Welcome push message
This template contains elements from the Web channel, which means it allows you to operate on both email subscribers and non-subscribed website visitors.
The Welcome push message template is a workflow designed to instantly thank users who have just opted in to receive web push notifications.
This is a great way to create an engaging, automated push experience on a domain you control. With just two elements and a clear, direct flow, you can:
- welcome new push subscribers immediately,
- confirm successful opt-in,
- offer a small incentive or next step (like “check our offer”).
The workflow works even if the visitor isn’t subscribed to your list. As long as they’ve accepted your push prompt, they will receive the web push notification – making this an effective way to start building a relationship with non-subscribed website visitors too.
Template overview
Category: Engagement and retention
Elements in template: 2

Here’s what you’ll need to configure the elements and publish the template as a workflow:
- WebConnect installed on your site,
- Important: custom prompt and web push notification.
Configuring the template
All greyed-out elements need to be configured. Click an element to open its Properties tab.
- Configure the Push permission given condition.
- Those who have accepted your push prompt will be shown a notification. To choose which notification to display, configure the Send push notification action element.
Related links
- How to use the Push permission given condition?
- How to use the Send push notification action?
- What’s the difference between the Email and Web channel in marketing automation?