running a Shopify store or looking for better ways to automate your marketing, these updates make it easier to deliver the right message at the right time and increase conversions.

Looking forward to hearing your feedback!

Customer tags from Shopify — your VIPs, repeat buyers, lapsed customers — now sync to GetResponse automatically on paid plans. Use them to build smarter segments, personalize campaigns, and trigger automations based on what your store already knows. The Marketer plan gives you full access to ecommerce features.

See what's possible on Marketer →

Building segments from scratch takes time, and knowing which conditions to combine isn't always obvious. Pre-built segments give you a ready-made audience you can use right away - no rules to set up, no logic to figure out.

Choose from several categories:

• Email engagement - reach active subscribers or win back contacts who've gone quiet

• Subscription method - target people who signed up through a specific list, form or landing page

• Contact details - send country-specific offers in the right language

• List quality & deliverability - exclude role-based addresses or check in with contacts you haven't emailed in a while

Once you pick a segment, you've got the audience for your next send. You can still build your own from scratch whenever you need something more specific 👌

Use a pre-built segment →

Revenue attribution connects every email you send to the purchases it drives. Welcome flows, cart recovery sequences, post-purchase automations, newsletters — each one now has a real revenue number attached to it.

• Per-message — attributed revenue, orders, and average order value

• Per-workflow — total revenue across an entire automation flow

• Full channel view — revenue breakdown by message type in your Ecommerce reports

All it takes is switching a toggle when creating a message:

See what your emails are actually earning →

Enable Google Analytics in the settings of your ecommerce campaigns to automatically send UTMs from your Abandoned Cart and Price Drop emails.

See exactly which emails bring visitors to your store and use real data to focus on your best-performing campaigns.

Turn on tracking in your next campaign →

Learn how to enable it →

A ticking clock changes everything.

Add a countdown timer to your emails by simply dragging and dropping it (learn how).

Use it to build urgency around sales, launches, event, and limited-time offers. When subscribers see the clock running down, they're more likely to act.

Add a timer to your next email →

Not every message needs to stop the scroll.

Choose how your popups behave: dim the background and block scrolling for full focus, or let visitors keep browsing while the popup stays visible.

Better UX. More control.

Adjust popup behavior →