Marketers invest significant resources to build funnels that attract, nurture and qualify leads and convert prospects into customers. Yet few marketers have funnels that perform flawlessly even some of the time.
Within
every organization, there is almost always some “friction” in the funnel that prohibits
leads from flowing seamlessly from one section to another.
In order to
better understand the current state of the marketing funnel, GetResponse and
Demand Metric partnered to research how much friction occurs, where it most
commonly appears and effective tactics to eliminate it from the marketing
funnel.
In this
research report, you’ll find the secrets of creating a frictionless funnel and
answers to key questions like:
- What are the top performing
marketing tactics?
- Does integration lead to better
results?
- How many marketers understand Funnel
ROI?
- Does funnel automation improve
performance?
Gain key insights that will help you optimize your lead conversion and generate more revenue.