20+ best affiliate marketing programs you should sign up for in 2023

by John P. LoBrutto last updated on

Wouldn’t it be nice to get a piece of the pie every time you recommended a product to someone, and they purchased it?

Well, with affiliate marketing — that’s exactly what happens. Affiliate marketing is a process where if you recommend a product or service to someone – on your own website, affiliate site, social media profile or other platform – and the visitor ultimately ends up buying it, you’ll get paid a commission from the company.

Affiliate marketing is an increasingly popular way for people to make money online. By 2024, affiliate marketing is predicted to be worth more than $15.7 billion worldwide, $2.7 billion more than in 2022. And businesses love it, too. 81% of advertisers and 84% of publishers now use it to drive product sales.

If you are thinking about getting into affiliate marketing, you need to be aware of some aspects of the process. Not every affiliate marketing program is the same: they have different commission structures and payout schedules, so you need to read the terms and conditions to make sure you pick the right one before you sign up. 

In this piece, we will look at some of the highest paying affiliate programs available and explain the differences between them, so you can make the right choice. 

Without further ado, here are 21 affiliate marketing programs worth signing up for this year. 

Table Of Contents

Best affiliate marketing programs in 2023

1. GetResponse

GetResponse Affiliate Programs - homepage.

GetResponse has one of the best affiliate programs in the industry — offering a perfect pathway for ecommerce vendors, bloggers, freelancers, marketing agencies, and small businesses to earn money.

The marketing automation tool currently has more than 350,000 customers across 183 countries, who use the software for webinars, landing pages, and growing email lists.

Here’s what GetResponse’s affiliate program offers you:

  • 33% recurring commission rate or a one-time $100 commission paid on verified accounts.
  • Unlimited affiliate commissions on all sign-ups.
  • 120-day cookie to track referred visitors.
  • GetResponse’s product (email marketing) is a perfect complement to affiliate marketing.

Unlike a lot of affiliate marketing programs available, GetResponse offers two different options to earn higher commissions.

GetResponse Affiliate Programs - plans and commissions.

The “recurring” program pays out high commissions — 33% of every sale you refer to GetResponse. Not only does this offer you a long-term revenue stream, but GetResponse is one of the few affiliate programs available that provide recurring revenue.

The “bounty” program offers a one-time $100 reward for every customer who signs up for a paid account, giving affiliates a quick, easy way to get rewarded for recommending the product.

To track performance and conversions, each affiliate gets a custom referral link.

If someone clicks on your affiliate link, GetResponse will use a cookie to record the click and any future sales activity from it, for example, an upgrade from a free account to a paid plan. Since the cookie is linked to the affiliate’s account ID, GetResponse can pay the affiliate accordingly.

GetResponse’s affiliate marketing software also sets you up to be a successful marketing partner by offering high-converting creatives and resources.

After signing up to the program, you will get access to a library of promotional assets, including banners, videos, images, and text. You can use these tools to promote GetResponse to your website visitors, social media followers, and email subscribers.

GetResponse affiliate marketing assets.

Since every click is linked to your affiliate account ID, you can monitor your performance, conversions, earnings, payouts, and more in real-time on your affiliate dashboard.

Detailed report featuring your commissions and earnings inside GetResponse.

Thanks to the recurring revenue program, GetResponse gives affiliates a real chance of creating lifetime passive income streams. What’s not to love?

2. Liquid Web

Web-hosting provider Liquid Web currently manages over 1 million sites and serves 30,000 customers, offering individuals and businesses managed, shared, and Enterprise hosting options.

The software’s affiliate program offers cash rewards in return for patrons who recommend their services, giving affiliates a chance to earn over $150 per sign-up. 

Liquid Web‘s affiliate program offers you:

  • 150% of sales and an additional 50% bonus for any pre-paid plans through an affiliate link ($150 minimum commission rate for new customers).
  • 90-day tracking cookie.
  • Custom landing pages and marketing materials for free.

Here’s how that minimum payout works.

If someone clicks on your affiliate link and they sign up for a low-level product (like a managed WordPress or WooCommerce site costing about $15/month), you’ll still get 150% of the monthly hosting costs with a minimum of $150 payout.

