From now on, in addition to Facebook Ads, you can also create paid ad campaigns in Google Search Ads using GetResponse. This is a great way to complement your online marketing efforts promoting your products and services within the two largest ad networks in the world!
Before discussing the details of creating a campaign, ask yourself this: Why are people actually searching for certain phrases in Google?
The answer is very simple. It’s usually because they’re looking for some services or products. That’s why the traffic from the Google search engine is so valuable and effective.
In the sales funnel, this action is located in the bottom section, which makes people coming from Google more decision-oriented than people from, for example, display campaigns.
This also means that the probability of selling / leaving contact details/ downloading an ebook (or any other action we want them to take) is much higher in this case. That’s why it’s so important to display your ad for specific search keywords – but I’ll write more about that in a minute.
So how can you easily create your first Google Ads campaign in GetResponse? Follow these 7 steps.
Note: GetResponse Google Search Ads currently only accept USD and PLN as the ad currencies. We’ll update this post once we’ve added more currencies.
Table Of Contents
How to create Google Ads in GetResponse in 7 steps
Step 1. Accessing Paid Ads in the GetResponse menu
First, click on „Paid Ads” in the GetResponse menu.
Step 2. Creating the Google ad
Next click on „Create Google ad”.
Step 3. Naming your ad
Let’s create the name of your first ad. Tie it with your keyword topic – it’ll be easy to find it later.
Note: If you don’t already have a Google Ads account setup, you’ll need to create one. We explain this quick process in our Help section.
Step 4. Providing the ad content
Let’s move to creating the ad. Without an effective and compelling ad, the likelihood of someone clicking on your ad drops significantly, so it’s worth spending some time creating it. Let’s start with the headlines (we recommend completing all 3), the link and the display URL.
TIP 1: Why it’s worth creating a “clickable ad”
Because it’s just… cheaper! The more people click on your ad in relation to the number of impressions, the lower the cost per click (CPC) will be. A high CTR (click through rate) means that your ad responds well to the user’s query, which is reflected in the advertising costs. What is CTR? It’s nothing more than the number of clicks divided by the number of views. Letting go of complicated terminology for a moment, take your time with creating – it’s worth making them very precise and attractive for your customers.
For example, when creating an ad for a store with specialized labrador food, I’ve tried to make it as attractive as possible for the prospect. Customers should clearly know they should order something in our store for their biscuit-eater 😉 Of course, the link has to take them directly to the page where the user can easily buy the specific product. For example, directing to an all-animal feed site is simply a waste of money. And it very often frustrates potential customers.
The general rule is that your Google Ads search ad should:
a) be credible, that is, describe exactly what the person will see after clicking the link. So, when advertising Labrador food, you should both write about it in the ad content and provide a link to the exact page where our range of food for this breed of dog is presented.
b) contain a keyword – preferably in the headlines, the display URL and the ad description (see below). This increases the CTR of the ad and indicates that our ad corresponds exactly to what the user is looking for
c) stand out among similar ads – indicating a competitive advantage, i.e. something that will encourage people to click. Your dog food is organic, grain-free and you also get free shipping? Great, write about it!
It’s a good idea to read Google’s short advertising rules before creating your ad.
TIP 2: Why it’s worth completing 3 headlines and 2 descriptions
The Google Ads system doesn’t always display 3 headlines and 2 descriptions, but if it does – our ad will appear bigger and be more clickable (again the magic of CTR ;)) than ads with 2 headlines and 1 description. So in my opinion, it makes no sense to create smaller ads. It’s also worth using the maximum number of characters in the ad – it also affects the previously mentioned CTR. And this leads to the fact that – yes – advertising is cheaper! (see TIP 1).
The next step is completing longer pieces of text, visible under our headings. At this point, you should make it clear for the viewer why they should click on your ad. All kinds of numbers or calls to action work very well in this case. Descriptions in our example could look like this:
TIP 3: Numbers, numbers and more numbers!
You have been trusted by over 100 customers, and sold 2300 e-books that you deliver to your customers’ mailbox in 10 seconds? Write about it in the ad – ads with numbers often get more clicks (not to mention that you offer a 20% discount when buying 2 ebooks … right?;)). Test it!
Step 5. Choosing your target audience
The next step is to define the locations and languages of the customers you want to show your ads to:
Step 6. Choosing your keywords
Now we move on to the keywords. Depending on your goal, make them either specific (e.g. instead of dog food, display words related to Labrador food), or general (if your goal is to increase the reach and simply traffic on our website.) In our example it might look like this:
TIP 4: Exclude as many keywords as possible!
Keywords are one of the most important functions in the Google Ads creating process in GetResponse. Why are they so important? First of all, you’re showing your ads to the traffic that’s likely to click on your ad but is not entirely in your target group. This will result in spending a budget on low-value traffic on your site. So, at this stage, consider who searches for your keywords, but has completely different intentions. For example, when selling an online public speaking training, exclude words like “on site”, “free”, or “youtube”.
Step 7. Setting your advertising budget
The final step is determining the advertising budget and duration of the campaign. In this case, we recommend that your daily budget is at least $5 per day:
If we have all the elements ready, we can click on “Create ad” and … wait for the first results 🙂 Good luck!
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