How to use the Category viewed condition (web channel)?
The Category viewed condition allows you to trigger automation workflows when a visitor views a product page that belongs to a specific category in your online store. This helps you tailor your marketing to each shopper’s interests in real time.
This condition reacts when someone visits a product page on your website (where Web Connect is installed) and the visit includes category information. It supports both GetResponse’s native ecommerce integrations and your own custom integrations that pass category data through Web Connect.
Automation now has two channels: Email and Web. The Email channel is used to reach your email subscribers, while the Web channel allows you to engage both email subscribers and non-subscribed website visitors. Subscribed users can move from the Web to the Email channel to continue their journey, but not the other way around.
This article covers an element from the Web channel.
What is new
The Category viewed condition is available only in the Web version, and it works for both known email subscribers and non-subscribed visitors.
Before using this condition, make sure that:
- Web Connect is correctly installed on your website.
- Your ecommerce integration or custom setup is sending category view events to GetResponse.
Configuration
- Drag Category viewed element from Conditions section in WEB channel in the automation workflow editor.
- From the dropdown menu, select a domain. If your domain is not visible there, make sure the Web Connect is properly installed on the site linked with it.
- Select one or multiple product categories. You can also select Any to include them all.
- You can also enable Run multiple times for this conditions, so it will trigger every time the defined criteria are met.
Use cases
You can use the Category viewed condition to:
- Start a workflow when a visitor views a category to initiate further engagement.
- Tag users based on their product interests for future campaigns.
- Trigger limited-time offers when someone shows repeated interest in a category.
With the Category viewed condition, you can create highly relevant, behavior-based automations that engage shoppers at the right moment.