The downside to the program? You’ll have to wait a little while to get your payouts — direct deposits are made 60 days after every sale is complete.

Read more: Affiliate marketing for beginners

3. Expedia

With over 60 million unique visitors every month and a quarter of a million properties on their books, Expedia is one of the most popular travel booking websites on the planet.

The Expedia Affiliate program gives keen travelers a chance to share travel tips with their website visitors and earn a chunk of revenue for every sale made through an affiliate link.

Expedia‘s affiliate program offers you:

  • A commission structure ranging from 2% – 6%.
  • A “Cost Per Sale” affiliate model, so once a sale is completed, your affiliate account will be rewarded instantly.
  • 30-day cookie policy.

While the program gives you plenty of options to take advantage of the Expedia brand, there are some parts of the T&Cs you need to be aware of.

The commission structure varies a lot. While you’ll get up to 6% commission on a hotel room, the payout is considerably less if a visitor books a flight or car rental. The program’s cookie only lasts for 7 days, so if a visitor leaves it too long to book — you won’t get the reward.

4. Walmart

Walmart is the largest company in the world by revenue. The empire, which was created in Arkansas in 1969, is currently worth $560 billion and employs 2.2 million Americans.

The chain is also a successful e-commerce platform, averaging between 250-350 million visits a month. Its popularity makes its affiliate program a great choice for websites that sell anything from clothing to electronics and automotive goods.

Walmart‘s affiliate program offers you:

  • An average of 4% commission rate on sales generated.
  • Commissions paid out monthly once the threshold reaches $50.
  • Free access banners and text links to advertise products.

The program also holds sales contests and other opportunities throughout the year for more chances to earn commissions.

Be aware, though, that Walmart’s cookie policy is the shortest out of any program on our list — lasting just 3 days!

5. SEMrush

SEMrush is a suite of 45+ SEO tools that helps over 7 million marketers worldwide with keyword research, tracking content, email marketing, and social media interactions.

The software’s affiliate program, BeRush, gives flat commissions for any affiliates who sign up for it, giving them the chance to earn $200 for every SEMrush subscriber and $10 for every new trial activation.

SEMrush‘s affiliate program offers you:

  • Between 20% and 40% commission rate from sales of SEMrush plans (Guru, Business, and Pro).
  • 120-day tracking cookie with last-click attribution.
  • Free promo materials like custom content, GIFs, images, and video ads offered in 7 different languages.

As the program offers flat commissions, you’ll only earn a payout from a monthly or annual subscription once, and you won’t be rewarded for bringing back existing SEMrush users. There are also thresholds on payouts — your account balance needs to hit $50 before you see any cash.

6. Shopify

Shopify is a Canadian ecommerce company that offers vendors online shopping platforms and tools to process sales of physical products.

Over 1 million Shopify merchants and around 218 million buyers currently use the platform, and the affiliate program gives people who love the tool a chance to earn some money by recommending it to others.

Shopify‘s affiliate program offers you:

  • An average commission of $58 for every vendor that signs up for a paid plan using your affiliate link, and $2000 for every Shopify Plus referral.
  • A Partner Dashboard so you can track and manage your campaign.
  • A 30-day tracking cookie with a custom affiliate link.

If you have website visitors from multiple countries, you can even edit your affiliate link, so it works with international versions of Shopify websites to boost sign-ups.

However, there are restrictions. You will only be credited for someone who signs up through your affiliate link once their free trial ends and they stay on as a paying customer. And affiliate payouts are only made in USD through PayPal — not ideal if you use another currency.

7. Bluehost

Bluehost is one of the largest web hosting companies in the world — hosting over 2 million domains.

The tool has a very popular affiliate program, too. Bluehost has paid affiliates over $5 million in commission over the last 12 months, cementing its place as one of the highest-paying web hosting affiliate programs. 

Bluehost‘s affiliate program offers you:

  • $65 commission for sign up from your affiliate link.
  • 60-day tracking cookie.
  • No commission-earning cap and it’s free to join.

The program has cookie tracking coded into its customized program, so you can rest assured you’ll get rewarded for every referral from your affiliate link.

