200% increase in revenue through email marketing

After the first year of partnership with GetResponse, Livrarias Curitiba managed to increase its sales by 200% using email marketing.

Livrarias Curitiba logo

200%

increase in revenue

1 year

Livrarias Curitiba is the largest bookstore in southern Brazil in the books and stationery segment, with 26 branches and 58 years of operation in the market.

“Thanks to GetResponse we have a 99% deliverability rate of our messages.”


Gabriel Mendes – Ecommerce Manager at Livrarias Curitiba

What do you think are the main marketing challenges in the books market?

“I believe that our biggest challenge is to always be improving the customer experience. When we talk about selling books, we need to have a more personal and human contact with the customers.”

When did you first realize you needed GetResponse?

“We used to work with Mailchimp. But their price was too expensive for the volume of emails we needed to send. And some integrations with them were not possible. That’s when we decided to switch to GetResponse. Because in relation to cost-benefit, GetResponse is much better than its competitors.”

How does GetResponse help Livrarias Curitiba?

“We are very pleased with the performance of our email marketing using GetResponse. When we send our messages through the platform, our goal is not only to send emails with a beautiful graphic design, but we want our messages to be delivered to the right contacts, with the security of good deliverability and free of spam, too. And, thanks to GetResponse, we have a 99% deliverability rate for our messages.”

How does GetResponse compare with other tools?

“GetResponse offers much better prices. In addition, the quality of the tool and the customer service are excellent.”

Can you increase revenue with GetResponse?

“We started the partnership with GetResponse in 2019. In 2020 because of the pandemic, we grew 200% compared to 2019. And in 2021, there was still an 80% increase in revenue compared to 2019.”

“We send 4 million emails each month via GetResponse.”


Gabriel Mendes – Ecommerce Manager at Livrarias Curitiba

Edward Marchwicki, customer content specialist at GetResponse, visiting Livrarias Curitiba’s facilities along with their ecommerce manager Gabriel Mendes. Curitiba, Brazil, July 2022.

Tools used to get results

  • Drag-and-Drop Editor – Create custom emails, websites, landing pages, or campaigns using this code-free creator with easy functionality and full flexibility. 

  • Email Marketing – Customize ready-to-go newsletters, and transactional emails from a library of predesigned professional templates to match your goals. Take advantage of a/b testing and email analytics to constantly improve your results.

  • Integrations – Connect all your favorite apps to GetResponse with great ease. The well-developed interface and integrated APIs offer the option to simply select an API and connect hassle-free.

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