Highly engaged subscribers are the core of all successful email marketing campaigns. Although building an email list may not always be an easy task, there are just so many methods and techniques, that every marketer should find something that fits his or her strategy and objectives.
To make your job easier – seeking out the holy grail of list building methods – we’ve teamed up with Email Monks and prepared an infographic that takes you through “the good, the bad and the ugly” email opt-in tactics.
Why is the time now for brands to better their opt-in workflow?
It may seem that nowadays e-marketers have it easy. They have the access to oh-so-many tools that make it simple to run a blog, establish social media presence, monitor and automate the communication, or even track online behavior. On top of that, according to data from Statista it seems that global website traffic has increased over 3x in the last 10 years. Wouldn’t that mean that with less effort marketers can achieve better results than before? Well, not quite.
It’s not the only trend we could observe in the last ten years. As we can learn from this data, the total number of websites has increased by more than 14x. In other words, although marketers have a much bigger arsenal of tools at hand these days, the overall level of competition has increased.
If you think about it for a second, it’s absolutely true. There are numbers of websites and marketers doing similar things. The same goes for products and services. Add to that price-comparison websites and other services that allow users to review everything they’ve ever purchased and you’ll come to an understanding that every single website visitor, prospect, and client are more valuable than ever.
What can be done?
So what can marketers do in such market conditions? The answer is simple: continue to generate website traffic and convert their visitors even more effectively and efficiently. What this means is that even more focus needs to be put on turning prospects into buyers, keeping them engaged and loyal for a longer period of time.
Marketers need to capture attention, spark interest, and convince audience to take action i.e. sign up to their newsletters. Once they’ve done that, they need to target them with meaningful and timely communication, using autoresponders, newsletters, ads, and all the necessary means.
How can they do that? By optimizing their opt-in flow and the whole onboarding process.
Now, we do know it’s easier said than done. That’s exactly why we’ve teamed up with Email Monks to help you out in this process. From the infographic below you’ll find out:
- What are the most popular sign-up form formats
- How do they work and what are their pros and cons
- What are the best tactics to utilize when designing opt-in forms
- Which practices to avoid if you don’t want to scare your audience away
See for yourself, which types of forms will work for you and how to design them effectively. Try out different approaches, observe your audiences’ reactions and optimize the opt-in process. You’ll soon notice that the resulting ROI is worth your time and additional effort.
But that’s not all!
Craving some more inspiration? We’ve added a special cheat sheet with creative ideas for mitigating the opt-in challenges. Download it here and learn some more tips on creating copy that will resonate with your audience.
So what other opt-in methods have you used this far? What makes your audience “click”? Share your thoughts in the comments section.