Unlike other affiliate marketing programs on our list, you have to apply (and get approved) to be a Bluehost affiliate. The payouts are slow, too. They are only processed between the 16th and the last day of the month, and you’ll need a minimum of $100 to move a payment from your affiliate account into your bank account.

8. Fiverr

Fiverr is an online marketplace that launched in 2010 to help freelancers offer their services to clients and companies worldwide.

Currently, the site has over 3.4 million customers who browse freelance contractors who specialize in writing, graphic design, programming, and video editing needs to help them create digital products.

Fiverr‘s affiliate program offers you:

  • Commissions between $15-$150, depending on what service/category your affiliate link is for.
  • 12-month cookie tracking.
  • The opportunity to promote affiliate links to people in 160 countries.

Fiverr’s affiliate program is slightly different from others on our list as it operates under a first-time buyers (FTBs) commission structure. The person clicking on your referral link must be brand new to the platform for you to get any kind of commission. If they have an account, but they’ve never purchased a service until they clicked on your link, you won’t receive any commission.

9. Supermetrics

Supermetrics helps marketing and analytics teams build better businesses by making data-informed decisions.

Over half a million people, including marketers, data analysts, and data engineers, use Supermetrics to move data from popular marketing platforms (such as Facebook, Google Ads, and HubSpot) to destinations like Google Sheets, Google Data Studio, Excel, BI tools, data warehouses, and data lakes.

Supermetric‘s affiliate program offers you:

  • 20% recurring commission for subscriptions on reporting and analytics tools and a 15% commission on data integration products and sales-assisted custom packages.
  • Monthly commission payments (subject to a minimum payout threshold of $50).
  • 90-day tracking cookie.

The Supermetrics affiliate program is open to marketers worldwide. Affiliates need a website, blog, or personal/business account on LinkedIn, Twitter, or Facebook to join. Affiliates can create marketing materials and banners with approval from Supermetrics. Agency and reseller partner programs are available as well.

10. Wix

Wix is one of the most recognizable website builder tools, with more than 109 million people choosing the software to build and run their website.

The success of the tool makes its affiliate program a desirable choice. You can earn commissions by promoting Wix to your website visitors and track your efforts using the dashboard, where you can see statistics, reports, and check upcoming payouts.

Wix‘s affiliate program offers you:

  • Commission of up to $100 for every customer that signs up using your link.
  • Free creative resources (which are updated regularly) to help drive sign-ups.
  • 30-day cookie tracking.

Okay, onto the downsides. There are pretty strict conditions that decide whether or not you’ll get paid for your efforts. You’ll only get paid if a Premium user didn’t cancel their upgrade before their 14-day trial period was up.

And you need to have a minimum of $300 in your affiliate account before Wix actions the payout!

11. Coursera

Coursera is an American online course provider created in 2012 by Stanford University computer science professors.

The site has had over 150 million course enrollments and has joined with 200+ universities and companies to offer online courses, degrees, and certifications in various subjects.

Coursera‘s affiliate program offers you:

  • Commissions ranging between 10% – 45% on any eligible course purchase.
  • $50 bonus payments for strong affiliate link performance.
  • 30-day tracking cookie.

Although the commission structure is one of the more generous offers on our list, be aware that it isn’t recurring — you can only earn commission once. And there are limits to which courses you’ll get a commission for, as it only applies to courses, specializations, certificates, and items sold on Coursera Plus.

The more expensive courses? Not included.

12. Elegant Themes

Being the creator of the most popular WordPress theme, Divi, Elegant Themes boasts an excellent affiliate program. The framework it offers is not just a simple theme, but a potent tool for building websites, backed by a thriving community and a vast ecosystem.

Elegant Themes’ affiliate program allows its affiliates to earn substantial amounts of money by referring their website visitors. The program offers a staggering 50% commissions on both new purchases and all subscription renewals, making it a lucrative choice for affiliates.

Elegant Themes’ affiliate program offers you:

  • 50% commissions on new Divi and Divi Cloud memberships and renewal payments.
  • 15% commissions on every purchase in the Divi marketplace, with thousands of third-party products creating ample opportunities.
  • Recurring commissions indefinitely from the subscriptions.

