Why do my emails sometimes end up in a spam folder?

Starting in February 2024, Gmail and Yahoo are rolling up new authentication requirements which require using a custom DKIM authenticated domain with DMARC reinforced.

GetResponse strongly advises all senders to use emails addresses from own sending domains as a from field, and to configure both DKIM and DMARC.

For additional details on these modifications, refer to our blog post:
Gmail and Yahoo’s Authentication Changes: All You Need to Know

Deliverability depends on many factors, including message content. We cannot guarantee that your message will not be added to the recipient’s spam folder.

Here are the most important steps you can take to avoid having messages classified as spam.

1. Instruct your subscribers to add getresponse.com to the safe senders or the white list inside their email program.

2. Review the content of your message to find out whether anything may cause it to be classified as spam. GetResponse provides a convenient SpamScore check tool. It can be accessed when you create or edit messages.

SpamAssassin™ is an external application maintained by the Apache Software Foundation, and GetResponse does not provide support for the application.

If you have questions about SpamAssassin’s scores and tests, visit the following websites:

Want to learn expert tricks on avoiding spam folder? See this blog post from our marketing experts!