EMAIL MARKETING

What is email marketing?

Email marketing is a marketing activity consisting of sending email messages to a specific group of recipients. Messages can be sent manually or automatically, based on a specific time or activity undertaken by the subscriber (e.g. transactional messages or abandoned cart). This direct form of marketing communication is great for both building and developing relationships with customers, as well as supporting sales activities.

How can I create a mailing list?

1. Create a pop-up sign-up form and place it in strategic places on your website
2. Import existing contacts from file
3. Integrate your online store with GetResponse
4. Collect email addresses during events organized by your company
5. Use your social media

How should I start an email marketing campaign?

1. Build a list of recipients. Make sure that these are people who have agreed to be added to the list and want to receive a message from you.
2. Create content and design messages. What and how you write is absolutely crucial. Make sure that the design and language of the message is appropriate for your audience.
3. Create an automation cycle. From a simple mechanism that will resend a message if it is not read, to advanced cycles, automation will help you optimize processes and save time.
4. Test and analyze. GetResponse gives you access to statistics and A/B testing tools. Use them to get the best results.

How can I avoid having my emails sent to the spam folder?

1. Use an email address associated with your own domain.
2. Remember to set DKIM and DMARC.
3. Send messages only to addresses whose owners have given you permission to do so.
4. Remove inactive contacts from your email list regularly.
5. Deliver only good content to interested subscribers.
6. Avoid topics that may attract the attention of spam filters.

What is the best time to send a newsletter?

Our research shows that the best time to send an email is a completely individual matter. Differences result from location, industry and audience groups.

The best practice is to send your messages using a tool that optimizes the sending time, such as Perfect Timing or Time Travel from GetResponse. These tools automatically adjust the appropriate shipping time for each subscriber based on data about their behavior and the time zone they are in.

How can I segment my mailing list?

Segmentation of your mailing list is the key to effectiveness. With GetResponse, you can segment your list based on activity, preferences or other information you can collect as custom fields.

Can I personalize my messages?

Yes, personalization is a great way to improve the conversion of an email campaign. By using additional fields, you can address subscribers by name or suggest products or content that are related to their interests.

Can I automate my email marketing?

Yes. Automation is a great way to increase the effectiveness of your campaigns while saving time and resources. At the beginning, you can create a sequence of messages that will be gradually delivered to your new subscribers. In addition, you can create dedicated sequences dedicated to upselling, cross-selling and many other advanced scenarios.

Is email marketing still effective?

According to a study conducted in 2021 by DMA (Data & Marketing Association), the return on investment in email marketing is on average 38:1. The GetResponse Free plan offers unlimited access to email marketing, so you can plan and execute campaigns that will help you achieve your goals and grow your business. Start your adventure by reading the Email marketing guide for beginners.

How much does email marketing cost?

GetResponse offers a free plan that will allow you to run email marketing with a database of up to 500 addresses. You can compose messages and send them to your database at no cost.

What are the pros and cons of email marketing?

Benefits:

• Price - it's cheap!
• Scalability - you can use it for large audiences as well as smaller lists
• Measurability - you can precisely determine the effectiveness of your actions
• Popularity - there is almost unlimited availability of free mail and almost all potential customers use it
• Personalization - you can personalize both the offer you present and specific messages
• Segmentation - you can, and should, segment your contact lists. Thanks to this, you can best match the content to a specific recipient
• A/B testing - by testing the message design, content, or message topics, you will make sure that you get the most out of your campaigns
• Great for cross-selling and upselling
• Perfect for conversion optimization

Disadvantages:

• Spam - many messages end up in spam. GetResponse provides great deliverability and a content filtering tool so we can minimize this risk
• Collecting email addresses takes a long time - it's true, building a responsive list of engaged subscribers is a long process. The pop-up form builder will help you speed it up
• Design on mobile devices - making your messages look good on any device can be quite a challenge. The GetResponse message builder creates messages that are fully responsive.