Promoting Divi isn’t hard. Given its standing as the most popular WordPress theme globally, it almost sells itself! And with the wider range of revenue opportunities provided by Elegant Themes’ expansive ecosystem of products, your earning potential is substantial.

13. Grammarly

Grammarly, a globally recognized digital writing assistance tool, provides solutions to enhance written communication across a myriad of platforms and devices. With millions of users worldwide, Grammarly is a leading name in improving writing skills and ensuring content accuracy.

The Grammarly Affiliate Program allows motivated individuals to generate affiliate income by promoting Grammarly’s services to a broader audience. This program is lauded for its high conversion rates, appealing commission structure, and the additional benefits it provides to its affiliates.

Grammarly‘s affiliate program offers you:

  • A competitive commission structure with the opportunity to earn in two ways.
  • Additional earnings for top performers through increased payouts and cash bonuses.
  • A substantial 90-day cookie window for cross-device tracking.
  • Regular performance incentives and world-class affiliate support.

Despite the enticing benefits, it’s crucial to understand that Grammarly’s Affiliate Program is focused on education and writing enhancement, which may limit the scope of potential customers. Furthermore, while there are high rewards for top performers, newer or less active affiliates might not see similar profitability.

14. NordVPN

NordVPN is a trusted and reputable provider of Virtual Private Network (VPN) services, delivering advanced online privacy and security solutions to users worldwide. Renowned for its strong encryption and user-friendly platform, NordVPN continues to be a leader in the VPN market.

The NordVPN Affiliate Program offers interested parties the chance to earn substantial revenue by promoting its superior VPN services. High conversion rates, paired with a globally recognized brand and an all-inclusive promotional toolkit, ensure that traffic referred to NordVPN will likely turn into profitable conversions.

NordVPN‘s affiliate marketing program offers you:

  • A high commission structure that varies based on the subscription plan purchased by referred customers.
  • A lifetime revenue share model, one of the most generous in the VPN market.
  • Dedicated affiliate managers to provide individual support and guidance.
  • An acceptance of all geos and types of traffic, opening up a global customer base.

One aspect to consider with NordVPN’s affiliate program is the heavy reliance on subscription sales for commission earnings. While there’s potential for substantial income, it depends heavily on the quality of traffic and the subscription plans they opt for. High-paying, long-term subscriptions will result in the most revenue.

15. Udemy

Udemy stands as a global frontrunner in online learning and teaching, offering an expansive and varied course catalog that caters to numerous fields such as technology, business, personal development, and more.

Their affiliate program offers a promising opportunity for affiliates to earn a commission by promoting Udemy’s wealth of learning resources. By leveraging Udemy’s content and offers, affiliates can reach out to their audience and earn profits through valid purchases made via their affiliate tracking links.

Udemy‘s affiliate marketing program offers you:

  • A vast range of courses and exclusive promotions to choose from.
  • Creative assets and tracking links for use on your website, blog, social media, or email newsletters.

It’s important to note that while Udemy’s affiliate program offers a considerable earning potential, the success of your affiliate marketing efforts depends largely on the relevancy of the chosen Udemy courses to your audience. The more relevant and valuable the courses, the more likely they are to generate sales.

16. Teachable

Teachable is a widely acclaimed platform that enables creators to develop and sell online courses. With its user-friendly interface and comprehensive tools, Teachable has made e-learning accessible, enabling creators to transform their skills and knowledge into profitable online businesses.

The Teachable Partner Program presents a unique opportunity for individuals to earn recurring commissions by referring creators to the platform. This affiliate program stands out with its industry-leading commission rates and the promise of a reliable, recurring income stream for its partners.

Teachable‘s affiliate marketing program offers you:

  • Recurring commissions with a 30-day cookie window, with the potential to earn up to a 30% commission as you drive more conversions.
  • A unique tracking code, accessible via the partner portal, facilitating easy tracking of referrals and commission earnings.
  • Robust campaign reporting tools to monitor and analyze your referral activities.

While the Teachable Partner Program provides significant earning potential, your success as an affiliate largely depends on the relevance of your audience to Teachable’s offerings and your ability to effectively engage and convert this audience.

