Join us for this free webinar with Ann Handley, the Chief Content Officer at MarketingProfs. Ann will show you how to make marketing automation work with content, and how to make content work with skillful writing.
Watch Leslie Samuel explains how you can read the minds of your audience by conducting surveys to determine what they truly want, and what they are struggling with. One of the biggest mistakes marketers can make is to create a batch of content and products without clearly understanding their audience. There’s no reason not to take advantage of the tools available to you, and learn all you can from your subscribers. In today’s video below, Leslie spells out three necessary steps to create effective surveys.
We’re happy to see that you have shown an interest in webinars, this is great! You’re also in good company. Over 60% of marketers are using webinars as part of their content marketing strategies. But you may still find yourself still asking, “Why webinars? Why now? My promotions have been going just fine without them.” Research has shown that between 20% and 40% of webinar attendees turn into qualified leads. The practical application of that means if 100 people attend your webinar – you stand to gain up to 40 new customers. Those are certainly odds that you wouldn’t want to take lightly.
We all recognize the old adage “If a tree falls in the forest and nobody’s around to hear it, does it make a sound?” But what about, “If a webinar is hosted and nobody’s around to hear it, does it make an impact?” Alright, that’s reaching a little far. But the point is, without proper webinar promotion, you could find yourself presenting to an empty room. It is vital to the overall success of your webinar that you take time to consider a strategic webinar promotion plan. This will make or break your registration and attendance rates; and greatly affect your lead generation goals.
We’re talking about maximizing your audience engagement during your ebinars. You’ve already taken in tons of suggestions about keeping your audience engaged during your webinars — but it’s important enough that we have even more to add to this topic.
Repurposingand reusing your webinar recording is a fairly simple way for a single piece of content, your webinar presentation, to play double duty and become a gift that keeps on giving. So, how exactly are you going repurpose and reuse that recording to continue the post-webinar engagement cycle?
Learn to create the ultimate holiday campaign with this exclusive ebook by GetResponse. You’ll find out how to create a holiday promo using the three pillars of a successful campaign: Email Marketing, Content Marketing, Social Media Marketing . Inside you will find: Tips for each marketing section Awesome examples to inspire you Best practices for each holiday A calendar for you to schedule your promos
Consistent producing of engaging content is by far the biggest challenge content marketers have been facing for the last few years. But it’s not the only one. Others include securing the budget, tracking its ROI, producing variety of content, or finding trained content marketing professionals. If you’re stuck at writing up your content marketing strategy or just want to improve your marketing results, be sure to check out this guide.
UX designers think marketers are too focused on selling the product. Marketers often believe UX is a roadblock to their activities. What are the differences and similarities between them? And how can they work together to create a Customer Experience that rocks? This infographic answers these questions.
Creating compelling newsletters that get opened, read, and clicked is one of the most important elements of a successful email marketing campaign. To achieve this, one has to make sure that all the important puzzles are in place: right images, clean code, great CTA, and of course – convincing Copywriting. This very last element is in fact the topic of this exclusive e-book written by Joanna Wiebe, from Copyhackers.com. If you want to form better relationships and increase your conversions through newsletters, you will definitely enjoy this read.