GETRESPONSE RESOURCES

The 2026 Customer Loyalty Report

What actually drives customer loyalty in health, beauty, and wellness ecommerce?

This research combines insights from 2,400 shoppers and 600 D2C brands across six markets to uncover where customers and brands align — and where loyalty strategies fall short.

Inside the report, you’ll discover:

  • Why 67% of consumers believe brands prioritize new customers over existing ones
  • What truly keeps customers coming back (hint: it’s not just discounts)
  • The biggest friction points killing loyalty programs
  • How leading brands structure retention budgets, teams, and automation
  • A practical retention checklist you can apply immediately

If you’re responsible for ecommerce growth, CRM, lifecycle marketing, or customer experience, this report will help you turn loyalty into predictable, recurring revenue.

Download the free report or read our key findings first.

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