17. Canva

Canva is a prominent online graphic design tool that has revolutionized how both professionals and novices approach design. With its user-friendly interface, wide selection of templates, and extensive library of visual elements, Canva empowers millions of users worldwide to create stunning designs conveniently.

The Canva Pro Affiliate Program offers a unique avenue for individuals to earn by promoting Canva Pro, the premium version of Canva, known for its added features and tools.

By sharing Canva Pro with their audience, affiliates can generate income while contributing to Canva’s mission of democratizing design.

Canva‘s affiliate marketing program offers you:

  • The opportunity to earn up to $36 for each new Canva Pro subscriber that signs up through your referral link.
  • Access to a cookie-based affiliate tracking software, which credits affiliates within 30 days of the first click.
  • Free access to a host of tools and resources designed to support your promotional efforts and help you earn top commissions.

As an ideal affiliate, you would be someone who has a passion for design, is influential within the design community, or has a substantial audience base that aligns with Canva’s offerings.

18. Buzzsprout

Buzzsprout is a premier podcast hosting platform that makes podcasting straightforward and accessible to everyone. With its intuitive tools and features, it simplifies the podcasting process, allowing creators to focus on what they love – creating engaging content.

The Buzzsprout Affiliate Program provides an exciting opportunity to earn a financial reward by promoting Buzzsprout’s services.

Buzzsprout‘s afiliate marketing program offers you:

  • A flat-rate commission of $20 for each paid account referred.
  • Attribution cookies that do not expire, ensuring you get credited even if the referred person upgrades to a paid account years later.
  • Payments sent directly to your PayPal account.

Affiliates are required to log into their Buzzsprout account at least once every six months to keep it active. Additionally, payouts are only made once the referred podcaster upgrades to a paid account and has been charged for two months.

Finally, the program has a strict policy against self-dealing and disallowed promotion. Failure to abide by these terms can lead to the termination of your affiliate account.

19. Adobe

As one of the pioneers in the digital creative and document management space, Adobe offers cutting-edge solutions for content creation and management. From Adobe Creative Cloud to Adobe Document Cloud, their suite of applications is the go-to resource for millions of individuals, businesses, and institutions worldwide.

Adobe has an enticing affiliate program that provides an excellent opportunity for individuals and businesses to earn by promoting Adobe’s innovative range of products.

Whether it’s through a blog, website, or social media channel, affiliates can benefit from attractive commissions by advocating Adobe Creative Cloud, Adobe Stock, and Adobe Document Cloud.

Adobe‘s affiliate marketing program offers you:

  • An exceptional commission structure with a vast monetization opportunity.
  • 30-day cookie durations to maximize your earning potential.
  • Access to a wide variety of marketing banners and text links, as well as regular and exclusive promotions.

The program offers a whopping 85% commission on the first month of both monthly and yearly subscriptions (monthly payment) for Creative Cloud & Document Cloud. For yearly subscriptions with one-time payment, affiliates receive 8.33% of the first year. For Adobe Stock, the commission structure varies but can reach up to $72 for both monthly and yearly subscriptions.

Please note that the program is geographically restricted, with Adobe Document Cloud and Adobe Stock available only in certain countries.

20. TripAdvisor

TripAdvisor is the world’s largest travel site, providing users with a wide array of travel choices and planning features. With an impressive reach that includes 795 million reviews and 1.4 million places to stay, TripAdvisor empowers travelers to make the most out of every trip.

TripAdvisor’s affiliate program allows affiliates to guide their audience to exciting travel ideas and earn steady revenue based on user interaction with hotel booking partners.

TripAdvisor‘s affiliate marketing program offers you:

  • A minimum of 50% commission on earnings received from hotel booking partners via your affiliate link.
  • Earning potential regardless of whether users book a hotel or not, as payment is based on clicks to booking partners.
  • A multi-touch attribution model with a 14-day referral window, allowing for credit and commission even if users return via different channels or devices.

Participating in TripAdvisor’s affiliate program also allows affiliates to utilize TripAdvisor’s extensive content to inspire users. This includes details on 2.3 million accommodations, 5 million restaurants, 1.1 million travel activities, 500 airlines, and 70,000 cruises.

