There are no shortcuts or secret tricks in email marketing. If you want your campaigns to generate positive ROI, you need to understand your key metrics and know where to look to find ways of improving them. In this guide, we’ve gathered 20 ideas how you can start optimizing your campaigns. Although it’s just the beginning, it should get you in the right mindset and help you build culture of testing in your organization.
Here are all of our resources to help you with your analytics.
Check out this free webinar with Irek Klimczak and Michal Leszczynski. In this webinar, we are taking a look at the fascinating findings from the Email Marketing and Automation Excellence 2018 report. See how other businesses use email and automation tools, and discover why you need a strategy to stand out and be successful.
Calling all Southeast Asia marketers! Do you know the elements of a winning landing page? Or how much time you have to catch attention? Get all the answers in this handy infographic. It’s packed with insider tips, best practices, and industry benchmarks for the region.
Stay ahead of digital marketing trends. This in-depth report offers a benchmark to compare your email marketing, automation, and landing pages.
About the new Email Marketing Benchmarks report. Do you ever wonder how your email marketing and automation campaigns stack up against others in your industry? You’re in the right place. We analyzed over 2 billion emails sent by our customers from April to June 2018, in 126 countries across 19 industries Keep scrolling for loads of useful data on emails, marketing automation, and landing pages. Can’t find what you need? Just send us an email! We’d love to know what’s important to our fellow marketers.
How can your business make the most of content marketing? And what are other marketers doing to stand out? You’ll find all the answers in this exclusive report by Robert Rose. It’s based on insights from over 2,500 marketers surveyed in our global benchmark report, Email Marketing & Marketing Automation Excellence 2017. Learn the 4 essential content marketing lessons to propel your email marketing and marketing automation. And discover how to get the best return on your spend.
In this whitepaper, Jamie Turner shows you the 4 steps to measure your marketing automation campaign success. Learn how to calculate your customer lifetime, send more prospects to your website, optimize your landing pages, and calculate your cost per sale.
Want to know how businesses in your industry market themselves online? Then be sure to download our latest report. Together with our research partners, we surveyed over 2,500 marketers and analyzed 2 billion emails our customers sent. We then rated the email marketing, automation, and content marketing efforts of companies in 19 industries around the world. And now you can access all the insights in a free report we created with Kath Pay.
If you want to run effective online marketing campaigns, you have to keep up with the latest trends and technological changes. To save you time, this infographic gathers predictions and trends for 2017 as seen by the top digital marketing influencers.
GetResponse surveyed more than 2500 marketers from 126 countries across 19 industries on the effectiveness of email marketing and marketing automation. Together with Dave Chaffey, we prepared an exclusive report with our key findings.
Building effective landing pages isn’t just about great design. It’s also about data and analysis. If you want to learn how to monitor your landing pages’ performance over time, learn what metrics to look at, and how to analyze them, all you have to do is read this guide.