On September 24th and 25th, San Diego became the capital city of email marketing because of an amazing event — Email World, an international conference on email marketing. We had our turn in the discussion, as Jim Ducharme, GetResponse Community Director, gave a presentation on how mobile has changed marketing and communication. Today we bring you a video of Jim’s speech, thanks to our friends at Digital Marketer, the host of Email World.
.Mobile email is one of the hottest topics in the industry. But marketers may find it complicated to adjust their strategies to this rapidly changing means of communication. Many end up spending too much time trying to figure out channels and technology instead of focusing on understanding how people use them.
.At the end of the day, it’s all about the person behind the mobile screen, not the device itself. And that seems to be the core idea that binds the whole presentation together.
You’ll find lots of inspiring and interesting facts about mobile email and the use of mobile devices:
- 42% of subscribers delete emails that don’t display correctly on their mobile phones (who wants to pan and scroll all the time, or get a blank page full of unopened images?)
- 19% of people use smartphones in church. (If you’ve never seen a person live-Tweeting a sermon, then you haven’t seen everything there is to know about email marketing.)
And that’s what you can find out in the video below.
.Jim also touches on the language of the mobile world: less formal, more personal — it’s all about individuality. A mobile device is an extension of your customer’s body, mind, life and thoughts, and if you treat them like machines, you can lose a lot of conversions. It requires a special way of communicating to compete with Grumpy Cat in a world of low attention spans and endless content flow.
.Play the video and find out how to make a persona calendar, why there’s no need to be afraid of big data, and how to think outside the quarterly or seasonal offer box.
And if you’ve got questions, Jim’s got answers! Share a comment and let us know what’s on your mind.