However, it’s important to note that the amount earned per click-out can vary depending on factors like the booking partner, hotel, seasonality, and length of stay.

21. Tailwind

The last one on our list is Tailwind. It is a comprehensive tool designed to simplify social media scheduling and analytics. Emphasizing the community-building aspect, Tailwind offers an opportunity for its users and fans to earn affiliate income by promoting a tool they already love and use.

This program is designed with a focus on mutual growth, as the success of the affiliate directly contributes to the success of Tailwind.

Tailwind‘s affiliate marketing program offers you:

  • Up to 25% in recurring commission, with earnings sustained as long as your audience remains with Tailwind.
  • Incremental commission rates that increase with your growth.
  • Up to $29.97 earned for each annual plan subscription you refer to Tailwind, year after year.

Tailwind’s affiliate program is adaptable, catering to both beginners in affiliate marketing and seasoned veterans. It offers various levels of involvement – Silver, Gold, and Platinum – each with increasing benefits, such as higher commissions, larger content bonuses, and paid ad budgets.

Tailwind also helps amplify your reach with its large community of email subscribers and social media fans. Selected affiliates gain access to an exclusive Slack channel for discussions and content ideas.

Other questions you may be asking

What’s the difference between affiliate networks and affiliate marketing programs?

Affiliate marketing is where affiliates are rewarded with cash payments for driving sign-ups and sales to a business’s website.

An affiliate marketing network acts as an intermediary between publishers (affiliates) and merchant affiliate programs. Affiliate networks usually reward sales efforts with a points or rewards system instead of offering a cash payment. Some of the bigger ones are ClickBank, ShareASale and the CJ Affiliate Network.

What’s the best affiliate program?

While GetResponse has a great affiliate program, ultimately, the “best” program for you will depend on various factors including your specific niche, audience, and content strategy.

Key considerations when choosing an affiliate program should include the relevancy of the products or services to your audience, the commission structure, the reputation of the program and the level of support provided (for example, in the form of a dedicated affiliate manager).

Additionally, you might want to consider the trustworthiness of the brand, the quality of the products, and the overall user experience, which can directly influence the trust your audience places in your recommendations, and subsequently, your success as an affiliate marketer.

Is it difficult to become an affiliate marketer?

As an affiliate marketer, you’ll need strong digital marketing skills, an understanding of your audience, and the ability to create good content. You will also need to find your affiliate niche, a specialized area in which you have expertise or a strong interest, which can make it easier to establish trust and credibility with your audience.

As with anything worth pursuing, there’s a learning curve, and earning a significant income may take some time. However, if you’re dedicated and willing to adapt to changing trends, affiliate marketing can become a profitable venture for you.

Affiliate marketing isn’t about instant gratification, but about the long-term rewards and passive income it can deliver. Keep going, keep growing, and you’re bound to succeed.

Is affiliate marketing still profitable in 2023?

Affiliate marketing is still growing and has held its own as a way for websites to earn money by recommending products and services.

The affiliate marketing industry as a whole has consistently had 10% year-on-year growth, and Forbes’ Amine Rahal says that both vendors and content creators still have a lot to gain by harnessing the networking power of affiliate marketing.

“No matter which side you’re on — vendor or content creator — there’s a bright future for affiliate marketing in the years ahead,” he says. 

“By working with a seller, affiliate marketers can gain a passive, yet highly lucrative, income stream.

“On the other hand, vendors can take advantage of the rising influence of content creators to access new markets and audiences with little to no effort required on their part.”


Affiliate marketing has become one of the most popular ways for an online business, freelancer, or blogger to earn a side income.

With the sheer number of affiliate programs out there, it can be a daunting task to pick the right ones for your website. The good news is that the affiliate marketing industry’s growth means there’s a good chance a program will be available in your niche that offers a good commission structure and other benefits.

For those in marketing, affiliate programs from platforms like GetResponse offer many opportunities to create a passive income stream. You can choose between a recurring revenue structure or opt for one-off payments, and companies even give you the promotional materials you need to set your affiliate program up for success.

The big question now is, what affiliate marketing program ticks all your boxes? And if you’re not sure just yet, the good news is that you can choose more than one!

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