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GetResponse Quick Transactional Emails – How to Make Every Email Count

5 min
Updated:

The ecommerce market is growing each day, and so is the number of shops trying to catch customers’ attention. If you want to make your store stand out above the competition, it’s a good idea to take every single opportunity you have to impress and engage your customers. Let’s talk about turning your transactional emails into something special!

Do you recall an order confirmation email that made you excited about the order you have just placed? Or the kind reminder about items left in your cart that made you come back and complete the order?

Examples of well designed abandoned cart emails encouraging to complete the order.
A great example of an abandoned cart strategy: showing the benefits of completing the order (both for the buyer and for the cause they support), hinting at the time limits, and showing product boxes to visually remind about the goodies that can be oh-so-soon-yours!

Transactional emails are easy to overlook but definitely worth the effort to turn them into little gems shining in your customers’ inboxes.

GetResponse quick transactional emails allow you to bring your store emails to the next level and send beautiful messages that count!

Quick transactional emails are available in the GetResponse Ecommerce Marketing plan and MAX plans.

They work for integrated Shopify, Magento, and PrestaShop stores.

What are our Quick Transactional Emails?

GetResponse Quick Transactional Emails let you send transactional messages easily. They require no coding, SMPT, or API setup. All you need to do is connect your store using one of our ready-made integrations, and you can start designing your emails using our drag-and-drop email creator.

Currently, you can set up two types of messages:

  • abandoned cart reminders
  • order confirmations

Both types will be automatically populated with product boxes from your shop and sent just like the default transactional emails from your ecommerce platform.

Click here for a step-by-step guide to set up transactional emails in your account.

Why should you use GetResponse quick transactional emails

  • Send beautiful messages
    Make ordinary emails extraordinary! Default messages from ecommerce platforms are usually not very pretty and difficult to edit. With GetResponse quick transactional emails you’ll be able to create stunning messages aligned with your brand’s visual style.
    GetResponse provides over 2 million free stock photos available inside the editor!
Example of simple and elegant order confirmation email designed in GetResponse email creator.
In GetResponse editor, a fully responsive mobile version is created automatically when you create an email.
  • Save time
    The GetResponse email editor is super easy to use. You can simply drag elements into your message and edit them quickly if needed. Enjoy the automatically created responsive mobile versions and be sure your messages will look beautiful, no matter the screen ratio.
Example of default PrestaShop email creator, where you don't have convenient design tool and pre-made assets.
Default email editors in ecommerce platforms can be very basic. For example, check the difference between how it looks to edit emails in PrestaShop…
GetResponse email creator where you can easily change any design element and use layout and text provided for you.
… and in the GetResponse visual editor.
The very same message can make a totally different impression on your customers.
  • Save resources
    Be your own designer, with no coding required and no developer needed! Using a simple but powerful visual editor, you can create email designs in no time on your own, add quality photos GetResponse provides for free and edit it in any way you want. It gives you total flexibility and control, so you can tweak it whenever you want, with no additional fees for designers.
  • Send promo codes
    If you want to thank your clients for their recent orders, you can add a promo code to your order confirmation message and encourage them to become returning customers.
    Sending a discount code can be also a great way to save abandoned carts and, as a result, increase your overall revenue.
GetResponse message editor showing a promo code added to an abandoned cart message.
Easily add promo codes to your transactional messages.
  • Make every message count
    Instead of using default messages with the same dry lines, you can add value to your emails. Try to engage with your customers with a clever line replacing machine-generated default content.
Example of eye-catching abandoned cart email template created with GetResponse email editor using free stock photos.
Create emails having your audience in mind. You can make them as formal or as informal as you need to match your brand’s identity.

Learn more: 15 Best Abandoned Cart Email Examples And Best Practices

How GetResponse quick transactional emails work

You can create abandoned cart emails and order confirmation emails for shops created with Shopify, Magento, and PrestaShop.

Recipients of those messages don’t have to be on your GetResponse contact list. They will be sent to any customer of your shop, just as you’d send them using your store default messages. Just prettier!

Learn more:
1. Essential Guide to Ecommerce Email Marketing
2. How to Promote Your Shopify Store
3. Best Email Marketing Tools for Shopify

How to create transactional emails in GetResponse?

You can set it up in just a few simple steps:

  1. Integrate your Shopify, Magento, or PrestaShop store.
  2. Make sure that you switch off the transactional email in your ecommerce platform, so you don’t send duplicates.
  3. Create order confirmation and abandoned cart transactional emails in GetResponse.
  4. Amaze your customers with beautiful messages!

Useful tip: if you want to use GetResponse emails instead of the default ones sent via your ecommerce platform, be sure to disable default messages in the platform, to avoid sending duplicates.

In near future, there will be some additional features to make your messages even more amazing, including:

  • GetResponse saved custom blocks – to make designing emails even quicker and easier. Saved blocks in GetResponse messages are used to add your logo, header, branding elements, or color schemes with one click.

  • Personalization – so that you can add the client’s name to the email for this extra personal touch.

  • Custom HTML blocks – to allow you to customize the emails even more and reuse assets you may already have designed.

Learn more: GetResponse for Shopify: An Easy Way to Get Your Store Growing

Discount Strategy Quick Cheat Sheet

Bonus guide

Not sure when and what kind of discounts you should offer to your customers? Plan a perfect discount strategy for your store with our easy guide!

Download guide

Conclusion

GetResponse quick transactional emails allow you to create stunning order confirmation and abandoned cart messages. You don’t need any coding experience, just use a simple drag-and-drop editor and predesigned templates to have your emails ready to go in no time.

As we are still working on improving this tool, we are open to your feedback to create the best solution possible. If you’d like to share your thoughts, please contact us by clicking here.


Magdalena Kobylanska
Magdalena Kobylanska
Magdalena was an Ecommerce Marketing Specialist and a Junior Product Owner in GetResponse. She combines over 5 years of experience in being an online seller with 2 years of creating stores on various ecommerce platforms, including Magento, Presta, and WooCommerce. Adding in-depth knowledge about GetResponse platform, she's keen to share ideas and solutions for ecommerce owners. A severe case of travelling enthusiast, seeking castles, mountains, seas, and stories to paint them with watercolors.