Where to see how my SMS are doing?
By monitoring SMS statistics, you can track the performance of your messages and use the data to improve your SMS campaigns. You can find SMS statistics in several places, depending on the level of detail you need.
The SMS feature is currently available in:
- MAX accounts
- self-service accounts (Starter, Marketer, Creator) based in Poland, Germany, and Switzerland
This article applies to all account types.
Where can I check my statistics
You can check basic statistics for your SMS in the SMS section. For more detailed statistics, you can use SMS reports.
To view the basic statistics:
- Go to Tools > SMS.
- In the list of your SMS, you can see basic statistics next to each SMS, including the number of sent, delivered, and clicked messages, as well as attributed revenue.
- To see more detailed information, click on the name of your SMS.
What information can I find under Reports
You can also view more detailed SMS statistics in Reports.
- Go to Reports.
- Select SMS from the left sidebar.
- Select the type of SMS statistics you want to view: Sent to contacts, Sent to external numbers, or Automated.
- Select the messages, lists, and time range you want to include in the statistics.
The reports include the following sections:
- General performance: here you can see key statistics for the selected period, including delivery rate, click rate, placed order rate, revenue per message, unsubscribe rate, and SMS spend.
- Below you will find charts showing sales attribution, clicks and orders, undelivered messages, and unsubscribes over time.
- Messages sent: here you can see statistics for each SMS sent during the selected period, including the message name, send date, delivered messages, click rate, placed order rate, attributed revenue, and unsubscribe rate.
Note: The number of delivered SMS messages can be higher than the number of messages sent. A single message sent to one recipient can be split into multiple SMS segments when the final message exceeds the character limit.
This can happen because of the message length itself, or because personalized values inserted into the message make the final content longer. In such a case, it is still counted as one send to the recipient, while each SMS segment is counted separately as delivered.
